职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductUnit 4ENGLISH FOR CAREERSUnit 4 Product新职业英语新职业英语职业综合英语职业综合英语 1 1第第 2 2 版版 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-1-1Task 1Task 1 Work in pairs. Choose one product from each pair and explain why to your partner.Sample 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-1-2 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 2Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product? Which one is the most important for you? Why?Before you make purchase of any product, there are some factors you should consider.• Necessity: Do I really need this?• Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc?• Price: Do I have any spare money right now? Is it a bargain or is it too much money?• Brand: What brand is the best choice for my purchase?• After-sales service: Does it come with a warranty?• Shipment: How can it be sent to my house? 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 3Task 3 Watch the video clip and learn how the presenter organizes her product introduction. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 4 The following sentences are often used for product introduction. Read aloud and try to memorize some.1. This model of typewriter is efficient and endurable, economical and practical for middle school students.2. The computer we produced is characterized by its high quality, compact-sized, energy-saving and it’s also easy-to-learn and easy-to-operate.3. They are not only as low-priced as other makers, but they are distinctly superior in the following respects.4. You will get a 30% increasing production upon using this machine and also it allows one person to perform the task of three persons.5. This product will pay its own way in a year.6. This machine will pay back your investment in 6 month. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-27. The new type of suitcase card designed by our engineers is very ingenious and practical.8. This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams.9. The maximum speed of this kind of variable speed bicycle is 30 K/H .10. These machines have few breakdowns and easy to maintain because of their simple mechanical structure.11．Compared with other brands, this kind of tire costs less per mile and wears much longer due to its topnotch rubber.12. This kind of tire is characteristic of nonskid stop on wet road. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-213. As our products have all the feature you need and 20% cheaper compared with that Japanese made, I strongly recommended to you.14. Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind.15. “Forever” multiple speed racing bicycles are sure to be sellable in your market.16. Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading AReading ATextTask 1Task 2Business Know-how 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading AReading AWatch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life, work and the environment. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-1Reading AOur Heritage1 1 Every Every day, day, we we go go to to work work hoping hoping to to do do two two things: things: share share great great coffee coffee with with our our friends friends and and help help make make the the world world a a little little better. better. It It was was true true when when the the first first Starbucks Starbucks opened opened in in 1971, 1971, and and it’s it’s just as true just as true today.today. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-22 2 Back Back then, then, the the company company was was a a single single store store in in Seattle’s Seattle’s historic historic Pike Pike Place Place Market. Market. From From just just a a narrow narrow storefront, storefront, Starbucks Starbucks offered offered some some of of the the world’s world’s finest finest fresh-roasted fresh-roasted whole whole bean bean coffees. coffees. The The name, name, inspiredinspired by by Moby Moby Dick, Dick, evokedevoked the the romance romance of of the the high high seas seas and and the the seafaring tradition of the early coffee traders.seafaring tradition of the early coffee traders.3 3 Howard Howard Schultz Schultz first first walked walked into into a a Starbucks Starbucks store store in in 1981. 