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1、ProductUnit 4 TeachingPlan In ClassPeriod 1: Listening 1 Watching 1Period 2: Listening 2 (Task 2) Speaking 1 Period 3: Listening 2 (Task 1) Watching 2Period 4: Speaking 2 Project After ClassUnit File + Supplementary Listening LearningFocusLearningFocusKnowledge:TobuildupthevocabularyaboutproductsTog
2、etageneralideaabouthowtoattendafair. Skills：Tolearnaboutthetypicalstagesinvolvedinpromotingaproduct: Register and prepare for a trade fair Introduce a product Demonstrate a product Compare products Present products and market analysis findings ListeningWatchingSpeaking Fun TimeOUTLINE1 12 21 12 21 1
3、2 2Further ListeningWarming-upLook at a poster of Guangzhou International Beauty Expo 2011 and fill in the blanks with relevant information. Listening1-Task1Listening1-Task11Time:Place:Cooper-ator: 9-11 March, 2011 (Spring 2011)19-21 September, 2011 (Autumn 2011) Pazhou Complex Area B, Guangzhou COS
4、MOPROF Asia Listening1-Task1Listening1-Task11NewWords & Expressions expo n. 展览会TheWorldExpoattractsworldwideattention.世博会举世瞩目。registration n. 注册；登记Theregistrationofstudentsforanexaminationhasbeenover.学生的考试登记已经结束了。booth n. 摊位；小间Wouldyoupleasewatchovermybooth?请您照料一下我的摊位好吗?download v. 下载downloaddocumen
5、ts下载文件stamp v. 盖章Theydidntstampmypassport.他们没有在我的护照上盖章。contact v. / n. 联系；接触IfinallymadecontactwithherinParis.我终于在巴黎同她取得了联系。print out （计算机）打印出Youmayuseanonlineprintertoprint outthedata.你可以使用联机打印机把数据打印出来。 Listening1-Task1Listening1-Task11ExtensiveListeningAlice calls the Guangzhou International Exhib
6、ition Center. Listen to the call and decide whether the following statements are true or false. Then write down the key words to support your answers.1.AlicecallstheExhibitionCentertoreserveaticket.TrueFalse2.Alicefailstomakeareservationwiththereceptionist.TrueFalseScriptIdliketobookabooth.Illreserv
7、etheboothforyouforoneweek. Listening1-Task1Listening1-Task11IntensiveListeningListen to the call again and tick () the correct answer to each question.1.WhatkindofboothdoesAlicewant?A.Alargeone.B.Asmallone.C.Acentralone.2.Howmuchdoestheboothcost?A.50,000yuanasquaremeter.B.15,000yuanasquaremeter.C.9,
8、000yuanasquaremeter.3.WhichofthefollowingwillAliceNOTdo?A.SendanelectronicformtotheExhibitionCenter.B.DownloadtheapplicationformfromtheExhibitionCenterswebsite.C.Printoutandstamptheapplicationform.ScriptLanguageSummaryRead aloud the following questions used when registering for a trade fair. 1.Whatk
9、indofboothwouldyouliketobook?2.CanIreserveaspaceinthecenter?3.Howlargeisthebooth?4.Whatisthechargeforthebooth?5.HowdoIgettheregistrationform?6.DoIneedtoprinttheformout? Listening1-Task1Listening1-Task11Warming-upSuppose you are going to promote your products at a trade fair. What preparations will y
10、ou make? Add as many as you can to the following list.1.Printingproducthandouts2._3._4._ Listening1-Task2Listening1-Task22Decorating the boothTransporting the display items and samplesPreparing some gifs for visitorsNew Words & Expressionseventn.事件；项目Thisarticlediscussedtheeventsthatledtohersuicide.
11、这篇文章讨论了导致她自杀的一系列事件。handoutn.印刷品；讲义Ireadthehandoutcarefully.我仔细看了这份讲义。cosmeticsn. (pl.)化妆品Lipstickandhairconditionerarecosmetics.口红和护发素都是化妆品。decreasev.减少；减小；降低Hisinterestinthissubjectgraduallydecreases.他对这门学科的兴趣逐渐减退。 Listening1-Task2Listening1-Task22ExtensiveListeningListen to a conversation between
12、Alice and Bill and decide whether the following statements are true or false. Then write down the key words to support your answers. 1.PreparationsfortheExpoconcernBillalot.TrueFalse2.BillissatisfiedwithAliceswork.TrueFalse Listening1-Task2Listening1-Task22ScriptHowisthepreparationfortheExpogoing?We
13、lldone.IntensiveListeningListen to the conversation again and answer the following questions.1.Howmanyhandoutsareprinted?Twothousandcopiesareprinted.2.Whenwillthedecorationbecompleted?ThedecorationwillbecompletedbyAugust4th/oneweekbeforetheopeningoftheExpo.3.Whenwillthedisplayitemsandsamplesarrive?T
