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1、IT StrategyFebruary 24, 2000Case Study of a Recent Client ExperienceRob Trollinger, Principal, DallasChris Wisler, Manager, AlexandriaKimberly Brown, Associate, AlexandriaA.T.Kearney1/8510Color/2Todays discussion uBackground of CompanyuCompany IT OverviewuCause for ActionuIT Strategy ApproachuApplic
2、ation ArchitectureuTechnical ArchitectureuEstablish the IT Program OfficeuOrganizational Effectiveness and IT AlignmentuSummaryA.T.Kearney1/8510Color/3Background of companyA.T.Kearney1/8510Color/4uBegan in 1909 as a partnership between an innovative chemist and a businessmanuPioneering work in leath
3、er tanning uBest known for expertise in acrylic chemistry uEssential component to detergents, diapers, cell phones, industrial coatings, and more u50 manufacturing, research, and technical facilities worldwide uSales in 100 countries, totaling $4 billion annuallyCompany ACompany BCompany A announced
4、 their intended merger with Company B in 1999u1848, founding uLargest and most recognized business for a particular consumer productuMajor supplier of basic inorganic chemicals derived from saltuEssential ingredients in CDs, newspapers, magnetic tapes, sports equipment, and moreu36 mining and proces
5、sing facilities, 68 chemical manufacturing, research, and technical facilities worldwideuSales total $2.5 billion annuallyA.T.Kearney1/8510Color/5Drive the short-term valueExceed the markets expectationsIntegrate the Organizations as Seamlessly as PossibleuDevelop and communicate a shared strategic
6、agenda uDefine organization structures, key business processes and technology platform/architectureuSelect leaders and staff positionsuDevelop metrics and budgetsuIntegrate the businessIntegrate day-to-day operations Position for the future growthAchieve Business Value Goals as Quickly as PossibleuA
7、chieve $200 million of savings within 12-18 months (running rate by 2001)Ensure customer retentionCorporate Center rationalizationAdministrative overhead reductionSourcing/Procurement savings Product line and operations rationalizationManufacturing productivity and supply chain improvementsReduction
8、 in technology costs The focus of the integration was to quickly achieve operational synergies while combining the organizations to support top line revenue growthA.T. Kearney was asked to structure, drive and manage the entire integration process for what would become one of the largest specialty c
9、hemical companiesA.T.Kearney1/8510Color/6Latin America and Asia-Pacific Region Operations:10%ofsales20manufacturingfacilities10distributionsitesNorth American Region Operations60%ofsales60manufacturingfacilities230distributionsites(1)While the potential source of the synergies were somewhat clear, s
10、mooth and timely integration of the two companies was less assuredChallengesuSome manufacturing processes and technologies were incompatible between the two companiesuCombining two companies with both direct product overlap uAcquiring company was more of a “intermediates producer” and the acquired c
11、ompany was more of a “formulator” uSignificant facilities consolidation opportunitiesuDistribution consolidation and improvement required changing the business model and the mindsetStandard lead timesStandard service levelsuSignificant customer overlapuSignificant EH&S issues needed to be addressed,
12、 competing away scarce capital resourcesEuropean Region Operations:30%ofsales40manufacturingfacilities60distributionsitesA.T.Kearney1/8510Color/7After an accelerated integration program, the merger was deemed a success by the CEO as well as the analyst communityu“By the end of 3Q, the new company ha
13、d achieved cost reductions of $100MM on an annualized basis, three months ahead of schedule.” Morgan Stanley Dean Witteru“Already, the company has achieved a $100MM annual run rate in cost savings ahead of schedule” Janney Montgomery Scottu“The integration process is running smoothly and in fact bet
