《一汽大众cc上市试驾活动》由会员分享，可在线阅读，更多相关《一汽大众cc上市试驾活动（66页珍藏版）》请在金锄头文库上搜索。
1、壮仕汪生DrivingCC-LivimngvithMomiity英E厂一7驯CCf汽大众CC西部区吴上市公关汪办荣命索PublicelationsActivityPlanforFACCReleaseinWestemChina77T百沥&目录/contents|Parto1熹营销推广策略PromotionStrategy1Parto2|“公关活动计划PublicRelationsActivityPlan11营销推广策略Promotionstrategy|熹*产品分析ProductAnalysis熹*核心竞品分析CoreCompetitiveProductAnalysis熹*月余温费睬分林Targ
2、etCcnsumerAnaysis|“簸谍推广策睿思结ConciusionofPromotionStrategy111I百=技丶&产品分析ProductAnalysis全珠工业涛计界页余茉盼,红点奕最高奕顶一红点最佳设计晏质奕获奖作品外观汪计高档动忠、优雅大气,内饰据配同不失豪华捐有远超主流8练车的科技性和朝红啾+13招机和3汪振的全吊让CC吟时拥有赛车规的技标沥干扬刑平弯端租技的驰骅辆助系统和吊式役配部件让CC的探掉性积安全性相比合红钟年更映定出一筱动感优雅的外观设计、超越同级车的科技感和舒适度、和安全性百一返大伟产品分析ProductAnalysisUniqueSellngPropostt
3、on:dynamicandelegantappearncedeslgn,supenorselengflcandechnologlcalsenseandcolormitytoothercarsolthesemeclsss,outstandinghandlngandsatetyTophonorsinglobalindustialdesignfildthehighestawardofRedDotAward一FedDotOptimumDesignQualityAuuardworkAppearancedesignisupscaledynamicelegantandgenerousandheupholst
4、eresarealsouxuyThesenseofscienceandlechnologyandhiggradesenselarexceedthemainsteamB-clsssatsTiecomeinatonofrsiengneandDSGgear-boxmakesCChavebothspeedngupabiiyasracingcarsandstablityasluxurycarsWinouting-edgeteohnologicaldiverassistantsysemandvanousstandardconfguratonsthehandlingandsatetyofCClowersab
5、ove0fheroarsintesamelss:核心竞品分析CoreCompetitiveProductAnalysis|安全性“操接性_不一返大纳核心竞品分析CoreCompetitiveProductAnalysis白一返大伟目标消费者分析TargetConsumerAnalysis他人是渡济新贵,比转关注新浑的事物,注重产品技术层面的特色fashionupsaseyanelocusngonmodemhngsandputingemphsisonheechicaloharaclefstcsolpoduct:他fD多为勋性,年略在25-40岁之间Mostolihemaremalebetween
6、25yearsoldlo40.他人富欢旁游与户外活助,积以参加托交活动厂河Theylhemavelandoudooracitesandaciveygooutandanevetsatleintases他f0是企业中尿管理者,成是其有-宏层次和哟咏皋私企业主Theyanemiddemanantcinerlepfsesibusnessonersolptvaleerlepfseswihcenainlevilandlasts他人注重车拙的外础,河牌称命质,习吴和个有玟花肖玲解Theypayatenionloyesppearancebandandatuaityalecan|丨通过一坛近距离体验活动,向西部区经销商和媒体传递一汽大众CC的亦品特色:的一返大伟略总结ConclusionofPromotionStrategy|ConveyproductcharacterlsticsofFAWVWCClodistributorsandmediainWestChinathrough,closeexperlenceactvity:WReleasey
