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1、单击以编辑标题文本格式,点击以编辑提纲文本格式,第二提纲级别,第三提纲级别,第四提纲级别,第五提纲级别,第六提纲级别,第七提纲级别,单击以编辑标题文本格式,点击以编辑提纲文本格式,第二提纲级别,第三提纲级别,第四提纲级别,第五提纲级别,第六提纲级别,第七提纲级别,单击以编辑标题文本格式,点击以编辑提纲文本格式,第二提纲级别,第三提纲级别,第四提纲级别,第五提纲级别,第六提纲级别,第七提纲级别,单击以编辑标题文本格式,单击以编辑标题文本格式,高级英语,-15.The Beauty Industry,The Beauty Industry,The one American industry una
2、ffected by the general depression of,trade is the beamy industry.,美国工业中惟一未受贸易大萧条影响的是美容用品业。,American women continue to spend on their faces and bodies as much,as they spent before the coming of the slumpabout three million,pounds a week.,美国妇女仍不断在她们的脸上和身体上花费与经济萧条到来之前同样多的,钱每周约300万英镑。,The Beauty Industr
3、y,These facts and figures are official,and can he accepted as,being substantially true.,这些事实与数字都是官方的，可大致属实。,Reading them.I was only surprised by the comparative smallness of,the sums expended.,当读到这时，我只为花费的数目相对较小而感到惊奇。,The Beauty Industry,From the prodigious number of advertisements of aids to beauty
4、,contained in the American magazines,从美国杂志上铺天盖地的化妆品广告来看，,I had imagined that the personal appearance business must stand,high up among the champions of American industrythe equal,or,only just less than the equal,of bootlegging and racketeering,movies and automobiles.,我原以为美容用品业一定居美国工业群雄之首，与贩卖私酒和敲诈勒索，
5、电,影和汽车业并驾齐驱或稍逊一筹。,The Beauty Industry,one hundred and fifty-six million pounds a year is a tidy sum.,每年 1亿 5，600万英镑是一个相当不小的数目，,Rather more than twice the revenue of India,if I remember rightly.,如果我没有记错的话，超出印度年收入的两倍。,Idont know what the European figures are.Much smaller undoubtedly.,我不知道欧洲的数字是多少，毫无疑问
6、要小得多。,The Beauty Industry,Europe is poor.,and a face can cost as much in upkeep as a Rolls-Royce.,欧洲很穷，保养一张脸需花费和保养辆罗尔斯-罗伊斯牌汽车一样多的钱。,The most that the majority of European women can do is just to,wash and hope for the best.,大多欧洲妇女最多只能洗洗脸，听天由命。,Perhaps the soap will produce its loudly advertised effec
7、ts;,也许肥皂会产生广告中大肆宣扬的效果，,大家有疑问的，可以询问和交流,可以互相讨论下，但要小声点,The Beauty Industry,Perhaps it will transform them into the likeness of those ravishing,creatures who smile so rosily and creamily,so peachily and pearlily,from every hoarding.,也许能把她们变成像那些在每块广告牌上绽开令人陶醉的红润白嫩、艳如桃李、,美若珠玑般笑容的女郎。,Perhaps,on the other ha
8、nd,it may not.,另一方面，或许肥皂不具有这种效能。,The Beauty Industry,In any case,the more costly experiments in beautification are,still as much beyond most European means as are high-powered,motor-cars and electric refrigerators.,无论怎样，在装饰自己上更为昂贵的试验和大马力汽车及电冰箱一样都是欧,洲人的经济能力所不及的。,Even in Europe,however,much more is no
9、w spent on beauty than was,ever spent in the past.,然而即使在欧洲，如今花在化妆品上的钱比过去任何时候都要多得多，,The Beauty Industry,Not quite so much more as in America,that is all.,只不过比起美国来要逊色些罢了。,But,everywhere,the increase has been undoubtedly enormous.,但无论在任何地方，增长无疑是巨大的。,The fact is significant.To what is it due?,这一事实意义重大。,
10、为什么会出现这种现象呢？,The Beauty Industry,In part,I suppose,to a general increase in prosperity.,我认为部分是由于普遍增长的繁荣。,The rich have always cultivated their personal appearance.,有钱的人总是追求个人容貌的修饰，,The diffusion of wealthsuch as it isnow permits those of the,poor who are less badly off than their fathers to do the s
11、ame.,财富的扩散，尽管程度并不大，境况比其父辈稍好些的穷人也能这样做。,The Beauty Industry,But this is,clearly,not the whole story.,但显然这并非事情的全部。,The modern cult of beauty is not exclusively a function(in the,mathematical sense)of wealth.,现代对美貌的狂热崇拜并不只是财富的作用（从数学意义上看），,If it were,then the personal appearance industries would have,bee
12、n as hardly hit by the trade depression as any other business,如果是这样，那美容用品业就会和其他企业一样受到贸易萧条的沉重打击。,The Beauty Industry,But,as we have seen,they have not suffered.,但是正如我们所见，它并未受到损失。,Women are retrenching on other things than their faces.,女人们在美容之外的一切方面紧缩开支，,The cult of beauty must therefore be symptomati
13、c of changes that,have taken place outside the economic sphere。,因而对美貌的狂热崇拜必定表现了经济领域以外产生的变化。,The Beauty Industry,Of what changes?Of the changes,I suggest,in the status of women;,of the changes in our attitude towards the merely physical.,什么变化？我认为表现了妇女地位的变化，表现了我们对“单纯是肉体”的,态度的变化。,Women,it is obvious,ar
14、e freer than in the past.,很显然，妇女比过去自由了，,The Beauty Industry,Freer not only to perform the generally unenviable social functions,hitherto reserved to the male,不仅在完成迄今为止由男性完成的并值得羡慕的社会职能上比较自由了，,but also freer to exercise the more pleasing,feminine privilege of,being attractive.,而且在运用更令人愉快的女性吸引力的特权上比较自由
15、了。,The Beauty Industry,They have the right,if not to be less virtuous than their,grandmothers,at any rate to look less virtuous.,如果她们没有权利不如祖母们贞淑，至少可以有权利看起来不那么贞淑。,The British Matron,not long since a creature of austere and even,terrifying aspect,英国的命妇不久前还是神色严厉可怕的人物，,The Beauty Industry,now does her b
16、est to achieve and perennially preserve the appearance,of what her predecessor would have described as a Lost Woman.,She often succeeds.,现在也尽一切努力获得并常年保持她的前辈会称作为荡妇的外表,她们常能做,到这点。,But we are not shockedat any rate,not morally shocked.,但我们并不感到震惊，至少在道德上没有震惊。,The Beauty Industry,Aesthetically shockedyes;,we may sometimes be that.But morally,no.,审美上受到震惊是的，有时是这样，但道德上没有.,We concede that the Matron is morally justified in being preoccupied,with her personal appearance.,我们作出让步，承认命妇专注于个人容貌在道德上是正当的，,The Beau
