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1、unit-6-unit-6-雅思阅读雅思阅读publicserviceadvertising公益广告公益广告creative/originaladvertising创意广告创意广告 puffery:aflatteringcommendation,esp.forpromotionalpurpose（鼓吹）（鼓吹）Dotheyusepuffery? theads:objectiveorsubjectivea.Thiscoffeeisthebestyourfriendswillloveyou.b.Thiscatfoodwillmakeyourcatpurrwithdelight.c.Thisall-
2、wheeldrivecarwillletyouget10kmsforeverylitreoffuel.d.Wedesignthebesthouseintheworld.e.Signupthiscreditcardnow,andgeta10%discountonbankfees.f.Bubbles!Kidsfavouritesoftdrink objective: based on facts subjective: based on opinions & feelingsThewords:OorS statementclaimdataassertionboastbeliefPufferyinA
3、dvertisement MatchingHeadingstoParagraphs1.HistoryofPuffery2.ChecksonDeceptiveAdvertising3.ExamplesofCompaniesGuiltyofDeceptiveAdvertising4.ReasonsforMonitoringofPufferyinAdvertising5.SummaryofRoleofPufferyinAdvertising6.DefinitionofPuffery7.PufferythatisAcceptableParaAParaBParaCParaDParaEParaFTRUE/
4、FALSE/NOTGIVEN(NG)_Somepeopleargueagainstpufferybecausebuyersmightbelieveeverythinginadvertising._Acourtcaseisawayofdeterminingwhetheradvertisingisdeceptiveornot._Pufferydatesfromthedaysoftelevisioncommercials TTF_Caveatemptormeansthatthesellerhasaresponsibilityforanyproblemswiththeitemsold._“Thewor
5、ldsbestcoffee”isanexampleofpuffery._“Theworldssafestchainsaw”isanexampleofpuffery._Peopleshouldcarefullycheckpricesbeforetheybuygoods.FTFNGThewritersmainideais:A.Pufferyispartofadvertisingandisusuallynotharmful.B.PufferyisarecentconcernC.Pufferydoesntoccurveryfrequently.D.PufferyisanAmericanproblemP
6、ayattentiontothe“wordsinbold” p47,part9.Wordspracticeonp45-46Enjoytheclassicalads. Goodtothelastdrop. Tome,thepastblackandwhite,butthefutureisalwayscolor.对我而言，过去平淡无奇；而未来，却是绚烂缤纷。对我而言，过去平淡无奇；而未来，却是绚烂缤纷。滴滴香浓，意犹未尽。（麦斯威尔咖啡）ObeyyourthirstAdiamondlastsforever钻石恒久远，一颗永流传钻石恒久远，一颗永流传服从你的可望服从你的可望MosquitoByeBye
7、ByeTimeiswhatyoumakeofitAKodakMoment蚊子杀杀杀蚊子杀杀杀天长地久天长地久就在柯达一刻就在柯达一刻科技以人为本科技以人为本让我们做的更好让我们做的更好Feelthenewspace感受新境界感受新境界Justdoit只管去做只管去做Startahead成功之路，从头开始成功之路，从头开始Therelentlesspursuitofperfection不懈追求完美不懈追求完美CometowheretheflavorisMarlborocountry.光临风韵之境光临风韵之境万宝路世界万宝路世界Taketimetoindulge尽情享受吧！尽情享受吧！Intelligenceeverywhere智慧演绎，无处不在智慧演绎，无处不在Thechoiceofanewgeneration新一代的选择新一代的选择Homework:Writeashortpassageofadeffectsonbuying.结束结束
