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1、中西方消费观念对比 中国美国消费观念（消费观）是人们对待他们的可支配收入，以及追求商品价值的指消费观念（消费观）是人们对待他们的可支配收入，以及追求商品价值的指导思想和态度取向，消费行为，过程的对象消费，理解和价值判断的总体趋导思想和态度取向，消费行为，过程的对象消费，理解和价值判断的总体趋势消费评价。消费观念的变化而变化的形成是社会生产力和社会文化发展相势消费评价。消费观念的变化而变化的形成是社会生产力和社会文化发展相适应的水平发展到一定的水平。逐渐远离自给自足，自己动手等传统消费观适应的水平发展到一定的水平。逐渐远离自给自足，自己动手等传统消费观念，并与量入为出更换，节省时间，专注于消费者
2、利益，消费者得到更多的念，并与量入为出更换，节省时间，专注于消费者利益，消费者得到更多的精神关注，以满足新的消费理念。精神关注，以满足新的消费理念。Consumer attitudes (Consumption Concept) is that people treat their Consumer attitudes (Consumption Concept) is that people treat their disposable orientation of the pursuit of value of goods is the main disposable orientation
3、 of the pursuit of value of goods is the main consumer, consumer behavior, the process of consumption, consumer, consumer behavior, the process of consumption, consumption evaluation of the overall trend of understanding and consumption evaluation of the overall trend of understanding and value judg
4、ments. The formation of consumer attitudes and change is value judgments. The formation of consumer attitudes and change is a certain level of development of social productive forces and social a certain level of development of social productive forces and social and cultural development suited to t
5、he level. Economic development and cultural development suited to the level. Economic development and social progress so that people moving away from a self-and social progress so that people moving away from a self-sufficient, it-yourself and other traditional consumer attitudes and sufficient, it-
6、yourself and other traditional consumer attitudes and replace replace ，consumer benefits, meet new consumer conceptconsumer benefits, meet new consumer concept高级阶段中级阶段低级阶段中国人消费观量入为出-Capability勤俭节约-Saving美国人消费观超前消费-Excessive consumption享受生活-Enjoy life“面子”消费-Face consumer求同从众-自我满足-Self-satisfaction追求个性-The pursuit of individuality原因经济发展经济发展经济发展经济发展Economic developmentEconomic development社会福社会福社会福社会福利保障利保障利保障利保障Social Welfare Social Welfare Lee safeguardLee safeguard收入分配收入分配收入分配收入分配Income distributionIncome distribution文化习俗文化习俗文化习俗文化习俗Cultural practicesCultural practices差异差异DifferenceThank You
