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1、,新职业英语,深圳职业技术学院应用外国语学院,Warming-up,Reading A,Listening,Speaking,4,1,2,3,Reading B,5,Writing,6,Project,7,Vocabulary and Structure,8,Self-evaluation,Grammar,10,9,Task 1,Task 2,C,A,B,D,Reading A,Text,Task 1,Task 2,Task 3,Task 4,Background Information,1. Langhorne Langhorne is a borough in Bucks County,
2、Pennsylvania, United States. The population was 1,981 at the 2000 census. The name “Langhorne” is also used broadly to include the surrounding townships encompassed by ZIP Code 19047. Sesame Place, while physically located in surrounding Middletown Township, has Langhorne as its mailing address. Lan
3、ghorne Borough is about 6 miles west of the Delaware River. Langhorne Manor is a separate borough that borders Langhorne proper to the south.,2. Logo A logo is a design, graphical representation, image or symbol that represents a business or an organization. Logos were initially used to distinguish
4、or differentiate products, assisting purchasers in finding the products they prefer. When products were marked with a logo which a consumer was familiar they would naturally assume certain level of quality or value, even if he had not previously used that specific product. Now many companies not onl
5、y have a company logo, but they have a logo to represent each of their products or product lines. The company or product logo typically appears on all printed media or websites that are associated with the company or product.,3. Logo design A logo is really more than just a graphic, and logo design
6、is part of a larger marketing concept. Marketers usually take specific care when selecting a logo, and they give a lot of thought about what they want their customers to identify with the company or product logo. Logo design is of immense importance and must compliment your business strategy as it o
7、ften helps form the customers first impression of your business and products. Logo designs can consist of symbols, text or a combination of both. Prior to the creation of a logo for your organization or product, conduct research on what sort of logo designs appeal to your key demographic.,Task 2,Ans
8、wered a call from her friend asking about a possible logo design project.,b. Sent her companys brochure to a friend she met by chance.,c. Wrote an agreement for her manager, based on an existing one.,d. Got approval for the project to be finished before December 1.,e. Understood that the logo should
9、 have a simple design.,1,2,3,4,5,The following statements describe the work Jane did for a design project. Arrange them in time order and explain to your partner.,b,a,e,d,c,Also ensure that your logo design reflects the goods or services offered by your organization and that your logo design adds so
10、me meaning and value to your business plan. A good logo design can help establish a unique identity to your business or product, help differentiate your product from similar products in the market, show customers and clients your organizations professional approach to business as well as attract a n
11、ew customer base.,Reading A,Task 1,What is the purpose of a companys logo? 2. What makes a logo design company different from others?,Before reading the passage, see how much you know about logo design by answering the following questions.,Profile of Logo Design Guru,Founded in 2003 and based in Lan
12、ghorne, Pennsylvania, Logo Design Guru is dedicated to providing affordable design services to small and start-up businesses to help them build their brands identities. We aim to provide quality, cost effective branding solutions for our customers all over the world. We try our best to maintain a pr
13、ofessional and ethical work environment that fosters creativity, teamwork and communication.,Reading A,Logo Design Guru has an excellent reputation for professional logo design services. The logo design team consists of highly trained individuals with a wealth of graphic design knowledge and experie
14、nce to assist customers every step of the way through the logo design project. Our friendly and knowledgeable sales and support team is available through phone, email and live chat for design consultation and technical support. And our staff is dedicated to our customers 100% satisfaction.,Logo Desi
15、gn Guru has integrated a number of tools in order to streamline the communication process, measure customer satisfaction and deliver additional services to our clients that can help their business. Our user-friendly system allows for quick viewing, feedback and communication directly to the designer
16、s. Logo Design Guru has successfully designed over 10,000 logos for clients in every industry imaginable. We have also designed thousands of business cards, brochures, postcards, presentation folders and more.,Our clients put their trust in our hands when they team up with Logo Design Guru. With the initial trust, a mutually beneficial relationship starts, and we strive to build a long-lasting relationship. We consider our clients as our partners and adopt genuine interest in the
