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1、Chapter 11.The communication process is initiated（开始） by the:A)message B)receiver C)source D)channel2.The interpretation解释 of physical message into a form that has eventual最后的meaning for a receiver is called:A)coding B)recoding C)decoding D)encoding3.Receivers can be:A)a group B)a single person C)an
2、 institution机构 D)all of these4.An increase in noise _ message fidelity保真度，精确.A)increases B)decreases C)does not affect D)expands5.In machine-assisted机器辅助 interpersonal communication人际传播:A)source and receiver can be separated by time and spaceB)messages can have permanence永久性C)messages can be amplifi
3、ed扩大的 or transmitted传输 over large distancesD)all of these6.Mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, scattered分散的 audiences that are:A)heterogeneous多样性 B)homogenous同
4、质的 C)related有关联的 D)specific 特定特殊7.Message termination is easiest in:A)interpersonal communicationB)mass communicationC)machine-assisted interpersonal communicationD)none of these8.Mass communication organizations:A)have multiple gatekeepersB)require little money to operateC)exist regardless of profi
5、tD)are non-competitive9.The following is an example of a media vehicle工具，媒介:A)newspapers and magazines B)radio stations C)TV networks D)All of these10 Disintermediation eliminates the A) source B) middleman C) customer D) seller 10.In a communication setting, encoding may take place only once.A)True
6、 B)False11.Encoding becomes less important in machine-assisted interpersonal communication.A)True B)False12.Interpersonal communication can occur between two people without being in each others physical presence.A)True B)False13.The receiver in the machine-assisted setting can be a single person onl
7、y.A)True B)False14.The term mass media refers to the messages carried to the public by vehicles such as TV, radio, and magazines, and the Internet.A)True B)False15.Examples of user-generated content include YouTube, MySpace, Flickr, and Wikipedia.A)True B)False16.The emerging trends新兴趋势 in mass comm
8、unication are audience segmentation分割, convergence聚合融合, disintermediation非居间化脱媒, increasing audience control, and multiple platforms.A)True B)FalseChapter 21.An advantage of the functional approach功能学说 to studying mass communication is that it:A)provides a perspective 远景，观点to examine mass communicat
9、ion relaxation放松缓和B)generates 生成concepts that are helpful in understanding media behaviorC)makes us aware of the diversity of gratifications满意喜悦 provided by the mediaD)all of these2.Harmful or negative consequences of the functions of mass media are called:A)afflictions 苦难折磨B)ramifications分叉 C)dysfu
10、nctions机能障碍 D)displacement取代3.Which of the following is an important factor in determining which news medium people find most believable?A)convenience B)comfort C)credibility D)format格式4.The concept representing the idea that if the audience believes you really matter, you will be the focus of media
11、 attention, and if you are the focus of media attention, then you really matter is known as:A)hype（皮下注射理论） B)status conferral 地位授予 C)primacy/latency首要性/潜伏期 D)priming启动效应5.When reading the Washington Post, a person is most likely utilizing利用 the _ function of the media.A)surveillance 监测 B)interpretat
12、ion 解释，翻译C)linkage D)transmission of values6.Telethons, eBay, and chat rooms are examples of:A)surveillance B)linkage C)interpretation D)transmission7.Comics连环画, puzzles游戏拼图, horoscopes星座, games, advice, gossip, humor, and general entertainment account for which percentage of newspaper content?A)6 B
13、)12 C)18 D)248._ is a form of diversion.A)stimulation刺激鼓舞 B)relaxation放松消遣 C)emotional release情绪缓解 D)all of these9.Developing feelings of kinship 亲属关系with media characters is known as a _ relationship.A)social B)parasocial 类社会性的 C)cathartic泻剂 D)paranormal超常的10.The creation of unstable superior不稳定的优势
14、 and inferior positions 劣势that are continuously being negotiated 商谈through interpretations解释 of meaning is known as:A)culture B)ideology意识形态 C)hegemony 霸权 D)ascendancy优势，支配地位11.The four categories of the uses and gratifications model are（使用与满足理论的四个方面）:A)cognition认知, diversion转移, sociality utility社会功能, and withdrawal撤退B)function, dysfunction, malfunction, and cognitionC)surveillance, consequences, credibility, and interpretationD)none of these12.The news and information role of the media is known as surveillance.A)True B)False13.The media sometimes consciously try to instill灌输 valu
