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1、ProductsGrowthPlatform:RFID/EPCProgramAccentureRFID/EPCPulseSurvey:AustraliaSeptember 2004 Copyright 2004 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 2004 Accenture. All rights reserved.ContentsResearchApproach&ParticipantProfileDr
2、ivers & Decision MakingImplementation2 2004 Accenture. All rights reserved.Involvement in RFIDJob Title / FunctionRegionResearchApproach100 interviews with major retailers and manufacturers across Asia.-Sample list of organisations supplied by Accenture and supplemented by Kudos Research-20 minute,
3、structured interviews were conducted by telephone-Accenture remained an anonymous study sponsor-Participants recruited were as a minimum decision makers for RFID at a division or regional level-Although participants were not as enthusiastic towards taking part in the study as those in North America
4、and Europe in the previous study, there is still general consensus that this is a hot issue-Participants will receive an executive summary of the results, plus were offered a charitable donation as an incentive for taking partResearchApproach&ParticipantProfileOrganisation Type3 2004 Accenture. All
5、rights reserved.ParticipantProfile-AustraliaAustraliaInvolvement in RFIDJob Title / FunctionOrganisation Type4 2004 Accenture. All rights reserved.ContentsResearch Approach & Participant ProfileDrivers&DecisionMakingImplementation5 2004 Accenture. All rights reserved.Fewcompaniesarestrictlyundermand
6、ate,howevermanybelieveimplementationinevitable.“You need critical mass to implement something like that. The market has to be ready. A whole bundle of companies have to do it together. The challenge is enough companies having the courage to go ahead.” (Major Pharma Co, Australia)“Were sitting on the
7、 fence at the moment. Unless we get at all pushed by mandates, we probably will wait.” (Cons. Goods Manufacturer, Australia)Low ROI more likely to be in Australia (56%) and Japan (also 56%) RFID Compliance: AustraliaRFID Compliance: Overall% Respondents6 2004 Accenture. All rights reserved.Overall:p
8、otentialbenefitsarerelativelywellanticipatedinmultipleareas,particularlyproductionandinventoryvisibilityIncreased order accuracy Improved recall management Reduction in inventory & working capital Improved lot track and trace Better expiration date management Improvements in shrink Better shipping &
9、 receiving productivity Better returns processing Improved raw materials receipts accuracy Better asset use through tracking of vehicles Reusable containersVisibility of other high value assets Better WIP inventory mgmt Better receiving labor productivity Improved revenue through reduction in out of
10、 stocks Reduced expediting costs Supply chain planningSafe & secure supply chainAsset visibilityProduction visibilityFinished goods inventory visibility Strengthofdriversbycategory (rating out of 5)NotaBenefitStrongBenefit421:Not a benefit5:Strong benefit% of Respondents7 2004 Accenture. All rights
11、reserved.Australia:PerceivedbenefitsparticularlyinventoryandproductionvisibilityplussecuresupplychainIncreased order accuracy Improved recall management Reduction in inventory & working capital Improved lot track and trace Better expiration date management Improvements in shrink Better shipping & re
12、ceiving productivity Better returns processing Improved raw materials receipts accuracy Better asset use through tracking of vehicles Reusable containersVisibility of other high value assets Better WIP inventory mgmt Better receiving labor productivity Improved revenue through reduction in out of st
13、ocks Reduced expediting costs Supply chain planningSafe & secure supply chainAsset visibilityProduction visibilityFinished goods inventory visibility Strengthofdriversbycategory (rating out of 5)NotaBenefitStrongBenefit421:Not a benefit5:Strong benefit% of Respondents8 2004 Accenture. All rights res
14、erved.CommentsonthebenefitsManufacturers“Its increased understanding of the status of the stock that we have in the supply chain. Having the correct type of goods at the right place at the right time greater accuracy in matching requirements” (Manufacturer Consumer Goods, Australia)“The key factor i
15、s the trackability of assets, reduction in inventory and write offs (expired goods). Better utilization of inventories of consignments in hospitals. Better management of the receiving process, better accuracy throughout the supply chain. Reduction of errors in order processing and reduction in inven
16、tory in transit. More accuracy and efficiency.” (Manufacturer Personal Grooming / Pharma Co, Australia)“Being able to track our inventory or assets through the supply chain, with an end benefit of reduced out of stocks, improved sales, better return on assets and a more collaborative approach to wor
17、king with our partners.”(Manufacturer Consumer Goods, Australia)“For us the key benefit would be seeing the stock wholesalers have. Seeing further down the supply chain and if extended down to our suppliers key materials” (Manufacturer, PharmaCo, Australia)“It will allow full visibility from manufac
18、turer to end customer. For me, its how the company then uses that visibility.” (Manufacturer Consumer Goods, Australia)Retailersareabletoidentifytheoreticalbenefits,butcommentslacktheimpetuswhichwouldimplyaction“Its probably in the inventory management: saving a lot of time in terms of counting stoc
19、k, tracking trucks and making sure the right pallet goes on the right truck.” (Variety Store / Retailer, Australia)9 2004 Accenture. All rights reserved.MostmarketsseethegreatestbenefitsofRFIDintheextendedsupplychain.%ofRespondentsRankedAreasofMostBenefitOverallAustraliaWithin your own individual or
