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1、Tianhe College of Guangdong Polytechnical Normal UniversityUnit One Title: BusinessI. Listening Practice1 Pre-listening.Key： 1. agreemnent 2.disagreement 3.amusement 4.surprise 5.interested 6.dont know something 7.meet someone for the first time 8. say hello or goodbye2 Core listening.Task 1Key:1. L
2、ucy Chang told Andrew Lu to call her “Lucy”.2. Andrew Lu is from Phonix, Arizona.3. Now she is in the human resources department.4. She was in the sales department for six years.Task 2Key:1.T 2.F 3.TTask 3Key:Business introduction general rulestwo equals to each otheradministrative assistantstand up
3、full attentionmake eye contactconfident and a good listenera thousand wordsavoid embarrassingTask 4Key:1.B 2.A 3.BPractical ListeningListen to the dialogue and complete the chart40% 33% 17% 10%9% 18% 44% 29%II Fun ListeningTask 1.1. show business 2. experience millionaires 3.planning to fail 4.Defin
4、e your business goal 5.messure of success tough problemsTask 2.Supposed out of sight loneliness confess sign breathe blinded planned Unit Two Title: MarketingI. Listening Practice1 Pre-listening.Key： 1.attend 2.before hand 3.agenda 4.minutes 5.signing 6.apologies 7.aproves 8. previous 9.items 10.inc
5、luded 11.consensus 12.even 13.casting 14. proxy 15.quorum2 Core listening.Task 1Key:Marketing department: Sales Sales promotion AdvertisingHuman resources department: Recruitment and personnel trainingProduction department: Production control purchasing Manufacturing Quality control Engineering supp
6、ortFinance department: financial management AccountingTask 2Key:1.F 2.T 3.T 4.FTask 3Key:companies lines stagesprofitabilityevolutionpursuingobjectivelengthenvariationssegmentsflavoursTask 4Key:Product: What to sellPrice: What prices to chargePlace: How it will be distributed and where people will b
7、ur it Promotion: How the product will be supported with advertising, special activities, etc.Practical ListeningListen to the passage and complete the blanks.Market leader market challenger market follower market niches monopolyoligopoly cartel dominant-firm oligopoly II Fun ListeningTask 1.1. safe
8、from an attack 2. attainment of group goals 3. various market followers 4. formally organized Task 2.Smallest sea hug memories stand by my side Unit Three Title: International Trade I. Listening Practice1 Pre-listening.Key： Colombia: coffee beans and coffeeBrazil: coffee beans and coffeeAmerica: whe
9、atAustralia: wine2 Core listening.Task 1Key:import and export activities international trade payment the major subordinate determine the delivery terms advance transportation multinational corporationsTask 2Key:1.F 2.F 3.T 4.T 5.TTask 3Key:1.A 2.C 3.DTask 4Key:Group E has one term only.: It is calle
10、d a departure term.Group F has three (shipment) terms: They are Free Carrier, Free Alongside Ship and Free on Board.Group C contains four shipment terms: They are Cost and Freight, Cost, Insurance and Freight.Group D include five terms: They are Delivered at Frontier, Delivered Ex Ship, Delivered Ex
11、 Quay, Delivered Duty Unpaid, and Delivered Duty Paid.Practical ListeningListen to the passage and answer the following questions.Key:1. Within the UK, the methods of transfer usually used are cheque or credit transfer, with inter-bank settlement effected through the clearing houses.2. Instructions
12、are conveyed by mail or cabled payment order or by means of bankers draft or international payment orders.3. Because it is not a particularly safe or sensible thing.II Fun ListeningTask 1.1. trade gold 2. master3. service4. mine of gold 5. cheapest6. best sport7. knowledge acquiredTask 2.No matter c
13、ry in the morn lose control in my heart in the winds play a partTrouble is a foe he always seems to grow he knows what I know ease on down the road dont be alarmed in a sucker the way he makes me feel make him leaveUnit Four Title: EtiquetteI. Listening Practice1 Pre-listening.Task 1Key： 1. spoon in
14、to the soup2. napkin in case remains3. spoonful blow4. empty before answering5. 15% tipTask 2Key:1. When meeting somebody for the first time, it is polite to greet each other or introduce yourself.2. You should not ask questions about age, living habit, and phone numbers, when talking to somebody of the opposite sex. Because
