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1、智慧树知到实用商务英语（嘉兴大学）章节测试答案1. Wholesalers buy goods from manufacturers or importers and then sell them to the end customers in small quantities. （）A、正确B、错误正确答案：B2. Your interest， expertise and experience are all very important when starting business. （）A、正确B、错误正确答案：A3. If you start a business selling se
2、rvices， you may or may not need a storefront of some kind. In chinese， "storefront " is（）正确答案： 店面，店铺4. Not being complete independent is one of the advantages of the franchise . （）A、正确B、错误正确答案：B5. Which of the following can be included into the body part of a job application letter？ （）正确答案
3、：The purpose of writing the letter. |Appreciation for being considered for the job. |Personal information （gender， work experience， educational background，etc.）第二章测试1. In production process， lean manufaturing training is adopted to help manufacturers to improve greater markup. （）A、正确B、错误正确答案：A2. The
4、 duties of the operations department are to find out what the consumers want through marketing research. （）A、正确B、错误正确答案：B3. The common aspects that need to be considered in operations management are as follows_？ （）正确答案： production process |inventory management |supply chain4. Which of the following
5、concept is commonly adopted to manage the inventory of a company？ （）正确答案：Just-in-time （JIT）5. The elements that need to be included in minutes writing are_. （）正确答案： a follow-up meeting schedule |topics discussed and resolutions made at the meeting |attendees and absentees of the meeting |time and pl
6、ace of the meeting第三章测试1. Mortgaging is a common way of startup fund raising. （）A、正确B、错误正确答案：A2. It’s easy for startup companies to get bank loans nowadays. （）A、正确B、错误正确答案：B3. Which of the following sources can provide new companies a hefty sum of capital？（）正确答案： Venture capital companies4. In
7、 what ways do angel investors make investments in a startup？ （）正确答案： Invest through angel investor networks |Invest through angel investor funds |Invest through crowd funding platforms |Invest their money directly into a new company5. Which part can be omitted（去除） in memo writing？ （）正确答案： signature
8、（签名/落款） |salutation （问候语） |letterhead （信件抬头）第四章测试1. A customers knowledge about brand factors includes _. （）正确答案： reputation |features |values |specifications2. Brand awareness is crucial in persuading， informing and reminding both potential and existing customers towards making a brand decision. （）
9、A、正确B、错误正确答案：A3. Brand recall refers to how well people connect a brand with products， ideas， taglines， and other attributes. （）A、正确B、错误正确答案：B4. Extending your brand in every aspect of corporate life is the strategy of _. （）正确答案： integrating your brand5. In writing a business proposal， it is importa
10、nt to remember not to turn the opening into an introduction to or overview of your company. （）A、正确B、错误正确答案：A第五章测试1. Higher Engagement is one of the benefits of digital advertising. （）A、正确B、错误正确答案：A2. The advance of high-speed mobile networks and the penetration of mobile devices contributes to the t
11、he growth of online advertising.（）A、正确B、错误正确答案：A3. Behavioral data providers can rely on _ to collect a customers information. （）正确答案： online searches |purchasing history |internet browsing habits4. _ are generally used in e-commerce like eBay and Amazon. （）正确答案： Promoted listings5. The language of
12、notice and announcement should be straightforward， concise， simple， accurate and formal. （）A、正确B、错误正确答案：A第六章测试1. Cross-border e-commerce involves the sale or purchase of products via online shops across national borders. （）A、正确B、错误正确答案：A2. The main target markets of Chinas cross-border e-commerce ar
13、e Russia and Brazil. （）A、正确B、错误正确答案：B3. Which of the following makes it convenient to deliver large goods from one country to another？（）正确答案： overseas warehouses4. User-generated content （UGC） is an effective way to improve customer experience， which is delivered and shared in interactive ways like
14、？ （）正确答案： VR / AR |live streaming |posts |short videos5. Which of the following statements about email writing is not true？ （）正确答案： You can use the same closing sentences in formal and informal emails.第七章测试1. By handling potential undesirable situations， business travelers can develop their_. （）正确答案
15、： problem-solving skills2. If you travel by air， you are likely to be contributing to environmental pollution. （）A、正确B、错误正确答案：A3. Items such as spray paint and fireworks are not prohibited at security check. （）A、正确B、错误正确答案：B4. There is no need to put a power adapter in your suitcase before you travel to other countries because it is universal in most countries. （）A、正确B、错误正确答案：B5. In writing a formal
