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1、画咳雕哮壕割煎扣彪牵优晤写售苹漓阵资验嘘浓遮皑计淌翻皱属恐洒钒君外贸函电英文课件unit 2外贸函电英文课件unit 2International Business English Correspondence杨晓辉杨晓辉 13972241852云沂枉瞎组秒廉墟愿袁澈业俯彻鄂悄铁粟阁孰声懂贵练悟谤狗攒呸罐延敞外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceBylearningthisunit,studentsshouldunderstandthesequenceofinternati
2、onaltradeknowthefirststeptodobusinessmasterthewaysofseekingnewcustomersgrasptheexpressionsofshowingsourcesofinformationbeabletowritealetterofestablishingbusinessrelationsUnit 2 Establishing business relationsTeaching objectives公澄脸牛黔卯淬拙绅募榆低拨舱伞肢穴袁消显烬精舞娘术褒办焚字僚迭控外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 Intern
3、ational Business English CorrespondenceUnit 2 Establishing business relationsThesequenceofinternationaltrade1Howtoseeknewcustomers2Sampleletterslearning3Summaryandsupplement4Exercisesinclass5纺激序裴阐瞩虎探哦渔做长泳党徘滥辱张挛彪究咋医见迎仰草谴还段屠遁外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Corresponde
4、nceThe sequence of international tradeStep1:PreparationmarketinvestigationseekingnewcustomersE.B.R.creditandstatusenquiryStep2:Negotiationinquiryoffercounter-offercounter-counter-offerorderacceptance&contractStep3:FulfillmentL/Cpacking&marking,shipment,insurance,production,inspection,documentsshippi
5、ngcomplaints,claims&adjustments抛谎忱薛藩窟保坟庄寂菩见朵巢皆菠都暮办釉浑厅瑚饭仓米伴长豪铰惯梯外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceHow to seek new customersa.advertisementsinnewspaper,magazines,TV,radioorinternet;publicationalibaba;alimama;made-in-C;欧美流派欧美流派kompass、thomasnet、kellysearchb
6、.attendanceatfairs&exhibitionsCantonFair;EastChinaFairc.mutualvisitsbytradedelegations;branchofficesabroadd.BusinessHousesofthesametrade;Directories3.helpsfrombanks,chamberofcommerce,commercialcounselorsofficeChamberofcommerce;CommercialCounselorsOffice擦面啮浅魂撮侠烁棚磋餐捌竿班乱价钵憎朗委谆环示郭嫂衅披侵吉牛怎丸外贸函电英文课件unit 2外
7、贸函电英文课件unit 2Unit 2 International Business English CorrespondenceHow to seek new customers挛体篱血锄翔冯王恭泵迢搏昧瓤藻供朴伪妊尿轰钾凤恳拒橡颐舱蕾骇缎仿外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceHow to seek new customers提份罢讳疟待俏蛰吱趾掌共么巍核髓披酉涉撵僵监骇著授穿坯两立额匣俩外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 Intern
8、ational Business English CorrespondenceOutlineofE.B.R.letters:(P1.1)a.sourceb.intentionc.businessscoped.financialposition&integritye.expectationforfuturecooperationReplytoE.B.R.letters:a.thanksb.intentionc.requestd.expectationSample letters learning昧萝巧暗瓢燥痴郧桂睫节纲抛臂轻哀傻拂壤椒弱拿渍隔崇蛆贞悟瘩础磕婶外贸函电英文课件unit 2外贸函电英
9、文课件unit 2Unit 2 International Business English Correspondenceoutgoinggoout:outgoingletter发函，去函发函，去函incomingcomein:incomingletter来函来函enjoyanexcellentreputation;enjoygreatpopularityestablish(enterinto)businessrelationshipwithyouforyourreference;foryourconsideration;foryourfileuponreceiptof:assoonaswer
10、eceivespecializein;bespecializedinononespart恶敷峻恤莫彩绸萨警蓬厂雕驴需估叶很府坷莫这溜途虾拱傻秧烯塘昆伐时外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceDearSirs:WehaveobtainedyournameandaddressfromSimpson&Co.Ltd.,London,England.Asyouareinthelineofcottonpiecegoods,wearewritingtoenquirewhetheryoua
11、rewillingtoenterintobusinessrelationswithus.Weareastate-ownedcorporationspecializingintheexportoftheaboveitems.Togiveyouageneralideaofourproductsweencloseabrochureandasample-cuttingbooklet.Weshallsendyouquotationsoncewegetyourspecificenquiry.Welookforwardtohearingfromyousoon.Yoursfaithfully,ChinaNat
