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1、 选择教授刘白玉选择教授刘白玉 证书就在不远处证书就在不远处Module 12 Business law Dont be greedy.Step by step.12.1 Business law12.1 Key words and expressionscase案例案例court 法院法院defense辩护prosecute起起诉。告。告发judge法官法官lawyer律律师rights权利（常作复数）利（常作复数）logo标识operator运运营商，运商，运营公司公司brand imager品牌形象品牌形象sales staff（集合（集合词）销售人售人员legal proceeding
2、s诉讼，诉讼程序程序telecoms firm电讯公司公司trademark商商标12.1 Key words and expressionstrade law商商标法法infringe侵侵权，侵害，侵害marketplace市市场，交流，交流场所，商所，商业界界turquoise 青青绿色，色，绿松石色松石色premises经营场所，生所，生产场地，地，办公公场所所litigation诉讼sue对起起诉，起，起诉，控，控诉corporate color公司使用的公司使用的颜色色legal firm律律师事事务所所generic verb普通普通动词patrol station 加油站加油站v
3、alues价价值观（复）（复）service station加油站加油站12.1 Key words and expressionsounter筹筹码，柜台，硬，柜台，硬币dice骰子骰子leaflet传单，散，散页印刷品印刷品word-of-mouth口口头的的dress code着装要求着装要求专有名有名词Heinz海因茨公司，美国食品加工公司海因茨公司，美国食品加工公司Toblerone瑞士三角牌巧克力瑞士三角牌巧克力Orange 奥奥兰吉公司，法国移吉公司，法国移动运运营商，商，1994正正式步入英国市式步入英国市场Leicester莱斯特（英国英格莱斯特（英国英格兰中部城市）中部城市
4、）Listening: A colour problem1(P116) In this case both phone operators are using logos which use the same colour. One operator could argue that customers will therefore confuse the brand and that their competitor is making use of their brand image.Listening: A colour problem2(P116)(1) TV commercials(
5、2) T-shirts(3) orange(4) petrol company(5) green(6) shape(7) business(8) colorsVocabulary: Legal terms3(P116)1 I 2 A 3 F 4 G 5 B 6 E 7 H 8 J 9 C Reading: Colourful cases4(P117)(1) C (the premises refers to the petrol station)(2) B (Normal peoplearent likely to face legal proceedings)(3) A (The opera
6、tor has followed the easyGroup trademark branding and used orange.)(4) B (Google has said it intends to stop)(5) A (Orange may be taking easyMobile to courtthough easyMobile is part of a bigger company called easyGroup)(6) C (TOP is an Irish company but BP can only sue its stations in Northern Irela
7、nd which come under United Kingdom law.)(7) B (Google had said it intends to stop the use of its name/A spokeswoman said: We think its important to make the distinction between)Grammar: Indirect questions and tags1(P118)(1) dont they(2) you can use the same colour(3) theres anything else(4) you thin
8、k the outcome will beGrammar: Indirect questions and tags3(P118)(1) Do you think business will become.(2) I was wondering what you think.(3) .a good product, isnt it?(4) .by plane, wont they?(5) Do you think employees can work.(6) what your plans for your future career are? (or)what your plans are f
9、or your future career?(7) experience do you think would help(8) for three years, havent you?12.2 Handling questions12.2 Key words and expressionspay check支付工支付工资的支票，薪金，工的支票，薪金，工资faulty缺缺损的，有毛病的的，有毛病的faulty product瑕疵品瑕疵品public relations manager公共关系部公共关系部经理理press conference记者找待会者找待会refund退款退款overtime加
10、班加班policy方方针，做法，做法recall召回召回customer service客客户服服务中心，客中心，客户服服务homeowner私房屋主，自己私房屋主，自己拥有住房者有住房者call center呼叫中心，呼叫中心，电话中心中心PR representative公关代表公关代表12.2 Key words and expressionsskincare product 皮肤皮肤护理理roleplay角色扮演角色扮演press release通通讯稿；新稿；新闻稿稿submit提交提交academic success学学术成就成就notable event重大活重大活动slant侧
11、重，方面，重，方面，观点，看法，点，看法，态度度hot topic热点点话题advert广告广告publicity宣宣传free publicity免免费宣宣传company announcement公司公告公司公告12.2 Key words and expressionsconcern关注的关注的问题scheme计划划reusable可以多次使用的可以多次使用的success story成功的故事成功的故事furnishings家具，室内家具，室内陈设go global进军国国际市市场，打入国，打入国际市市场take over接管，收接管，收购downsize缩小小规模模local cou
12、ncil市政委市政委date日期，日子日期，日子have internet access可以上网可以上网 cabaret卡巴莱（指有歌舞或滑稽短卡巴莱（指有歌舞或滑稽短剧等表演助等表演助兴的餐的餐馆或夜或夜总会），歌舞表演会），歌舞表演Listening: Difficult questions 1(P120)A The customer might ask: Can I have a refund? Can I exchange this for something else? The shop assistant might ask: When did you buy it? Do you
13、 have the receipt? Did you pay by credit card or cash?B The employee might ask: Why wasnt I paid for that overtime I did? Why is the tax higher this month?C The students might ask: What did I get wrong? Why was my mark so low? The teacher might ask: What went wrong? Did you revise?D The manager migh