1981. From From drinking drinking his his first first cup cup of of Sumatra Sumatra coffee, coffee, Howard Howard became became drawn drawn to to Starbucks Starbucks and and he he joined joined them them a a year later.year later.Reading A 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-3-1Reading A4 4 In In 1983, 1983, Howard Howard traveled traveled to to Italy Italy and and became became captivatedcaptivated by by Italian Italian coffee coffee bars bars and and the the romance romance of of the the coffee coffee experience experience there. there. He He had had a a visionvision to to bring bring the the Italian Italian coffee coffee house house tradition tradition back back to to the the United United States. States. It It has has since since become become our our vision: vision: a a place place for for conversation conversation and and a a sense sense of of community, community, a a third third place place between between work work and and home. home. Howard Howard left left Starbucks Starbucks for for a a short short period period of of time time to to start start his his own own coffee coffee houses houses and and returned returned in in August August 1987 1987 to to purchase purchase Starbucks Starbucks with the help of local investors.with the help of local investors. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-3-2Reading A5 5 From the beginning, Starbucks set out to be a From the beginning, Starbucks set out to be a different kind of company, one that not only different kind of company, one that not only celebratedcelebrated coffee and its rich tradition, but also brought coffee and its rich tradition, but also brought a feeling a feeling of connectionof connection. .6 6 It’s just a moment in time—just one hand It’s just a moment in time—just one hand reaching over the counter to present a cup to another reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make outstretched hand. But it’s a connection. We make sure everything we do sure everything we do honorshonors that connection—from that connection—from our commitment to our commitment to serving the highest quality coffee serving the highest quality coffee in the world, to the way we in the world, to the way we engage with engage with our customers our customers and communities to do business responsibly.and communities to do business responsibly. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-47 7 Today, with more than 18,000 stores in 62 Today, with more than 18,000 stores in 62 countries, Starbucks is the premier roaster and retailer countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we of specialty coffee in the world. And with every cup, we strive to bring both our heritage and an exceptional strive to bring both our heritage and an exceptional experience to life.experience to life.8 8 From our beginnings as a single store over 40 From our beginnings as a single store over 40 years ago, in every place that we’ve been, and every years ago, in every place that we’ve been, and every place that we touch, we’ve tried to make it a little place that we touch, we’ve tried to make it a little better than we found it.better than we found it.Reading A 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-1Reading A我们的传统我们的传统1 1 每天，我们上班都想做两件事：与朋友们分每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。
这是享美味的咖啡和让这个世界变得更好一点这是19711971年第一家星巴克咖啡店开业之时我们的想法，年第一家星巴克咖啡店开业之时我们的想法，也是我们至今坚守的信念也是我们至今坚守的信念 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-22 回首过去，星巴克只是西雅图历史上著名的回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店在一家狭窄的店面里，派克市场上的一家小店在一家狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡星星巴克售出了世界上最美味的现磨纯正咖啡星巴克这一名称的灵感来自巴克这一名称的灵感来自《《白鲸白鲸》》，让人不禁想，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统起早期咖啡贸易商的远海传奇故事和航海传统3 3 19811981年，霍华德年，霍华德· ·舒尔茨初次走入一家星巴克舒尔茨初次走入一家星巴克咖啡店从喝第一杯苏门答腊咖啡开始，霍华德咖啡店从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司就被星巴克所吸引，一年后他加入了该公司Reading A 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-3-1Reading A4 19831983年年，，霍霍华华德德远远赴赴意意大大利利并并被被意意式式咖咖啡啡吧吧和和极极富富浪浪漫漫色色彩彩的的咖咖啡啡体体验验所所倾倾倒倒。
他他萌萌生生了了要要把把意意式式咖咖啡啡馆馆传传统统带带回回美美国国的的想想法法这这个个想想法法使使所所有有人人得得偿偿所所愿愿：：咖咖啡啡馆馆成成了了一一个个交交流流和和融融入入社社区区的的场场所所、、一一个个除除工工作作和和家家庭庭之之外外的的第第三三生生活活空空间间霍霍华华德德曾曾经经短短暂暂离离开开星星巴巴克克去去创创立立自自己己的的咖咖啡啡馆馆，，但但19871987年年8 8月月他他重重返返星星巴巴克克，，并并在在当当地地投投资资者者的的帮帮助助下下收收购购了了星星巴巴克克公司 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-3-25 自诞生之日起，星巴克就致力于成为一家与自诞生之日起，星巴克就致力于成为一家与众不同的公司它不仅将咖啡及其丰富的内涵发众不同的公司它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带扬光大，也成为某种联系的纽带6 虽然只是短暂的一瞬虽然只是短暂的一瞬————一只手越过柜台将一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系一杯咖啡递给另一只伸出的手，但它是一种联系。
