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1、10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台SWOT-carrefour_xc9(2002年家乐福全球情况和SWOT分析) Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. -author -date精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的
2、新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台TableofTableof ContentsContents2| Source: M+M Planet RetailOverviewBackgroundOperationsSalesByFormatCarrefourByCountrySalesBreakdownByRegion,2002SalesBreakdownByCountry,2002LatestMajorDevelopmentsCarrefourInContextLeadingGlobalRetailersSpread,2002
3、AnalysisByCountryProspectsAndStrategySWOTAnalysis精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台OverOverviewview3| Source: M+M Planet RetailMainaddress:CarrefourS.A.,BP419-16,75769ParisCdex16AvenueRaymondPoincar,Paris75116,FranceTel:
4、+33153701900Fax:+33153708616Website:Carrefouristheworldssecondlargestretailerintermsofsales.Trulyglobalplayerwithoperationsinover30countries.Majorformatsarehypermarkets,supermarketsanddiscountstores.Wellknownforenteringandadaptingtoemergingmarkets.Groupturnover(2002):EUR85.6billionTotalnumberofstore
5、s(includingfranchises):10,673精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台BackBackgroundground4| Source: M+M Planet RetailCarrefourSAwasfirstlistedontheFrenchstockmarketin1970.FirstopeningstoresinFranceduringthe1960s,Carrefourwento
6、ntoopenthefirsthypermarketsinFranceandEurope.FirststartedexpandingintotherestofEuropeintheearly1970sand1970s.AtthesametimetheEDdiscountformatwasintroduced.TheCarrefourown-labelwasintroducedin1985.Thefirstnon-EuropeanstorewasopenedinBrazilin1975.CarrefoursfirstAsianstoreopenedinTaiwanin1989.Carrefour
7、announceditsintentiontomergewithPromodsattheendofAugust1999withthemergerapprovedinJanuary2000.TheCarrefournamewasretainedwiththemajorityofPromodsstoresrebranded.ThemergerpushesCarrefourtosecondplaceinglobalretailing.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流
8、交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台OperaOperationstions5| Source: M+M Planet RetailCarrefouroperatesadiverseportfolioofformats,includinghypermarkets,supermarkets,discountstores,cash&carries,c-storesandanumberofneighbourhoodstoreformatsforindependentretailers.Pioneerofhypermarketformat.Allhypermarketstrad
9、eundertheCarrefourbannerworldwide.Withtheopportunitiesforhypermarketopeningsindevelopedmarketsslowing,Carrefoursstrategyistousetheformattoestablishitselfinemergingmarketsaroundtheworld.Supermarketstradeunderavarietyoffascias,althoughChampionisthemostimportant.DiscountstoresareoperatedbyDia.Diaisnows
10、eenasakeybrandforCarrefoursfuturegrowth.GiventhesuccessoftheDiaformatwithitshighprofitabilitylevels,itisnotsurprisingthatCarrefourisplacingmoreemphasisonthediscountbannerinordertogrowinternationallyespeciallyinSouthAmericaandAsia.Thestrategyistoestablishallthesemajorformats(hypermarkets,supermarkets
11、anddiscountstores)inallcountries.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台SalesSalesByFormat,2002ByFormat,20026| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，
12、在线即时网上一对一信息服务，资料整理、分析评估平台BelgiumFormats:Hypermarkets,supermarkets,c-storesNo.ofstores:4842002retailsales:5.3billionCzechRepublicFormats:HypermarketsNo.ofstores:82002retailsales:0.3billionPortugalFormats:Hypermarkets,discountstoresNo.ofstores:3462002retailsales:0.9billionRomaniaFormats:HypermarketsNo
13、.ofstores:12002retailsales:0.1billionSlovakiaFormats:HypermarketsNo.ofstores:42002retailsales:0.1billionSpainFormat:Hypermarkets,supermarkets,discountstores,cash&carriesNo.ofstores:2,8022002retailsales:11.7billionSwitzerlandFormats:HypermarketsNo.ofstores:112002retailsales:0.6billionFranceFormats:Hy
14、permarkets,supermarkets,discountstores,c-stores,cash&carries,independentretailers,forecourtstoresNo.ofstores:4,5302002retailsales:45.2billionGreeceFormats:Hypermarkets,supermarkets,discountstoresNo.ofstores:4142002retailsales:1.4billionItalyFormats:Hypermarkets,supermarkets,c-stores,cash&carriesNo.o
15、fstores:9462002retailsales:6.3billionPolandFormats:Hypermarkets,supermarketsNo.ofstores:762002retailsales:0.8billionCarrefourbyCountry:CarrefourbyCountry:AsiaPacificAsiaPacific7| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一
16、对一信息服务，资料整理、分析评估平台ArgentinaFormats:Discountstores,hypermarkets,supermarketsNo.ofstores:4512002retailsales:1.5billionBrazilFormats:Hypermarkets,supermarkets,c-storesNo.ofstores:2672002retailsales:3.7billionChileFormats:HypermarketsNo.ofstores:42002retailsales:0.1billionColombiaFormats:HypermarketsNo.
