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1、 Roy Barton 2000From Value Analysis to Soft Value Management - A Learning JourneyRoy BartonUniversity of CanberraQueensland University of TechnologyThe Australian Centre for Value Management Roy Barton 2000Structure of this PresentationHard and Soft Problem situationsDevelopment of definitions of VA
2、/VE/VMKey Learnings from our action-researchNotions of valueSome applications Roy Barton 2000What can we do about situations such as the Middle East ?How do we repair this flat tyre?A very “soft” problemA very “hard” problemDifferentiating “Hard” and “Soft” Situations Roy Barton 2000 Roy Barton 2000
3、“Hard” Problem SitutaionsClearly defined problem boundaryDesign and construct a new bridgeNote: The “What” has already been decided. The problem is “How to”. Roy Barton 2000 Roy Barton 2000Soft Problem Situations“Soft”, fuzzy problem-boundariesAllowing traffic to cross a river, taking into account e
4、nvironmental, heritage, cultural and social issuesThe problem is “What” do we do? Roy Barton 2000Traditional Value Analysis and Value EngineeringVA and VE have tended to addresses “hard” problem situations Roy Barton 2000 Roy Barton 2000Setting up a road project Roy Barton 2000Setting up a hospital
5、project Roy Barton 2000Development of VA/VE/VM Definitions Roy Barton 2000Miles VA DefinitionValue Analysis is a disciplined action system, attuned to one specific need: accomplishing the functions that the customer needs and wants. at the lowest cost. Roy Barton 2000Value ManagementDefinition - AS/
6、NZS 4183-1994A structured and analytical process which seeks to achieve value for money by providing all the necessary functions at the lowest total cost consistent with required levels of quality and performanceDefinition from: Australian/New Zealand Standard for Value Management AS/NZS 4183:1994 R
7、oy Barton 2000Value ManagementValue Management is a structured, facilitated, process in which decision-makers, stakeholders, technical specialists and others work collaboratively to bring about value-based outcomes in systems, processes, products and servicesBarton (2000) Roy Barton 2000Some Key Lea
8、rnings during the action-researchNeed to focus on strategic and conceptual planning phases of projectsNeed for integrated rather than co-ordinated outcomes from projectsNeed for larger groups as for strategic and conceptual planning Roy Barton 2000Some Key Learnings during the action-researchNeed fo
9、r a more inclusive approach to value definitionRecognition of the inadequacy of v=f/c in defining value Recognition of soft systems thinking Shift from earlier to even earlier Roy Barton 2000Some Key Learnings during the action-researchUse of co-facilitatorsNeed for a consensus-seeking methodologyFo
10、rmal (mathematical) methods are generally inappropriate Roy Barton 2000Key words in the current state of playIntegrationConcensusOwnershipGroup decisionsLearningShared understandingProcess-content facilitation Roy Barton 2000Soft Value ManagementFocus on team/project learninga large number of stakeh
11、olders (20-30)Creating a participatory environmentEffective facilitation is pivotal to this approach Roy Barton 2000The notion of Value Roy Barton 2000Conventional VA/VE view of valueV=F/C Roy Barton 2000Value for money relationshipValue for money:Function Cost Roy Barton 2000What is ValueThe value
12、of an item must not be based on its price but rather on the utility which it yieldsBernoulli D. (1738) Roy Barton 2000What is ValueUsefulness(utility or function) Roy Barton 2000What is valueUsefulnessBenefit Roy Barton 2000What is valueUsefulnessBenefitImportance Roy Barton 2000What is valueUsefuln
13、essBenefitImportance Roy Barton 2000What is valueUsefulnessBenefitImportanceKK Women and Childrens hospital, Singapore Roy Barton 2000What is valueUsefulnessBenefitImportancePacific Motorway Interchange, Queensland Roy Barton 2000What is valueUsefulnessBenefitImportanceQueensland Main Roads Intellig
14、ent Traffic System (ITS) Roy Barton 2000What is ValueAn ascribed attribute or property of something which is based on perceived usefulness, importance and benefit. Roy Barton 2000Value for Money$ Roy Barton 2000Value for Resources Used or ExchangedResources Roy Barton 2000Value (for money) - another
15、 view Roy Barton 2000 Roy Barton 2000 Roy Barton 2000 Roy Barton 2000Key Value QuestionAre these outcomes worth these resources? Roy Barton 2000Examples of Soft Value Management StudiesRoute selection, National Hwy NSWTAFE Environmental Strategic PlanDesign brief for a new hospital, SingaporeAsset strategy for sports facilities, ACT Roy Barton 2000