我们确信我们所做的一切都是为了实现这种联系我们确信我们所做的一切都是为了实现这种联系————从我们承诺全世界最佳品质的咖啡，到对顾从我们承诺全世界最佳品质的咖啡，到对顾客和社会担负的责任客和社会担负的责任Reading A 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-47 7 如今，星巴克在如今，星巴克在6262个国家拥有个国家拥有18,00018,000多家分店，多家分店，雄踞全球特色咖啡烘焙商和零售商之首每一杯咖雄踞全球特色咖啡烘焙商和零售商之首每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验一种独特的生活体验8 8 从从4040年前的一家小店开始，在任何所到之处，年前的一家小店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的些任何触及的地方，我们都在试图带来优于过去的些许改变Reading A 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Product It was true when the first Starbucks opened in 1971, and it’s just as true today: Today, it is just as true as it was in 1971 when the first Starbucks opened.Reading A 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g. e.g. His sad childhood inspired him to write a novel. Reading Ainspirev. v. to give (someone) an idea about what to do or create 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g. e.g. These pictures evoked his memories of those old movies. Reading Aevokev. v. to cause (a particular reaction or response) to happen 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading A From drinking his first cup of Sumatra coffee, Howard became drawn to Starbucks and he joined them a year later: From drinking his first cup of Sumatra coffee, Howard was attracted by Starbucks and he joined them a year later. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Product v. v. to attract and hold the attention of (someone) by being interesting, pretty, etc.e.g. e.g. Her stories captivated the imagination of millions of children.be captivated with/bye.g. e.g. He became captivated with the idea of creating a piece of music that might be interesting to all. We were immediately captivated by the beauty of this valley.Reading Acaptive 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g. e.g. When he was still at college, he had a vision of building the highest tower in the world.Reading Avisionn. n. someone’s idea or hope of how something should be done, or how it will be in the future 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g. e.g. The event was celebrated by poets and historians.Reading Acelebrate v. v. to do something enjoyable because of a special occasion or to mark someone’s success 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading A… a feeling of connectiona feeling of being connected with each other, or a sense of being close to each other 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productv. v. to do what you said you would doReading Ahonore.g. e.g. He informed us that he was unable to honor his contract with the company. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g. e.g. You should never forget your commitment to your people.Reading A… our commitment toHere “to” is a preposition followed by a noun. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productto make an effort to understand and deal with someone or somethingReading Aengage with…e.g. e.g. This famous actor knows how to engage with his audience. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Task 1Reading ATask 1Task 1 Tick off the facts about Starbucks mentioned in the passage.It is a refreshing drink.It is an Italian coffee bar.Howard Schultz founded the company.There are 18,000 Starbucks all over the world.The name of the company comes from Moby Dick.√√ 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Task 2Reading ATask 2Task 2 Decide whether the following statements are true (T) or false (F) according to the passage. StatementsTrue False1.The vision of Starbucks is to open many stores in the world.2. In the passage, Sumatra is a kind of coffee.3. The word “connection” means a feeling of having something in common.4. Starbucks tries to give its customers a special experience.5. The heritage of Starbucks refers to the Italian coffee tradition. TFTFT 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductBusiness Know-howMaking a Catalog ● A catalog usually includes a description of the goods, prices and pictures; ● Select carefully the goods, the pictures and the language used; ● Keep it simple. Limit the number of the pictures used; ● Ensure high quality of design, photography, paper and printing. