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1、Isnt time you made someones life a bit easier?ZY-2 Post this form to:COMPUTER DEPT.FOUNDER COMPUTER CORP.NO. 76 ZHICHUN ROAD HAIDIAN DISTRICTBEIJING 100086NAME:_NAME:_POSITION:_POSITION:_COMPANY:_COMPANY:_ADDRESS:_ADDRESS:_Nice townhouse for rent, two level distribution. 3 bedrooms, living room, din
2、ing room, kitchen, maids room, 4 bathrooms, studio, garden, garage for 2 cars, 24 hour security.Rent: US $700/ month Info :(502) 3606046, 3321852, 511 72 47 Zone 10An advertisementMatch each subject with the related paragraphWhat to be done when an ad is ready Para.1The results of advertising Para.2
3、How to make an advertisement Para.3A scientific business Para.4What and how to advertise Para.5Note Making:The results of advertising: 1. 2.What can you advertise?How can you advertise?It increases product sales.It reduces prices.Products, services, political leaders in western countries.By using ra
4、dio, TV, cinema, magazines, newspapers, large boards, signs, mail, gifts,balloons, messages pulled behind planes and so on. Note Making:How to make an ad:discuss the advertising of the productcollect information about the producthold a meetingthink up an ideabuy space or timewrite the textdesign the
5、 adNote Making:What is done when an ad is What is done when an ad is ready?ready? show it to the companyagree to itdisagree to ittry it outredesign itincrease salesuse it throughout the countryfail to increase salesreview the whole programmedo interviews to find out the reasonsComplete the passage:A
6、dvertising is a _ developed industry. It is developed _ with radio, TV and so on. Advertising makes the prices _ and increases _. We can advertise products, _, even political leaders in western countries. _ people may work together to produce an ad. One person is _ the matter. One person _ an idea.
7、One buys _ or time. One writes the _ and one _ it. When the ad is ready, _ the ad with the companys permission. If product sales increase, use it _ the country. If it has no _ on sales, the whole programme will be _. Researchers will _ customers to find out the reasons.highlyhand in handreduceproduc
8、t salesservicesFive in charge ofthinks upspacetextdesignstry outthroughouteffectreviewedinterviewveryhappening togetherbe responsible forinventtest by useaffectReading comprehension:Reading comprehension:1.The authors attitude towards advertising is _.A.positive B. negative C. indifferent D. neutral
9、2.According to the author, advertising _.A. reduces the price of goods B. offers useful informationC. is a waste of money D. does good rather than harm3.We can infer from the passage that _.A.Advertising increases 5 times of the cost of the productsB.Most advertising misleads the customersC.Cats lov
10、e to eat the tinned meatD.The goods of good quality probably will not be advertisedBCBDiscussion:1.What kind of advertisements do you watch on TV?2. Do you think that there is too much advertising?Why?3. Do advertisements persuade you to buy things?4. What do you think of advertising?Writing: The pr
11、oblems with advertising1.现在我们每天都可以从电视现在我们每天都可以从电视, ,报纸和杂志上看到许多的广告报纸和杂志上看到许多的广告, ,甚甚 至可以背诵广告词至可以背诵广告词. .2.2.广告的出现对于发展生产广告的出现对于发展生产, ,促进销售和提高人们的生活质量都促进销售和提高人们的生活质量都 有好处有好处. .3.3.不少广告名不符实不少广告名不符实, ,欺骗消费者欺骗消费者; ;电视中的广告太多电视中的广告太多, ,影响了观影响了观 众欣赏优秀的电视节目众欣赏优秀的电视节目. .4.4.尽管有许多缺点尽管有许多缺点, ,广告仍是利大于弊广告仍是利大于弊. .我们应学会欣赏它我们应学会欣赏它, ,并抵并抵 制虚假广告制虚假广告. .毕竟广告是一门不错的艺术毕竟广告是一门不错的艺术. .(recite the lines)(production; promote; quality)(tell the truth; have effect on)(do more good than harm; resist false ads)