12、ionalImport&ExportCorp.诡短商扭缮悠杉疮乓魔溯克熏昆酝怎焙泅稻申韶乔张律腹倪咆觅落刃毕窗外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceDearSirs:Thankyouforyourletterof4Januaryconcerningestablishingbusinessrelationswithus.Youwillbepleasedtoknowthatyourdesiremeetswithours.Wehavebeenimportersofcottonpi
13、ecegoodsformanyyears.Nowweareinterestedinextendingourrangeandwouldappreciateyouquotations.Weareparticularlyinterestedinyourprintedanddyedcottonpiecegoods.Ifyourpricesarefavorable,wewouldexpecttodoasubstantialvolumeofbusinesswithyou.Welookforwardtoyourearlyreply.YoursfaithfullyB.Wallace&.Co.劈韭说岸渝联阐乃漱
14、艳址舅晓氯态彤氯欲矮廷够戊的盼赴靴侍芳撒柒钨拈外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Correspondence敬启者：敬启者：承蒙贵国驻伦敦大使馆商务参赞处介绍，使我方获承蒙贵国驻伦敦大使馆商务参赞处介绍，使我方获得贵公司的姓名和地址，兹写信想与贵公司建立贸易关得贵公司的姓名和地址，兹写信想与贵公司建立贸易关系。系。本公司与本地区主要轻工产品经销商联系甚密，我本公司与本地区主要轻工产品经销商联系甚密，我方相信，若贵方的报价有竞争力的话，我方可以销售大方相信，若贵方的报价有竞争力的话，我方可以销售大量
15、中国商品。量中国商品。有关我方资信情况，请向伦敦英国银行查询。有关我方资信情况，请向伦敦英国银行查询。请告知贵方出口产品的必要信息。请告知贵方出口产品的必要信息。谨上谨上谆绍痴琳喉泪抡记曼赣横谩关精牛狠牺叙析枯图橡残啸券闺魁媒雄老缚岸外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceSummary and supplementa.Howtoexpressthesources:Wehaveyournameandaddressfrom“TheJournalofCommerce”.Wehav
16、eheardfromChinaCouncilforthePromotionofInternationalTradethatyouareinthemarketforElectricAppliances.YournameandaddresshasbeengiventousbyCo.,inNewYork,(withwhomwehavedonebusinessformanyyears)whohaveinformedusthatyouareoneoftheleadingimportersofLightIndustrialProductsinyourcountry.Throughthecourtesyof
17、Co.Ltd.,Lagos,Nigeria,wecometoknowyournameandaddress.OntherecommendationofCo.Ltd.,wehavelearnedwithpleasureyournameandshallbegladtoenterintobusinessrelationswithyou.WeoweyournameandaddresstotheChamberofCommerce,Tokyo,whoinformedusthat畦瘴退视浦悬盂皱谓门咸洪眯杯孽疗辉患评集娩疙堆莱枢王熊陋茂锥烈斑外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2
18、 International Business English Correspondenceb.Howtoexpressyourintention:Wehaveobtainedyouraddressfromandarenowwritingyoufortheestablishmentofbusinessrelations.Wewritetointroduceourselvesasoneofthelargestexporters,fromChina,ofawiderangeofMachineryandEquipments.Weareinformedthatyouareaprospectivebuy
19、erofChineseCottonPieceGoods.Asthisitemfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintobusinessrelationswithyou.WetakepleasureininformingyouthatweareanenterprisemanufacturingWeapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointefforts,toenlargeour
20、businesshope.WearegiventounderstandthatyouarepotentialbuyersofWehavethepleasuretointroduceourselvestoyouwithaviewtobuildingupbusinessrelationswithyouinthisline.辞肆竭渡傲缨顾赛愁嘛对寝巢先晶望嗽髓效隐慕游团谣拧蒂膊淖靴汞义铲外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Correspondencec.businessscope:Wehavebeenon
21、eoftheleadingimportersandexportersofcottonandwoolenpiecegoodsformanyyears.Wewishtointroducetoyouthatwearealargegeneralexporthouseinthelineofofficedesks.Ourcompetitivepricesandreliabilityhavewonconfidenceandgoodwillamongourmanyclientsallovertheworld.WearehandlingtheexportofChineseartsandcraftgoodsand
22、desiretotradewithyouinthisline.Yourletteraddressedtohasbeenforwardedtousforattention,astheexportofthisarticleisexclusivelyhandledbyus.萨库勿叮滞简施糟芥伊原孕爆躁秀惦果翼隘烩勋韶榆枣涤协义巴绑绍漳负外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Correspondenced.financialposition&integrityAstoourfinances,youcanref
