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1、伟东城市广场 商业策划提报伟东城市广场 商业策划提报 CB Richard Ellis, Retail Services May 2009 CB Richard Ellis | Page 2 世邦魏理仕公司简介世邦魏理仕公司简介1 世邦魏理仕 商业服务世邦魏理仕 商业服务2 项目服务流程项目服务流程3 项目服务建议项目服务建议4 世邦魏理仕优势世邦魏理仕优势5 CB Richard Ellis | Page 3 CB Richard Ellis 有关世邦魏理仕有关世邦魏理仕 Worlds largest fully integrated commercial real estate servi
2、ces company 全球首屈一指的商业房地产服务公司全球首屈一指的商业房地产服务公司 Headquartered in Los Angeles, California 总部设于美国加州洛杉矶总部设于美国加州洛杉矶 An Fortune 500 and S Versaces Beijing flagship store; Loro Piana, Canali, Brooks Brothers, Moschino and MUJI. 引入的品牌包括Armani House继米兰、东京和香港之后 全球的第四家概念店、范思哲北京旗舰店、Loro Piana、 Canali、Brooks Broth
3、ers、Moschino和北京首家MUJI. China Central Mall, Beijing 华华贸贸购物购物中中心心 (写字楼范围内写字楼范围内商业商业) CB Richard Ellis | Page 46 Significant Assignments 主要服务业主要服务业绩绩 SOLANA is a 150,000 sm JERDE designed lifestyle centre located in Chaoyang Park, Beijing. SOLANA紧邻北京朝阳公园，商业面积15万平方米，该项 目由JERDE提供设计。 CBRE was appointed as
4、 retail consultants and leasing agents. 世邦魏理仕被委任为项目的商业顾问和租赁代理。 SOLANA has already opened on 2Q 2008. SOLANA已于2008年第2季度开业。 Brands committed to date include Zara, Sephora, Promod, Ciao Coffee, Quicksilver, and Fatburger. 引入的品牌包括Zara, Sephora, Promod, Ciao Coffee, Quicksilver以及 UGG SOLANA, Beijing 蓝色蓝色
5、港港湾湾国国际际商商区区 CB Richard Ellis | Page 47 Significant Assignments 主要服务业主要服务业绩绩 The repositioning assignment of Beijing Sanlitun bar street. 北京著名的三里屯酒吧街的再开发项目 CBRE was retained as preferred leasing agents for this 176,000 sm redevelopment of the Sanlitun bar street in Beijing. 世邦魏理仕被委任为位于三里屯的17.6万平方米 商
6、业项目的商业顾问和优先代理。 Retailers secured to date include Zara, Sephora, Promod, Crystal Jade and Alameda. 引入的主要零售商品牌包括Sephora, Promod, Crystal Jade, 新元素和Fossil Sanlitun Village (New Sanlitun ), Beijing 三三里屯里屯Village (新三新三里屯里屯) CB Richard Ellis | Page 48 Significant Assignments 主要服务业主要服务业绩绩 ECM Mall is a 54,
7、000 sm Benoy designed mixed use development in Zhongguancun Area, Beijing. 欧美汇位于北京中关村西区核心区域。 It is comprised of Grade A office, Kempinski Hotel and retail. 该项目是2条地铁线路的交汇点 (4号线和10号 线)，该项目由Benoy设计的集凯宾斯基酒店、甲 级写字楼和商业为一体的综合发展项目。 CBRE is currently retained by ECM from Czech Republic as retail consultant a
8、nd exclusive leasing agent for this 54,000 sm shopping centre. 世邦魏理仕受来自于捷克的发展商ECM委托，为 项目5.4万平方米的商业提供独家代理服务。 No.23 Site of Zhongguancun (ECM Mall), Beijing 北京中北京中关关村村西西区区23号号地地 (欧欧美美汇汇) CB Richard Ellis | Page 49 Significant Assignments 主要服务业主要服务业绩绩 Beijing South Station is likely to be the biggest r
9、ailway station in Asia when it opens on August 2008. 北京南站在建成后成为亚洲最大的火车站。北京南 站的商业已于2008年8月开业。 CBRE is appointed as retail consultants and exclusive leasing agents. 世邦魏理仕被委任为北京南站商业的独家租赁代理。 Beijing South Station Retail Component 北京南北京南站站商业部商业部分分 CB Richard Ellis | Page 50 One of Shanghais most popular
10、food & beverage and entertainment destinations. 上海最受欢迎的餐饮娱乐目的地之一 Shophouse redevelopment incorporating bars, restaurants and retail outlets 石库门的改造、包括酒吧、餐厅和零售店 CB Richard Ellis retained as sole leasing agents by Shiu On Group for Phase II 世邦魏理仕被瑞安集团委认为新天地2期的独家代理 Retailers introduced include Alexander
11、 Health Club, Zen, Noochs Noodles and McDonalds. 引入的零售商包括Alexander Health Club, Zen, Noochs Noodles and McDonalds. Xintiandi, Shanghai 上海上海新新天天地地 Significant Assignments 主要服务业主要服务业绩绩 CB Richard Ellis | Page 51 70,000 square meters shopping centre in suburban Pudong, Shanghai, due to open late 2008 位
12、于上海浦东的7万平米购物中心，于2008年开业。 CBRE retained as exclusive leasing agents. 世邦魏理仕被委任为独家代理 Brands secured to date include Home Centre, Zara, Sephora, Promod, Mango, Esprit and Lenscrafters. 引入的品牌包括Home Centre、ZARA、丝芙兰、 Promod、Mango、Esprit和Lenscrafters Laya Plaza, Shanghai 联联洋洋广场广场, 上海上海 Significant Assignmen
13、ts 主要服务业主要服务业绩绩 CB Richard Ellis | Page 52 Seasons Mall is located within Pearl River New City, the overall project includes a shopping centre, an ecological office building, and a luxury hotel. Seasons Mall 位于广州珠江新城核心商务区CBD中轴线侧,是一 个大型的高端综合项目,包括高档零售、顶级写字 楼及星级酒店。 The gross floor area of the whole pro
14、ject is 920,000 square metres, and the retail component has a total area of approximately 170,000 square metres. 项目总建筑面积达92万平方米, 其中商场面积约 为17万平方米。 CBRE was appointed as the sole leasing agent of Seasons Mall by GT Landmark Group. 世邦魏理仕获得高德置地集团委任,担任集团旗下 项目Seasons Mall的独家租赁代理。 Seasons Mall, Guangzhou 高
15、高德置德置地广场地广场, 广州广州 Significant Assignments 主要服务业主要服务业绩绩 CB Richard Ellis | Page 53 International Cases 国国际际案案例例 Europes leading retail and leisure destination 欧洲最大的零售休闲消费目的地 139,350 sq. m. retail accommodation 零售面积139,350平方米 11,600 sq. m. food & beverage and entertainment 餐饮娱乐面积11,600平方米 100% leased
16、prior to opening March 1999 1999年开业时实现100%出租率 CBRE advised on retail planning, national and international leasing 世邦魏理仕受聘于业主为其提供商业顾问和 独家租赁代理 Blue Water, United Kingdom CB Richard Ellis | Page 54 International Cases 国国际际案案例例 The largest shopping centre in Iberia 伊比利亚半岛最大的购物中心 138,000 sq. m. of retail, dining and entertainment facilities 零售、餐饮和娱乐面积达138,000平方米 Full marketing consultancy appointment, from research to trade mix