14、hedisplayitemsandsampleswillarrivebyAugust5th.4.WhatoutcomedoesBillwantfromtheExpo?Billwantstoattractmorecustomersandbusinesspartners. Listening1-Task2Listening1-Task22ScriptLanguageSummaryReview the following questions concerning preparations for a trade fair. 1.HowisthepreparationfortheExpogoing?2
15、.Haveyouprintedtheproducthandouts?3.Howaboutthedecorationofourbooth?4.Whataboutthetransportofthedisplayitemsandsamples? Listening1-Task2Listening1-Task22Warming-upHave you ever used the following cosmetics? Write their Chinese names on the blanks.FaceCleanser_Moisturizer_ShavingCream_Makeup_ Watchin
16、g1-Task1Watching1-Task11洗面奶洗面奶/乳乳保湿霜保湿霜剃须膏剃须膏化妆品化妆品New Words & Expressionsspecifica.详细而精确的；特定的Thereisaspecifictoolforeachjob.各工种配备特定的工具。cleansern.清洁剂Shescouredthesaucepanwithcleanser.她用清洁剂把锅擦亮。sensitivea.敏感的；易受伤害的Racerelationsisasensitiveissue.种族关系是敏感的问题。vitaminn.维生素，维他命OrangesarerichinvitaminC.橙子含有
17、丰富的维生素C。moisturizern.润肤露；保湿霜Iuse(a)moisturizereverynight.我每晚都用保湿霜。lastinga.持久的Firstimpressionsaremostlasting.谚最初的印象最深刻。 Watching1-Task1Watching1-Task11New Words & Expressionsmoisturen.水分；湿度Theplantsdrinkinmoisturefromtheatmosphere.植物从大气中吸取水分。creamn.面霜；奶油Sheladledcreamoverherpudding.她在布丁上浇了一勺奶油。featu
18、ren.特征；特色Suchdecorationwasatypicalfeatureofthebaroqueperiod.这种装饰是巴罗克时期的典型特征。softenv.（使）柔和；（使）软化Thebutterwillsoftenoutofthefridge.黄油从冰箱中取出会变软。pamphletn.小册子Thepamphletisingreatdemand.这种小册子销量很大。tobehonest老实说，说实在的To be honest,Idontthinkwehaveachanceofwinning.说实话，我认为我们没有获胜的可能。 Watching1-Task1Watching1-Ta
19、sk11ExtensiveWatchingWatch a video clip between Alice and David at the Expo, and decide whether the following statements are true or false. Then write down the key words to support your answers.1.AlicetriestopersuadeDavidtobuyherproducts.TrueFalse2.Davidmustbeaveryfashionableman.TrueFalse Watching1-
20、Task1Watching1-Task11ScriptAliceisintroducingproductstoDavid.Tobehonest,Idontoftenusecosmetics.IntensiveWatchingWatch the video clip again and complete the following table. Watching1-Task1Watching1-Task11ProductsFeaturesFace CleanserFor men with _skin; High in _; Clean the skin gently without _.Mois
21、turizerProvide long-lasting moisture to make your skin _ .Shaving CreamSoften the beard for _ .sensitive Vitamin Emaking it drysmooth and healthy a closer shaveScriptLanguageSummaryRead aloud the following sentences for describing cosmetics.1.Itsafacecleanserformenwithsensitiveskin.2.ItshighinVitami
22、nE.3.Itcancleantheskingentlywithoutmakingitdry.4.Itprovideslong-lastingmoisturetomakeyourskinsmoothandhealthy.5.Itisfullofnaturalingredients.6.Itcansoftenthebeardforaclosershave. Watching1-Task1Watching1-Task11Warming-upWork in groups. Think of any personal care product and demonstrate how to use it
23、. Can your group members guess what product you are using? Watching1-Task2Watching1-Task22NewWords&Expressionsdemonstrationn.演示；示范Letmegiveyouademonstrationofhowthecameraworks.我来给你演示相机怎样工作。potentiala.潜在的；可能的Thebookisarguablyapotentialbestseller.该书或可成为一部畅销书。makeupn.化妆品；组成Icannottellwhoswhowhenthewome
24、narewearingtheirmakeup.女士们化了妆，我就分辨不出谁是谁了。effectivelyad.有效地Thepublicshouldbeeducatedinhowtouseenergymoreeffectively.公众应接受如何更合理地利用能源的教育。retailern.零售商（店）Theretaileracceptedtheshipmentonconsignment.零售商接受了运来的寄售物品。proceduren.步骤；程序；手续Thelawwarrantsthisprocedure.这一程序是法律批准的。 Watching1-Task2Watching1-Task22Ne
25、wWords&Expressionssqueezev.挤压；压榨squeezethejuiceoutofalemon榨柠檬汁amountn.金额；数量Canyoureallyaffordthisamount?你真付得起这个总数吗？fingertipn.指尖Hehastheannoyinghabitofdrummingthetablewithhisfingertip.他有用手指尖敲击桌子的恼人习惯。innera.内部的，里面的；内心的，心灵的Iwasallowedonceintohis innersanctum.我有一次获准进入他的内室。patv.轻拍，轻打Themotherpattedthel
26、ittlegirltomakehergotosleep.母亲拍小女孩入睡。 Watching1-Task2Watching1-Task22NewWords&Expressionsabsorbv.吸收；吸引的注意Plantsabsorbcarbondioxide.植物吸收二氧化碳。detaileda.详细的Columbuskeptacarefulanddetailedchronicleofhisvoyages.哥伦布按顺序仔细而详尽地记载了他的各次航程。beawareof知道，意识到Johnhasbeen aware ofhavingdonesomethingwrong.约翰已意识到自己做错了事
27、情。befamiliarwith熟悉，通晓Iamnotveryfamiliar withbotanicalnames.我不太熟悉植物学方面的名称。resultin导致，结果是Excessivedosageofthisdrugcanresult ininjurytotheliver.这种药使用过量会损害肝脏。 Watching1-Task2Watching1-Task22ExtensiveWatchingAlice is demonstrating how to use eye cream to Tony. Watch the video clip and arrange the followi