17、ofstores:82002retailsales:0.2billionDominicanRepublicFormats:HypermarketsNo.ofstores:12002retailsales:0.1billionMexicoFormats:HypermarketsNo.ofstores:212002retailsales:0.8billionCarrefourbyCountry:CarrefourbyCountry:SouthAmericaSouthAmerica8| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除
18、10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台ChinaFormats:Discountstores,hypermarketsNo.ofstores:622002retailsales:1.5billionIndonesiaFormats:HypermarketsNo.ofstores:92002retailsales:0.2billionJapanFormats:HypermarketsNo.ofstores:42002retailsales:0.2billionMalays
19、iaFormats:HypermarketsNo.ofstores:62002retailsales:0.3billionSingaporeFormats:HypermarketsNo.ofstores:12002retailsales:0.1billionSouthKoreaFormats:HypermarketsNo.ofstores:252002retailsales:1.3billionTaiwanFormats:HypermarketsNo.ofstores:282002retailsales:1.4billionCarrefourbyCountry:CarrefourbyCount
20、ry:AsiaPacificAsiaPacific9| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台EgyptFormats:HypermarketsNo.ofstores:12002retailsales:naOmanFormats:HypermarketsNo.ofstores:12002retailsales:0.1billionQatarFormats:H
21、ypermarketsNo.ofstores:12002retailsales:0.1billionTunisiaFormats:HypermarketsNo.ofstores:12002retailsales:0.04billionTurkeyFormats:Hypermarkets,supermarkets,discountstoresNo.ofstores:1342002retailsales:4.4billionUAEFormats:HypermarketsNo.ofstores:82002retailsales:0.5billionCarrefourbyCountry:Carrefo
22、urbyCountry:Africa&MiddleEastAfrica&MiddleEast10| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台CarrefourCarrefour-SalesBreakdownByRegion,2002-SalesBreakdownByRegion,200211| Source: M+M Planet Retail精品ppt文档收
23、集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台CarrefourCarrefour-SalesBreakdownByCountry,2002-SalesBreakdownByCountry,200212| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，
24、在线即时网上一对一信息服务，资料整理、分析评估平台LatestLatestMajorDevelopments(1/2)MajorDevelopments(1/2)13| Source: M+M Planet RetailJanuary2003-Carrefourhasreportedaslipingrosssalesfor2002of1.6%toEUR76.78billion.Althoughcurrencyeffectsinemergingmarkets(devaluationsinBrazilandArgentinaandweakerAsiancurrencies)knockedsales
25、growthback,onaconstantcurrencybasissalesroseby4.5%.January2003UnconfirmedreportssuggestCarrefouristoenterBulgaria.Thisfollowsonfromreportsthroughout2002thatthegroupisplanningentryintoRussiaandthePhilippines.December2002-OpeningofthefirstCarrefourhypermarketinEgyptbytheMajidAlFuttaimgroupwhichholdsth
26、eCarrefourfranchiseforcountriesintheMiddleEast.December2002Carrefouracquiresthe20.3%stakenotalreadyownedinitsSpanishsubsidiary,CentrosComercialesCarrefour.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台LatestLatestMajorDevelopments(2
27、/2)MajorDevelopments(2/2)August2002CEODanielBernardstressesthatCarrefourisnowcomingtotheendofthethreeyearprocessofmergingwithPromodsstatingThesynergiesfromthatareinplace,buttherearestillmoretocome,particularlyinlogistics.Thatsafivetosixyearprocess.May2002-Carrefouracquires12outletsfromthefailedMetro
28、supermarketchaininArgentina.February2002CarrefourconfirmsthatitdoesindeedplantoopendiscountstoresinChinaundertheDiabanneraspreviouslyrumoured.ThefirstopeningisscheduledforShanghaiin2003.AlthoughitistooearlytosayhowmanyDiastoresthecompanywillopeninChina,Carrefourbelievesthatthepotentialmarketisenormo
29、us.14| Source: M+M Planet Retail精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台CarrefourCarrefourInContextInContext15| Source: M+M Planet Retail1.Wal-MartEUR255.1billion.2.CarrefourEUR87.2billion.3.AholdEUR75.4billion.4.KrogerEUR58.9
30、billion.5.Ito-YokadoEUR57.7billion.6.MetroGroupEUR56.1billion.7.TargetEUR46.9billion.8.AlbertsonsEUR44.6billion.9.KmartEUR42.5billion.10.TescoEUR41.3billion.Leadingglobalgrocery/GMretailersintermsofsales,2002:精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线
31、即时网上一对一信息服务，资料整理、分析评估平台CarrefourCarrefourInContextInContext16| Source: M+M Planet Retail1.Carrefour31countries.2.Ahold26countries.-MetroGroup26countries.4.Ito-Yokado13countries.-Tesco13countries.6.Wal-Mart11countries.7.Kroger1country.-Target1country.-Albertsons1country-Kmart1country.Leadingglobalgro
