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1、UNIT 9职业高中 基础模块下册 于秀兰Reading1. Advertising is an important way of promotion in commercial business. 广告是商品交易中一种重要的促销手段。2. the public 公众，社会eg. This museum will be open to the public next week. in public 公开地，当众Advertisements are used to send commercial information about some commodities or services to
2、the public.广告被用来广告被用来发送商业信息发送商业信息关于一些商品和服务关于一些商品和服务给公众给公众send sth. to sb. 发送某物给某人发送某物给某人广告被用来向公众传递一些产品和服务的信息。广告被用来向公众传递一些产品和服务的信息。3. Fashion show 服装表演4. walk to walk sb.带领（陪着）某人走 to walk + 动物 赶着（牵着）. eg. The lady is walking her dog. 这位夫人在遛狗。 walk a horse 遛马5. bring.to the attention of 使引起的注意 eg. The
3、 teachers talk brought the English reading skill to the attention of the students. 6. by means of 通过，借助于eg. We have learnt a lot from foreign countries by means of foreign languageIf a fashion show is to be held on Saturday, and you paint a sign saying “ Fashion Show coming to the Exhibition Center
4、on Saturday”, that is an advertisement.如果一场时装表演将要在星期六被举行，如果一场时装表演将要在星期六被举行，并且你画了一个牌子并且你画了一个牌子上面说上面说“时装秀来展览中心在星期六时装秀来展览中心在星期六”，那就是一个广告。那就是一个广告。如果在周六要举行一场时装秀，而你画了一个写有如果在周六要举行一场时装秀，而你画了一个写有“周周六将在展览中心上演一场时装秀六将在展览中心上演一场时装秀”的牌子，那就是一个的牌子，那就是一个牌子。牌子。If you put the sign on the back of an elephant and walk it
5、 into town, that means you are doing an advertising promotion.如果你放牌子在大象的背上如果你放牌子在大象的背上并且牵它进程，并且牵它进程，那意味着你正在做一个广告促销。那意味着你正在做一个广告促销。如果你把这个牌子放在一头大象背上，牵如果你把这个牌子放在一头大象背上，牵着它进程，那就意味着你在进行广告促销。着它进程，那就意味着你在进行广告促销。Advertising is bringing products or services to the attention of potential and current customers
6、 by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.广告正在把产品和服务带到潜在的和现有的顾客的注意中广告正在把产品和服务带到潜在的和现有的顾客的注意中通过发送小册子，广告传单或者邮件，展示海报或通过发送小册子，广告传单或者邮件，展示海报或者报纸广告，制作收音机，电视或者因特网商业广者报纸广告，制作收音机，电视或者因特网商业广告等等。告等等。n. 商业广告商业广告通过发送宣
7、传册、传单或邮件，展示海报、报通过发送宣传册、传单或邮件，展示海报、报纸广告，做收音机、电视或互联网商业广告等纸广告，做收音机、电视或互联网商业广告等途径，使某些产品或服务引起潜在的以及现有途径，使某些产品或服务引起潜在的以及现有的顾客的注意。的顾客的注意。7. a great deal of 大量，许多 +不可数n. eg. a great deal of work 大量的工作 There is usually a great deal of snow in the mountain area of the Northeast.8. If designed well if (they are
8、 ) designed well 如果他们被设计好的话9. selected customers 经过选择的客户10. a common way of 一种常见的方法如果设计得好的话，宣传册可包含大量信息。邮寄广告可以直接寄到经过选择的客人手里。 大多数成年人都读报纸，所以在报纸上刊登广告是一种常见的广告途径。11. be powerful in 在.方面有力度，有力量12. appear new to sb. 使人耳目一新在顾客能看到的地方，招贴海报是很有力度的。多彩在顾客能看到的地方，招贴海报是很有力度的。多彩有趣的海报会使路人耳目一新。有趣的海报会使路人耳目一新。收音机里的广告收音机里的
9、广告的主的主要优点是它们比电视广告便宜，很多人仍然听收音机要优点是它们比电视广告便宜，很多人仍然听收音机广播，比如他们在出租车上或者在开车的时候。广播，比如他们在出租车上或者在开车的时候。13. It is said that 据说. eg. It is said that he is rich.14. have a very good effect on 有好影响 eg. Reading practice has a very good effect on our English study.15. more or less 或多或少 eg. She is more or less exci
10、ted. 她多少有点激动。 I am more or less feeling a little nervous about my future.16. Attitude (to, towards) 对的态度，看法17. play an important role in. 在中起重要作用eg. It is agreed that women play an important role in economic development.电视广告通常很贵，但是据说电视广告效果很好，因为电视变得越来越流行。广告或多或少能改变顾客对一些产品和服务的态度。广告在商业中起着很重要的作用。18. It i
11、s known that 众所周知.19. In fact 事实上，实际 eg. I thought the work was difficult to do. In fact, it was very easy.20. make sure 查明，确认，确保 eg. Please make sure that all the lights are turned off when you leave.然而，众所周知，一些广告也会传递虚假的信息来误导消费者。一些名人会出现在广告里，说某产品是如何的好，他们帮助商家使我们相信，如果买了他们的产品，我们就会更快乐，更健康，更吸引人，更出名，或者更成功等
12、等。事实上，他们只不过是想让我们付更多的钱。所以，很有必要搞清楚广告内容里什么是真的，很有必要搞清楚广告内容里什么是真的，什么是假的什么是假的。A: Royal Fashion Company, may I help you?B: Id like to have a word with Manager Li?A: Sorry, he isnt in at the moment, but Im his secretary. Can I take a message?B: Of course, thank you. Please tell him to call me as soon as he
13、comes back.A: OK, whats your telephone number?B: 6548392.A: Sorry. I cant hear you clearly. Speak louder, please.B: Yes, 6548392.A: Could you leave your name?B: Certainly, Wang Ming, this is Wang Ming speaking.A: Ok, Mr Wang, Ill ask him to call you back.B: Thank you very much. Hello, Xiao li， I fou
14、nd an ad on the internet. It says that in the east street there is an apartment furnished will be rented. There is a room, a kitchen, and a bathroom. Almost all the furniture is prepared. If you are interest in this apartment, you can all Jim 56428176. Youd better call him after 6 pm. XX6:00 p.m. Ma
15、y 30, 2004Dear Mary, We shall go to Chongqing Museum to visit the spaceship Yang Liwei took in the space on Childrens Day. Were going to take the number 464 bus there at 8:30 a.m. outside the school gate. May I borrow your English novel “Under the Moon” for a week? Please bring it to me that day if you will. Li Lei