14、t ask: Have you read our policy on sending emails? Why did you send so many?E The journalists might ask: What is the company doing to solve the problem? Will you be giving customers a refund?Listening: Difficult questions 2(P120)Conversation 1: CConversation 2: EConversation 3: BConversation 4: ACon
15、versation 5: DListening: Difficult questions 3(P120)(1) E (2) F (3) C (4) B (5) A (6) DListening: Difficult questions 4(P121)1,2,3: A,C,E4 F5,6:B,DSpeaking: Responding to questions5(P121)(1) Sorry, I didnt understand the question.(2) Im afraid Im unable to answer that at the moment.(3) Thats a very
16、good question.(4) I just need to check with someone first.(5) Id like to come back to that point later on if thats OK.(6) Im afraid Im unable to answer that at the moment.Reading: Press releases2(P122) Text C isnt a good press release because it reads like an advertisement. It announces a sale with
17、discounts and there is no suggestion that the company has done anything useful for the community.Reading: Press releases3(P122) (1) C (2) D (3) A (4) A (5) B (6) C (7) BReading: Press releases5(P123)-Introduces the news: I am writing/It is always good to hear-Refers to readers knowledge: As many of
18、you are aware/As many local people will know-Announces good news: we are therefore pleased to announce/we are delighted/we are celebrating-Handles had news: Contrary to recent suggestions/we are taking this very seriouslyWriting: A press release Dear Editor, Contrary to recent suggestions that the E
19、veryman Theatre may be closing, we are pleased to announce the opening of our new caf on May 1st. We are celebrating this event with a party for local people at 7pm. After that, that the caf will be open during the day for lunchtime shoppers as well as in the evenings for theatre audience. We also i
20、ntend to hold regular cabaret nights in the caf Money for the caf was raised by Friends of the Everyman and this also helped pay for the internet access facilities. Two days after the caf opening, the musical Guys and Dolls will start on May 3rd in the main theatre, starring well-know TV actor Rene
21、Travis. Please find enclose designs for the news caf. Yours sincerely 12.3 Speaking Test: Part Three12.3 Listening Test: Part Threestationary文具文具endorsement赞同，支持，同，支持，认可可celebrity endorsement名人广告名人广告basic starting salary基本起始工基本起始工资perks好好处，特，特权，额外收入，外快外收入，外快online training网上培网上培训distance training远程培
22、程培训workout facilities健身器材，运健身器材，运动器材器材sports club健身健身馆venue地点，地点，举办场所所catering culture饮食文化食文化interpersonal skill人人际交往技能交往技能tactful机敏的，机敏的，圆通的，乖巧的通的，乖巧的12.3 Listening Test: Part Threediscreet谨慎的，慎重的慎的，慎重的stock option优先先认股股权，股票期，股票期权policy保保险单country club乡村俱村俱乐部部membership会会员资格，会格，会员身份身份life insurance
23、人寿保人寿保险company car公司配公司配给的汽的汽车point-of-sale display售售卖点展示点展示eye-catching吸引人的吸引人的promotional gift宣宣传小礼品小礼品visual presentation直直观展示展示credibility可信度可信度car pool 拼拼车12.3 Listening Test: Part Threecar sharing拼拼车green office绿色色办公室公室refill替替换笔芯笔芯disposable一次性物品一次性物品rechargeable battery充充电电池池printer cartridg
24、e打印机墨盒打印机墨盒recycle可回收的，可回收物品可回收的，可回收物品energy efficient light bulb节能能电灯泡灯泡public transport公共交通工具公共交通工具enhancer追求上追求上进的人，的人， career enhancers追求事追求事业进步的人，旨在提高步的人，旨在提高职业水准的人水准的人 12.3 Listening Test: Part Threecommitment介入，投身介入，投身physically实际上，真正地上，真正地simulated模模拟的的interaction互互动的的professional network职业关
25、系网、交往面关系网、交往面networking opportunities人人际交往机会交往机会专有名有名词：Dubai 迪拜迪拜Exam practice 1(P124)Express an opinion: I think/In my opinion/I feel that/Its important thatCompare and contrast information: On the one handon the other hand/Ask the other person for their opinion: What do you think?/How do you feel
26、about?/Do you agree?Ask for clarification or repetition: Do you mean?/Sorry, I dont quite follow you./Can you repeat that?Agree: Thats right./Yes, and/I agree/Sure.Disagree: I know what you mean, but/Yes, but/Dont you also think, though, that2(P124)(1) B (In Part Three you should work together and s
27、upport your partner so both of you have plenty of time to speak.)(2) G(3) G(4) B (Listen to what your partner says and respond appropriately.)(5) G(6) B (Only discuss the topic given to you for discussion.(7) G*Note that candidates wont necessarily fail if they cant agree or cant reach a conclusion, but it is preferable.Success will visit you!
