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1、菲律宾消费电子市场菲律宾消费电子市场概况概况距离北京小时距离北京小时人口人口89,000,0002000年年 年龄段年龄段年龄段年龄段 20002000年数据年数据年数据年数据 %合计合计合计合计76,504,07776,504,077100.0%100.0%小于小于小于小于 1 1 1,917,4311,917,4312.5%2.5%1 to 41 to 47,752,0717,752,07110.1%10.1%5 to 95 to 99,694,7819,694,78112.7%12.7%10 to 1410 to 148,949,6148,949,61411.7%11.7%15-19 1
2、5-19 8,017,2988,017,29810.5%10.5%20-24 20-24 7,069,4037,069,4039.2%9.2%25-29 25-29 6,071,0896,071,0897.9%7.9%30-34 30-34 5,546,2945,546,2947.2%7.2%35-39 35-39 4,901,0234,901,0236.4%6.4%40-44 40-44 4,163,4944,163,4945.4%5.4%45-49 45-49 3,330,0543,330,0544.4%4.4%50-54 50-54 2,622,3162,622,3163.4%3.4%5
3、5-59 55-59 1,903,6491,903,6492.5%2.5%60-64 60-64 1,633,1501,633,1502.1%2.1%65-69 65-69 1,138,8431,138,8431.5%1.5%70-74 70-74 797,970797,9701.0%1.0%75-79 75-79 505,356505,3560.7%0.7%80 80 及以上及以上及以上及以上 490,241490,2410.6%0.6%2006年年年龄年龄20-3424.3%21,700,000 年龄段年龄段年龄段年龄段 2000 2000 年数据年数据年数据年数据 %TOTAL TOTA
4、L 76,504,07776,504,077100.0%100.0%Under 1 Under 1 1,917,4311,917,4312.5%2.5%1 to 41 to 47,752,0717,752,07110.1%10.1%5 to 95 to 99,694,7819,694,78112.7%12.7%10 to 1410 to 148,949,6148,949,61411.7%11.7%15-19 15-19 8,017,2988,017,29810.5%10.5%20-24 20-24 7,069,4037,069,4039.2%9.2%25-29 25-29 6,071,0896
5、,071,0897.9%7.9%30-34 30-34 5,546,2945,546,2947.2%7.2%35-39 35-39 4,901,0234,901,0236.4%6.4%40-44 40-44 4,163,4944,163,4945.4%5.4%45-49 45-49 3,330,0543,330,0544.4%4.4%50-54 50-54 2,622,3162,622,3163.4%3.4%55-59 55-59 1,903,6491,903,6492.5%2.5%60-64 60-64 1,633,1501,633,1502.1%2.1%65-69 65-69 1,138,
6、8431,138,8431.5%1.5%70-74 70-74 797,970797,9701.0%1.0%75-79 75-79 505,356505,3560.7%0.7%80 and over 80 and over 490,241490,2410.6%0.6%年龄段年龄段年龄段年龄段 20002000年数据年数据年数据年数据 %TOTAL TOTAL 76,504,07776,504,077100.0%100.0%Under 1 Under 1 1,917,4311,917,4312.5%2.5%1 to 41 to 47,752,0717,752,07110.1%10.1%5 to
7、95 to 99,694,7819,694,78112.7%12.7%10 to 1410 to 148,949,6148,949,61411.7%11.7%15-19 15-19 8,017,2988,017,29810.5%10.5%20-24 20-24 7,069,4037,069,4039.2%9.2%25-29 25-29 6,071,0896,071,0897.9%7.9%30-34 30-34 5,546,2945,546,2947.2%7.2%35-39 35-39 4,901,0234,901,0236.4%6.4%40-44 40-44 4,163,4944,163,49
8、45.4%5.4%45-49 45-49 3,330,0543,330,0544.4%4.4%50-54 50-54 2,622,3162,622,3163.4%3.4%55-59 55-59 1,903,6491,903,6492.5%2.5%60-64 60-64 1,633,1501,633,1502.1%2.1%65-69 65-69 1,138,8431,138,8431.5%1.5%70-74 70-74 797,970797,9701.0%1.0%75-79 75-79 505,356505,3560.7%0.7%80 and over 80 and over 490,24149
9、0,2410.6%0.6%2006年龄年龄15-3434.8%31,100,000 从椰子片到微芯片从椰子片到微芯片1976 3%2004 67%2005 年菲年菲-中贸易中的电子工业中贸易中的电子工业电子业菲律宾 至 中国 美元US$中国 至 菲律宾 美元US$Total3,501,944,903890,688,501Components/Devices (Semiconductors)2,442,057,335359,262,562Electronic Data Processing1,020,182,600289,267,551Office Equipment21,334,30310,6