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading BReading BTextTask 1Task 2 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-1iPod Safety Manual Important Handling InformationImportant Handling InformationFailure Failure to to follow follow these these handling handling instructions instructions could could result result in damage to iPod or other property.in damage to iPod or other property. Carrying Carrying iPodiPod iPod iPod contains contains sensitive sensitive components. components. Do Do not not bend, bend, drop, drop, or or crush crush iPod. iPod. If If you you are are concerned concerned about about scratching scratching iPod, iPod, you you can can use one of the many cases sold separately.use one of the many cases sold separately.Reading B 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-2 Using Using connectors connectors and and portsports NeverNever force force a a connector connector into into a a port. port. If If thethe connector connector and and port port don’t don’t join join withwith reasonable reasonable ease, ease, they they probably probably don’t don’t match.match. Make Make sure sure that that the the connector connector matchesmatches the the port port and and that that you you have have positioned positioned thethe connector connector correctly correctly in in relation to the port.relation to the port. Keeping Keeping iPod iPod within within acceptable acceptable temperaturestemperatures Operate Operate iPod iPod in in a a place place where where the the temperature temperature is is always always between between 0 0o o and and 3535o oC C (32(32o o to to 9595o oF). F). iPod iPod playtime playtime might might temporarily temporarily shorten shorten in in low low temperature conditions.temperature conditions.Reading B 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-3Reading B Store Store iPod iPod in in a a place place where where the the temperaturetemperature is is always always between between -20-20o o and and 4545o oC C (- (- 4 4o o to to 113113o oF). F). Don’t Don’t leave leave iPod iPod in in your your car, car, becausebecause temperatures temperatures in in parked cars can exceed thisparked cars can exceed this range.range.WhenWhen you’re you’re using using iPod iPod or or charging charging thethe battery, battery, it it is is normal normal for for iPod iPod to to get get warm.warm. The The exterior exterior of of iPod iPod functions functions as as a a coolingcooling surface surface that that takes takes heat heat from the unit insidefrom the unit inside to the cooler air outside.to the cooler air outside. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-4 Keeping Keeping the the outside outside of of iPod iPod cleanclean To To clean clean iPod, iPod, unplug unplug all all cables, cables, turn turn iPod iPod off, off, and and slide slide the the Hold Hold switch switch (if (if available) available) to to HOLD. HOLD. Then Then use use a a soft, soft, slightly slightly damp damp cloth. cloth. Avoid Avoid getting getting moisture moisture in in openings. openings. Don’t Don’t use use window window cleaners, cleaners, household household cleaners, or other chemical cleaners to clean iPod.cleaners, or other chemical cleaners to clean iPod.Reading B 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-1Reading BiPod 安全手册重要操作信息重要操作信息重要操作信息重要操作信息 注注意意：：不不遵遵守守下下列列操操作作指指示示可可能能导导致致iPodiPod或其他物件受损。
或其他物件受损 携携携携带带带带 iPodiPod内内装装敏敏感感组组件件切切勿勿弯弯曲曲、、摔摔落落或或挤挤压压如如果果担担心心划划伤伤iPod, iPod, 您您可可以以购购买买一一个个外壳外壳另有出售外壳另有出售 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-2Reading B 使使使使用用用用接接接接头头头头和和和和端端端端口口口口 不不要要强强行行将将接接头头插插入入端端口口如如果果接接头头不不能能顺顺畅畅地地插插入入到到端端口口中中，，说说明明它它们们可可能能不不匹匹配配连连接接时时，，确确保保接接头头与与端端口口匹匹配，并且将接头对准端口配，并且将接头对准端口 确确确确保保保保合合合合适适适适的的的的温温温温度度度度 须须在在温温度度为为摄摄氏氏0 0到到3535度度（（华华氏氏3232到到9595度度））之之间间的的地地方方使使用用iPodiPod在在低低温条件下，温条件下，iPodiPod的播放时间可能会暂时缩短。
的播放时间可能会暂时缩短 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-3 须须将将iPodiPod存存放放在在温温度度为为摄摄氏氏零零下下2020到到零零上上4545度度（（华华氏氏零零下下4 4到到零零上上113113度度））之之间间的的地地方方不不要要将将iPodiPod留留在在停停泊泊的的车车内内，，因因为为车车内内的的温温度度可可能能会会超超出出上述范围上述范围 在在使使用用iPodiPod或或者者给给电电池池充充电电时时，，机机壳壳发发热热是是正正常常现现象象机机壳壳将将设设备备内内部部的的热热量量传传导导给给外外部部的的冷冷空空气，起到散热的作用气，起到散热的作用Reading B 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-4 保保保保持持持持外外外外壳壳壳壳干干干干净净净净 清清洗洗iPodiPod时时，，拔拔下下所所有有电电源源线线，，关关闭闭机机器器，，并并且且将将” ”锁锁定定” ”转转换换开开关关（（如如果果有有））置置于于“ “锁锁定定” ”位位置置。
