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1、Members of the group :陈张磊，徐剑寒，沈磊雷，王海坤，吕垚杰，陈栋，余晓露2021/6/31 History The Introduction Of CEO Corporate Culture The Development Of DELL Green DELL2021/6/32HistoryDell (Dell Computer) (NASDAQ: DELL) (SEHK: 4332), headquartered in Round Rock, Texas, United States Fortune 500 companies.The beginning of the
2、 creation of the companys name is PCs Limited, the name was changed in 1987. Dell is famous for the production, design, sales of household and office computer, but it is also involved in high-end PC market, production and sales of servers, data storage devices, network equipment, and so on. Dells ot
3、her products include PDA, software, printers and other computer peripheral products.February 6, 2013, Dell founder, chairman and CEO Michael Dell (Michael Dell) in collaboration with global technology investment firm Silver Lake (Silver Lake) acquisition of Dell.2021/6/332021/6/34 Raisedinabusiness-
4、savvyhomeinHouston.FellinlovewithcomputerwhenhewasyoungTop CEO in America2021/6/35When he was 16, dell found a part-time job, selling subscriptions to the Houston Chronicle. He got an extraordinary success; he was able to buy himself a new BMW while still in high school. He took advantage of IBM dis
5、tribution anomalies to buy PC overstocks below cost from IBM dealers. He upgraded those computers and sold them in direct competition with the very dealers 2021/6/36PCsLimitedadvertiseditssystemsinnationalcomputermagazinesforsaledirectlytoconsumers.Thecompanygrossedmorethan$73millioninitsfirstyearof
6、trading.MichaelDellcreatedPCsLimitedwhileastudentattheUniversityofTexasatAustin 2021/6/37Now he is the richest man in Texas. 2021/6/382021/6/39WelcometoDELL Dells philosophy: Direct shipping to customers industrys fastest effective competitive price powerful system leader 2021/6/310direct business m
7、odel CorporateCultureunderstand customer needs best2021/6/3122021/6/3131984: Michael Dell founds Dell Computer Corporation. 1988: The company goes public with 3.5 million shares of company stock. 1991: Dell introduces its first notebook PC. 1992: Fortune magazine as DELL for the worlds top 500 compa
8、nies for the first time.1993: Dell establishes subsidiaries in Australia and Japan. 2021/6/3141996: The company begins selling over the Internet. 1997: Dell introduces a line of workstations. 2001: The company gains the leading share of the global PC market. 2003: Reflecting its widening interests,
9、the company changes its name to Dell Inc. 2004: Michael Dell announces that he will step down as the CEO but remain the chairman.2021/6/3152021/6/316Reducing Dells carbon intensity by 15 percent by 2012 Requiring primary suppliers to report carbon emissions data during quarterly business reviewsPartnering with customers to build the greenest PC on the planet“ Expanding the companys carbon-offsetting program, Plant a Tree for Me.2021/6/317