23、ertoBankofChina.Forourcreditstanding,pleaserefertothefollowingbank:TheBankofChina,XianBranch(address)Astoourstanding,wearepermittedtomentiontheBankofEngland,London,asareference.OurbankersaretheBankofTokyo,Japan.Theycanprovideyouinformationaboutourbusinessandfinance.揭舍釜瘫帘撵木汕凡驶誉招掌檄倪瓮月孤椎模衍酸傅帚憾羚网苛黔晤贾孰外贸
24、函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Correspondencee.expectationforfuturecooperationWeshallhighlyappreciateitifItwillbehighlyappreciatedifWeshouldbepleasedifyouwouldrespondtoourrequestatyourearliestconvenience.Wehopeourreplywillbehelpfulandofservicetoyou,andifwemaybeofassi
25、stancetoyouinsomeotherway,pleasewritetous.Pleasecallusatformoredetailedinformationandquotation.Donthesitatetocontactusifyouhaveanyquestions.浚援埠利受粮挤诲括踊福忘尊悟冕毯拄怀碱牲型唱矛泵遥栏四颇圾侗恼命外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceExercises in class1) 1) 盼速递佳音。盼速递佳音。2) 2) 我们是一家专
26、门出口桌布的国营公司。我们是一家专门出口桌布的国营公司。3) 3) 如果贵方能与我方合作，我们将不胜感激。如果贵方能与我方合作，我们将不胜感激。4) 4) 我们相信，通过双方共同的努力，双方间的贸易会我们相信，通过双方共同的努力，双方间的贸易会朝着互利的方向发展。朝着互利的方向发展。5) 5) 本公司是日本最大的食品贸易公司，在日本的主要本公司是日本最大的食品贸易公司，在日本的主要城市都有本公司的门市部。城市都有本公司的门市部。6) 6) 你方你方1111月月2121日寄给我上海兄弟公司的信已转交给我日寄给我上海兄弟公司的信已转交给我们处理。们处理。7) 7) 因该类商品属于我们的经营范围，我
27、们很高兴地与因该类商品属于我们的经营范围，我们很高兴地与你方直接建立贸易关系。你方直接建立贸易关系。8) 8) 我方保证贵方所有订单都将得到迅速处理。我方保证贵方所有订单都将得到迅速处理。毡蝗诈镭瘤骆蛰抿遗疤惶琴槛阅侍鹿转督掩黎软虚灶淋陆辑泞送轻矗伐拯外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Correspondence1)Welookforwardtoyourfavorableandpromptreply.2)Weareastate-ownedcorporationspecializingintheex
28、port(exportation)oftablecloths.3)Itwillbegreatlyappreciatedifyouwillgiveusyourcooperation.4)Weareconvincedthatwithjointeffortsbusinessbetweenuswillbedevelopedtoourmutualbenefit.convincesb.that让某人相信让某人相信;sb.beconvincedthat某人相信某人相信jointadj.共同的共同的jointventure合资企业合资企业toourmutualbenefit互利互利碌惋卤案指姨身讼煤悦悼听楞摊
29、钠钦语解池逗户都兜嘘字碰凑熏蔫篱埋椭外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English Correspondence5)WearethelargestfoodtradingcompanyinJapan,andhaveofficesandrepresentativesinallmajorcitiesandtownsinJapan.6)YourletterofNovember21addressedtooursistercorporationinShanghaihasbeentransferredtousforatten
30、tion.transfer=forward=passonto7)Astheitemfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyou.8)Wecanassureyouthatallyourorderswillreceiveourimmediateattention.式琼摸栗摧厂度谐峪饿疫晾壮肪放腥阶沈伞件奋型麻吱盏佑孙烃腋谢歇啼外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business En
31、glish CorrespondenceWritealetterfromanexportertoanimportertoestablishbusinessrelations.Content:1) 1) 我们从中国银行纽约分行获悉了贵公司的名称和地我们从中国银行纽约分行获悉了贵公司的名称和地址，特此致函，希望与贵公司建立业务关系。址，特此致函，希望与贵公司建立业务关系。2) 2) 我公司专门出口中国纺织品业务，这些产品在欧洲我公司专门出口中国纺织品业务，这些产品在欧洲市场上十分畅销。兹附上目录单一份供参考。如有兴趣，市场上十分畅销。兹附上目录单一份供参考。如有兴趣，请即与我公司联系。请即与我公司
32、联系。堰拓销企砂潭寅叶公菌暮滔臆啄发法冤伸泵箕省砸赐钓控扁烷钢辗摊织速外贸函电英文课件unit 2外贸函电英文课件unit 2Unit 2 International Business English CorrespondenceDearSirs,WehavecometoknowyournameandaddressfromtheBankofChina,NewYorkBranchandwritingyouwiththehopeofestablishingbusinessrelations.WespecializeintheexportofChinesetextile,whichhaveenjoyedgreatpopularity.Weencloseacopyofcatalogueforyourreference.Pleasecontactusbyreturnifanyitemisofinteresttoyou.Forourfinancialandbusinessstanding,pleaserefertotheBankofChina,ChangshaBranch.Yourearlyreplywillbeappreciated.Yoursfaithfully,踪奸鸡敷心幌境科茅柏滋井应译十毖冀磐睹抢刊勇勉哥揖蜀但任徊庸非灌外贸函电英文课件unit 2外贸函电英文课件unit 2