然然后后用用微微湿湿软软布布擦擦拭拭避避免免开开口口处处受受潮潮切切勿勿使使用用玻玻璃璃水、家用洗涤剂或其他化学清洗剂清洁水、家用洗涤剂或其他化学清洗剂清洁Reading B 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Task 1Reading BTask Task 1 1 Decide whether the following statements are true (T) or false (F) according to the manual.( ) 1. A case can protect your iPod from being bent, dropped or crushed.( ) 2. You should fit a connector into a port correctly and join them with ease.( ) 3. iPod playtime might shorten if it’s stored in a place where the temperature is below 0oC.( ) 4. Don’t leave your iPod in parked cars unless it is switched off.( ) 5. You can use a soft and slightly damp cloth with household cleaners to clean your iPod.FTFFF 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Task 2Reading BTask 2 Choose the right things to do in each of the following situations.No.SituationRight things to do1You are swimming and sunbathing on a beach.Leave your iPod in a locked waterproof case. Put your iPod directly in the sunlight while sunbathing.Listen to your iPod at 50% volume for more than two hours on the beach.2The headphone is dirty. You want to clean it yourself.Unplug the headphone and place the iPod out of harm’s way (在安全的地方).Use a cotton ball with rubbing alcohol (外用酒精).Use a fine toothbrush with water.3There are some scratches on the iPod. You want to deal with them yourself.Use a polishing cloth (抛光布) and rub (擦拭) the iPod up and down or from side to side.Use a soft paper towel with toothpaste.Keep liquids away from the ports.√√√√√ 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 1Listening & SpeakingTask 1Task 1 A salesgirl is introducing one of their printers to a customer. Listen to the conversation and fill in the blanks with what you hear.M: Could you give me the size of the printer?M: Could you give me the size of the printer?W: Yes. It’s 15 centimeters .W: Yes. It’s 15 centimeters .M: How about its ?M: How about its ?W: It’s 30 centimeters wide.W: It’s 30 centimeters wide.M: How long is it?M: How long is it?W: The is centimeters.W: The is centimeters.M: By the way, how much does it weigh?M: By the way, how much does it weigh?W: Its is 5 kilograms.W: Its is 5 kilograms.highhighwidthwidthlengthlength6565weightweight 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 2Listening & SpeakingTask 2Task 2 A customer is asking about some furniture. Listen to the conversation and complete the table with what you hear.ScriptScriptMODEL MATERIALCOLORWEIGHTPRICE1WoodBlack186kg$3602WoodBrown158kg$4003WoodBrown/White/Black135kg$515 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-2-ScriptTask 2Task 2 ScriptScript Listening & Speaking 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 3Listening & SpeakingTask 3Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reasons for and against the gifts.ScriptScriptItemForAgainstpenpracticalnot original(新颖的，独创的)mouse pad_____________；_____________；carries the logo；business card casenice__________ conference bagcarries the logo；_________；_____________；practicalnot originalgood pricegood priceattractiveattractiveexpensiveexpensivecontact detailscontact detailsfree adfree ad 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-3-ScriptTask 3Task 3 ScriptScript Listening & Speaking 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 4Listening & SpeakingScriptScriptTask 4Task 4 A shop assistant is presenting a new model of language translator to her customer. Listen to the conversation and choose the points the woman mentions in her description.Language Translator Model Latest □ Attractive shape □ Weight: 80g □ Two colors □ Length: 12cm □ Safe to use □ Width: 6cm □ Easy to use □ Height: 3cm □ Advanced technology □ Power: 40w □ Reasonable price □ Languages: 5√√√√√√√√√ 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-4-ScriptTask 4Task 4 ScriptScript Listening & Speaking 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 5-1Listening & SpeakingTask Task 5 5 Listen to the passage twice and fill in the blanks with what you hear. When describing your product for a business plan, you should start by asking yourself, “What product am I selling?” In answering the question, you can explain what the product is and what the product . Then you can list the special points that make your product different from others. _ , you should state how your product will benefit customers. The description of your product should clearly state . Describe the specialis used foris used forMore importantlyMore importantlygoals and objectivesgoals and objectives 