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1、Unit 10Cultural Influence on PerceptionIn todays class, we willndiscuss the definition of perceptionnunderstand the various ways of interpretation are influenced by culturenget to know generalizations and stereotypesWe see what we choose to see. We hear what we choose to hear.n n n n n n n n n n n n
2、 nWe see what we choose to see. nWe hear what we choose to hear.I. What is perception?nSensations are simple sensory experiences. nPerception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. Perception can be shaped by lear
3、ning, memory and expectation.nIts two-stage process:nRecognition / IdentificationnInterpretation / evaluationII. Culture Perception( attention, past experience & expectations, education, knowledge, empathy, culture, etc.)nSelf-conceptWhat matter most is how you see yourself！1 What Is Self-Concept?Th
4、e Structure of Self-ConceptSelf-conceptWho am I? Self-knowledgeHow can I explain and predict myself?Self-esteemMy sense of self-worth?Social selfMy roles as a student, family member, and friend; my group identityThe selfDifferences Between East and West MotherFather SiblingCoworkerFriend Friend Self
5、 inMotherFather SiblingCoworkerFriend Friend SelfIndependent view of selfDependent view of selfCollectivist culturesInterdependenceRelationshipsSocial obligationsIndividualist cultures Independence Aspirations AchievementsCulture and PerceptionnDiscuss Chinese cultural perceptions of color. What do
6、Chinese associate with the following? blackwhiteredblueyellowDo Americans associate these colors with something the same or different?Thinking PatternsnAnalyticalnSyntheticHolistic Mind vs Analytic Mind 东方看整体、西方重解析1. NamesnOriental (Chinese) names family name + given namenOccidental (western) names
7、given names +family names2. In medicinenChinese traditional medicine Consider the whole body system of health to treat a local problem 局部的病症要通过对全身系统的调理来解决 nWestern medicine To find out what particular virus to deal with 究其病原直接深入到分子原子，病菌病毒 Case StudyIII. Generalizations and stereotypesnForeigners vie
8、ws of AmericansnUndisciplined, too personal and familiarnInsensitive to statusnBlunt, rude, oppressivenObsessed with time, opportunisticnPromise more than they delivernMaterialisticnSelf-absorbednTend to equate “new” with “best”nDeceptivenUntrustworthynAmericans views of themselvesnInformal, friendl
9、y, casualnEgalitariannDirect, aggressivenEfficientnGoal/achievement orientednProfit orientednIndividualisticnProgressivenEnthusiasticnOpenMovie “The Forbidden Kingdom”Self-check List nWhat is perception?nHow does culture influence perception?nWhat is generalization?nWhat is stereotype?Students of ea
10、ch class will be organized into small groups of 2 people, with each group working on one of the topics suggested. nThe presentation topics involve comparative studies on some specific aspects between Chinese culture and English culture. When researching on the topics, students are suggested to inclu
11、de the following parts in the presentation: n(1) Find out similarities / differences on the given topic between two cultures. n(2) Provide adequate examples to show the similarities and differences you find. n(3) Explore on how different cultural values in each culture are reflected through your stu
12、dy. Requirements for the Presentation: n(1) Each group will make a presentation of about 10 minutes on the topic they choose. n(2) Each member of the group has to participate in the preparation as well as the delivery of the presentation speech. n(3) It is strongly recommended that each group use co
13、mputer aid when giving their presentations. n(4) It is also strongly recommended that no two groups within one class choose the same topic. nnSuggested Topics for Presentationn1. A comparative study on Chinese martial artists vs. the Western knights.n2. A comparative study on the rules of gift-givin
14、g and gift-receiving in Western culture and Chinese culture. n3. A comparative study on Western and Chinese painting n4. A comparative study on Western and Chinese architecture n5. A comparative study on school education in America and Chinan6. A comparative study on family education in America and
15、Chinan7. A comparative study on wedding customs in different countriesn8. A comparative study on Western and Chinese table manners n9. A comparative study on Western and Chinese advertisingn10. A comparative study on the use of euphemisms in Chinese and English n11. A comparative study on the use of
16、 taboos in Chinese and Englishn12. A comparative study on Western and Chinese clothesn13. A comparative study on attitudes toward privacy in Western and Chinese culturesn14. A comparative study on the differences between Western friendship and Chinese friendshipn15. A comparative study on food culture in America and Chinan16. A comparative study on wine culture in America and Chinan17. identify the topic freely
