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1、 Learning Objectives Understanding some basic concepts of E-commerce Talking about the Internet and E-commerce Talking about shopping online Writing e-mails Follow-up Practice Writing TaskWe need to discuss some questions about what we are going to learn in this unit.Sure, thatll help us understand
2、better about what we are asked to do.1. Discuss the following questions.1) What kind of Websites do you often visit?2) What do you think of E-commerce in China?3) Why are companies interested in E-commerce?4) What are the benefits of E-commerce?5) Does E-commerce have any disadvantages? What are the
3、y?6) What do you think of online shopping? 7) What is the relationship between E-commerce and E-business?Benefits of E-commerceFirms are interested in E-commerce because, quite simply, it can help to increase profits. All the advantages of E-commerce for business entities can be summed in one statem
4、ent: E-commerce can increase sales and decrease costs.For Companies :(1) It increases profits.(2) It increases sales.(3) Advertising can reach potential customers in every country in the world.(4) A virtual community if formed, not in the physical world, but on the Internet.(5) It decreases costs. B
5、enefits of E-commerceFor Buyers :(1) Increases purchasing opportunities.(2) Provides competitive bid information.(3) Increases speed and accuracy of information.(4) Reduces costs.(5) A wider range of choices are available.(6) Some products such as software, audio clips, or images, can be delivered v
6、ia the Internet.(7) Society derives benefits.(8) Electronic payment of tax refunds, public retirement, and welfare support costs less to issue.(9) Electronic payment is more secure and faster.(10) E-payments are easier to control than checks, which can help protect against fraud and theft losses.(11
7、 ) You can work from home.(12) It reduces commuter-costs and traffic jams.(13) Its environmentally sound reduces pollution.(14) Distance education has emerged.Disadvantages of E-commerce (1) Some business processes, such as perishable foods, and high-cost items such as jewelry or antiques, may be di
8、fficult to inspect from a remote location.(2) E-commerce is new and some people are slow to adapt to change.(3) Technologies are changing so rapidly that keeping pace with change will ultimately become too costly.(4) There is employee turnover, as many skilled employees leave to start their own busi
9、nesses or for higher salaries.(5) Many companies face cultural and legal impediments to E-commerce.(6) There is the difficulty of integrating existing databases into the software that enables E-commerce.(7) Some consumers are still fearful of sending their credit card numbers on the Internet.(8) Oth
10、er consumers are simply resistant to change and are uncomfortable viewing merchandise on a computer screen.(9) Internet laws are confusing and conflicting.Tips for safe on-line shopping(1) Know your merchant. Find the companys physical location.(2) Find out refund and return policy.(3) Protect your
11、Internet passwords.(4) Protect your privacy. Only provide your credit card or social security information on-line in a secure environment.(5) Keep accurate records.(6) Know your consumer rights.In this part you will listen to two passages about the Internet and E-commerce. Try to finish the exercise
12、s while listening. Are you ready? 15.1.1 Listen to the passage and answer the following questions. 1）What abound on the Internet ? Good deals, convenience, and choice abound on the Internet.2) Why do you use a browser that should comply with industry security standards? Because these standards scram
13、ble the purchase information you send over the Internet, helping to secure your transaction.3) If you are not familiar with a company selling online, what should you do? You should ask for a paper catalog or brochure to get a better idea of their merchandise and services. Also, determine the company
14、s refund and return policies before you place your order. 4) What is suggested in establishing a password? Be creative and never give it to anyone. Avoid using a telephone number, birth date or a portion of your Social Security number. Instead, use a combination of numbers, letters and symbols. 5) W
15、hat should you do after you place your order online? You should print a copy of your purchase order and confirmation number for your records after you place your order.6) Before you sign up for the service of paying bills and checking your account status online, what should you do? You should evalua