20、ganisationAcross multiple organisations (i.e. suppliers, customers, own organisation)Store operations3rd2nd1st3rd2nd1st10 2004 Accenture. All rights reserved.Overall:costissuesandmarketstandardsandstabilityarethekeybarrierstoRFIDimplementationCost of RFID tags and readers Legislation / Government po
21、licy Data synchronization Lack of standards Market not stable / too early Complexity of integration with existing systems Overall cost of implementation Competing business priorities Lack of executive sponsorshipConsumer perceptions / privacy concerns Intellectual property rights / grey market issue
22、s High investment in current solutions Initial decrease in productivity ExternalBarriersInternal Barriers Strengthofdriversbycategory (rating out of 5)NotaBarrierStrongBarrier421:Not a barrier5:Strong barrier% of Respondents11 2004 Accenture. All rights reserved.Australia:Barriersareslightlyweakerin
23、AustraliabutcostissuesandmarketstandardsarestillprevalentconcernsCost of RFID tags and readers Legislation / Government policy Data synchronization Lack of standards Market not stable / too early Complexity of integration with existing systems Overall cost of implementation Competing business priori
24、ties Lack of executive sponsorshipConsumer perceptions / privacy concerns Intellectual property rights / grey market issues High investment in current solutions Initial decrease in productivity ExternalBarriersInternal Barriers Strengthofdriversbycategory (rating out of 5)NotaBarrierStrongBarrier421
25、:Not a barrier5:Strong barrier% of Respondents12 2004 Accenture. All rights reserved.CommentsonbarriersManufacturers:Concernsovermarketstandardizationandbenefitsthroughouttheextendedsupplychainarehighlighted “One issue I am concerned about, is operation transition at the shop floor level. The traini
26、ng required to change work behaviours. There will probably be a short term loss in productivity”(Automotive OEM, Australia)“We need a unified standard approach to both implementation and use of the technology, so that all parties involved in the use of the technology get the rewards and benefits of
27、the technology. My concern would be that maybe smaller companies would struggle with the implementation cost and not necessarily understand or receive the benefits.”(Pharma Co, Australia)“Until the manufacturing code is more receptive to the technology, there will be little ROI for RFID.”(Manufactur
28、er, Consumer Goods, Australia)Retailersappearmoreconcernedwithcostissues,butasinthecaseofmanufacturers,lackofindustrystandardscauseconcerns.“Probably just conflicting information finding out what will be most appropriate at that particular time. There is no burning platform to push it on.” (Variety
29、Store / Retailer, Australia)13 2004 Accenture. All rights reserved.ContentsResearch Approach & Participant ProfileDrivers & Decision MakingImplementation14 2004 Accenture. All rights reserved.AustraliaistheonlymarketwhichiscloselyexaminingRFID.AustraliaandJapanwillalsoimplementearlierthanothermarket
30、s.%ofRespondentsTimelineforPlanningandImplementationofRFIDCurrent StageEnd of 2004Dont KnowBeginning 2005Beginning 20062007 or laterOverall 17% of companies had already issued mandates to their suppliers, though the vast majority of these are in Korea and none are in Japan. OverallAustraliaBusiness
31、casePilotRoll outBusiness casePilotRoll out15 2004 Accenture. All rights reserved.Overall:detailedrolloutwillnotstartuntilearly2006andverymanyareunsureofplansTimelineforPlanningandImplementationofRFID%ofRespondents Current StageEnd of 2004Dont KnowBeginning 2005Beginning 20062007 or laterRFID is ver
32、y much in early planning for most companies and a large proportion of manufacturers have no clear plan for detailed roll out.OverallAustraliaPallet LevelCase LevelItem LevelPallet LevelCase LevelItem Level16 2004 Accenture. All rights reserved.CommentsonimplementationCompleterolloutisconsideredalong
33、termpropositionandonewhichmustbeanoverallindustrymove“The speed of implementation will be driven by the major retail groups. Coles Myer for example will dictate implementation, they have 25% of the retail activity in Australia so if they demand it, we will use it.” (Personal Grooming Goods Manufactu
34、rer, Australia)Thoseundermandatedonotnecessarilyseebenefitstoimplementationaboveretainingtheircurrentbusiness.“In our environment there are no real benefits, our customers have supplied a mandate and if we dont comply then there will be no sales they wont stock our products.” (Manufacturer, Personal
35、 Care Goods, Australia)“Honestly, in the 35 page position that we have on RFID the benefits are labour saving and marginal improvements in inventory accuracy. Thats it. In all the business cases from a worldwide perspective in the last two years, we dont see that it will provide a positive return on
36、 investment.” (Food Manufacturer, Australia)17 2004 Accenture. All rights reserved.Overall:priorityareasforimplementationaredrivenbymanagementofinventoryandstockWarehouse ManagementTheft / Shrink ManagementDemand PlanningCustomer InsightDirect Store Delivery (Retail)Inventory ManagementOrder Fulfill
37、ment Management Out of Stock Track & TracePay in Scan (Retail only) Asset Tracking Quality Control (Manuf of)Transport & Logistics PriorityapplicationsofRFID (rating out of 5)LowPriorityHighPriority41: Low Priority5: High Priority2Procurement (Retail only)% of Respondents18 2004 Accenture. All right
38、s reserved.Australia:PriorityareasforimplementationWarehouse ManagementTheft / Shrink ManagementDemand PlanningCustomer InsightInventory ManagementOrder Fulfillment Management Out of Stock Track & TraceAsset Tracking Transport & Logistics PriorityapplicationsofRFID (rating out of 5)LowPriorityHighPriority41: Low Priority5: High Priority2% of Respondents19