14、ter than expected achieving a $100 MM lower run rate” J.P. Morgan Securitiesu“The integration efforts continue to track ahead of plan” Deutsche Banc Alex Brownu“Considering the steep increase in raw material costs, the new company was able to meet expectations with its rapid integration of the acqui
15、red companys operations” Brown Brothers Harriman A.T.Kearney1/8510Color/8PerspectiveExternal FocusInternal FocusIncrementalTransformingValue Creation (P/E Ratio)New Business ModelNew SegmentsNew TechnologiesAcquisitionsShare GainTechnology ImprovementGeographic ExpansionPortfolio ManagementWork Rede
16、signSupply ChainOperating Excellence2-3% Sales Growth4-5% Sales Growth6-8% Sales GrowthFollowing the integration, the CEOs Agenda is to double the rate of growth while maintaining high levels of profitabilityCost improvement, customer service and retention and e-business have been identified as key
17、areas of focusA.T.Kearney1/8510Color/9uRapid assimilation of acquisitions with limited additional financial staffuGlobal shared servicesuIT provides a strategic advantage in support of growth initiativesTarget CapabilitiesuGlobal processes and metricsuInterim information on sales, profitability and
18、cost of operationuAutomation of routine processes and transactionsuFinancial staff is aligned with the businessuContinuous launch of service offerings that cannot be easily matched by competitorsuQuality built into an automated processes uHumans manage the relationship not transactionsuIntegrated su
19、pply chain network (S&OP process) across multiple enterprisesuInventory commitment using production, sales and balancesuAbility to reach customers globally without a local presenceGrowth / AgilityStrategic ImperativeCost ImprovementCustomer Service & Retentione-BusinessNewCos business strategy will
20、place additional demands on the entire organizationA.T.Kearney1/8510Color/10Company IT OverviewA.T.Kearney1/8510Color/11Finance/ Back OfficeDemand PlanningSupply Chain & Customer ServiceHuman ResourcesClient/Server(Windows NT or Unix)High-level ProcessesIntegratorSAPISGeneral LedgerOrder History (Fo
21、cus DB)Transportation ManagementRailmaxManufacturingPlanningTransport SafetyOrderingTeserac (HR)InfiniumHRFinancial ReportingOther HR/Payroll SystemsManufacturingQuality SystemsCurrent transactional systems are complex, reside on multiple platforms and are integrated through a network of interfacesA
22、S/400MainframeA.T.Kearney1/8510Color/12Intrinsic manual processes result in a high cost effort that cannot support the speed of todays e-business environmentGrowth / AgilityStrategic ImperativeuLack of automation prohibits additional workforce leverageuSystems are running out of physical capacityuIn
23、cremental improvement mindset limits strategic developmentObserved Key ThemeCost ImprovementCustomer Service and Retentione-BusinessuFocus is on reconciling balances and correcting errors and not root cause error preventionuProcesses (especially billing) are manually intensiveuGlobal processes are d
24、esirable but difficult to implement consistently uTransaction systems are becoming increasingly difficult to maintainuSpecial customer requirements and services (e.g.SOMI) are implemented but at a relatively high cost uInspection of errors protects/ masks the customer from errors inherent in the sys
25、temuManual intervention presents a barrieruBusiness information is not easily assimilateduQuality of global customer information is suspectA.T.Kearney1/8510Color/13Roughly 72% of the IT budget is spent on maintaining current service levels and infrastructureTo maximize business value, we need to shi
26、ft the spending from maintenance to business development and long term IT support and infrastructurePercent of IT Spending by CategoryIT Support & Infrastructure2%Maintenance72%Business Development19%Non-discretionary7%A.T.Kearney1/8510Color/14FunctionsCurrentLimited Point Source SolutionsPoint Sour
27、ce Best of Breed SuiteorLegacy SystemsProposedA future vision of the enterprise architecture must seamlessly and efficiently integrate core business processes in an e-business environmentEvolving Strategy:AIM, MicrosoftIBM AS/400, NT, ?CompaqCompaqDigital, IP, ExchangeSAPJDEPeopleSoftStandardized, L