16、te how the company secures your financial and personal information. 2. Listen to the passage and fill in the missing information in the blanks according to the information you hear. Today, the Internet is reshaping the way business transactions are conducted. It is empowering both consumers and busi
17、nesses by providing expanding markets and choices to not only national, but also international communities. It enriches competition in products and prices and it drives change and improvement, given its ability to provide information and comparative choices. Putting up a Website to promote and displ
18、ay products, and the luring online shoppers in to look around at the offerings, however, are only one dimension of conducting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for products sold or delivered through the Internet
19、is a necessity. This is the focus of current Internet-related research. While it is currently possible to make purchase over the Internet, this form of commerce has not yet gained sufficient popularity. It has great potential. While nobody is certain what the future will bring, we do know that the I
20、nternet recognizes no national borders. Electronic commerce is global in nature, so the Internet cant help but to dramatically increase international business. The ever-changing technology in electronic commerce and the introduction of new hardware, software, and service technology force market part
21、icipants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt their electronic commerce service capabilities and product offerings to the requirements of the electronic commerce marketplace.In this
22、 part you are going to read two dialogues in pairs and then you will be asked to answer some questions about what you have read. Please read louder! 1) Whats the difference between E-commerce and E-business according to Mr Smith?E-commerce refers to the exchange of business information between two o
23、r more organizations. An example of this would be buying and selling products or services over the Internet. E-business refers to using the Internet for any other business support functions that dont directly support sales, such as setting up travel arrangements for employees or transferring stock b
24、etween warehouses.2) Do many people today use the term E-commerce, in its broadest sense, interchangeably with E-business?Yes. They use E-commerce to include E-business functions.3) What are two types of activities covered by E-commerce? They are indirect E-commerce and direct E-commerce. The former
25、 involves only ordering of tangible goods electronically and the latter is online ordering, payment and delivery of intangible goods and services such as computer software, entertainment content, or information services on a global scale. 4) How can E-commerce applications be separated? E-commerce a
26、pplications can be separated into some specific categories like B2C, B2B and C2C. 5) Whats the difference between B2C and B2B?Their customers are different. B2C customers are individuals while B2B customers are other companies. 6) How can e-support serve the companies? It helps companies to provide
27、support and solutions for customers.15.2.1 Dialogue Read the dialogue and then answer the following questions.15.2.2 Dialogue Read the dialogue and then answer the following questions.1) Why did Betty say that buying cosmetics online was different from buying books online?Because for cosmetics youve
28、 got to see how it looks. 2) Did Sally agree with Betty?No, she said that they were very much similar in nature.3) What sorts of things does Betty buy online now?She may buy many things online now, such as plane tickets, toys, concert tickets and CDs.4) How did Betty buy his plane tickets before?She
29、 talked to her travel agent when she bought a ticket.5) Why did Sally think that very soon people could buy almost anything online?To her knowledge, this year Americans buy about $ 15 billion worth of consumer goods online. U.S. business will spend $ 109 billion more in buying from one another.6) Do
30、 you think online shopping will replace our traditional way of doing shopping?(Open) PRE-READING QUESTIONS FOR PAIR WORK1）Do you know the difference between e-commerce, e-business and e-shopping?2）In your opinion, how do you view the future of e-business in China? 3) Does online shopping in China ha
31、ve a good future? Why?4) How will you build up your own network if you are an engineer?5) Make a list of the advantages of business-to-business e-commerce.Answer the following questions:1) What is E-commerce? How does it work?E-commerce is the practice of buying and selling products and services ove