32、cery/GMretailersintermsofcountriesofoperation,2002:精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台CarrefourCarrefourInContextInContext17| Source: M+M Planet Retail1.Ito-Yokado23,772stores(5,562,448m2).2.Carrefour10,673stores(12,071,9
33、81m2).3.Ahold9,276stores(9,766,550m2).4.Wal-Mart5,080stores(49,632,668m2).5.Kroger3,668stores(11,659,343m2).6.MetroGroup2,393stores(11,125,900m2).7.Albertsons2,285stores(9,099,890m2).8.Tesco2,276stores(4,284,561m2).9.Kmart1,620stores(12,524,500m2).10.Target1,476stores(15,758,730m2).Leadingglobalgroc
34、ery/GMretailersintermsofnumberofstores,2002:精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台LeadingLeadingGlobalRetailersSpread,2002GlobalRetailersSpread,200218| Source: M+M Planet RetailCountryArgentinaAustriaBelgiumBulgariaBrazilCan
35、adaChileChinaColombiaCostaRicaCroatiaCzechRepDenmarkDominicanRepublicEcuadorEgyptElSalvadorEstoniaFranceGermanyCarrefour45148426746288114,530Wal-Mart11222012595Ahold2451427896209211216Tesco171Metro412381811041171,791continued next pageNumberofstoresbycountry精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽
36、http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台LeadingLeadingGlobalRetailersSpread,2002GlobalRetailersSpread,200219| Source: M+M Planet RetailCountryGreeceGuatemalaHondurasHungaryIndonesiaItalyJapanLatviaLithuaniaLuxembourgMalaysiaMexicoMoroccoNetherlandsNicaraguaNorwayOmanP
37、araguayPeruPhilippinesCarrefour414994646211Wal-Mart405595Ahold9827213338412,280201,1731239Tesco523Metro14327913522continued next pageNumberofstoresbycountry精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台LeadingLeadingGlobalRetailersG
38、lobalSpread,2002GlobalRetailersGlobalSpread,200220| Source: M+M Planet RetailCountryPuertoRicoPolandPortugalQatarRepublicofIrelandRomaniaRussiaSingaporeSlovakiaSouthKoreaSpainSwedenSwitzerlandTaiwanThailandTunisiaTurkeyUAEUKUSAVietnamCarrefour763461114252,80211281711348Wal-Mart54122593,401Ahold17912
39、6942,127511,628Tesco777717203491,975Metro81101666361523292Numberofstoresbycountry精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台EuropeEuropeEurope精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平
40、台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:BelgiumBelgium 22| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):Delhaize,Colruyt,CoraStrengths1.Marketleader.2.Operationsspanawidevarietyofformats/fascias.3.Hypermarketsperformingwellinnon-foodranges.Opportunities1.
41、Discountstoredevelopment.2.Moreforecourtstores.3.Greatersynergiesbetweendifferentsupermarketchains.Weaknesses1.Unprofitablesinceacquisition.2.ConversionofhypermarketstoCarrefourbannerhasalienatedsomeshoppers.3.Labourrelationshavebeenproblematic.Threats1.ColruytsettoaddspacethroughLaurusdeal.精品ppt文档收
42、集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:CzechRepublicCzechRepublic 23| Source: M+M Planet RetailCarrefoursstatus:Number8Maincompetitors(s):Ahold,Schwarz,ReweStrengths1.Credibleeconomyranges.2.Adapta
43、blehypermarketformat.3.Localbuyinginfrastructure.4.Impressivefoodandnon-foodoffer.Opportunities1.Begintocatchupindiscountstoreterms.2.Moresmallerformathypermarkets.3.Possiblewithdrawalsbyforeignplayerscouldprovideacquisitionopportunity.Weaknesses1.Laggingrivaloperatorsbyalargemargin.2.Perceivedastoo
44、upmarketbymanyshoppers.3.Haswatchedasotherplayershavestartedopeningdiscountunits.Threats1.Facedbystrongcompetitionfromimpressiveinternationalrivals.2.Couldriskbeingseenasleisure/touristdestinationratherthanashoppingvenue.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中
45、文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:FranceFrance 24| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):Leclerc,ITM,AuchanStrengths1.Overwhelmingleader.2.Immensebrandawarenessandtrust.3.Multi-formatpresenceinallareasofcountry.4.Extensiveprivatelabel
