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1、FY2005/06 Overall Marketing Strategies2024/9/131Brook WUOverall marketing strategiesnReinforce and improve company imagenStrengthen communication and collaboration with Sales team nBe focused on targeted customersnCarefully manage portfolio developmentnIdentify and develop marketing staffs2024/9/132
2、Brook WUCompany imagenAdmit and solve the issues objectivelynParticipate important congresses and sponsor key opinion leaders selectivelynRespect and deliver any promise timelynTake care the people fairly2024/9/133Brook WUSales & MarketingnTimely & regular CommunicationnPMs & RSMs meetingnCustomer f
3、ocusnProfessionalismnProcess managementnResult oriented2024/9/134Brook WUFocus & TargetingnDefine/Screen/Select targeted customersnFocus on potential customernConsciousness of ROI (Minimize investment and maximize productivity)2024/9/135Brook WUMaximize sales generationDefine/Screen/Select targeted
4、doctorsDeliver accurate product knowledgeKeep the most suitable visiting frequency2024/9/136Brook WUReinforce commercial senseCommercial sense Sales generation Professional Understand your function role right attitude always be with crisis consciousness maintain the relationship with customersimprov
5、e competitiveness2024/9/137Brook WU% of national budget2024/9/138Brook WUportfolio developmentnTakepronnSales recover by introduction of TARGETING systemnSpeed up LFDT introductionnPre-marketing of LFDTnEnantonenOptimize promotional efforts (separate force?)nLaunch of new indicationnLaunch of half d
6、osage?2024/9/139Brook WUnSynergy among Metabolism portfolion BasennHI listing at provincial & municipal levelnClarify Product positioning & Strategy definenActosnHospital listing & department penetrationnScientific supportnBlopressnBalanced coverage based on potential with adequate investment nClari
7、fy Product positioning & Strategy definenHospital listing & department penetrationportfolio development2024/9/1310Brook WUProposed organization for Takeda in coming years2024/9/1311Brook WUHospital Seminar Application Form医院小会申请表医院小会申请表姓姓 名：名： 城城 市：市：地地 区：区： 时时 间：间：医医 院：院：产产 品：品：科科 室室参加人数参加人数预算预算(元元)会议内容会议内容预期效果预期效果批批 准准 人：人： _ 时时 间：间：_批批 准准 人：人： _ 时时 间：间：_2024/9/1312Brook WULocal Conference Application Form区域会议申请表区域会议申请表姓姓 名：名： 城城 市：市：地地 区：区： 时时 间：间：医医 院：院：产产 品：品：科科 室室参加人数参加人数预算预算(元元)会议内容会议内容预期效果预期效果批批 准准 人：人： _ 时时 间：间：_批批 准准 人：人： _ 时时 间：间：_2024/9/1313Brook WU