28、ow Cost,Mixed after mergerOracleProcesses of Strategic Value and Competitive AdvantageOperations and Transaction Processes (Low Cost)InfrastructureData, MiddlewarePlanningISMOptimizationCRMHR / PayrollMainframeMid-range,Client/ServerDesktopsLaptopsVoice/Data, Networks, EmailApp. InterfaceData Mgmt C
29、ustomer Facing e-Business SolutionsPRISM / Supply Chain SystemsProcurement LogisticsManufacturing OperationsOrderBillingA/RA/PG/LReportingMiddlewareA.T.Kearney1/8510Color/15Cause for ActionA.T.Kearney1/8510Color/16Information Technology StrategyuExploitation of current product & customer base throug
30、h geographic expansion, new services & cross sellinguExtension of the traditional supply chain beyond current customer and supplier baseuFormation of partnerships and alliancesuAdoption of new value chain models exploiting todays technologyuGlobal management and measurement processesuContinuous cost
31、 improvementPossible Business Unit ResponseAcquisitionsShared ServicesGlobalizatione-BusinessContinued industry consolidationSupply Chain Value NetsBusiness Model RevolutionPace of Technology ChangeKey Business Change DriversInformation technology must reinvent itself to develop capabilities that de
32、liver substantial business value at the pace of todays business environmentAlign and SupportAn updated IT strategy is necessary to align the organization and its service offerings to business unit requirements and operating modelsA.T.Kearney1/8510Color/17Corporate AgendaIT Strategy Alignment68% Reve
33、nue Growth11% Return on Net AssetsuAssume leadership role in design & implementation of customer enabled processes to promote scalabilityuLeverage e-business technologiesuDevelop data mining techniques to leverage customer information leading to increased sales uInstitute a program management approa
34、chProfitable & Sustainable GrowthOperational ExcellencePost-Merger IntegrationuContinuous design of new processes and service offerings to promote customer intimacy and service excellenceuImplement low cost high availability infrastructureuSimplify company and customer compliance with regulationsuCo
35、ntinue migration to Company As applicationsuRapid deployment of new processes and technologies to enable cost initiatives uRapid application development and deploymentE-business strategyCorporate ObjectivesLinking the strategy to the CEO agenda reinforces ITs commitment to be a high value service pa
36、rtnerA.T.Kearney1/8510Color/18Business StrategyIT StrategyBusiness MissionScopeCompetenciesGovernanceIT MissionArchitectureCompetenciesGovernanceAlignmentuAlign the IT organization to meet business unit requirements of the new CompanyuDevelop and communicate the application and technical architectur
37、e directionuReplace the current technical “roadmap” with a comprehensive and specific deployment flight plan depicting timing for replacing applications and technologies and implementing process/ service changes uImplement a program management process to determine IT investment priorities & set IT d
38、irectionThe IT strategy aligns with business strategies to define matching priorities, complementary capabilities, and compatible organization dynamics IT Strategy OutcomesA.T.Kearney1/8510Color/19IT Strategy ApproachA.T.Kearney1/8510Color/20The IT Strategy is comprised of an IT vision, strategy and
39、 deployment plan that will enable rapid delivery of cost effective IT products and servicesGap to CloseCompe-tenciesArchi-tectureGover-nanceIT - Future StateCompe-tenciesArchi-tectureGover-nanceDeployment PlanCompe-tenciesArchi-tectureGover-nanceBusiness StrategyStrategy Development ProcessIT Strate
40、gy DeliverableSynthesesIT StrategyIT VisionCore CompetenciesApplication & Tech. Architecture DirectionSelf Funding Investment PlanGovernance ProcessesDeployment Strategy and TimingFilter/PrioritizeuCorporate StrategyuBusiness Unit StrategiesuBoundaries from Executive CouncilA new CIO was brought in