46、lines.Opportunities1.Developmentofclothingsupplychainandranges.2.Supermarketanddiscountstoreopenings.3.Growthofc-store/forecourtstorebusiness.Weaknesses1.Lostsightofqualityinrecentprice-ledskirmisheswithrivals.2.LostmarketsharetoLeclerc.3.DisappointingE-commerce.4.Promodsintegrationhasnotbeenseamles
47、s.Threats1.HeavypricecompetitionespeciallyfromGermandiscounters.2.Notmuchscopeforacquisitions.3.Planninglawsarerestrictive.4.Rivalsjoiningforces.5.Wal-MartevaluatingentryintoFrance.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Analy
48、sisByCountry:AnalysisByCountry:GreeceGreece 25| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):Delhaize,Sklavenitis,VeropoulosStrengths1.Numberoneinthemarket.2.Jointventureandjointbrandingmeanthestoreshavea“local”appeal.3.Activeinhypers,supersanddiscountstores.4.Franchisedealsmea
49、nlowcostandlowrisk.Opportunities1.Developmentofclothingsupplychainandranges.2.Stillpotentialformanymorestores.3.Fairlyrelaxedcompetitionlawscouldenablesizeableacquisitions.Weaknesses1.Lowershareoflocallysourcedgoodsthaninothermarkets.2.Somecriticssuggestthatrebrandingofcertainoperationshasbeenrushed
50、andconfusing.Threats1.SmallerrivalssuchasDelhaizeandAtlanticarefightinghardformarketshare.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:ItalyItaly 26| Source: M+M Planet RetailCarrefoursstatus:Num
51、ber3Maincompetitors(s):CoopItalia,Conad,AuchanStrengths1.Reasonablehypermarketandsupermarketpresence.2.Effectivelyditchedfrozenfoodchain.3.Own-brandsandnon-foodrangescomparewelltolargerdomesticrivals.Opportunities1.Acquisitions.2.CouldintroduceDiainthelongerterm.3.Convenienceformatisripeforexpansion
52、.4.GrowthintounderdevelopedSouth.Weaknesses1.StoresappearquiteclinicalalongsidetheirItaliancounterparts.2.Over-concentrationinNorth-East.Threats1.ConadandCopItaliaarestrongrivalswithimpressivemulti-formatoperations.2.AuchanispoisedforsustainedgrowthinItaly.3.Storeopeningsarebesetwithredtape.精品ppt文档收
53、集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:PolandPoland 27| Source: M+M Planet RetailCarrefoursstatus:Number5Maincompetitors(s):Auchan,JernimoMartins,CasinoStrengths1.Decentnetworkhypermarketsandsuperm
54、arkets.2.Hasbeenenjoyingencouragingcomparablesalesgrowth.Opportunities1.Ambitiousgrowthtargets.2.Discountstorescouldbelaunched.3.Shiftawayfromprice-ledtoquality-ledcompetition?4.Introductionofown-brands.Weaknesses1.Lackofprivatelabeloffer.2.HasbeenslowtoconverttheGlobistoresinheritedfromGIB.3.Satbac
55、kasTescopickedupHit.Threats1.UpagainstsomeofEuropesfinestgrocers.2.Viablehypermarketlocationsareincreasinglythinontheground.3.Growingcompetitioninnon-foodareasfromspecialistchains.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Analys
56、isByCountry:AnalysisByCountry:PortugalPortugal 28| Source: M+M Planet RetailCarrefoursstatus:Number3Maincompetitors(s):ModeloContinente,JernimoMartins,AuchanStrengths1.Strongdualpresencethroughhypersanddiscountstores.2.Discountstoreshavebeenperformingverywell.3.Ownbrandssellingwellinfoodandnon-food.
57、Opportunities1.Mainstreamsupermarketscouldbeunveiled.Weaknesses1.Hypermarketopeningshavebeenslowerthanhoped.2.StrategyhasoccasionalappearedfuzzyinPortugal.3.ConflictwithModeloContinente.Threats1.OngoingargumentswithModeloContinenteappeartobeacounterproductivedistraction.2.Lidlwantstochallengeindisco
58、unting.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:RomaniaRomania 29| Source: M+M Planet RetailCarrefoursstatus:Number3Maincompetitors(s):Rewe,Delhaize,CoraStrengths1.FirstmoverstatusamongWestEu
59、ropeanhypermarketoperators.2.Hasusedalow-riskfranchisedroutetomarket.3.ComprehensivearrayofRomanianproduce.Opportunities1.Couldexpandintootherformats.2.Furtherlinkswithlocalsuppliers.Weaknesses1.Haslaggedotherplayersintermsofdiscountstoreopening.Threats1.Increasingcompetitionforwhatstillamountstoasm
60、allmarket.2.UnclearifRomanianconsumereconomywillsupportmanymorehypermarkets.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:SlovakiaSlovakia 30| Source: M+M Planet RetailCarrefoursstatus:Number5Main