28、ng steps in the correct order. 1.Rolltheeyecreamundertheeyefrominnercornertooutercorner,oneortwotimes.2.Squeezeasmallamountontoyourfingertip.3.Gentlypattheareaforabout30seconds.4.Washyourfacewithwateroracleanser. Watching1-Task2Watching1-Task224213ScriptIntensiveWatchingWatch the video clip again an
29、d answer the following questions.1.Whatfunctionsdoestheeyecreamhave?Itcaneffectivelyreducetheappearanceof_and_.2.WhyisusageoftheeyecreamimportanttoTony?Theretailersmust_theprocedureforuse.3.Whyshouldntyoudragtheskinwhilerollingtheeyecreamundertheeye?Itmayresultin_. Watching1-Task2Watching1-Task22dar
30、kcirclesfinelinesbefamiliarwithformationoflinesScript4.Whyshouldyoupattheeyearea?Toallowtheeyeto_completelyandhelp_thefacialmuscles.5.WhatwillAliceandTonyprobablydotomorrowmorning?Have_. Watching1-Task2Watching1-Task22absorbthecreamrelaxadetailedtalkScriptLanguageSummaryRead aloud the following inst
31、ructions on how to use a cosmetic.1.Washyourfacewithwateroracleanser.2.Cleantheskinbeforeusinganycosmetics.3.Squeezeasmallamountontoyourfingertip.4.Pattheareaforabout30seconds. Watching1-Task2Watching1-Task22Workinpairs. Suppose you need to call your teacher to make an appointment for your paper. Ma
32、ke some preparations by asking questions that cover each of the following items. Ask your partner to role-play the teacher and answer your questions.Purpose(papercontent,format,etc.)Time(availableforyouandyourteacher)Place(classroomorteachersoffice) Speaking1SampleA:Hello,mayIspeaktoMr.PeterLi,pleas
33、e?B:Peterspeaking.A:ThisisJoe.Imcallingtotalkaboutmytermpaper.B:Haveyoudecidedonthetopicofyourpaper?A:Notyet.Ivefoundthatitsveryhardformetonarrowdownthetopic.Iwonderifyoucouldgivemeanysuggestions?B:Idloveto.Butmytimetableisfullthisweek.A:Howaboutnextweek?B:LetmecheckWell,IwillbefreeWednesdaymorningn
34、extweek.A:OK.Wherewillwemeetthen?B:Cometotheoffice,please.Itsonthethirdflooroftheadministrationbuilding.Theroomnumberis306.A:OK.Mr.Li,couldyoualsotellmeabouttheformatforthepapernextweek?Imalittleconfusedaboutit.B:Noproblem. Speaking1Workinpairs.Suppose one of your roommates is an overseas student st
35、udying at your college. On the eve of an important listening examination, you kindly remind him/her of the things not to forget according to the following list. Things to Bring for Your ExamPhotoIDA2BPencilAPenAnEraserAnFMRadiowithEarphone Speaking1SampleA:Michael,areyoureadyforthelisteningexamnextM
36、ondaymorning?B:Ithinkso.ButImnotclearaboutthethingsIshouldbringfortheexam.A:ThemostimportantthingsyoushouldbringareyourIDCardandStudentCard.Youwillnotbeallowedtotaketheexamwithouteitherofthem.B:DoIneedtotakeapencil?A:Yes.Themultiplechoicesectionwillbescoredbyamachineandalltheanswersmustbewrittenonth
37、eanswersheetwithapencil.B:Thenweneedaneraser,too?A:Yes,wedo.Wecantjustcrossoftheoriginalanswersbeforewemakenewones.Ifyoudothat,theanswersheetcannotbereadbythemachine.B:Doweneedapen?A:Yes,wealsoneedapentodothesubjectiveexercisesandwriteournameandstudentnumberontheanswersheet.B:Thankyouverymuch,Jim.Yo
38、uarealwayshelpful. Speaking1SampleA:Yourewelcome.Bytheway,dontforgettotakeanFMradiowithearphone.B:Oh,mygod.Ialmostforgotthat.Iwillbuyonethisweekend.A:Youcanbuyoneatourschooloryoumayborrowonefromsomebody.B:OK. Speaking1Workingroups.Choose one of the following products (or any product you have at hand
39、) and introduce it to your group members. They may ask questions about the product. Refer to the following list of items if necessary.Size Material Weight Color Shape Price Function Speaking1SampleA:Hi,Jane,yourhandbagissocute!B:Thankyou,Linda.Iboughtitonthewayhomeyesterday.A:Itsveryfashionable.Itmu
40、stbeeveryexpensive.B:Notatall.Itonlycostme99yuan.A:Really?Whatisitmadeof?B:Itsmadeofanewandenvironment-friendlymaterial.ItcanbeeasilyrecycledwhenIvefinishedwithit.A:Isitdurablethen?B:Theshopassistantsaiditisandtheyofferasix-monthwarranty.A:Itlooksquitebig.Isitheavy?B:No,itslightandthetotalweightison
41、lyabout300gram. Speaking1Workingroups. Describe the procedure for one of the following tasks. Choose representatives to give a demonstration to the whole class. HowtouseafacialmaskHowtoreplaceacellphonebatteryHowtotransferphotosfromacameratoacomputer Speaking1SampleHello,ladiesandgentlemen,Idliketot
