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1、Wal-Mart product and service design Provide Provide services services according according to to the the consumers consumers necessity necessity to to save save money money and live a better life.and live a better life.Product cost, product delivery-response time, product variety, product qualityWal-
2、marts product cost? LowWal-marts product delivery-response time? LowWal-marts product variety? HighWal-marts product quality? Low - MediumIntroducednewLayouttoimprovesCustomerExperiencewithfasterservice.AlwaysofferunbeatablePrices.Layoutofthestoreswillsavecustomerstimeastheyshopforeverydaynecessitie
3、s.ItsServicelayoutcreateanopenshoppingenvironmentthathelpscustomersfindwhattheyarelookingforquickly.ServiceLayoutWal-Mart Shelf management CapacityPlanningforWal-MartCapacityPlanningoTheprocessofdeterminingtheproductioncapacityneededbyanorganizationtomeetchangingdemandsforitsproducts.oTheprocessofde
4、terminingproductquantityneededbyafirmtomeetthedemandofconsumers.EssentialelementsofCapacityPlanningFacilityProduct&ServiceHumanResourceAmongallelementsforcapacityplanning,followingsareessentialforWal-Mart:FacilityFactorShop locationShop layoutShop Si z eWarehouse Si z eWarehouse layoutqInUSAOperatin
5、gin50states4,300facilitiesforallsortofoutletsqAroundtheglobe14countries4081storesFacilityFactorShop locationShop layoutShop SizeWarehouse SizeWarehouse layoutqNewlayoutforcustomerexperience.ShoplayoutshasbeenclassifiedbasedonWal-MartsoperationWal-Martsupercentersvafull-servicesupermarketDiscountstor
6、esvdiscountdepartmentstoresNeighborhoodMarketsShopfordailynecessarygoodsSamsClubwarehousesmembershipbasedstoresFacilityFactorShop locationShop layoutShop SizeWarehouse SizeWarehouse layoutWal-MartU.S.602.9millionsft.Wal-Martinternational269.9 millionsftSamsclub79.4 millionsftTotalSize 952.2 million
7、sft.AveragesizeofeachoutletWal-MartsupercentersvVariesbetween51,000sftto51,000sft.vAveragesize102,000sft.DiscountstoresvVaryingfrom98,000to261,000squarewithanaverageof197,000sft.NeighborhoodMarketsAveragesabout42,000sft.SamsClubwarehousesAverageclubsizeof133,000sft.FacilityFactorShop locationShop la
8、youtShop SizeWarehouse SizeWarehouse layoutSinglelargewarehouseforasinglestate.CoversallstoresofastateAlsohaswarehouseforSamsclubwhichisamembershipbasedstore.FacilityFactorShop locationShop layoutShop Si z eWarehouse Si z eWarehouse layoutqData warehousing layoutAnetworkedconnectionwithstoreinventor
9、ywithsuppliersforinventorysupplywhenneeded.ProductandServiceFactorPriceSalesSuppliersEverydaylowprice.Lowerpricethancompetitors(priceleadership).Lowerpricedueloweroperationalcost.ProductandServiceFactorPriceSalesSuppliersNet Sales of walmart in 2009-2010Wal-MartU.S.$258.2billionSamsClub$46.7billionW
10、al-MartInternational $100.1billionWorldwideTotal$405billionProductandServiceFactorPriceSalesSuppliersPartnerswithmorethan2,500minority-andwomen-ownedbusinesssuppliers.Networkedcommunication&JustInTime.HumanResourceFactorNumber of employeesAge, Gender and sexual orientationSkill Wages2.1millionemploy
11、eesallovertheworld1.4millionemployeesonlyinU.S.LargestprivetemployersinUS,Mexico&Canada.HumanFactorNumber of employeesAge, Gender and sexual orientationSkill Wages869000womenworkinginWal-Mart.Morethan430,000employeesare50andover.HumanFactorNumberofemployeesAge,GenderandsexualorientationSkillWagesBot
12、hSkilledandlowskilledemployees.Employsseniorcitizenswhoneedssupplementalincome.EmploysStudentswhoneedsskillandexperiences.HumanFactorNumber of employeesAge, Gender and sexual orientationSkill WagesHourlywagerate.Wageof$12perhourforsemiskilledemployees.Higherwagerateforskilledemployeesandinurbanoutle
13、ts.Bonusonperformance.SUPPLYCHAINMANAGEMENT“Supplychainmanagementinvolvestheflowsofmaterial,informationandfinanceinanetworkconsistingofcustomers,suppliers,manufacturers,anddistributors”Just in time (JIT)LowersholdingcostLowersorderingcostWal-Marthasmadeorderingsmallbatcheswithgreaterfrequencyaprofit
14、ablereality.RFIDRFIDRadiofrequencyidentificationKeeptrackofgoodsatanypointintime,andalsotellsyouwhereitis.EliminatesphysicalcountingofinventoryIsinlinewitJIT.Assoonasinventorylevelsgodown,Walmartcanre-order.Implementedin2005.Getemployeesfromplaceswherelaborischeap.IncreasingwagerateforemployeesKeepinghighqualityproducts.Shouldfocusonservicealongwithlowerprice.
