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1、MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.摩托罗拉的无缝移动通信战略及在天津手机产业链的构建2006年5月18日黄永祥黄永祥摩托罗拉集成供应链管理摩托罗拉集成供应链管理工程技术总监工程技术总监MOTOROLA and the Stylized M Logo are reg
2、istered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respectiv
3、e owners. Motorola, Inc. 2005.75年的技术创新历史在全球拥有在全球拥有21,301项技术专利项技术专利蜂窝技术标准 (Cellular Standards)一键通/Dispatch无线局域网 (WLAN)燃料电池 (Fuel cell)位置服务 （Location based service）人机互动 （Human interaction)自配置网络 （Self configuring networks）信息安全 （Information Security）摩托罗拉最优秀的摩托罗拉最优秀的50位发明家当中，每人拥有的专利位发明家当中，每人拥有的专利都超过都超过25
4、项项3,000多项专利正在申请当中多项专利正在申请当中2MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.75年的技术创新历史创新传统创新传统1930第一台第一台具有实用价值的汽车收音机1940第一台第一台双向无线对讲机1950第一套第一套同轴电缆有线电视系统1960第一句第一句
5、通过摩托罗拉发射机从月球传回地球的话1970第一颗第一颗摩托罗拉微处理器MC68001980第一台第一台移动电话DynaTAC1990 第一台第一台折叠移动电话StarTac 328今天的创新今天的创新第一款，第一款，世界最薄的折叠手机 Mobile - RAZR V3明天明天3MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective own
6、ers. Motorola, Inc. 2005.现在与未来，我们如何丰富自己的生活方式方便、顺畅地获取通讯手段、信息、娱乐等等。可以随心所欲地在任何地点、任何时间、以任何方式获所自己的所需。永远在线，无需担心网络、设备、协议和提供商之间的差别。无缝移动通信4MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motor
7、ola, Inc. 2005.所有的内容正在被数字化技术发展各种设备越来越智能化宽带无处不在5MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.创造新的信息体验“以前被称为手机的设备以前被称为手机的设备”6MOTOROLA and the Stylized M Logo are
8、registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.新的娱乐体验7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their
9、 respective owners. Motorola, Inc. 2005.新的通讯体验人与人.物与人.人与物.物与物.8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.促进促进“随我移动随我移动”概念概念手机，你生活和工作的遥控器手机，你生活和工作的遥控器在家里在工作中在
10、车里出门在外在家里在工作中在车里移动中9MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.天津：摩托罗拉在中国的家天津：摩托罗拉在中国的家 建立于1992年； 摩托罗拉全球最大的生产基地，手机产量的70%出口，支持全球市场；在天津的累计投资额超过30亿美元； 员工近万名；10MO
11、TOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.天津：中国手机制造之都完整的产业制造配套链条：完整的产业制造配套链条：l众多的优秀供应商：聚集效应l电子信息制造业：天津第一大支柱产业l整机厂商（摩托罗拉，三星，三洋等）天津市有关部门和区域鼓励高科技企业发展的优惠政策天津市有关部门和
12、区域鼓励高科技企业发展的优惠政策高素质的工程，技术和管理人才高素质的工程，技术和管理人才优越的物流条件和基础设施：优越的物流条件和基础设施：l北京首都国际机场，天津滨海国际机场 l四通八达的高速公路网l保税物流园区11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.摩托罗拉的天
13、津本地采购战略：多赢的局面摩托罗拉的天津本地采购战略：多赢的局面-摩托罗拉摩托罗拉+供应商供应商+天津天津 鼓励现有供应商在天津扩大投资鼓励现有供应商在天津扩大投资,增加产能增加产能. Encourage current suppliers to expand investment and capacity in TJ area. 积极鼓励新供应商在天津的投资积极鼓励新供应商在天津的投资. Encourage new suppliers to invest in TJ area. 充分利用天津本地的配套资源充分利用天津本地的配套资源. Fully take advantage of TJ lo
14、cal perfect supply chain resource. 提高天津供应商的多元化商品供应能力提高天津供应商的多元化商品供应能力 Enhance TJ supplier capability of diverse commodity supply. 在供应商会议上提出天津本地采购是主要业务需求在供应商会议上提出天津本地采购是主要业务需求. Request of TJ local procurement in Sourcing Fair is prime business requirement. 和供应商进行天津开发区优惠政策的交流和供应商进行天津开发区优惠政策的交流. Promot
15、e TJ TEDA excellent and comprehensive policy to suppliers 集中精力做好高价值、高科技部件产品，如集中精力做好高价值、高科技部件产品，如LCD、数码像机等的天津本地化工作数码像机等的天津本地化工作. Concentrate on high value, high technology commodity TJ localization, such as LCD, Imager. 优先奖励天津供应商的业务量优先奖励天津供应商的业务量. Prior to award TJ suppliers business. 通过一站式服务或纵向集成策略等
16、方法，全面发展天津的通过一站式服务或纵向集成策略等方法，全面发展天津的EMS，优化供应链优化供应链. Through one-stop-shop service and vertical integration strategy to comprehensively develop EMS and optimize supply chain in TJ area. 提高天津本地供应商研发和国际商务沟通能力，实现全球供货。提高天津本地供应商研发和国际商务沟通能力，实现全球供货。 Enhance the TJN suppliers R&D and global business operation
17、 capabilities, Integrate them in to global supply chain Networks 为本地供应商提供相应培训和技术指导为本地供应商提供相应培训和技术指导. Provide business and technical training to local supplier to support their development-Networks12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product
18、 or service names are the property of their respective owners. Motorola, Inc. 2005.积极培养和发展天津本地的手机产业供应商2005年摩托罗拉在天津的采购金额达年摩托罗拉在天津的采购金额达8.19亿美元亿美元l直接生产型供应商总数：家l配套涉及半导体芯片，显示器，主板，电池，塑料件，连接器等l供应摩托罗拉天津工厂l供应摩托罗罗拉在海外的工厂（国际采购）2006年在天津的供应商数量和采购金额会有进一步的提高年在天津的供应商数量和采购金额会有进一步的提高优秀本地供应商代表：优秀本地供应商代表：l天津力神电池l天津光电公司13MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Motorola, Inc. 2005.谢谢大家！14