42、ellyouhowtouseafacialmask.Therearegenerallyfivesteps. Step 1 Cleanse your faceBeforeyouapplythemask,theskinshouldbecleanedandfreeofalltracesofmakeuporoils. Step 2 Apply the maskUseyourfingerstospreadthemaskevenlyoveryourskin.Avoideyeareaandlips.Tieyourhairupbeforeapplyingit. Step 3 Make no facial ex
43、pressionsOnceyourmaskisapplied,dontmakeanyfacialexpressions.Lieonthebedandcloseyoureyesgetcomfortableandrelax. Step 4 Peel of the maskGentlypeelofthemask,startingattheforeheadandmovingdown. Step 5 Wash your faceWashyourfacewithlukewarmwaterusingamildcleanser.Neverrubyourskin.Finally,applymoisturizer
44、orhydratingcream. Speaking1Warming-upTick () the items that are important to an effective product presentation and explain why. Listening2-Task1Listening2-Task111. Target the right customers2. Have samples of your product3. Use visual aids4. Use lots of text on your PowerPoint slides5. Make your pre
45、sentation creative6. Keep it short and memorableNew Words & Expressionsextendv.延续；延长Canyouextendyourvisitafewdayslonger?你能多停留几天吗？agev.（使）变老Hesagedalotrecently.他最近很见老。visiblea.看得见的；可见的；显而易见的Thehillswerebarelyvisiblethroughthemist.山隐没在薄雾中难以看清。clinicala.临床的clinicalmedicine临床医学 Listening2-Task1Listening
46、2-Task11New Words & Expressionstonen.色调；音调Thatviolinhasabeautifultone.那把小提琴的音色很美。reductionn.减少，降低thereductionoftax税金的减少poren.毛孔；小孔Sweatexudesthroughthepores.汗从毛孔中渗出。carryout实施；进行Theysworeanoathtocarry outtheirdutiesfaithfully.他们发誓要忠实履行自己的职责。 Listening2-Task1Listening2-Task11ExtensiveListeningListen
47、to a speech by Alice and decide whether the following statements are true or false. Then write down the key words to support your answers. 1.Aliceispresentinghercompanyslatestproduct.TrueFalse2.Aliceusesstatisticstosupporttheclaimsoftheproduct.TrueFalse Listening2-Task1Listening2-Task11ScriptItsmygr
48、eathonortopresentyouourlatestproduct.97%,90%,93%,etc.IIIIntensiveListeningListen to the speech again and fill in the blanks with the results of the clinical tests. Listening2-Task1Listening2-Task11ImprovementPercentageTime UsedFineLinesSkinTonePoreSize9790931week4weeks8weeksScriptLanguageSummaryComp
49、lete the following table by adding prefixes “non-, anti-, pre-” to the words in the left column to form new words. Listening2-Task1Listening2-Task11visiblenon-visibleaginganti-aging damagepre-damage tankmaturesmokerschoolantitanknon-smokerpre-schoolprematureWarming-upWhile making a market analysis,
50、you may need data presented in various forms. Match each form with its corresponding name.LineChartTableChartPieChartBarChart Listening2-Task2Listening2-Task22TableChartPieChartBarChartLineChartNew Words & Expressionsanalysisn.分析；解析Hisanalysisoftheproblemshowedgreatperception.他对该问题的分析显示出敏锐的洞察力。confi
51、denta.自信的Yourencouragementmadememoreconfidentofmyfuture.你的鼓励使我对我的未来更加有信心。surveyn.问卷v.调查Thissurveyistheworkofarealprofessional.这份调查是真正内行人做的。conductv.进行；实施Shewasappointedtoconducttheadvertisingcampaign.她被委派主持宣传活动。 Listening2-Task2Listening2-Task22New Words & Expressionsrespondentn.（社会调查）应答者；（问卷调查）答卷人I
52、narecentopinionpoll,amajorityofrespondentswereagainstnuclearweapons.在最近的一次民意调查中，许多受访者反对核武器。raten.速度；比率v.划分等级；评价Theydroveatasteadyrate.他们以平稳的速度开车。goldminen.金矿；宝库Thenewproductbecameagoldmineforthecompany.该项新产品成了该公司的聚宝盆。 Listening2-Task2Listening2-Task22ExtensiveListeningListen to the results of Alices
53、 market analysis and tick () the correct answer to each question.1.WhatisAlicesattitudetowardthefutureofmenscosmetics?A.Positive.B.Negative.C.Neutral.2.WhoisAlicemostprobablyspeakingto?A.Clients.B.Customers.C.Colleagues. Listening2-Task2Listening2-Task22ScriptIntensiveListeningListen to the speech a
54、gain and answer the following questions.1.WhatstheaudiencesoutlookonthefutureofmenscosmeticsaccordingtoAlice?Theyarenotconfident.2.Howmanyrespondentshaveneverusedanycosmeticsaccordingtothesurvey?Eightof100respondentshaveneverusedanycosmeticsaccordingtothesurvey.3.Whyaremoreandmoremenusingcosmetics?M