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 5-2Listening & Speakingpoints of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how and why these points are attractive. Try to describe the benefits of your product from your customers’ . Successful business owners know or at least have an idea of what their customers want or expect from their product. This type of knowledge can be helpful in building and loyalty.point of viewpoint of viewcustomer satisfactioncustomer satisfaction 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWritingWritingCatalogTask 1 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductW-CatalogueWriting Product Product catalogs catalogs are are one one of of the the oldest oldest forms forms of of sales sales material material in in business. business. Over Over hundreds hundreds of of years years they they have have changed changed very very little: little: basically basically a a list list of of products products breaks breaks down down into into different different categories; categories; then then for for each each product product there there is is a a product product name, name, some some relevant relevant specifications specifications or or options, options, perhaps a description and then the price of the product.perhaps a description and then the price of the product. With With Internet Internet access access becoming becoming universally universally available, available, online online catalogs catalogs play play an an ever ever bigger bigger role role in in today’s today’s business. business. In In comparison comparison to to traditional traditional printed printed catalogs catalogs an an online online catalog catalog is is inexpensive. inexpensive. Also, Also, a a printed printed catalog catalog can can sometimes sometimes be be out out of of date date before before it it is is even even in in the the customer’ customer’ s s hand hand whereas whereas an an online online catalog catalog can can be be updated updated at at any any time, time, so so that that customers customers can can always always have have access access to to the the latest latest information.information. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductW-Task 1WritingTask Task 1 1 Read the description of the mobile phone Nokia N95 (8GB) for a catalog, and complete the following table.Nokia N95 (8GB)Internal MemoryScreenCameraFile SupportPrice8 GB8 GB2.8-inch2.8-inch5-Megapixel5-Megapixelall multimedia filesall multimedia files£350.00£350.00Notes: GB = Gigabyte，千兆字节Megapixel: 百万像素 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductMiniWork in groups. Each group should choose one product and demonstrate to the class how to use it. The following sample is provided for your reference.Mini-project● Work in groups;● Refer to the sample on P59;● Good time management and cooperation;● In-class presentation. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLanguage LabLanguage LabTask 1Task 2Task 3Task 4Task 5 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA.A.a rough or unfinished drawing or paintinga rough or unfinished drawing or paintingB.B.be be greater greater in in weight, weight, value value or or importance importance thanthanC.C.far away in space or timefar away in space or timeD.D.make or become flatmake or become flatE.E.make (something) on a large scale using make (something) on a large scale using machinerymachineryF.F.an an objective objective or or result result towards towards which which efforts efforts are directedare directedG.G.improve improve the the quality, quality, value value or or extent extent of of somethingsomethingH.H.find the exact position of somethingfind the exact position of somethingI.I.an act of trying to do somethingan act of trying to do somethingJ.J.read or examine quicklyread or examine quicklyLL-Task 1Language Lab( ) 1. locate( ) 1. locate( ) 2. target ( ) 2. target ( ) 3. remote ( ) 3. remote ( ) 4. sketch ( ) 4. sketch ( ) 5. manufacture ( ) 5. manufacture ( ) 6. attempt ( ) 6. attempt ( ) 7. flatten( ) 7. flatten( ) 8. outweigh( ) 8. outweigh( ) 9. enhance ( ) 9. enhance ( ) 10. run over( ) 10. run over Task Task 1 1 Match the words or phrases on the left with their meanings on the right. HHF FC CAAE EI IDDBBGGJ J 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 2-1Language LabTask 2 Task 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary. 1. He ____________ his notes before the lecture.1. He ____________ his notes before the lecture.2. For Tom, the fear of visiting the dentist __________ the 2. For Tom, the fear of visiting the dentist __________ the pain of a toothache. pain of a toothache.3. The factory met its production __________ ahead of 3. The factory met its production __________ ahead of schedule. schedule.4. They are making a new __________ to solve the problem.4. They are making a new __________ to solve the problem.5. He usually starts with a __________ in the design period.5. He usually starts with a __________ in the design period.ran overran overoutweighedoutweighedtargettargetattemptattemptsketchsketch 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 2-2Language Lab6. She had never imagined being able to visit such 6. She had never imagined being able to visit such _____________ countries. _____________ countries.7. Passing the English examination should __________ the 7. Passing the English examination should __________ the chances of getting the scholarship. chances of getting the scholarship.8. Their new job is to ___________ toys in a factory.8. Their new job is to ___________ toys in a factory.9. The workman __________a piece of metal by hammering 9. The workman __________a piece of metal by hammering it. it.10. Her new office is __________ in the center of the town.10. Her new office is __________ in the center of the town.remoteremoteenhanceenhancemanufacturemanufactureflattenedflattenedlocatedlocated 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 3-1Language LabTask 3 Task 3 Rewrite the following sentences after the models. Model 1: Model 1: We We makemake the product attractive. It is one of our the product attractive. It is one of our goals as a profession. goals as a profession. One of our goals as a profession is One of our goals as a profession is to maketo make the the product attractive. product attractive.1. We save lives. It is the most important thing.1. We save lives. It is the most important thing. The most important thing for us is The most important thing for us is to saveto save lives. lives.2. A postman delivers letters and newspapers. This is his duty.2. A postman delivers letters and newspapers. This is his duty. The duty of a postman is The duty of a postman is to deliverto deliver letters and newspapers. letters and newspapers.3. I point out the difficulties of the matter. It has been my 3. I point out the difficulties of the matter. It has been my purpose. purpose. My purpose has been to My purpose has been to point outpoint out the difficulties of the the difficulties of the matter. matter. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 3-2Language LabModel 2:Model 2: SomeSome products may look cool and work well. products may look cool and work well. Other Other products may products may have annoying qualities that nearly outweigh their usefulness. have annoying qualities that nearly outweigh their usefulness. Some products may look cool and work well, Some products may look cool and work well, whilewhile other other products may have annoying qualities that nearly outweigh their products may have annoying qualities that nearly outweigh their usefulness. usefulness. 1. Mary studies hard. Her little brother Tom plays all the time. 1. Mary studies hard. Her little brother Tom plays all the time. Mary studies hard, Mary studies hard, whilewhile her little brother Tom plays all the time. her little brother Tom plays all the time.2. The design of the product has been improved. The quality is still 2. The design of the product has been improved. The quality is still disappointing. disappointing. The design of the product has been improved, The design of the product has been improved, whilewhile the quality the quality is still disappointing. is still disappointing.3. The girl managed a sweet smile on her face. She was bleeding 3. The girl managed a sweet smile on her face. She was bleeding deep inside. deep inside. The girl managed a sweet smile on her face, The girl managed a sweet smile on her face, whilewhile she was she was bleeding deep inside. bleeding deep inside. