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1、Unit 1 Text A Introduction to e-business电子商务概论IBM defines e-business as “the transformation key business processes through the use of internet technologies.”some of those e-business processes include:（IBM 定义为转型关键业务过程通过互联网技术的使用的电子商务。这些电子商务流程的一些）. Buying and selling over the internet (ecommerce) 客人的买卖
2、盘通过互联网 (ecommerce). Conducting customer in real time using web-based tools进行实时使用基于 web 的工具中的客户. Communicating with suppliers, employees and customers与供应商、 雇员和客户沟通. Online marketing and advertising 在线营销及广告The greatest transformation in business practice today is the emergence of the Internet and the
3、World-wide-web interface .it has become a powerful medium for commerce and business transactions of all kinds（今天在业务实践中的最大转变是互联网的出现与世界范围内网接口.it 已成为一种功能强大的媒介贸易及商业交易的各类）. The terms e-business and e-commerce are sometimes used （有时使用条款电子商务和电子商务）interchangeably, but the common difference is that e-commerc
4、e refers to financial transactions over the web and e-business refers to all forms of transactions over the web. The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business. The most powerful implementations
5、of e-business enable a complete restructuring of business models互换，但共同的区别是通过网络，电子商务是指金融交易，通过网络，电子商务是指所有形式的交易记录。这种商业模式的转型力量远远超出了业务客户和成本节省方便明显点。最强大的电子商务实现启用一个完整的业务模式转型.For an e-business the economics are simple. Historically, 1% of first time visitors to a web site will buy a product. But 20% of secon
6、d time visitors do. To stay in business the site must be “sticky ” to keep the customers coming back; and theyll only do that if the experience provided continues to delight. 对于电子商务简单经济。历史上，1%的第一次访问者的网站会购买的产品。但第二次访问者的 20%。若要留在商业站点必须是粘保持回来 ； 客户，他们只会做，如果经验提供继续为乐。Customer service has been, and continue
7、s to be, a major competitive factor for todays organizations. Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information, much of which is in the form of documents. Whether its a form, statement, check, invoice or piece of correspond
8、ence, customer service must have instant, easy access to provide the level of service todays customers demand. 客户服务，并将继续成为一个主要的竞争因素，对于今天的组织。实现杰出顾客服务的目标的要求企业提供最快的访问，所有的客户信息，其中很多是文档的形式。这是一个窗体、 语句、 检查、 发票或必须即时通讯，客户服务的今天提供的服务的方便的客户需求。These basic rules do not change in an e-business world. E-business tra
9、nsactions often involve several interactive steps, all of which must be captured and saved for audits, dispute resolution and overall customer service excellence. In order to make full use of the power of the web and efficiently handle high-value intangible services such as mortgage or insurance app
10、lications, it is important that all the information a consumer sees as part of their transaction be saved as part of the customers experience. E-business is not about technology, it about business. Its not about re-inventing your business; Its about transforming your business through the use of the
11、internet. Its about streamlining your current business 在电子商务世界里不要更改这些基本的规则。电子商务交易通常涉及几个互动步骤都必须捕获和保存的审核，争议的分辨率和整体客户优质服务。以充分利用网络，并有效地处理按揭或保险申请等高价值无形服务是经验的事务的力量的重要的所有的信息使用者看到他们的一部分保存客户的一部分。电子商务不是有关技术，它业务的认识。重整业务无关 ； 转换您的企业通过互联网的使用有关的。这是一个关于简化您的当前业务processes to improve operating efficiencies. This, in t
12、urn, strengthens the value you provide to your customers, value that cannot be generated by any other means, and value that will give you a serious advantage over your competition. 程序，提高经营效率。这，换句话说，加强您提供给您的客户、 其它途径无法生成的值和会给你一个严重的优势，通过您的竞争对手的值的值。Successful e-business start at different points, and yo
13、u can too. But first you must identify which of your core business processes are most suitable for, or most in need of, conversion to e-business. A good place to start is improving customer interactions and internal business processes. 成功的电子商务开始不同点，你也可以。但是，首先必须确定您的核心业务流程的哪些是最适合或需要的转换为电子商务的大部分。启动一个好地
14、方提高客户的交互和内部业务流程。When you become an e-business you transform your relationship with your customers. Customers are the key ingredients of success. Your most critical business process is customer relationship management. 当您成为一个电子商务您与客户转换之间的关系。客户是成功的关键要素。客户关系管理您最关键的业务进程。You will also need to be ready to
15、 transform the way cash flows through your company. Technology will change every aspect of your revenue and cost structures from online transactions to streamlined electronic billing and payment systems. 还需要准备好转换方式现金流通过您的公司。技术将更改从网上交易的您的收入和成本结构的每个方面为简化的电子账单与支付系统。Unit 1 Text A本 课 单 词 学 习 New Words-请按
16、书上单词的顺序听录音1define2transform3transformation4process5technology6conduct7web8advertise9emergence10medium11commerce12transaction13interchangeable14interchangeably15financial16extend17convenience18implementation19restructure20restructuring21historical22historically23site24product25sticky26stickiness27compete28competition29competitive30factor31organization32outstandin