55、oreandmoremenareusingcosmeticstohelpthempresentabetterimage.4.HowfastwillthemalecosmeticsmarketinChinaincreaseinthefuture?Itwillincreaseover10percenteachyear. Listening2-Task2Listening2-Task22ScriptLanguageSummaryRead aloud the following sentences, paying special attention to the expressions which i
56、ndicate number or amount.1.two thirds oftherespondentsusefacialcleanserseveryday.2.one quarter regularlyusemoisturizers.3.eight of 100 respondentssaidtheyhadnevertriedanycosmetics.4.willincreaseover10 percent eachyear. Listening2-Task2Listening2-Task22Warming-upChoose either of the following two pai
57、rs of products and decide which brand you prefer after a comparison. Watching2-Task1Watching2-Task11NewWords&Expressionshighlightv.强调；使突出ATVprogramhighlightedtheproblemsoftheunemployed.电视节目着重反映失业问题的。innovativea.创新的；革新的Iworkedinaveryinnovativecompany.我在一家非常富有创新精神的公司工作。guaranteev.保证；担保Iguaranteethatyo
58、ullenjoyyourself.我包你玩得痛快。classica.经典的；古雅的Hisinterestin classicmusichasrevivedrecently.他近来对古典音乐的兴趣又浓厚起来。comparewith比较；对照 Compared withthosewhoaresuffering,wearebetteroff.跟那些受苦的人相比，我们过得很好了。 Watching2-Task1Watching2-Task11ExtensiveWatchingWatch a video clip between Bill and Tony and tick () the correct
59、 answer to each question.1.HowdoesBillhighlighttheadvantagesofhisproducts?A.Byboastingabouthisproducts.B.Bycriticizingothersproducts.C.Bycomparinghisproductswithothers.2.WhichaspectoftheproductsdoesBillNOTtalkabout?A.Quality.B.Price.C.Delivery. Watching2-Task1Watching2-Task11ScriptIntensiveWatchingW
60、atch the video clip again and tick () the information mentioned. Watching2-Task1Watching2-Task11QualityAworld-classresearchcenterExcellentexpertsWonderfulequipmentAdvertisingTVRadioNewspapersMagazinesPackagingFancySimpleClassicScriptLanguageSummaryReview the following sentences concerning comparison
61、.1.Imheretodaytoknowmoreaboutyourproducts2.youwillbe moreconfidentaboutourproductsafteryouknowmoreaboutthem3.Whataretheadvantagesofyourproductscompared withyourcompetitors?4.Yourpricesmustbemuchhigher than yourcompetitors Watching2-Task1Watching2-Task11Warming-upWhat do the following abbreviations s
62、tand for? Discuss with your partner and fill in the blanks with proper words. QC Quality ControlIQC IPQC OQC FQC Watching2-Task2Watching2-Task22Incoming Quality ControlIn-process Quality ControlOutgoing Quality ControlFinal Quality ControlNew Words & Expressions measuren.措施；办法Whatfurthermeasurescanw
63、etaketoavoidterrorism?我们能进一步采取怎样的措施来避免恐怖主义呢？incominga.正到达的；正进入的 incomingpassengers来到的旅客processn.工序；过程Producingadictionaryisaslowprocess.编字典是一个缓慢的过程。allergyn.过敏症Shehasanallergytohouseholddust.她对房间里的灰尘过敏。recallv.召回；回想起；唤起Icanrecallthemensfeatures.我回忆得起这个人的容貌。 Watching2-Task2Watching2-Task22New Words &
64、 Expressionsindicatev.指示；象征；显示Researchindicatesthatmenfinditeasiertogiveupsmokingthanwomen.研究表明，男人比女人更容易戒烟。IQC(IncomingQualityControl)进料质量检验standfor代表；为的缩写形式Icondemnfascismandallitstands for.我谴责法西斯主义及其代表的一切。IPQC(In-ProcessQualityControl)生产过程检验whatif如果将会怎么样What ifhecomesbacknow?如果他现在回来怎么办？ Watching2-
65、Task2Watching2-Task22ExtensiveWatchingWatch another video clip between Bill and Tony and decide whether the following statements are true or false. Then write down the key words to support your answers.1.Billscompanyhasasystemtocontrolproductquality.TrueFalse2.TonydoesnthaveconfidenceinthesafetyofBi
66、llsproducts.TrueFalse Watching2-Task2Watching2-Task22ScriptWehaveaqualitycontrolsystem,notjustsinglemeasures.Whatifacustomerhasallergyafterusingyourproduct?IntensiveWatchingWatch the video clip again and tick () the correct answer to each question.1.WhatdoesIQCcheck?A.Incomingmaterials.B.Finishedpro
67、ducts.C.Manufacturingprocesses.2.HowdoesBillscompanyensureproductsafety?A.Bytestingproductsonanimals.B.Bydevelopingsafetytechnologies.C.Byconductinghumanexperiments.3.WhatwillBillscompanydoifacustomerhasanallergyafterusingitsproduct?A.Makeanapologytothecustomer.B.Recalltheproductfromthecustomer.C.Re
68、turnthemoneytothecustomer. Watching2-Task2Watching2-Task22ScriptLanguageSummaryRead aloud the following sentences concerning quality control.1.whatmeasureshaveyoutakentocontrolthequalityofyourproducts?2.wehaveaqualitycontrolsystem,notjustsinglemeasures.3.AllincomingmaterialshavetopassourIQCbeforeent