41、to champion the effort while becoming the IT Change AgentIT - Current StateA.T.Kearney1/8510Color/21A set of guiding principles will allow us to “rethink” the current way of doing business as we progress our strategy development processuThe applications and technical infrastructure must be aligned w
42、ith business strategies and create substantial shareholder valueIT will focus its energy on competencies that are results driven and add significant business valueOur goal should be to deliver project results in half the time and half the cost (time to market is essential)IT budget will be owned and
43、 driven by the business for discretionary projectsuThe organization will adopt a virtual and collaborative approach to address business problemsuThe future state will drive our strategy design; how we do things today may influence our future but there are no sacred cowsuWe must provide significant g
44、rowth opportunities for our people to attract and retain a highly skilled and motivated staffuWe will share clear, unified communications at every level led by IT Leadership TeamA.T.Kearney1/8510Color/22Four parallel workstreams will contribute to development of the IT vision, strategy and deploymen
45、t planOrganizational Effectiveness and IT AlignmentEstablish the IT Program OfficeApplication ArchitectureTechnical ArchitectureuHow should the organization be aligned to the businesses?uWhat competencies should be developed to meet the challenges of todays business climate?uWhat specific applicatio
46、n suite will best meet transaction processing requirements?uWhat platform(s) is most effective for the chosen application suite?uHow should we support the companys e-business requirements?uWhat process is required to prioritize and manage the IT portfolio?uHow should IT best involve senior managemen
47、t and the broader organization in the IT process?IT Strategy ProjectA.T.Kearney1/8510Color/23Application ArchitectureA.T.Kearney1/8510Color/24The applications architecture will result in an ERP “backbone” vendor selection and provide guidance and direction for all other applicationsAll ApplicationsC
48、ustomersSuppliersPackageselectedImpactassessmentDirection/valuepropositionDefineNeedsOverallguidingprinciples/rulesapplyTechnicalDecisionSupportCustomer Relationship ManagementEnterprise Resource Planning (ERP)Supply ChainCollaborativeComputing A.T.Kearney1/8510Color/25uApplication OptionsVendor1Ven
49、dor2Vendor3Vendor4Vendor5Vendor6uTechnical OptionsuDatabasex,y,zuOpSystemuComputeruConsensuswithteamuPublishapplicationarchitecturesolutionsetuPublishimpactanalysisAlternativesDecision/ ResultThe application architecture team is following a structured analysis process that test vendor solutions agai
50、nst our decision criteriaEvaluation Criteria1Hypotheses/ Criteria Test Questions2Analysis“Leverage / Synergy”3Evaluation and Decision Making4uCompileevaluationcriteriauDefine“mustmeet”criteriauAssigncriteriaweightingsuDeveloptestquestionsandhypothesesuPerformoptionanalysisuDevelopdecisiontreeuDevelo
51、pfactbasetotesthypothesesuEvaluateresultsagainstcriteriaanddecisionframeworksuAgreedecisionProject Stage GatesKey Project Check PointsA.T.Kearney1/8510Color/26The vendors will be evaluated against four pre-defined dimensions, each of which will be weighted by business stakeholdersInvestment / Viabil
52、ityuSoftware and hardware costsuBolt-on and interfaces costsuImplementation and conversion costsuTraining costsuFinancial statusuOrganizational strengthuVendor commitmentuEmbedded base / ReferencesuMarket positionuCustomer supportuTraininguCultural fituImplementation resourcesuImplementation RiskFun
53、ctional RequirementsuSupports process manufacturinguOrder to cashuFinancialuReportinguProcessing sequenceuEase of useStrategicuGrowth, agilityuCustomer service and retentionuE-businessuCost containmentuVendor and product strategyTechnical EnvironmentuTechnical architectureuAdministration servicesuIn
54、terfacesuDocumentation and vendor supportA.T.Kearney1/8510Color/27Technical ArchitectureA.T.Kearney1/8510Color/28The technical architecture workstream will develop a comprehensive environment to take advantage of new technologies and value added applications uOrder To CashuFinancialuHRTransactionalu