61、competitors(s):Tesco,Rewe,PrimaZdrodjStrengths1.TheCarrefourhypermarketformatisanimpressiveandpopularoneinSlovakia.2.Decentprivatelabeloffering.Opportunities1.Openingofmorehypermarkets.2.Diversificationintodiscountinglackofstrongcompetitioninthissub-sectorofthemarket.Weaknesses1.Stalledonfourstoresf
62、oracoupleofyears.2.Tescoappearstobebuildinganunassailablelead.Threats1.Overtakenbymoreplayersasgrowthplansfalter.2.Carrefourstorescouldbeofinteresttoamoreaggressivepredator.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCou
63、ntry:AnalysisByCountry:SpainSpain 31| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):Eroski,Mercadona,ECIStrengths1.Dominantmarketleader.2.Credibleown-brandstrategyandperformance.3.Vastdiscountstorenetwork.Opportunities1.Morenewstoresacrossallbanners.2.Potentialforsmallregionalac
64、quisitions.Weaknesses1.Poore-commerceperformance.2.TransformationfromContinentetoCarrefourlackedfinesseandsensitivitytowardsContinenteshoppers.3.ChampionlessimpressivethanCarrefourandDia.4.ElCorteInglsstillleadsthewayinfreshfoodmerchandising.Threats1.Aldi,LidlandTengelmannarechasingdiscountmarketsha
65、re.2.SpanishfoodretailersarenotpushoversthelikesofCaprabo,EroskiandMercadonaarefightingback.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:SwitzerlandSwitzerland 32| Source: M+M Planet RetailCarref
66、oursstatus:Number5Maincompetitors(s):Migros,CoopSchweiz,BonappetitStrengths1.Oneofthecountrysleadinghypermarketoperators.2.Foreignpioneerinonceprotectiveandlowcompetitionmarket.3.FormedstrongJVwithlocalpartnerinstantexpertise.4.Muchwiderproductrangesthanrivals.Opportunities1.Newstores.2.Couldpickups
67、omesmalleroperators.3.Discountstorescouldbeanoption.Weaknesses1.OutbidforWaro.2.StoreconversionsangeredsomeJumboshoppers.3.Again,itsgrowthtargetsappearover-ambitious.Threats1.Crowdedmarketruledbytwopowerfulgiants.2.Switzerlandisafairlysmallmarketscopeforhypermarketdevelopmentispatchyatbest.精品ppt文档收集
68、于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台SouthAmericaSouthAmericaSouthAmerica精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:Argentina
69、Argentina 34| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):Ahold,Coto,CencosudStrengths1.Marketleader.2.Multi-formatapproach.3.Discountformulahasappealedintimesofcrisis.4.Hypermarketsperformingwellinnon-foodranges.Opportunities1.Geographicexpansion.2.Potentialacquisitions(Ekiin
70、particular).3.Increaseprivate-labelpenetration.Weaknesses1.Over-concentratedintheGreaterBuenosAiresregion.2.Weakown-brandsalesinNortesupermarkets.Threats1.Economic/politicaluncertainty.2.Wal-Martlookingforfurthergrowth.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资
71、讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:BrazilBrazil 35| Source: M+M Planet RetailCarrefoursstatus:Number2Maincompetitors(s):Casino,Sendas,ModeloContinenteStrengths1.Hypermarketleader.2.SuccessfullaunchofDia.3.Highparticipationofown-labelinturnover.4.Impressiveclothingsa
72、les.Opportunities1.Morediscountstoredevelopment.2.GrowthinSaoPaulo.Weaknesses1.MissedopportunitytoacquireSsupermarketchain.2.Limitedgeographicalspread.Threats1.ConsolidationofleadershipbyCasino.2.Wal-Martgearingupforgrowthpush.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资
73、料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:ChileChile 36| Source: M+M Planet RetailCarrefoursstatus:Number5Maincompetitors(s):D&S,Ahold,CencosudStrengths1.Impressivehypermarketoperation.2.Strongplayerinnon-foods.3.Goodmixoflocalandinternationalproducts.Opportunities
74、1.Supermarketopenings/acquisitions.2.Discountstoredebut?3.Moreown-labelranges.Weaknesses1.Growthratehasbeenfairlylaborious.2.EntirelyreliantonSantiagoasitsmarket.Threats1.Seemstobelaggingmaincompetitorsingrowthterms.2.CommitmenttoChileanmarketandCarrefoursplansbothappearuncertain.精品ppt文档收集于网络，仅供学习交流
75、,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:ColombiaColombia37| Source: M+M Planet RetailCarrefoursstatus:Number4Maincompetitors(s):Casino,CarrullaVivero,OlimpicaStrengths1.Veryprice-competitivecomparedtorivals.2.