69、eringourproductionline.4.IPQCstagesinourproductionlineallowinspectionofeveryfinishedproduct. Watching2-Task2Watching2-Task22Further Listening Listeningandthink.1.Whataretheytalkingabout?2.WhatdoyouknowabouttheAmericantariff?Script1.They are talking about the prospect of the mans transfer to their Am
70、erican office.2.American tariff is a method with which the American government employs to protect its domestic industries, making them more competitive in terms of price. Since the 19th century the American government has been waging trade wars with many countries including China. Read aloud the fol
71、lowing expressions about giving a presentation and classify them according to their functions. Then, choose one sentence from each group to make a logical mini presentation.1.Thankyouforlistening.2.CouldIhaveyourattention,please?3.Donthesitatetoaskanyquestions.4.Idliketopresentsomeinformationabout.5
72、.Goodmorning/afternoon,everyone!6.Ladiesandgentlemen,attentionplease!7.ThatsallIhavetosayabout8.TheresalotmoreIcansayaboutbuttimeislimited.9.Thankyouforgivingmetheopportunitytotellyouabout10.Ifyouhaveanyquestions,Idbedelightedtoanswer.11.Itsmypleasure/honortopresentyou Speaking2Gettingpeoplesattenti
73、onStartingapresentationFinishingapresentation Speaking22 561 347 891011Workingroups. Discuss the following chart and make an oral summary of it. Your summary should include:a description of the chartan analysis of the dataa conclusion Speaking2SampleTheabovepiechartisbasedonarecentreportontheconsump
74、tionofcosmeticsbymalesinChinain2010.Accordingtothereport,thesalesofmenscosmeticsreachedabout4billionyuanin2010.Facialcleansersaccountedforthelargestshare,takingup45percentofthetotal.Thenextbiggestsellerwasfacecreams,takingupabout26percent.Thethirdtofifthwereshavinggel,sunscreen,andperfume,takingup16
75、percent,7percentand4percentrespectively.Fromthechartweknowcosmeticsproducersshouldfocustheirattentiononfacialcleansersandfacecreams.Thetwoproductsaloneaccountfor71percentofthemarket.Butwhatneedstobeemphasizedhereisthatmoreandmoremenliketousesunscreenandperfume.Theycanbeanewsourceofprofits. Speaking2
76、Workinpairs.Compare a product that you both have (a mobile, a schoolbag, an electronic dictionary, a cap, a pair of glasses, etc.) by making oral sentences that cover all the comparative relations. The following table is for your reference. Speaking2Points to BeComparedComparative RelationsSentence
77、Patternssizecolorweightpricefunctionequalcomparisonasasunequalcomparisonnotas(so)as,morethansimilarity&differencethesameas,similartodifferentfrom,differfromSample1.Myschoolbagisasbigasyours,butitsmuchlighter.2.Mydictionaryisnotasexpensiveasyourssinceithasasmallervocabulary.3.Mymobileismuchbetteratmu
78、ltitaskingthanyours.4.Yourcameracantakemorephotosthanmine.5.Yourcapissimilartomineindesign,buttheyaredifferentintexture. Speaking2WorkinPairs.One student explains the process and the other asks questions with reference to the following flow chart of purchasing quality control. Speaking2SampleA:Mr.Sm
79、ith,whatsthischart?B:Itsaflowchartofpurchasingqualitycontrol.A:Itookitforgrantedthatqualitycontrolhappensintheproductionprocess.B:Qualitycontrolbeginswithpurchasing.Wemustguaranteethatoursuppliersarereliableandtheirmaterialsmeetourstandards.A:Howdowefindreliablesuppliers?B:SearchthesuppliersonBaiduo
80、rGoogleandvisittheirwebsites.A:Butwecanttrustalltheinformationontheirwebsites.B:Thatsright.Wewillsendsomeonetovisitthesuppliersfactoriesandworkshops,andunderstandtheirqualitystandards. Speaking2Fun Time A video from DiscoveryAbout producing beerScriptListening1-Task1Back(Alice calls the Exhibition C
81、enter to book a booth for Guangzhou International Beauty Expo.)Ella:Hello,GuangzhouInternationalExhibitionCenter.ThisisElla.CanIhelpyou?Alice:Yes.ImfromTAF.Idliketobookabooth.Ella:Whatkindofboothwouldyouliketobook?Alice:CanIreserveaspaceinthecenter?Ella:Letmecheck.Yes,therearestillsomeboothsavailabl
82、e.Alice:Great.Howlargearethebooths?Andwhatsthecharge?Ella:Itsaboutninesquaremetersandthechargeis15,000yuan persquaremeter.Alice:OK.Illtakeit.Ella:Thankyou,Madam.Illreservetheboothforyouforoneweek.Pleasedownloadtheapplicationformfromourwebsite,fillitinandsendittouswithinoneweek.Alice:OK.DoIneedtoprin
