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1、Unit 1AdvertisingWelcome to the unitadvertisements/adsBrainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWhere can you see ads?On billboards,on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc. -almost everywhereWhich advertisementdo you li
2、ke best? Why？123Learning softwareWhat?cheap or expensive?a poster of shampoo adHow does the ad describe shampoo? soft ,shine Do you think it will successfullypersuade people to buy this shampoo?airline serviceIf you create an ad aboutairline service, what do you think is the most importantsafefast c
3、omfortablecheapcommercial advertisementspurpose ?What is the purpose of these advertisements?To sell products/ servicesTo encourage people to buy products/services. harmful ?bad effects of taking drugsslogan(1) How do you feel when you see the child in the big eyes?(2) What would you like to do for
4、the child after seeing this advertisement?(3) From this poster, what do you think the purpose of Project Hope is?There is hope for all of us!Project Hope!What can you see in the picture？public service advertisements /PSAspurpose?to make you think about problems in society or about people who need he
5、lp.umake people believe they are telling the truth, sometimes by tricking us PSAsCommercial adseducate people about problems in society or about people who need helpuserve the publicuthey are usually free and usually trueuencourage peopleto buy a product or service umake money2. Do you believe that
6、advertisements tell the complete truth? Why or why not? Discussion1. Are ads playing an important role in our daily lives？Why？3. What do you think makes a good advertisement?4.Whats your opinion of advertisements ?Sedal ShampooEverything is possible!Enjoy your music,Enjoy your Sony!More ads for you
7、to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never delete GreenKeep it Forever!Taiwan,China!Cherish your life! The taste is great. 味道好极了。味道好极了。 I love it! 我就喜欢！我就喜欢！ Feel the new space. 感受新境界。感受新境界。 The choice of a new generation. 新一代的选择。新一代的选择。 No busines
8、s too small, no problem too big.没有不做的小生意，没有解决不了的大问题。没有不做的小生意，没有解决不了的大问题。 Take toshiba, take the world. 拥有东芝，拥有世界。拥有东芝，拥有世界。 Obey your thirst. 服从你的渴望服从你的渴望 。 雀巢咖啡雀巢咖啡麦当劳麦当劳三星电子三星电子百事可乐百事可乐IBM东芝电子东芝电子雪碧雪碧 Read the short passage and answer:WhenWhereWhat happenedWhat consequences 结果结果page 97Be smart abo
9、ut advertisements!HomeworkWriting write a diary entry about your experience of buying a camera.Attention:WhenWhereHowWhat consequencesPoster 1The first poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping o
10、ut of school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs of other people.Poster 4This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their
11、nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 5 Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poste
12、r is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 2 This poster is intended to sell his product to the persons who want to study on the computer. With the persuasive w
13、ords ”special discount” and images to attrack Peoples attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes dont. In our actual life., if you want to study, I think you can learn something well without learning software. On the contrary（相（相反）反）, if you
14、 have learning software, you are not sure to learn something well. Poster 3This poster is a commercial advertisement. It offer the airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved.Poster 6This po
15、ster is aiming young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.濮存晰奥运公益广告词濮存晰奥运公益广告词. 有人这样问过我有人这样问过我 播出的一条公益广告播出的一条公益广告能不能改变我们生活中的那些陋习呢能不能改变我们生活中的那些陋习呢 我说
16、不我说不 公益广告对社会中的那些不文明公益广告对社会中的那些不文明的现象也许不可能药到病除的现象也许不可能药到病除 但是我相信但是我相信 一条公益广告就好象是一盏灯一条公益广告就好象是一盏灯 灯光亮一些灯光亮一些我们身边的黑暗就会少一些我们身边的黑暗就会少一些 并且我更相信并且我更相信 每个人的心灵都象是一扇窗窗户打开每个人的心灵都象是一扇窗窗户打开光亮就会进来光亮就会进来 我相信我相信 文明就在我们身边文明就在我们身边离我们很近很近近的触手可及离我们很近很近近的触手可及 有时候有时候文明离我们只不过是十公分的距离文明离我们只不过是十公分的距离 （在路旁，一个正在跑步的大学生，将别人（在路旁，一个正在跑步的大学生，将别人丢弃在外面的垃圾，放入了垃圾箱）丢弃在外面的垃圾，放入了垃圾箱） 有时候有时候也许只是几十厘米的宽度也许只是几十厘米的宽度 Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. - Stewart H. Britt做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其 他人知道他人知道 布列特布列特