76、Relativelylargestoreswithbroadnon-foodlines.3.Storeopeningsareprogressingwell.4.Highproportionoflocallysourcedproducts.Opportunities1.Organicsupermarketanddiscountstoregrowth.2.TakeoverofCarullaVivero.3.ExpansionbeyondMedellinandBogota.Weaknesses1.DwarfedbycompatriotCasino.2.Own-brandsrelativelyunde
77、rdeveloped.3.Hasmissedoutonsignificanttakeovers.Threats1.SomeoneelsetakesoverCarullaVivero.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:DominicanRepublicDominicanRepublic 38| Source: M+M Planet R
78、etailCarrefoursstatus:N/aMaincompetitors(s):N/aStrengths1.Lackofdecentcompetition.2.Excellentstorelocationinmodernshoppingcentre.OpportunitiesWeaknesses1.Slowingsalesperformance.Threats1.Economicstagnation.2.Marketexit?精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资
79、讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:MexicoMexico 39| Source: M+M Planet RetailCarrefoursstatus:Number6Maincompetitors(s):Wal-Mart,Comerci,SorianaStrengths1.Higherqualityofretailingcomparetorivals.2.Largeaveragestoresizeenableswiderranges.3.Goodmixoflocal/nationalbran
80、ds.Opportunities1.Acquisitionoflargerand/orsmallerplayers.2.DiscountstoreswouldbewellreceivedbyMexicanshoppers.Weaknesses1.Stuckwithlimitedstorebaseforseveralyears.2.Perceivedasexpensive.3.MissedoutontakingoverAuchansstores.Threats1.All-conqueringWal-Martistakingoverthemarket.2.Smallernicheplayerssu
81、chasGiganteandH.E.Buttarecateringforthehigherendofthemarket.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Asia-PacificAsia-PacificAsia-Pacific精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在
82、线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:ChinaChina 41| Source: M+M Planet RetailCarrefoursstatus:Number5Maincompetitors(s):CRE,DairyFarm,ASWatson,ShanghaiLianhuaStrengths1.OneofthefirstWesternentrants.Regardedasmostsuccessfulforeignoperators.2.Hasbeenadaptableinfaceofchanginggove
83、rnmentpolicies.3.Formatandproductmixhavebeenmodifiedwelltomeetlocaldemands.Opportunities1.Supermarketanddiscountstoredevelopment.2.Amassivepotentialmarket.3.Higherown-labelpenetration.Weaknesses1.Hasappearedignorantoflocalplanninglaws.2.Stillaweakshowingfromown-brandedgoods.Threats1.Dearthoflocalman
84、agers.2.LocalplayershaveconsolidatedtofendoffthelikesofCarrefour.3.Policychangesbycentral/localgovernments.4.Wal-MartandTescoetclookingtocompete.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:Indon
85、esiaIndonesia 42| Source: M+M Planet RetailCarrefoursstatus:Number3Maincompetitors(s):Delhaize,DairyFarm,AlfaRetailindoStrengths1.Leadinghypermarketoperatorinthecountry.2.Isabletomixlocalproductswithsought-afterinternationalbrands.3.Isabletoappealtomoreaffluentlocalconsumers.Opportunities1.Longterms
86、copefordiscountchain.2.Thereareseveralpotentialtakeovertargetsinthesupermarketsector.Weaknesses1.Lackofdefiniteexpansiontimetable.2.Over-reliantonexportedFrenchmanagement.Threats1.Generalpoliticalinstability.2.Carrefourhasbeenspecificallytargetedbyviolentactivists.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G
87、精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:JapanJapan 43| Source: M+M Planet RetailCarrefoursstatus:Number11Maincompetitors(s):Aeon,Daiei,UnyStrengths1.Non-foodranges.2.Innovativemerchandising.Opportunities1.Acquisitions/partner
88、ships.Weaknesses1.Hasfailedtomeetopeningtargets.2.HasnoteffectivelytargetedJapaneseshoppers.3.Lackoflocalisedsourcing.Threats1.Newstoresitesarehardtocomeby.2.Wal-MartistakingcontrolofSeiyu.3.Difficultdeflationaryeconomy.4.Marketexit?精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全
89、的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:MalaysiaMalaysia 44| Source: M+M Planet RetailCarrefoursstatus:Number4Maincompetitors(s):DairyFarm,Aeon,StoreCorporationStrengths1.Non-foodranges.2.Innovativemerchandising.Opportunities1.Buyinguporleasingexistingprope
90、rties.2.Implementationofprivatelabelprogramme.Weaknesses1.Slowprogressinopeningunits.2.Own-brandsyettobeintroducedonanyrealscale.3.Lackoflocalisedsourcing.Threats1.Robustlocalandinternationalcompetitors.2.Increasinglyprotectionistgovernment.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成
91、功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:SingaporeSingapore 45| Source: M+M Planet RetailCarrefoursstatus:Number7Maincompetitors(s):NTUCFairprice,DairyFarm,DelhaizeStrengths1.Operationsarenowprofitable.2.Attractivehypermarketwithtypicallyhighmerchand
92、isingstandards.Opportunities1.Openingofsmallerstores.2.Acquisitionsof/partnershipswithlocalbusinesses.Weaknesses1.Comprehensivefailuretomeetinitialgrowthtargetsofsixyearsago.2.Hasremainedstalledonasinglestore.Threats1.Shortageofsuitablelandanddevelopmentsites.2.Marketexit?精品ppt文档收集于网络，仅供学习交流,如有侵权请联系