83、titout?Ella:Yes,printitoutandstampit.Wewillcontactyouwhenwereceiveit.Listening1-Task2Back(Bill Smith, Manager of the Sales and Marketing Department, checks Alices preparations for the Expo.)Bill:Hi,Alice,howisthepreparationfortheExpogoing?Alice:Sofarsogood.Bill:Haveyouprintedtheproducthandouts?Alice
84、:Yes,wehaveprinted2,000copies.Bill:Haveyoumadesurethehandoutsincludeinformationonallthenewproductsdevelopedthisyear?Alice:Yes,allthenewproductsarecovered,includingmenscosmetics.Bill:Howaboutthedecorationofourbooth?Alice:ItwillbecompletedbyAugust4th,oneweekbeforetheopeningoftheExpo.Bill:Whataboutthet
85、ransportofthedisplayitemsandsamples?Alice:TheyareonthewayandwillhavearrivedbyAugust5th.Bill:Welldone.Thesalesofourcompanyhavedecreasedalittlelastquarter.IhopewecanattractmorecustomersandbusinesspartnersattheExpo.Alice:Isee.Wewilltryourbest!Watching1-Task1Back(Alice is receiving David Brown, a male c
86、ustomer at the Expo.)Alice:Welcometoourbooth,sir.David:Thankyou.Ah,whatavarietyofproductsyouhave!Alice:Yes,wehavemanycosmeticsforbothmenandwomen.Whatspecificproductsareyouinterestedin?David:Tobehonest,Idontoftenusecosmetics.Alice:Well,wouldyouliketotakealookatthesesamples?David:Yes.Whatisthis?Alice:
87、Itsafacecleanserformenwithsensitiveskin.David:Howdoesitwork?Alice:ItshighinVitaminE.Itcancleantheskingentlywithoutmakingitdry.David:Howaboutthisone?Alice:Itisamoisturizer.Itprovideslong-lastingmoisturetomakeyourskinsmoothandhealthy.David:Doyouhaveshavingcreams?Alice:Yes,lookatthisone.Thechieffeature
88、ofthisproductisitsnaturalingredients.Itcansoftenthebeardforaclosershave.David:Doyouhaveapamphletontheseproducts?Alice:Yes,hereyouare.David:Thanks.CanIkeepit?Alice:Sure.Watching1-Task2Back(Alice is introducing their womens personal care products to Tony Jefferson, a potential customer.)Alice:Istherea
89、nythingIcandoforyou,sir?Tony:Imthinkingofpurchasingpersonalcareproductsforwomen.Alice:Wehaveavarietyofsuchproducts:skincare,haircare,fragranceandmakeup.Tony:Doyouhaveeyecreams?Alice:Yes,wedo.Thisoneisourlatestproduct.Itcaneffectivelyreducetheappearanceofdarkcircleandfinelines.Tony:HowdoIuseit?Imean,
90、weretailersmustbefamiliarwiththeprocedureforuse.Alice:Veryeasy,justlikeotherordinaryeyecreams.First,washyourfacewithwateroracleanser.Tony:Imawareofthat.Cleantheskinbeforeusinganycosmetics.Watching1-Task2Alice: Alice: Then , squeeze a small amount onto your fingertip and roll the eye cream under the
91、eye from inner corner to outer corner, one to two times. Tony:Tony: Dragging the skin at the same time? Alice:Alice: No, never do that. Dragging the skin may result in formation of lines. Next, gently pat the area for about 30 seconds.Tony:Tony: Why pat the eye area?Alice:Alice: To allow the skin to
92、 absorb the cream completely and help relax the facial muscles.Tony:Tony: I see. Can we have a detailed talk tomorrow morning? Here is my card.Alice:Alice: Sure. I will discuss with my manager and call you soon.BackListening2-Task1Back(Alice is presenting a new product to the audience.)Ladiesandgent
93、lemen,Thankyouforyourcomingtothisproductpresentation.Itsmygreathonortopresentyouourlatestproduct:YouthExtendingCream.Itisananti-agingproductthatcanfightthefirstvisibleandnon-visiblesignsofagingandhelppreventfuturesignsfromappearing.Inotherwords,itspre-damagecontrol.Ifusedtwiceaday,morningandevening,
94、itwillprovide24-hourtreatmentandprotection.Wehavecarriedoutclinicaltestson200volunteerusersandherearetheresults:97%ofvolunteerusersshowedanimprovementinfinelinesafterjustoneweeksuse;90%showedmoreevenskintoneafterfourweeksuse;and93%showedareductioninporesizeaftereightweeksuseListening2-Task2Back(Alic
95、e is presenting their market analysis on the male cosmetics market for potential clients, who have doubts about its future.)Ladiesandgentlemen,Ifeelsomeofyouarenotconfidentaboutthefutureofmenscosmetics.Butaccordingtoasurveyconductedbyourcompany,abouttwothirdsoftherespondentsusefacialcleanserseveryda
