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1、姓名 :_编号 :_地区 :_省市 :_密封线密封线 全国成考（专升本）考试重点试题精编注意事项:1.全卷采用机器阅卷,请考生注意书写规范；考试时间为120分钟；2.在作答前,考生请将自己的学校、姓名、班级、准考证号涂写在试卷和答题卡规定位置； 3.部分必须使用2B铅笔填涂;非选择题部分必须使用黑色签字笔书写,字体工整,笔迹清楚； 4.请按照题号在答题卡上与题目对应的答题区域内规范作答,超出答题区域书写的答案无效:在草稿纸、试卷上答题无效；参考答案和详细解析均在试卷末尾一、选择题1、Advertisement can be thought of “as the means of making
2、known in order to buy or sell goods or service”. Advertisement aims to increase peoples awareness and arouse interest. It tries to inform and to persuade. The 说明:C:Users出版工1AppDataLocalTemp15332867451.jpg are all used to spread the message. The press offers a fairly cheap method, and magazines are u
3、sed to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers interest are throu
4、gh exhibitions and trade fairs as well as direct mail advertisement.There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up
5、largely by advertisement.We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large sca
6、le advertisement leads to increased demand, production costs are reduced, and the customers pay less.It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its sup
7、port. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.From the last sentence of this passage we conclude that _.（） A.businessmen know well that advertisement could bring them more profits B.advertisement could hardly convin
8、ce people of the value of goods C.business usually do not pay much for advertisement D.advertisement usually cost business large amounts of money 2、Many people believe that Americans love their cars almost more than anything else. They are 21 about cars. Not only is the car the 22 means of transport
9、ation in the States, it has 23 become a “plaything”. 24 the time youngsters become fourteen years old or even 25 , theyre likely to start 26 of having their own cars.In the USA, the 27 family, if the father is not 28 work , can afford to buy a new car every five years. However, many young people 29
10、after school in order to save money to buy a car. Learning to drive and getting a driver license may be one of the most exciting 30 of a young persons life. Driver 31 is one of the most popular courses. At the end of the course the student will 32 a driving test for a license. 33 many ,that piece of
11、 paper means that they have grown up.In the United States , many men and women 34 to have cars. People use cars to go to work. 35 drive cars to go shopping, to take the children to school or for other activities. A.in B.to C.out of D.on 3、You really have to get very old before you realize youre old.
12、 Im in my middle fifties and I dont feel 21 yet. However, sometimes I look back at my childhood and _22 things to the way life is for 23 kids, some things have certainly changed.One area of change is 24. Some changes have been improvements. Some changes, on the other hand, have been 25.When I starte
13、d school, most people didnt have a television; TV was just beginning to get 26 . My father decided to go all out and buy a 16-inch black and white Motorola 27.I still remember watching the Lone Ranger save people, from the 28 guys on that awesome electronic machine. That was exciting!Now, 29 have la
14、rger pictures in full color. The pictures are clearer and the sound is much more 30. The new high definition sets are made to rival 31 screens.The variety and quantity of program has 32 greatly. There are hundreds of channels and more shows than one person could ever watch. There are many fine enter
15、tainment and educational 33. Theres also a lot of garbage, stuff that most 34 dont want their kids exposed to. Overall, we have more choices, and that is good.I wonder what 35 will be like when todays kids are my age A.computers B.theaters C.reality D.televisions 4、根据以下材料,回答问题；In our online life, we need to usepasswords frequently. We usepasswords 21 e-mail,gaming sites, socialnetworking sites, and other shopping sites. 22 , the passwords most people useare not very 23 and can easily bebroken by others. In fact, the mos