10、97,584Medical/Industrial Instrumentation584,5911,426,811Control And Instrumentation647,0571,530,870Communication And Radar1,839,07951,510,006Telecommunications1,174,26693,640,783Automotive Electronics94,750716,690Consumer Electronics14,030,92282,635,644电脑设备公司电脑设备公司n nFujitsuFujitsun nHitachiHitachin
11、 nEpson Epson n nPanasonicPanasonicn nShinei MechatronicsShinei Mechatronicsn nWistronWistronn nSamsungSamsungn nToshibaToshiban nMitsumiMitsumin nSanyoSanyon nLexmarkLexmarkn nothersothers半导体公司半导体公司n nIntelInteln nTexas InstrumentsTexas Instrumentsn nPhilipsPhilipsn nMotorola (On Semicon)Motorola (
12、On Semicon)n nRohm ElectronicsRohm Electronicsn nSanyo SemiconductorsSanyo Semiconductorsn nAnalog DevicesAnalog Devicesn nFairchild SemiconductorsFairchild Semiconductorsn nAtmelAtmel电视，广播，录音录像设备电视，广播，录音录像设备n nPanasonic MobilePanasonic Mobilen nFujitsu TenFujitsu Tenn nMatsushita ElectricMatsushita
13、 Electricn nTDKTDKn nSharpSharpn nMuramotoMuramoton nSonySonyn nSamsungSamsung2004年年 数据数据菲律宾每月的产能菲律宾每月的产能n n6 million MAGNETIC HEADSn n3 million DSPsn n2.5 million HDDsn n900, 000LCDsn n700, 000 ODDs更多更多2004 年数据年数据n nINTEL Phils. employs 7,000, manufacturing products that make up around 30% of Intel
14、s global revenues. n nTexas Instruments Phils employs 2,000, producing 100% of Nokia cellphones digital signal processors (DSPs) and 80% for Siemens and Ericsson. TI Philippines supplies about 50% of the world DSP market.更多更多2004 年数据年数据n nFour of the LARGEST HDD Producers are in the Four of the LARG
15、EST HDD Producers are in the Philippines: Hitachi Ltd., Fujitsu Computer Product Philippines: Hitachi Ltd., Fujitsu Computer Product Corp., Toshiba Philippines, NEC PhilippinesCorp., Toshiba Philippines, NEC Philippinesn nCebu Mitsumi employs 17,000, biggest electronics Cebu Mitsumi employs 17,000,
16、biggest electronics employer in the Philippines; manufactures computer employer in the Philippines; manufactures computer peripherals and electronic components such as (CD-R, peripherals and electronic components such as (CD-R, CD-RW, optical pick-up) CD-RW, optical pick-up) n nLexmark Philippines p
17、roduces 40 million print heads Lexmark Philippines produces 40 million print heads per yearper year几乎所有的产品都用来几乎所有的产品都用来出口出口市场对中，日，韩充分开放市场对中，日，韩充分开放2006 年估算年估算人口人口40% 的手机用户的手机用户:35,600,000将会在未来将会在未来3年增长至年增长至50% :44,500,000未来未来3年的年的8,900,000 新手机用户新手机用户将大多来自低收入阶层将大多来自低收入阶层.个人电脑用户个人电脑用户1,370,000少于少于3% 的
18、人口能直接接触到电脑的人口能直接接触到电脑互联网用户互联网用户8,000,000TCL公司公司n n令人信服的中国品牌n n强势进入市场n n赞助晚间著名新闻节目的背景平板电视n n重要高速公路上的广告牌n n良好的保修服务为什么要强势出击为什么要强势出击? 当提起中国的消费电子产品时，人们大多想到的是街边卖的10元的廉价收音机，它们大多只能听两个月就坏了。良好的品牌形象很重要良好的品牌形象很重要!如果你开始让人觉得你的东西很廉价，那你需要如果你开始让人觉得你的东西很廉价，那你需要花很长的时间和精力来纠正它。花很长的时间和精力来纠正它。举例举例n n摩托罗拉没有很好地采取措施，推陈出新，当诺基亚90年代进入的时候n n很快，摩托罗拉就给人一种廉价，没有科技含量的产品印象n n现在，他们不得不花大把的钱在广告上，才拿回一些市场份额n n但是，他们发现三星也在他们前面了低成本的公共关系低成本的公共关系n n邀请菲律宾的相关记者来北京参观采访n n社区服务n n为一些学校无偿捐赠电脑为一些学校无偿捐赠电脑n n支持大学的研究室设备支持大学的研究室设备See you in Manila我们菲律宾见我们菲律宾见
