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1、 外贸函电课程编号BA教学项目选修授课对象商学院全体学生学分2开课学期2014-2015第1学期先修课对外贸易实务主讲教师1檀文茹E-办公室0829电话, 主讲教师2E-mail办公室电话答疑时间/约见程序电子邮件或电话预约课程描述 本课程主要讲授外贸常用信函的基本知识，不仅包括书面商务沟通原则，英文信函的格式，进出口双方在磋商业务中使用的询价、发盘、还盘到最后的销售确认书以及运输和付款方式以及索赔等商务英文信函的写作，还包括商务沟通常用的其它社交信函的写作。本课程是一门应用性很强的实用课程，通过技能训练可以加深学生对国际贸易环节的理解，主要是帮助学生掌握对外贸易工作中书写业务函电的技巧和方法
2、，为学生今后可能从事的经贸工作锻炼娴熟的书面表达能力，提高学生商务英语的应用能力。课程目标 l 通过对外贸易业务磋商过程中各个环节往来函电实例的学习，熟悉、掌握外贸业务磋商各个环节建立业务关系、询盘、报盘、推销、还盘、定货、装运、保险、申诉、索赔、等的常用表达及写作技巧，并能在实际应用中熟练使用；l 通过了解各类单据及单证实例如信用证、订单、提单、保险单、装箱单、检验证明等，让学生全面了解外贸业务知识的各个环节，并运用英语熟练表达，达到应用的目的；l 重点介绍在英文信件的写作中英文信件的基本格式，旨在让学生对英文信件的写作规定有一定的了解，掌握英文信件写作的基本格式；l 帮助学生了解应当遵循的
3、写作原则以及在写作英文信件时应该注意的问题。促使他们认识到良好的交流和交际能力在商务活动中的重要性；l 使学生具有较系统的外贸英语函电的基础知识，掌握在外贸活动各个环节使用英语的能力，能胜任涉外商务工作。预期学习成果学完这门课之后，学生能够：l 掌握外经贸业务信函的翻译、撰写要点，初步做到能在一般情况下翻译、写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函。准确、熟练地翻译、撰写外贸函电，掌握专业英语书面沟通的技能；l 熟悉、掌握外贸业务磋商各个环节建立业务关系、询盘、报盘、推销、还盘、定货、装运、保险、申诉、索赔、等的常用表达及写作技巧，并能在实际应用中熟练使用；l 了解各类单
4、据及单证实例如信用证、订单、提单、保险单、装箱单、检验证明等，全面了解外贸业务知识的各个环节，并运用英语熟练表达，达到应用的目的。评分体系10% 出勤、参与20% 期中考试10% 作业60% 期末考试其中专业词汇10%，单据10%，语言应用40%，写作40%。授课时间及内容周次章节/内容1第1章 商务信函的格式2第2章 商务信函的写作原则3第3章 商务信函的组织4第4章 建立业务关系的信函5第5章 询盘信的写作6第6章 报盘信的写作7第7章 还盘信的写作8第8章 订货信的写作9期中考试10第9章 付款信的写作11第10章 包装信函的写作12第11章 装运信函的写作13第12章 保险信函的写作1
5、4第13章 索赔信函的写作15第14章 推销信函的写作16第15章 各种社交信函的写作（感谢信、邀请信、致歉信等）17第16章 求职信的写作教学方式/环节教师授课和学生参与并重，通过案例讨论等活动练习写作，鼓励团队合作。指定教材檀文茹，商务信函，对外经济贸易大学出版社，2010。推荐的书籍、文献Kathryn Rentz, Marie E. Flatley. “Lesikars Business Communication”. 中国人民大学出版社. 2011.Philip C. Kolin. 成功商务英语写作（第9版），北京大学出版社， 2011。诸葛霖，外贸英文书信，对外经济贸易大学出版社，
6、2012。English Business CorrespondenceModule CodeBAProgram LevelSelective CourseTarget StudentsRBS studentsTotal Credits2Semesters1st semester 2014-2015Prerequisites“International Trade Practice”Instructor 1TAN WenruE-Office Location0829Phone, Instructor 2E-mailOffice LocationPhoneInstructor E-mailOff
7、ice LocationPhoneOffice hours/Appointment ProceduresBy e-mail or by phoneCourse DescriptionThis module provides an introduction to the basic knowledge of English business correspondence, including not only the layout of English letters, principles of writing, the specific letters concerning key proc
8、edures in international trade communications, but also the writing of other important social letters in international business context. This module also offers much on-hand practice of correspondence in different business situations, with the purpose of providing students with in-depth understanding
9、 of international trade procedures and business correspondence, as well as helping them to grasp the skills required in this field.Aims & Objectivesl To introduce the basic formats and layout of English letters to give students a clear picture of English business letters and the difference between E
10、nglish letter and Chinese letters;l To introduce the concept of modern business communications, especially principles of writing business correspondence and the issues regarding common mistakes they may avoid to make in their applications, to let them realize the importance of appropriate communicat
11、ion skills in international trade;l To help students learn the expression and terms, pattern, and principles in international procedures, and use the knowledge of international trade in business communications.Learning OutcomesThrough learning the course, students can:l Understand and grasp the lang
12、uage and principles of writing business letters, and be able to write business letters which are clear, logical, and correct in grammar and content;l Develop the concept of modern business communication, especially principles of writing business correspondence and to realize the importance of approp
13、riate communication skills in international trade;l Learn the expressions and terms in procedures of international tradeestablishing business relations, inquiry, quotation, counteroffer, order, shipment, insurance, claim, and sales promotion, and be able to use them freely in different situations;l
14、Get familiar with various English documents used in international trade such as L/C, B/L, packing list, insurance policy, and commodity inspection certificate.Grading System10% for attendance and participation20% for mid-term exam. 10% for assignments60% for final exam Exam: 10% for vocabulary, 10% for documents, 40% for language usage, 40% for writing skillsOutline of Teaching ScheduleWeekChapter/Topic11 Layout of business letters22 Principles of business writing33 Organization of business letters44