32、r the Internet, utilizing technologies such as the Web, electronic data interchange (or EDI for short), email, electronic fund transfers and smart cards. In brief, it is the online exchange or sale and purchase of goods and services. If you want to utilize E-commerce, you can go on the Internet to c
33、onduct your business transactions just by a click of your mouse button and a flick of your finger. 2) What are the benefits of E-commerce? The benefits of E-commerce are as follows: increased global presence; lower internal costs; better, more inviting, convenient and comprehensive presentation of g
34、oods; more convenient and easy business to business e-commerce and the same opportunity for small or large firms to set up and conduct business on the internet.3) What is electronic data interchange (EDI)?EDI refers to the electronic exchange of business information between two companies using a spe
35、cific and structured format.4) What are the benefits of EDI?EDI has the potential to cut massive amounts of time out of the sales or purchase process. EDI reduces costs by cutting down on data input, routing and delivery.5) What did the International Chamber of Commerce do in order to render terms f
36、ully compatible with new developments in EDI?The International Chamber of Commerce revised International Rules for the Interpretation of Trade Terms in 1990 and Uniform Customs and Practice for Documentary Credits (Publication No. 500) in 1993, both of which have made global E-Commerce possible.6) W
37、hat is a key factor in the explosive growth of E-commerce?A key factor in the explosive growth of e-commerce so far has been the relative lack of regulatory barriers.7) What is the future of E-commerce?E-commerce is the way of future, but there is still a long way to go to make it perfect.In this pa
38、rt you are going to learn how to write business e-mails. The full name of E-mail is Electronic mail. The coming out of the Internet since 1990s has brought people into the increasing usage of the E-mail system to transmit information, resulting in the gradual formation of a no paper society. E-mail
39、has been promoting the development of E-commerce and the development of E-commerce and the Internet have thus been impelling the leaps and bounds of the E-mails. E-mail has changed the models of business operating and office working of the enterprises, and as well has transformed the financial activ
40、ities and purchasing models. The communicating pattern of E-mail is both fast and cheap and is now obtaining its globalization and popularization to a increasingly widened extent.E-mail Guidelines for writing business e-mails1. Give the message a subject/title. 2. Keep the subject short and clear bu
41、t avoid such headings as: Good News, Hello, Message from Mary. 3. Start the message with a greeting so as to help create a friendly but business-like tone. 4. Watch the length of the paragraphs. 5. Keep the message concise and short. 6. Start with a clear indication of what the message is about in t
42、he first paragraph. 7. When replying to another person, quote excerpts (or, for short messages, the entire text) of the original communication. 8. End the message in a polite way. 9. Include your name at the end of the message. 10. Follow all rules of proper spelling, punctuation, and correct word c
43、hoice. 11. Check your electronic mailbox at least once a day. 12. Never use e-mail for confidential message.Sample e-mailFrom: Mail To: * *.*.*Subject: My order of May 5Dear Sir/ Madam:On 5 May I ordered EZLetter (Item No. B-126, $80 from you via your on-line shopping Web site. Well, what I received
44、 today was EZWriter (Item No. B-129) and this is NOT what I ordered.I believe this is due to a clerical error on your part, and I want you to check your records and send me* EZLetter* asap. In the meantime, please let me know what I should do with the software I did not order. Do you want to send it
45、 back to you COD? I hope to hear from you very soon.Best regards,Writing Practice You are a sales manager for an office equipment supplier. You are organizing your schedule for visiting your existing clients next week. Draft an e-mail to one of your clients: explaining why you would like to visit th
46、em proposing a time to visit asking them to suggest an alternative if necessary other necessary points, if any.Practice makes perfectWe will practice what we have learnt in this unit.Yes, lets do it!1) A: _ B: E-mail was invented and first used by an American named Ray Tomlinson.2) A: What about E-c
47、ommerce in your city? B: _3) A: _ B: The Three best-selling product categories online are books, CDs and computer products.4) A: _ B: It means E-commerce between business organizations and consumers.5) A: _ B: Our target audience for the web is young professionals.6) A: _ B: Our encryption technique
