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1、Taste Bland High CalorieUnscientific Proportioning of Material1Less Energy SupplyIntricate PackingNutrition Shortage2THESE PRODUCTS ARENOT3WHATYOUWANT4THESEARE NOTWE DESIGNFOR YOU5Welcome to our press conference62024/9/1777OF COMPANYINTRODUCTIONTingyi Holding Corporation 康师傅控股公司康师傅控股公司Instant Noodle
2、sBeveragesInstant FoodMarket LeaderOne of the 50 best listed companies in Asia by Forbes One of the top five of “Taiwans top ten international brandsas of 31 December 2013.Extensive Sales Network SWOT The biggest Group for Chinese Instant Food & Beverage in the WorldTARGET2024/9/171515INTRODUCTIONPR
3、ODUCTS3+2 SeriesMuffin( 妙芙)Egg RollsProducts Introduction3+2 Series Featured ProductOriginal double stuffed crust: Three crusts and double stuffed crusts which have rich fillings, catering for young trendsetters(潮人) tastesSlogan: I own my young (我有我的young)Create a delicious adventure for young peopl
4、e, but also accompanied by their young journey Soda Sandwich 苏打夹心Three kinds: Crisp Sandwich 酥松夹心 Chocolate Mousse 巧克力慕斯Advantages: reasonable prices lots of favors (blueberry, green tea & red bean, lemon, tomato salad, cream, chocolate & milk, coffee & milk. )Disadvantages: relatively hard to chew
5、Lack of freshnessConclusion 3+2 Series of sandwich crackers accounted for 29.9% of market share in similar series.Muffin Slogan: Fragrant and soft, wonderful enjoymentFeature: Golden yellow, soft, and it will melt in the mouth with a rich flavorSituation: Muffin Europeanism Cake listed in 2001, Fren
6、ch style Stuffing Cake launched in late 2009, now Muffin cakes have 9 different tastes in allAdvantages: Like dessert, eat with coffee or tea is perfectEasy to digest and chew, suitable for little kids and the oldDisadvantages:Spokesmen: eg. Lin Youjia negative effect or not famousPrice: relatively
7、expansive (6)ConclusionEgg RollsSlogan: egg rolls roll your happinessSituation: Since 1996 Master KongsEgg Roll launched fragrant cream flavors, mellow taste of sesame, which nowadays has grown to five flavors, five sizesFeature: Unique baking process Rich in nutrients Thick egg flavorAdvantages: Ea
8、t egg roll with your family is a good choicecrispy & easy to digest Disadvantages:many cookie crumbs while biting no popular spokesmen due to client baseConclusionOther cookiesYolk cake(蛋黄也酥酥蛋黄也酥酥)Fragrant rice cake Grains TreasuresMini puff (乐芙球乐芙球)Delicious cake (美味酥美味酥)Mousse sandwich ballConveni
9、ent food loss for 3.78 million dollars (about 23.58 million RMB) 【http:/ progress is complicated than instant noodles or beverageExcept our featured products, other cookies are not as famous as themIn that case, push off New product is necessary !Large room for improvement2024/9/172727Chokie Sweetie
10、New ProductChokie SweetieNew product 29Design Concept DescriptionCommodity DesignIngredientsTechnical Support30Design Concept Description点击添加文本点击添加文本点击添加文本Many threats to our company and our consumers:new firms emerge in endlessly, the quality of products vary and hard to select; the markets of medi
11、um and high-grade leisure food is lead by foreign-owned enterprises; the public distrust the material security of domestic food.31Design Concept Description点击添加文本点击添加文本点击添加文本In the face of these difficulties, after a long-term research, our company grandly comes out with a new product: Chokie Sweeti
12、e.32Main characteristicskeep dietgood tasteallay appeaseDesign Concept Description33 matchastrawberrymilkCommodity Designthree flavours34Commodity Design点击添加文本点击添加文本点击添加文本The flavour of Milk: sweet But not sickly, with a clear natural milk aroma.35Commodity Design点击添加文本点击添加文本点击添加文本The flavour of mat
13、cha: a slow, fresh, saliva-stimulating smell with the unique taste of matcha.36Commodity Design点击添加文本点击添加文本点击添加文本The flavour of strawberry: beautiful notes of mature strawberry and of spices.37Ingredients 点击添加文本点击添加文本点击添加文本coarse brown wheat flour, xylosic, malt extract, vegetable oil, wholemeal, ra
14、ising agents,salt,dried whey, oatmeal, fillings(skimmed milk, imported matcha, fresh strawberry)38Better tasteStronger satietyLower caloriesChokie Sweetie is not reliant on the addition of high-fructose corn syrup, thus it can decrease the consumption of calorie.The combination of skimmed milk, impo
15、rted matcha, fresh strawberry and chocolate cookie will provide you with brand new tastes.We use unrefined foods, especially those are high in fiber to make the flour, which can provide you with energy and make you feel full.Chokie Sweetie can meet your needs for39Technical Support点击添加文本点击添加文本点击添加文本
16、Importation of advanced technology from abroad help us work more efficient and produce more delicious cookies.40 Technical Support点击添加文本点击添加文本点击添加文本41 Technical Support点击添加文本点击添加文本点击添加文本42点击添加文本点击添加文本点击添加文本 Technical Support43点击添加文本点击添加文本点击添加文本Sweet Girls National Mass-election442024/9/174545PROMOTI
17、ONPRODUCT1. market analysis 2. product positioning&customer analysisPROMOTION STRATEGIESANALYSISMARKETAccording to the result of the market analysis, we are going to take the eastern China as our major market. We chosed the supermarket and CVS as our main promotion and selling locations.CUSTOMER ANA
18、LYSISPRODUCT POSITIONING1. Chokie Sweetie is a kind of chocolate sandwich biscuit including three different sandwich flavors: milk strawberry matcha. 2. Our main consumer group for this cookie is young consumer group (1825).3. Among these young people, most of them are high school students and colle
19、ge students. So we have desighed promotion strategies which are specially aimed at these students, in or around the school campuses.4. In view of the economic capacity of our major consumers, the price of Chokie Sweetie is relatively low comparing with similar products. 5. We desighed the package in
20、 a cute and light style to attractive our young coustomers.2024/9/1756STRATEGIESPROMOTIONAdvertisementsFree Foretaste ActivitySweet GirlCompetitionPromotion StrategiesPromotion StrategiesSweet Girl final TV liveTransportation advertisementOnline advertisementTV advertisementAdvertisementsTV Advertis
21、ementsTV AdvertisementsOur advertisement will be played on all popular television channels throghout China. We will coperate with Chinas three mian vedio networks: youku, IQIYI, and Sohu. Our new products advertisement will be played before the vedio. Online advertisementTransportation advertisement
22、We will diaplsy our our picture advertisement in the bus stop and on the bus.SupermarketCollege & University CampusCVS around high school and communitiesFree Foretaste ActivityIf you have a If you have a sweet simle, sweet simle, come to join come to join in usin usSweet GirlsSweet GirlsAs long as y
23、ou have a sweet smile, and you are confident and optimistic enough, you can directly participate in Master Kongs Sweet Girls national mass-election. Entry Requirements: Gender: femaleAge: 1825 DATE: 2014.5.12014.6.1ADDRESS: named colleges & universities in Beijing / Shanghai / Hangzhou / Nanjing / Xiamen / Wuhan. THANK YOU FOR YOUR ATTENDING