96、y,andonequarterregularlyusemoisturizers.Onlyeightof100respondentssaidtheyhadnevertriedanycosmetics.AgrowingnumberofmenareusingcosmeticstohelppresentabetterimageandsalesofmalecosmeticsinChinaaregrowingattwicetherateofthefemalemarket.Accordingtostatistics,themalecosmeticsmarketinChinareachedfourbillio
97、nyuan in2010andwillincreaseover10percenteachyear.Ladiesandgentlemen,ifyouchoosetosellmenscosmetics,Icanassureyouthereisahugegoldmineinfrontofyou!Watching2-Task1Back(Bill Smith highlights to Tony Jefferson the advantages of his products over the competition.)Tony:Mr.Smith,Imheretodaytoknowmoreaboutyo
98、urproductsandseethepossibilityofimportingthemtoourcountry.Bill:Imsureyouwillbemoreconfidentaboutourproductsafteryouknowmoreaboutthem.Tony:Ihopeso.Whataretheadvantagesofyourproductscomparedwithyourcompetitors?Bill:Oneofthechieffeaturesofourproductsistheirinnovativequality.Tony:Whatdoyoumeanby“innovat
99、ive”?Bill:Wehaveaworld-classresearchcenterwithexcellentexpertsfromaroundtheworld.Thisguaranteesourproductsarealwaysinnovative.Watching2-Task1Tony:Yourpricesmustbemuchhigherthanyourcompetitors,then?Bill:No.Althoughwespendalotonresearchanddevelopment,ourproductsarenotveryexpensive.Tony:Howcanyoudothat
100、?Youneedtospendheavilyonadvertising,dontyou?Bill:WedobuyspaceonTV,newspapers,andmagazines,butwehaveaverystrictsystemtocontrolcosts.Tony:Doyouusefancybottlesandpackagingforyourproducts?Bill:No.Weusesimpleyetclassicbottlesandpackaging.Customersdonthavetopayfortheextracost.BackWatching2-Task2Back(Bill
101、Smith introduces his companys quality control system to Tony Jefferson.)Tony:Mr.Smith,whatmeasureshaveyoutakentocontrolthequalityofyourproducts?Bill:Actually,wehaveaqualitycontrolsystem,notjustsinglemeasures.First,wehaveIQC.Tony:WhatdoesIQCstandfor?Bill:ItstandsforIncomingQualityControl.Allincomingm
102、aterialshavetopassourIQCbeforeenteringourproductionline.Tony:Then?Bill:Then,wehaveIPQC,whichstandsforIn-ProcessQualityControl.IPQCstagesinourproductionlineallowinspectionofeveryfinishedproduct.Tony:Whatdoyouthinkofthesafetyofyourproducts?Bill:Asachemicalcompany,wethinknothingismoreimportantthansafet
103、y.Tony:Doyoutestproductsonanimalstoensuresafety?Bill:No.westoppedtestingproductsonanimalsin1992.sincethen,wehavedevelopedanumberofsafetytechnologiestotestourproducts.Tony:Whatifacustomerhasallergyafterusingyourproduct?Bill:Wewillrecallanyproductifnewinformationindicatesapossibilityofhiddenproblems.F
104、urtherListeningJOHN:SoitlookslikewestartsellingintheU.S.nextyear.CAROL:DidMr.Linputyouinchargeofmarketing?JOHN:Hesstillnotsurewhetherhewantstoputmeincharge,orwhetherhewantstohireanAmerican.ButevenifhehiresanAmerican,IllprobablybetransferredtoourAmericanoffice.CAROL:Wherewillitbe?JOHN:Wearentsureyet.
105、MaybeL.A.IthinkL.A.wouldbethebestidea.CAROL:IsitbecauseoftradenegotiationsthatwecanstartsellingintheU.S.?JOHN:Yes,therecentagreementsbetweenthetwogovernmentshavechangedeverything.NowwehavetherighttosellinAmericaatamuchlowertariff.Itsgoingtobegood.Wecancompetemoredirectlywiththem.CAROL:Great.JOHN:Our
106、computershaveahighlevelofqualitynow.Wecandemonstrateit.Andourpriceswillbegood.SoIthinkitwillreallybeworthwhile.CAROL:Youseemexcitedaboutit.BackFurtherListeningJOHN:Well,youknowIstudiedmarketinginAmerica.Somaybethethoughtofgoingbacktheretopromoteourbrandiskindofexcitingtome.Idlovetobepartoftheteam.CA
107、ROL:Doyouhonestlythinkwecancompetethough?Allthecomputergiantsarethere.JOHN:Yes,Ido.Ithinkwecancompete.Ithinkwecanmakeanameforourselves.Itwillbehardatfirst.Butifwedevelopagoodadvertisingcampaign,Ithinkwecanbreakintothemarket.CAROL:Thecompanywillhavetochooseagoodadvertisingfirm.Andthentherestheproblem
108、ofquality.HowdoweconvinceAmericanbuyersthatourqualityisgood?JOHN:Ittakessometime.Becauseevenifthequalityishigh,peoplewontacceptahightechproductunlesstheyrecognizethename.Namerecognitioniscrucial.CAROL:Well,Ihopeitallworksout,John.Ithinkifyourepartoftheteam,thingswillgowell.Butyouknowwedallmissyouhere.SoIwontsayImhappytothinkthatyoureleaving.JOHN:Thatsveryniceofyoutosay.ButifwesetupanofficethereintheStates,maybeyoucouldtrytobecomepartofit.CAROL:Me?Noway.Imdedicatedtothecompany,butImnotgoingtoleaveTaiwan.Imhappyhere.BackThank you!
