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1、Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg, November 2019ContentsPageA. Standard slides3B. Lists (1) Factors, no specific number7C. Lists (2) Factors, specific number13D. Matrix Factors, comparisons24E. Process (1) Factors, steps35F.Process (2) Factors, impac
2、t49G. Process (3) Factors, interlinked67Annex: Nine key changes compared to the old standards73A. Standard slidesMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile: first name, last namexxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxPosition: xx
3、xxxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality: xxxxxxxxxxxxxxxxxxxxxUpdated: mm/yearOrganizational chartOrganizat
4、ional chart (including headcount).B. Lists (1) Factors, no specific numberLists horizontal (variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails1234Lists vertical (variation
5、s).1234Schedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.12Sets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 51C.Lists (2) Factors, specific numberPyramid (3
6、 or 4 levels)Pyramid (5 levels/centered)3 factors (interwoven).123Common ground4 factors (1)4 factors (2)4 factors (3)1234Factor 1Factor 2Factor 3Factor 44 factors (3a weighted)234Factor 1Factor 2Factor 3Factor 44 factors (3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors6 factors (
7、variation)D.Matrix Factors, comparisonsMatrix/table (Horizontal/vertical comparison of data variations)1234Special types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 1234Special types of matrix pros and cons 123Special types of
8、 matrix controversy1234Special types of matrix conflict/tension (1)Special types of matrix conflict/tension (2)Special types of matrix bottom up/top down (1)BOTTOM UPTOP DOWN.Special types of matrix bottom up/top down (2).BOTTOMUPTOPDOWN12Special types of matrix equilibrium Special types of matrix i
9、mbalance E.Process (1) Factors, stepsProcesses123Process/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 1234Cycles (1) (color presentation)Cycles (2)Spirals (orthogonal)12HurdlesResistance/obstacles1257346Filters124536Change of mindset/direction1234Nodes/interfaces14375
10、6892Pressure12Increase/decrease12345678Various types of brackets (to be used instead of block arrows)1234567891011F.Process 2 Factors, impactConsequences (1). . . . . . Consequences (1a). . . . . . Consequences (2)Consequences (3).Consequences (4).12Impact (3 factors)QUALITYTIMECOSTImpact (4 and 6 f
11、actors)Impact (4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factorsImpact (5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 1Impact (6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 6Impact (7 f
12、actors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 1Impact (8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 86success factorsImpact and result (1)Impact and result (2)5success factorsVisionVis
13、ionAction/reactionValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompanyG.Process 3 Factors, interlinkedAction/reaction (1)Action/reaction (2) (transparent color presentation)Interaction123Jigsaw puzzleSpiralAnnex: Nine key changes compared to the old standardsDo not use block arro
14、wsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean, linear, literalDo not use shading or bordersInstead, use unframed colored shapes in shades of key blue, for emphasis onlyDo not use ovalsInstead, use AutoShapes with corners completely rou
15、nded offDo not use stickers with linesInstead, use upper case stickers (13 point), (key blue shade 1), positioned in the header areaDo not put numbers in circlesInstead, put them in squares (key blue shade 1), white lettering, boldIf boxes are used,There are obvious disadvantages to positioning text
16、 behind graphicsDo not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead, use AutoShapes/callouts/third row (you can use th
17、e arrow function!)Do not use big multicolored cartoons/ Clip ArtInstead, use pictograms (if not available: convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point 41234New Content design Key changes regarding lean, linear, literal