93、管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:SouthKoreaSouthKorea 46| Source: M+M Planet RetailCarrefoursstatus:Number3Maincompetitors(s):Nongshima,Shinsegae,LotteStrengths1.Sophisticatedhypermarketformatthatcompareswellwi
94、thindigenousstores.2.Hasachievedrapidexpansion.Opportunities1.Continuedstoreopening.2.Discount-focusedrivalssuggestthepossibilityofanupmarketsupermarketoperationinlargercitieslaunchofChampion?Weaknesses1.Occasionallegalbrinkmanship.2.Hasfailedtoexertadamagingimpactonlocalcompetitors.Threats1.Wal-Mar
95、tanddomesticcompetitorswillprovideastiffchallenge.2.Economicproblemscouldcauseaflighttovalueretailers.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:TaiwanTaiwan 47| Source: M+M Planet RetailCarref
96、oursstatus:Number2Maincompetitors(s):Ito-Yokado,Auchan,CasinoStrengths1.LeadinghypermarketbusinessinTaiwan.2.Hastailoreditsofferwell.Opportunities1.Openingschedulelooksbothoptimisticandachievable.2.Couldpickupsomesmalleroperators.3.Discountstorescouldbeanoption.Weaknesses1.Haslostoutonsomepotentials
97、itestoAuchan.Threats1.CasinoandAuchanwillbechallengingforlocations.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:ThailandThailand 48| Source: M+M Planet RetailCarrefoursstatus:Number4Maincompetito
98、rs(s):Tesco,Casino,Ito-YokadoStrengths1.Largestores,widerangesanddistinctiveCarrefourpanache.2.Localgoodshaveencouragedlocalappeal.Opportunities1.Geographicexpansion.2.Supermarketanddiscountstoredevelopmentinthefaceofstronghypermarketcompetition.Weaknesses1.OverreliantonBangkokmarket.2.Seemstohavele
99、tCasinoandTescosetthepace.Threats1.Thaigovernmentisappearingmuchlessfriendlytolargeforeignretailers.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Africa&MiddleEastAfrica&MiddleEastAfrica&MiddleEast精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G
100、精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:EgyptEgypt 50| Source: M+M Planet RetailCarrefoursstatus:N/aMaincompetitors(s):Metro(Egypt),RagabSons,AlfaMarketStrengths1.Couldeasilybecomemarketleaderwithasinglestore.2.Egyptsonlytrue
101、hypermarketoperator.3.Franchisedealisfasttracktolocalknowledge.Opportunities1.EgyptwouldbereceptivetoDiaandChampion.2.Upto15hypermarketscouldbetrading.3.Acquisitions/jointventures.Weaknesses1.Hastakenlongerthanexpectedtoopenfirststore.Threats1.Sainsburysexitdemonstratesacertainlocalwarinessofforeign
102、retailers.2.Egyptisadifficulteconomic,politicalandsocialenvironment.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:OmanOman 51| Source: M+M Planet RetailCarrefoursstatus:Number1(tbc)Maincompetitors
103、(s):VariousStrengths1.Marketleaderinmoderndistribution.2.Onlyhypermarketoperatorinthecountry.3.Haslocalpartnerwithlocalknowledge.Opportunities1.Oneortwomorehypermarkets.2.Launchofsupermarkets.Weaknesses1.Long-windedprocessbetweenplanningandopeningofstore.Threats1.Verylimitedscopeforfurtherstores.精品p
104、pt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:QatarQatar 52| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):VariousStrengths1.Onlyhypermarketoperatorinthecountry.2.Hasprovenpopula
105、rwithlocalsandinternationalshoppersalike.3.Runbylocalfranchisepartnerwhoknowsmarket.Opportunities1.Developmentofadditionalproducts/services.Weaknesses1.Hasyettofullyadapttolocalmarketconditions.Threats1.Extremelylimitedpotentialformorestores.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，
106、成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:TunisiaTunisia 53| Source: M+M Planet RetailCarrefoursstatus:Number1Maincompetitors(s):Casino,Touta,MagroStrengths1.Marketleader.2.BravemarketentrysupportedbyJVpartner.3.Highqualitystorewithsizeablecustomerba
107、se.Opportunities1.Broadeningofstoresappealthroughexpandedproduct/serviceranges.Weaknesses1.DemandlargelydependentonTunis.Threats1.Marketmaynotbeabletosupportmanymoreoutlets.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCou
108、ntry:AnalysisByCountry:TurkeyTurkey 54| Source: M+M Planet RetailCarrefoursstatus:Number3Maincompetitors(s):MigrosTrk,Bim,TansasStrengths1.Rapidlydevelopingthreedistinctformats.2.JVpartnercanoffersignificantfinancialbackingaswellasmarketintelligence.3.CanofferWestern-stylegoodstoappealtoyoungerTurki
109、shshoppers.Opportunities1.Massivescopeforstoreopenings.2.PossiblelinkupwithexistingTurkishretailers.Weaknesses1.Hasarguablyfocusedtooheavilyonpriceratherthanqualityanddifferentiation.2.DisappointingprogressinChampionopenings.Threats1.Alreadystrongcompetitioninhypermarkets(Migros,Yimpasetc)anddiscoun