55、PlanninguForecastinguOptimizationSupply ChainuManufacturinguQuality Control SystemuManufacturinguEH&SLegacyuDecision SupportuRailmaxWindowsLocal PCsIntranetDevicesInternetDevicesCustomerDevicesOperating EnvironmentsDatabasesMiddlewarePresentationwPayrollexpenseswOrderswInventoryTBDTBDNumerouswOrders
56、wInventorywReceiptswATPwTransferOrderswOrderswInventorywTransactionswCarrierswOrderswInventorywOrderswAccountsReceivablesDB2VendorSQLServerAdapters for ERP & Legacy Systems (Data Management)Message Management ProductsApplication Programming Interfaces; Remote Procedure Calls; Request BrokersOperatio
57、nal Data StoresOrdersInventoryReference dataJournal entriesA.T.Kearney1/8510Color/29 to maximize the information exchange internally and externallyuWhatisthemostviabletechnicalplatform(s)forthenewApplicationportfolio?uWhatistheoptimalmiddlewaresolution:ERPvendor-supplied,thirdpartyorboth?uHowmuchdoE
58、RPandmiddlewaresolutionsminimizetheeffortofdeveloping/maintaininginterfaces?uDoesthenewtechnicaldirectionadequatelyaddressstandardizationofdataacrosstheenterprise?uWillthenewtechnicaldirectionalignwithexistingdecisionsupportandemerginge-businessstrategies?uWhatimpactdothesearchitecturedecisionshaveo
59、ncurrenttechnicalskillsandcompetencies?uWhatnewdevelopertoolsandplatformswillberequiredtosupportthistechnicalstrategy?DeliverablesERP Technical Architecture RoadmapuOutlinesthehardwareoperatingsystemanddatabaseplatformselectedforimplementingERPsolutionsMiddleware Tool StrategyuDefinestheconceptualmi
60、ddlewaresolutionanddetailsthemiddlewareproduct(s)requiredtoimplementthestrategyDecision Support StrategyuDefinesthetechnicalsolutionrequiredtosatisfybusinessrequirementsandleveragenewrelatedtechnologiesandthecompanysITstrategyCost Saving OpportunitiesuDetailscostsavingsinITinfrastructurecostsanddefi
61、nestheimpactonthestructureofITInfrastructureandSupportKey IssuesA.T.Kearney1/8510Color/30Establish the IT Program OfficeA.T.Kearney1/8510Color/31ObjectiveAreas of FocusComponentsProgram and Project ManagementCommunicationuInvolve business representativesuPerform day-to-day resource allocationuProgra
62、m and project managementuIntegrate with capital planning and annual budgetinguDevelop Vision StatementDevelop critical rules of engagement with roles and responsibilities to govern ITDefine communication audiences and what they need to knowuDetermine audiences, communication vehicles, timinguDevelop
63、 a planuDevelop a program to expand executive awareness of IT initiatives and issuesuCommunicate to all areas and geographiesCreate a framework for managing and allocating funds and resourcesuDefine and deploy a common portfolio management frameworkuDevelop metrics for the IT portfoliouDevelop a pro
64、cedure for funds and resource allocationuIntegrate project approval procedures with GovernanceuRevise 2000 budgetCreate “workbooks” that outline Project and Program management processesuDefine metricsuReview and adopt toolsuEstablish quality reviewsuManage risk, scope and budgetuManage issuesuTrack
65、benefitsuDevelop frameworks and checklistsGovernancePortfolio ManagementThe program office workstream will establish processes for portfolio management, governance, communications and program/project managementA.T.Kearney1/8510Color/32The portfolio management process starts with the overall corporat
66、e goals translating into portfolios of programsCorporate GoalsRevenue GrowthRONALower Operating RateHigh-level IT spend target (CFO)Unit1 GoalsUnit2 GoalsUnit3 GoalsGoals (Targets)Corporate StrategiesUnit1 Strategies Unit2 StrategiesUnit3 StrategiesStrategies (Initiatives)Portfolios of ProgramsExecu
67、tive Council / CFO;Last Years Spend;CIO / Guidance Team AdjustmentsStarting Points for IT Spend by UnitCorporate PortfolioUnit1 Strategies Unit2 StrategiesUnit3 StrategiesA.T.Kearney1/8510Color/33Then the portfolios are assessed by corporate, unit and guidance teamDevelop “Proposals”Portfolio Mgmt.
