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1、皇阐图*国湖3井GuangzhouClient:AmwayChina盯Brand“:CorporatePeriod“:January-May,2002目Brand“:NutrilitePeriod:Sept-Mar,2002恩团侧擎TQM鹿)GuangzhouBrand:CorporatePeriod:January-Mar,2002J仪鲫藁lWhatwehavedone2GuangzhouBAmwayCorporateTVC“Colors“camEaign口TVC&Behindthescene口_NewspaperPrintad口Billboard日_Amagram口“ShaopPOPAni
2、wayrevyprintcalspaignfcrYear2003口PrintadforNewspaper口_ShopDecoQCorporateVideo&BrochureTitle“ColorseT*Priority;MassConsumers。*Secondary:SRsobjectivefestablishAMWAYCorporatebrandimageasanumbrellaidentityforendorsementofalitsotherbrandcateqoriesConsumerInsight*MajoritiesofconsumersknowsAmwayasadirectse
3、llingcompanyinsteadofacompanyofferswiderangeofhighqualityproducttofulfilconsumerdailyneed.CreativeExecution*LeverageontheAlorrlife“AmwayofferswiderangeOfqualityproducttofulfllconsumersdailyneeds.2、G仁GuangzhouProduction:*2002AprilLaunch:*2002May-2003April圆颤圃Market:*MainlandChina。事麟办GGuangzhougee胡Amwo
4、ry立利2吴.鸢磁-aesssaamn笃关Amwoay符人E纂Whatwehavedone2GuangzhouAmwayCorporate“Colors“AmagramNewsletterLooseInsertionHandout“TheMakingofVideoDPSPrintAd恺/3巳动藏j攀夕雳刹一炳艳影胺怀无氓梁影。卜当-芸口侧卟Whatwehavedone2)Guangzhou_鳢y氢Whatwehavedone2orporate“Colo_=麟志咤心鲫薏Whatwehavedone26引AmwaynewprintcampaignforYear2003TargetAudience*
5、Priority:MassConsumers*Secondary;SRsLToestablishlifeplatformwherebypeoplecanfeelAmway$productisreallyrelatedtomydailylifeteemphasisthetheme“Amwayproductaddcolorstoyourives:ConsumerInsight*AmwaySaWarenessisveryhighforitssalesmodel,buttoconsumerstheydonttknowAmwayoffer4categoriesofdailyproductandcanttconnectAmwayWiththeirdailylife.CreativeExecutioneverageonthethYourdailylife“Amwayofferswiderangeofqualityproducttofulfilconsumersdailyneedsandmakelivesbetter:
