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1、 DU Lala ：Model, or legend?杜拉拉：榜样还是传奇？杜拉拉：榜样还是传奇？Page 2LOGO nDU Lala is the hottest career coach in the country. The fictional character in the acclaimed （同名）（同名）novel Du La Las Promotion （杜拉拉升职记）（杜拉拉升职记）shows others how to take the high road to success in a multinational company. But does her story
2、 depict a real or distorted picture of work life? The answer is as complicated as office life itself.Page 3LOGO nOver one million copies of the book have been sold since its release in 2007. Go Lala Go!, a movie adaptation of the novel set to hit cinemas, has stirred up even more interest in the sto
3、ry. The film stars Xu Jinglei（徐静蕾）（徐静蕾） and Stanley Huang（黄立行）（黄立行）, but fans seem to be more excited about seeing the story unfold on the big screen.Page 4LOGO Page 5LOGO nYou can look at and share it as sort of career experience in practical manual to use.nMaybe you do a lot but its hard to get pr
4、omotion, there may exsists envy at the same level ,or you may have the subordinates(下属下属) with low ability yet big temper, even your customer is just a big trouble-you have to well done, you should try to settle them.Page 6LOGO nAccording to a recent S survey, 45 percent of the 6,810 netizens polled
5、 said they have drawn career pointers from the novel. Other office novels, such as In and Out of the Loop(圈子圈套圈子圈套), Win and Lose (输赢输赢)and Drowning and Floating(浮浮沉沉), seem to have been received with similar interest.Page 7LOGO n“These books show me the life of white collars, and they teach me care
6、er rules and jargon (术语，行话术语，行话) that are not offered in class,” said Zhang Shanshan, a 22-year-old senior at Beijing Forestry University.nZhang says the competition, humor and office gossip in the book intrigued her. “I cant wait to embark on my own career,” she said.Page 8LOGO nThe popularity of o
7、ffice novels does not surprise Chen Ning, a senior career consultant at Z. nNovels about office fights and struggles satisfy the psychological demands of an ordinary office worker, Chen said. “The leading characters face great pressure, fierce competition and an uncertain future. This is a real scen
8、ario（电影脚本，生活场景）（电影脚本，生活场景） in many readers daily life.” Page 9LOGO nLi Ke, the author of Du Lalas Promotion, has been stressing the significance of her fiction. “I want to provide real and useful common sense, knowledge and experience to office workers,” Li told the Qianjiang Evening News last year.
9、nRecent graduates say they have found the basic work principles highlighted in the novel to be instructive.Page 10LOGO n“If these books had been published five years earlier, I might have avoided some problems, ”said Xu Jun, an HR manager at Guangqi Honda Automobile Company. “They often discuss basi
10、c office principles, which are relevant for staff working under the middle management level. They also help readers to see the importance of basic problem solving and organizational skills.”Page 11LOGO nBut some veteran employees warn that the novels are not always realistic. They say this is especi
11、ally true of the characters.Page 12LOGO n“The protagonists（主角）（主角） appear to be unbeatable, ”said Hou Zhendong, an HR manager at General Electric. “Du Lalas team leader quit in an irresponsible way; her boss is inept（拙劣无能，指望（拙劣无能，指望不上）不上）; and the staff around her is either stupid or overly-sophisti
12、cated（过于世故）（过于世故）. Du stands out in emergencies and makes all the right decisions.”nThe truth is, real-life colleagues are not that polarized, Hou said. “You seldom get to negotiate your salary with a big boss. And, most of the time, you make wrong decisions far more than you make correct ones.”Page
13、 13LOGO nThe career principles in the books are also of limited use.nMost of the stories happen in Fortune top 500 companies with a long history. Their cultures are well-established, and their rules are scientific, Hou said. “But if you work for a small foreign company, or a local enterprise, some p
14、rinciples are useless.”Page 14LOGO nLiu Rui, a project manager at IBM, suggests fans of these books focus on the little bits of wisdom they provide.nThe novels give rookies（新人，菜鸟）（新人，菜鸟） some inspiration, he said. “They emphasize the importance of observation, practice and self-examination. These tips are precious and universally true.”Thank you for all