48、s are changed monthly.7) A: How many types of E-commerce are there? B: _8) A: _ B: Electronic money is value information in electronic form that is backed by monetary value in actual circulation and can be used as a means of payment. 9) A: What do you think of E-commerce environment in China? B: _ 1
49、0) A: What do you think is the most important factor influencing E-commerce future? B: _ 1. Questions and Answers What would you say? 2. Are you for or against these opinions about E-commerce?1) Once you have an E-commerce application platform, you can solve all the E-commerce problems. 2) It is mor
50、e difficult to sell to another business than to most consumers. 3) The sole function of B2B exchange is to provide a website for companies to buy and sell to each other. 4) Online collaboration is of great significance and every company is willing to invest in such systems. 5) Most companies selling
51、 to businesses dont have to integrate with their consumers systems. 6) Security issues and privacy requirements are barriers to E-commerce progress indeed. 7) Information networks are more and more critical to your business because of increasing demand for powerful transactional solutions. 8) E-comm
52、erce has make it possible for the company to provide 24 hours service. 9) Consumers long-term loyalty means cost reduction and high margins. 10) Electronic methods for payment decrease the function of the bank. 3. Presentation PracticeMake a short presentation on the following topic. Try to find as
53、much information as you can from different sources available for your talk. How can we create a good environment for E-commerce?What is the difference between E-commerce and the traditional business?What are the limitations of E- commerce?Relevant topics of your own choice 4. Translation Practice1）国
54、际互联网最好的一点是网上不断扩充的丰富资源基本上是免费提供的，你所需要做的就是上网。The best part of the Internet is its ever-expanding riches are basically free and all you have to do is to get yourself there.2）电子商务是指通过电子媒体来进行商务活动。这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。E-commerce is doing business through electronic media. It means us
55、ing simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of transaction.3) 电子商务的优势几乎是无限的，最重要的是它能够扩大你的客户基础，增加销售总量，而且无疑能够增强你的形象和声望。The advantages of E-commerce are virtually unlimited, the most important being an increase of your custome
56、r base, your overall sales and undoubtedly your image and prestige.4) 在你能够正确选择建立你的电子商务之前，必须确切的判定，需要什么才能具有在线竞争力。You must determine exactly what you need to be competitive, before you can select the setup for your E-commerce.5)电子营销就是借助互联网进行的营销活动。它也是电子商务的一个基本组成部分。E-marketing is the marketing with the h
57、elp of the Internet. Its also an essential part of E-commerce.6）传统营销要素由4P组成，即产品、价格、渠道和促销。而电子营销有4C组成，即顾客、成本、便利和沟通。The traditional marketing is made up of four Ps product, price, place and promotion, while E-marketing consists of four Cs customer, cost, convenience and communication.7) 在电子商务世界中，一直需要给消
58、费者、商人和金融机构等建立一个安全的、可以信任的购买环境。In the world of E-commerce, there is a continuing need to create a safe and trusted purchasing environment for consumers, merchants, and financial institutions alike.8) 随着电子支付方式的开发，电脑空间结算已经普遍存在，但许多跨国界的公司对公司商务仍然依赖传统的支付手段。这些支付手段具有一定的安全性，但随之而来的是支付迟缓、不必要的成本，甚至有时发生争端。Cyberspa
59、ce is rife with newly developed electronic payment scheme but much of cross-border business-to-business commerce still relies on traditional payment methods. These conventional methods offer some level of security but often involve delays, unnecessary costs and sometimes even disputes.9) 数字产品是电子商务所独
60、有的。虽然目前的交易量很小，但随着带宽的增加，录音和录像可以电子传递，交易量会猛增。Digital products are unique to E-commerce. Although the transaction volume is small now, as bandwidth increases, and recorded music and videos can be delivered electronically, the transaction volume will soar.10) 许多企业在审查其产业价值链时发现电子商务可以降低成本，提高产品质量，获得新客户或供应商，为
61、现有产品开创新的销售方式等作用。 Many businesses find as they examine their industry value chains that electronic commerce can play a role in reducing costs, improving products quality, reaching new customers or suppliers, and creating new ways of selling existing products. 5. Role Play1) You want to sell something
62、 or buy something online. You are now discussing with someone about what you should do. 2) Customers confidence is one of most important factors for successful E-commerce, so how to establish a good relationship with the customers and gain their confidence is what all e-businesses must take into consideration. You are the owner of a company and intend to establish an e-shop to broaden your market, and you are talking about, with some of your employees, the customer confidence and relationship.