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 4-1Language LabTask 4 Task 4 Choose the best answers to complete the following passage. We We all all have have pressure pressure sometimes sometimes since since we we have have to to face face different different kinds kinds of of challenges challenges and and 1 1 every every day. day. When When the the pressure pressure is is too too much, much, we we experience experience 2 2 . . Sweety Sweety is is a a virtual virtual character character that that helps helps people people understand understand 3 3 their their stress stress is is coming coming from from and and what what they they can can do do to to 4 4 it it in in a friendly way.a friendly way. Sweety Sweety is is your your 24-hour-a-day 24-hour-a-day 5 5 . . It It listens listens to to you you as as a a real-life real-life 6 6 would would and and it it helps helps you you analyze analyze your your stress stress with visible calm and beautiful graphic patterns. By exposingwith visible calm and beautiful graphic patterns. By exposingthe the 7 7 of of your your stress stress it it is is easier easier to to find find a a way way to to relieve relieve it.it. 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 4-2Language Lab Depending Depending on on the the growth growth of of the the graphic graphic patterns, patterns, Sweety Sweety will will also also 8 8 you you to to play play interactive interactive games games by by 9 9 its its soft soft body. body. When When the the pressure pressure is is on on and and the the stress stress is is 10 10 , , just just squeeze squeeze and and beat beat it it hard. hard. Now Now that’s that’s much much more more than than a a human human friend would let you do.friend would let you do.( ) 1. A. friends ( ) 1. A. friends B. news B. news C. problems C. problems D. needs D. needs( ) 2. A. happiness ( ) 2. A. happiness B. stress C. excitement B. stress C. excitement D. surpriseD. surprise( ) 3. A. how ( ) 3. A. how B. where C. when B. where C. when D. why D. why( ) 4. A. feel ( ) 4. A. feel B. raise B. raise C. hide C. hide D. reduce D. reduce( ) 5. A. listener ( ) 5. A. listener B. watcherB. watcher C. passenger D. sleeper C. passenger D. sleeper( ) 6. A. enemy ( ) 6. A. enemy B. pet B. pet C. animal C. animal D. friend D. friend( ) 7. A. advantage B. benefit C. cause ( ) 7. A. advantage B. benefit C. cause D. shapeD. shape( ) 8. A. invite B. prevent C. give ( ) 8. A. invite B. prevent C. give D. refuseD. refuse( ) 9. A. painting B. operating C. saying D. designing( ) 9. A. painting B. operating C. saying D. designing( ) 10. A. nothing B. a little ( ) 10. A. nothing B. a little C. little D. too C. little D. too muchmuchC CBBBBDDAADDC CAABBDD 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 5-1Task 5 Task 5 Translate the following into English using the given words or phrases. 1. 1. 我们一进大楼就找到了这个公司。
我们一进大楼就找到了这个公司我们一进大楼就找到了这个公司我们一进大楼就找到了这个公司locate)(locate) We located the company as soon as we entered the We located the company as soon as we entered the building. building.2. 2. 这两家工厂都生产电脑配件这两家工厂都生产电脑配件这两家工厂都生产电脑配件这两家工厂都生产电脑配件manufacture)(manufacture) Both factories manufacture computer parts.Both factories manufacture computer parts.3. 3. 我已经把报告的大部分写完了我已经把报告的大部分写完了我已经把报告的大部分写完了我已经把报告的大部分写完了a chunk of)(a chunk of) I’ve completed a chunk of my report. I’ve completed a chunk of my report. 4. 4. 你可以用锤子把这块金属弄平。
你可以用锤子把这块金属弄平你可以用锤子把这块金属弄平你可以用锤子把这块金属弄平flatten)(flatten) You can use a hammer to flatten out this piece of You can use a hammer to flatten out this piece of metal. metal. Language Lab 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 5-2Language Lab5. 5. 5. 5. 我们能否进一步增强营销方面的优势？我们能否进一步增强营销方面的优势？我们能否进一步增强营销方面的优势？我们能否进一步增强营销方面的优势？(enhance)(enhance)(enhance)(enhance) Can we further enhance our marketing advantages?Can we further enhance our marketing advantages?6. 6. 6. 6. 他的粗心导致了任务的失败。
他的粗心导致了任务的失败他的粗心导致了任务的失败他的粗心导致了任务的失败result in)(result in)(result in)(result in) His carelessness resulted in the failure of the task.His carelessness resulted in the failure of the task.7. 7. 7. 7. 公司非常关心员工们的未来公司非常关心员工们的未来公司非常关心员工们的未来公司非常关心员工们的未来be concerned(be concerned(be concerned(be concerned about)about)about)about) The company is very concerned about the future of the The company is very concerned about the future of the employees. employees. 8. 8. 8. 8. 办公室窗帘的颜色必须与环境相配。
办公室窗帘的颜色必须与环境相配办公室窗帘的颜色必须与环境相配办公室窗帘的颜色必须与环境相配match)(match)(match)(match) The color of the curtains in the office should match the The color of the curtains in the office should match the environment. environment. Thank you!ENGLISH FOR CAREERSThank You!职业综合英语职业综合英语 1 1新职业英语新职业英语 。