《the little book of big ideas - ning》由会员分享，可在线阅读，更多相关《the little book of big ideas - ning（208页珍藏版）》请在金锄头文库上搜索。
1、 Little Book of Big Ideas 1 The Little Book of BIG Ideas! Inspiration, encouragement and tips on how to use creativity to improve your life Harold R. McAlindon and Dan Miller Foreward by Michael Michalko (author of “Thinkertoys”) Little Book of Big Ideas 2 Ideas That Work (If You Do) Little Book of
2、Big Ideas 3 Dedication Ideas are the fuel of progress and foundation of our future. This book is dedicated to those individuals and organizations that nurture and reward creativity. Little Book of Big Ideas 4 FOREWORD Creativity is the spark that ignites success and top companies and organizations a
3、re embracing it passionately around the world. Creativity abounds at ever-fertile 3M, which annually introduces hundreds of new products. Its the driving force behind Pfizer, which introduces a steady stream of top-of-the line drugs out of their labs to the market each year. Its what made Mirage Res
4、orts a dazzling success in the gambling casino business. Even Coca-Cola, whose financial success has been predicated on a single unvarying product for more than a century, has become relentlessly creative in recent years. To these and many other of the world top companies and organizations, creativi
5、ty isnt frizzy-hairdo scientists in white coats or longhaired artistic types staring into space, but rather a belief in and reverence for creativity that permeates the whole organization from top to bottom. Itsin their staffing, strategy, new product development, branding, marketing, distribution, p
6、ricing and business processes. Creativity is, literally, in every aspect of their business and is a distinctive style of their corporate behavior thats comfortable with new ideas, change, risk, and failure. Creativity is within everyones reach. Get it right and you can dramatically change your compa
7、ny and your life. Virtually all companies with high marks in creativity have had a significant impact on their industry and, in the process, produced impressive increases in earnings and market capitalization. Breakthrough ideas are within the reach of all us, but many of us have forgotten how to lo
8、ok for them. There is an ancient Chinese story about a rainmaker who was hired to bring rain to a parched part of China. The rainmaker came in a covered cart, a small, wizened, old man who sniffed the air with obvious disgust as he got out of his cart, and asked Little Book of Big Ideas 5 to be left
9、 alone in a cottage outside the village; even his meals were to be left outside the door. Nothing was heard from him for three days, then it not only rained, but there was a big downfall of snow, unknown at that time of year. Very much impressed, the villagers sought him out and asked how he could m
10、ake it rain, and even snow. The rainmaker replied, “I have not made the rain or the snow; I am not responsible for it.” The villagers insisted that they had been in the midst of a terrible drought until he came, and then after three days they even had quantities of snow. “Oh, I can explain that. You
11、 see the rain and snow were always here. But as soon as I got here, I saw that the people did not know how to look. So I remained here until you could see what was always right here before your eyes.” The Little Book of Big Ideas is filled with inspiration, encouragement, and tips on how to stimulat
12、e your creativity and improve your lives. It will inspire and motivate you to look for and find the ideas that are always right here before your eyes. Michael Michalko Little Book of Big Ideas 6 Introduction This book was originally written by Harold R. McAlindon and published by Cumberland House Pu
13、blishing. Harold is now deceased and Cumberland House Publishing is now longer in business. But ideas for success and creativity are timeless. Principles that unlock a persons best and most innovative talents are not restricted to a particular geographic location or time in history. I thought the ma
14、in content of this wonderful little book needed to be preserved and passed on to this and future generations. Ive shortened Michael Michalkos original foreword and modified and added content throughout this edition. When possible credit has been given to the original author of the quotations or thou
15、ghts here. However, some have simply been passed down in history with no one known author. As a voracious reader myself, I give honor to whom it is due whenever possible. But in the process of reading hundreds of great books the thoughts sometimes take root in my memory without my being able to reca
16、ll the exact source. And for that I apologize. But then ultimately, great thoughts belong to us all. Thanks to all of those who have touched my life with their own. My intention in bringing this book to you is to pass along the principles that have blessed my life so richly. There are millions of great ideas in the world waiting from men and women to use them. If we dedicate our minds, hearts, spirits, eyes, ears, arms and legs to putting these ideas into action they will continue