110、tstores(Bim).2.Tescolookssettooffermorecompetition.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台AnalysisByCountry:AnalysisByCountry:UAEUAE 55| Source: M+M Planet RetailCarrefoursstatus:LeaderMaincompetitors(s):Giant,Choitram,ShopNS
111、aveStrengths1.Clearmarketleader.2.Impressivestoressetindecentshoppingcentres.Opportunities1.Highpercapitaspendingshouldleadtodecentprofitability.2.Despitecountryswealth,discountstorescouldsucceed.Weaknesses1.Storeopeningshaveslowed.Threats1.Limitedmarketsizesuggeststhatfurthergrowthwillbemoredifficu
112、lttoachieve.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台ProspectsProspectsandStrategy(1/2)andStrategy(1/2)56| Source: M+M Planet RetailCarrefourisnowfocusingonitsthreecoreformatshypermarkets,supermarketsanddiscountstores.Diadiscou
113、ntstoresinparticulararenowseenasakeydriverforCarrefoursfuturegrowth.GiventhesuccessoftheDiaformatwithitshighprofitabilitylevels,itisnotsurprisingthatCarrefourisplacingmoreemphasisonthediscountbannerinordertogrowinternationally.InmoredevelopedmarketssuchasEurope,becomingamulti-formatretaileristakingo
114、nmoreimportanceaslegislation,particularlyinEurope,playsagainstopeninglargehypermarkets.InEurope,growthisgoingtocomefromtheemergingmarketsofEasternorCentralEurope.CarrefouralreadyhasoperationsinRomania,PolandandtheCzechandSlovakRepublicstowhichotherformatscouldbeaddedinthefuture.Carrefourhasalsobeenr
115、umouredtobeconsideringentryintoBulgariaand/orRussia.However,asintherestofEurope,competitionwithinthesemarketsisintensifying.Futuregrowthisthereforeincreasinglygoingtocomefrommoredevelopingmarkets,especiallySouthAmericaandAsia.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料
116、库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台ProspectsProspectsandStrategy(2/2)andStrategy(2/2)57| Source: M+M Planet RetailDespitetheeconomicdownturnintheregion,CarrefourisstillcommittedtopursuingfurtherexpansioninSouthAmerica.Infact,variousopportunitiesarelikelytopresentthemselvesintheacquisitionofmore
117、vulnerablelocalplayers.Itseemslikelyforexamplethatthecompanywillacquirethe200-strongEkichaininArgentina.ExpansionintotheAsianmarketisnowtoppriority,asitisbelievedthatthisregionoffersthelargestopportunitiesforgrowth.CarrefourisparticularlybullishaboutitsprospectsinChina,whereitissoonplanningtointrodu
118、ceitsDiadiscountstoreformat.Carrefourhasproveditselfespeciallyadeptatenteringdevelopingmarketsatanearlystage.Carrefoursapproachisusuallytoestablishachainofhypermarketsanddeveloparangeofownbrands,andthenintroduceitssupermarketordiscountstoreformats.ThisgivesCarrefourfirst-moveradvantageinmanymarkets.
119、Carrefourhashypermarket-onlyoperationsin22countries.Thereforethereistheopportunityinmanyofthesemarketstoexpanditsoperationstoincludesupermarketsanddiscountstores.PossibilityofamajoracquisitioninamoredevelopedmarkettherehasbeenspeculationregardingapossiblereturntotheUKorUSA.精品ppt文档收集于网络，仅供学习交流,如有侵权请联
120、系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台SWOTSWOTAnalysis(1/2)Analysis(1/2)58| Source: M+M Planet RetailStrengthsWorldssecondlargestretailer.Mostinternationalisedretailer.Dominant(topthree)positionin17outof31markets.Worldleaderinhypermarkets.Europeanlea
121、derinsupermarkets.Worldssixthlargestdiscounter.Earlymoverintomanyemergingmarkets.Strongbrandinmanymarkets.Enviableown-labelportfolio.WeaknessesHasconsistentlyunderachieveditsownambitiousgrowthtargetsinmanycountries.Failedtoliveuptopre-mergerexpectationsintermsofprojectedbenefits.Stillhasanunwieldypo
122、rtfolioofstoresinsomecountriese.g.FranceandBelgium.E-commercedevelopmenthasbeenlacklustre.Dearthoflocalmanagement/expertiseinsomemarkets.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台SWOTSWOTAnalysis(2/2)Analysis(2/2)59| Source: M+M
123、 Planet RetailOpportunitiesOrganicexpansioninexistingmarkets.Acquisitionofvulnerablelocalplayers.Entryintonewmarkets,especiallyinAsiaandSouthAmerica.PossibleentryintoselectedEasternandCentralEuropeanmarkets.Launchandexpansionofsupermarketanddiscountstoreoperationsinmarketswhereitalreadyhashypermarke
124、ts.Possiblemajoracquisitioninmorematuremarket.ThreatsContinuingintensificationofcompetitionwithinmoredevelopedmarkets,especiallyinEurope.EconomicproblemsinSouthAmericamayleadtodownturnintradingenvironment.AmbitiousinternationalexpansionplansofmajorrivalssuchasWal-MartandTesco.Greaterlegislationinemergingmarketstolimitinfluenceofforeign-ownedlargestores.Potentialhostiletakeoverduetolowshareprice.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除10G精彩管理资料尽http:/ 中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除
