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1、第十单元检测(时间:100分钟满分:120分)第一部分阅读理解(共两节,满分40分)第一节(共15小题;每小题2分,满分30分)阅读下面短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。AIn ancient Egypt,a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment.Modern businesses have been following his lead,with more tactics(策略).One
2、tactic involves where to display the goods.For example,stores place fruits and vegetables in the first section.They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品) later in their trip.In department stores,the womens shoe section is genera
3、lly next to the womens cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe,bored customers are likely to wander over and find some cosmetics they might want to try later.Besides,businesses seek to appeal to customers senses.Stores notice that the smell of baked
4、goods encourages shopping,so they make their own bread each morning and then fan the bread smell into the store throughout the day.Music sells goods,too.Researchers in Britain found that when French music was played,sales of French wines went up.When it comes to the selling of houses,businesses also
5、 use highly rewarding tactics.They find that customers make decisions in the first few seconds upon walking in the door,and turn it into a business opportunity.A California builder designed the structure of its houses smartly.When entering the house,the customer would see the Pacific Ocean through t
6、he windows, and then the pool through an open stairway leading to the lower level.The instant view of water on both levels helped sell these $10 million houses.1Why do stores usually display fruits and vegetables in the first section?A.To save customers time.B.To show they are high quality foods.C.T
7、o help sell junk food.D.To sell them at discount prices.答案C解析细节理解题。由第二段第三句可知,把水果蔬菜摆放在第一购物区会使顾客非常开心,促使他们在接下来的购物行程中购买垃圾食品。故选C项。2According to Paragraph 3,which of the following encourages customers to buy?A.Opening the store early in the morning.B.Displaying British wines next to French ones.C.Inviting
8、 customers to play music.D.Filling the store with the smell of fresh bread.答案D解析细节理解题。第三段讲述了第二个营销策略,抓住顾客的感官,分别讲述了用烤面包的香味吸引顾客和用音乐促销的例子。故选D项。3What is the California builders story intended to prove?A.The house structure is a key factor customers consider.B.The more costly the house is,the better it se
9、lls.C.An ocean view is much to the customers taste.D.A good first impression increases sales.答案D解析推理判断题。由最后一段第二句可知,顾客买房的决定在刚进门的几秒钟之内就做好了,建筑师巧妙设计刚进门的布局就是要给顾客留下良好的第一印象,提高楼房销售量,故D项正确。4What is the main purpose of the passage?A.To explain how businesses turn people into their customers.B.To introduce how
10、 businesses have grown from the past.C.To report researches on customer behavior.D.To show dishonest business practices.答案A解析主旨大意题。通读全文可知,本文从三个方面介绍了现代营销策略。B项“介绍商业是如何从过去发展而来的”,C项“对顾客行为的研究进行报道”,D项“展示不诚信的商业行为”,均不符合主旨。BThomas Edison was one of ten said to be the greatest genius of his age.There are only
11、 a few men in all of the history,who have changed the lives of other men as much as the inventor of the first useful electric light.But Edison could never be happy only because someone said he was a genius.“There is no such thing as genius,” Edison said.He said that what people called genius was mos
12、tly hard work.But Edison was a dreamer as well as a worker.From his earliest days as a child he wondered about the secrets of nature.Nature,he often said,is full of secrets.He tried to understand them;then,he tried to learn what could usefully be done with them.Edison enjoyed thinking.He knew that m
13、ost people will do almost anything instead of the difficult work of thinking,especially if they do not think very often.But he knew,too,that thinking can give men enjoyment and pleasure.Edison could not understand how anyone could be uninterested in life.As he loved to think,he also loved to work.On
14、 the day he became 75 years old,someone asked him what ideas he had about life.“Work,” he answered.“Discovering the secrets of nature and using them to make men happier.” He said he had enough inventions in his mind to give him another 100 years of work.5Which of the following is NOT true according
15、to the passage?A.Edison invented the electric light.B.Many other people have changed Edisons life.C.Edison has changed the life of many other people.D.Only a few men in history can change other peoples life.答案B解析根据第一段可以判断A、D项正确。爱迪生的发明改变了人们的生活,故C项也正确,B项说法是错误的。6Edison thought.A.he could be happy if he
16、 was a geniusB.genius plays the most important part in ones successC.hard work could do better than geniusD.genius could do better than hard work答案C解析根据第一段最后一句话,爱迪生认为努力比天赋更重要,所以C项正确。7Edison was.A.very much interested in natureB.interested in discovering the secrets of natureC.interested in changing peoples ideasD.uninterested in making people happier by