68、/ DiscussionDraft PortfolioProgram Proposal OneProgram Proposal TwoProgram Proposal ThreeCorporate (Mandated) Level Portfolio ProcessesUnit Level Portfolio ProcessesPrograms to pursue“Rationalize”Portfolios-Lookfor:SynergiesTimingResource/CostConstraintsCorporateUnit2Unit1UnitLeadershipCIO,ITLTOvera
69、ll PortfolioGuidanceTeamPortfolios will be reassessed quarterlyPrograms to holdDevelop “Proposals”Portfolio Mgmt. / DiscussionDraft PortfolioProgram Proposal OneProgram Proposal TwoProgram Proposal ThreePrograms to pursuePrograms to holdA.T.Kearney1/8510Color/34MD 1 WorkplanActivityTask 1Task 1Task
70、1Task 1Q1Q2Q3Q4Once portfolio decisions are made, detailed program planning and tracking processes will follow Program Risk ManagementTop 10 Program Risks as of 06/24Organization announcement timing still unclearIT requirements not fully understoodNo plans to address cultural misalignmentSuccess of
71、communication not currently planned to be measuredIllustrativeInitiative Status ManagementSize=$Saved61218GreenYellowRedRiskTime to Complete ImplementationInitiativeCurrent QuarterCum. Qrtly. BreakdownJan. Feb. Mar.4Q97 1Q98 2Q98Program AchievementImplementation Communication WorkplanA.T.Kearney1/85
72、10Color/35Organizational Effectiveness and IT AlignmentA.T.Kearney1/8510Color/36Leading Practice AssessmentCapability AssessmentFuture State Organization DesignA value-based organization is designed around core competencies, which consist of processes and capabilities that deliver value to the busin
73、essuSupportanddesigncosteffectiveandvalueaddingbusinessprocessesuProvidetoolsandtechnologiesthatgivethebusinessacompetitiveedge(e.g.E-businessofferings)uDeliverbusinesssolutionsrapidly-halfthetimeathalfthecostuProvideinformationandtoolsforbetterandfasterdecisionmakinguManagecosteffectiveinfrastructu
74、reservicethatmatchtheneedsofbusinessesIT Core Competency/ Value AddeduDevelopVisionandStrategyuDesignProductsuManageImprovement&ChangeuManageHRandRelationshipsuAdministrationSupportuApplicationsDevelopmentuCommunicationsuClient/EndUserSupportuDataManagementuElectronicCollaborationuOutput&Distributio
75、nMgmt.uPackagedSolutionsuPre-deliveryPlanning&AlignmentuSystemsManagementuManageFinancial&PhysicalResourcesCapabilitiesuStrategyandValueRealizationuGovernance&ProgramManagementuITAlignmentandOrganizationEffectivenessuProjectManagementuBUServiceandSupportuPortfolioManagementuDataManagementuTechnicalI
76、nfrastructureuVendorRelationshipsuPerformanceMetricsuFinancialManagementProcessesA.T.Kearney1/8510Color/37The IT organization model represents the means for delivering services and solutionsCustomerRelationshipsDemandManagementOrderFulfillmentManufacturingProcurementBusiness Unit AEnterprise-wide Pr
77、ocessesBusiness Unit BBusiness Unit CBusiness Unit DA.T.Kearney1/8510Color/38SummaryA.T.Kearney1/8510Color/39uIncreaserevenuefromexistingandnewcustomersuQuickerrealizationofReturnonInvestmentforfutureacquisitionsTangible BenefitsuReducefunctionalandbusinesscostsuDecreaseITsupportcostsuIncreaseaccura
78、cyofinvoicesuImprovecustomerretentionCustomizedserviceAccurateandup-to-dateorderinformationDecreaseordercycletimesuDecreaseadministrationcostsduetoselfservicenatureofweb-basedsystemsStrategic ImperativeImplementation of the IT plan will provide substantial bottom line benefits while enabling the com
79、pany to achieve its strategic imperativesuLowerincrementalcosttoservethenextcustomeruProductreleaseswillincreasescalabilityandtechnicalinnovationIntangible BenefitsuImplementClassAMRPIIpracticesmorerapidlyandwithreducedinfrastructurecostsuAccesstoglobalcustomerinformationformoreeffectivepricinguSupportanintegratedCustomerRelationshipManagementstrategyuProvideaninfrastructurefordeployingthecompanyse-businessstrategyuImproveaccesstoe-communitiesandglobalcustomersGrowth/AgilityCost ImprovementCustomer Service and RetentionE-business
