Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,8/1/2011,#,产品介绍外贸英语对话PPT大纲,REPORTING,目 录,Product Overview and Features,Communication skills in foreign trade English,Product Display and Demonstration Session,Price negotiation and contract signing process,After sales service and customer relationship maintenance,PART,01,Product Overview and Features,REPORTING,WENKU DESIGN,Introduction to Basic Product Information,Product name,Introduce the products official name and any commonly used aliases,Category,Describe the products category or industry,such as electronics,clothing,food,etc,Brand and manufacturer,Provide information about the products brand and the company that manufactures it,03,Benefits for customers,Describe the benefits that customers can expect to receive by purchasing and using the product,01,Core functions,List the products main functions and features,highlighting its key capabilities,02,Advantages over competitors,Analyze the products advantages compared to similar products on the market,emphasizing its unique value proposition,Main functions and advantages analysis,Usage scenarios,Illustrate the different scenarios in which the product can be used,such as home,office,travel,etc,Target customers,Identify the products target customer groups based on factors such as age,gender,occupation,income level,and interests,Customer needs,Discuss the specific needs and pay points of the target customers that the product aims to address,Applicable scenarios and target customer groups,Unique selling points,Highlight the products unique selling points that differ it from competitors,such as innovative design,superior quality,or advanced technology,Market positioning,Describe the products positioning in the market,including its pricing strategy,distribution channels,and marketing message,Competitive advantage,Explain how the products unique selling points and market positioning contribution to its competitive advantage in the industry,Unique selling points and market positioning,PART,02,Communication skills in foreign trade English,REPORTING,WENKU DESIGN,Polarity and Formality,Maintain a policy and formal tone to establish a professional rapport,Active Listening,Fully understand the other partys perspective by active listening and asking clarifying questions,Clarity and Consensus,Messages should be clear and to the point,avoiding ambiguity and redundancy,Principles and Methods of Effective Communication,01,Recognize that different cultures have different communication styles and norms,Awareness of Cultural Differences,02,Do not make assumptions about an individual or group based on cultural Stereotypes,Avoidance of Stereotyping,03,Show respect for other cultures by being open minded and tolerance of differences,Respect for Other Cultures,Cross cultural communication preparations,Practice Speaking,01,Regular practice speaking English,specifically in front of a mirror or to a friend,Vocabulary Building,02,Expand your vocabulary by reading and learning new words and phrases,Imitation of Native Speakers,03,Listen to native speakers and initiate their promotion,introduction,and speaking patterns,Strategies for improving oral expression ability,Training methods for listening comprehension ability,Active Listening Practice,Concentrate fully on the speaker and try to understand the main points and details of the message,Note taking Skills,Develop note taking skills to help remember key information from audio materials,Regular Listening Practice,Listen to English audio materials regularly,such as news broadcasts,podcasts,or movies with subtitles,Use of Dictionaries and Other Resources,Look up unfamiliar words and phrases in a dictionary or online resource to improve understanding,PART,03,Product Display and Demonstration Session,REPORTING,WENKU DESIGN,Engage with audience,Engage participation through interactive presentations and hand on experiences,Tailor presentation to audience,Adapt product display based on cultural differences,industry knowledge,and buyer preferences,Utilize visual aids effectively,Use high quality images,videos,and physical samples to enhance product understanding,On site display strategy and skill sharing,Guidelines for key points in video demonstration production,Keep it short and sweet,Concise videos are more like to hold viewer attention,Highlight product features and benefits,Focus on what makes your product unique and how it solves customer problems,Use clear and professional narrative,Ensure the voiceover is clear,informative,and engaging,Optimize for different platforms,Advisor video formats and aspect rates that work well on various devices and social media platforms,输入,标题,02,01,04,03,Exploration of Design Ideas for Interactive Links,Create an immersive experience:Utilize virtual reality,augmented reality,or 3D modeling to bring products to life,Include social media buttons and hashtags to facilitate sharing and expand yo。