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1、罗兰贝格LegendSubtitle 17 pointNotes1STICKERLegendtexttextTextBarColumnX-AxisY-Axis资料来源：罗兰贝格分析Graphic注：xx罗兰贝格 $ ￥ xx2000xx2000更多挑战更多机会8.7%机场成熟度高高城市化TextX短期：抛光养晦，建立喂给天津/大连的远洋外贸支线，回避与青岛正面竞争，吸聚流失的本地箱源，积累货量中期：围绕渤海湾内港口（天津/大连）始发的远洋航线，打造将烟台港打造“挂靠港”，进一步提升竞争地位远期：以建设远洋航线基本港为目标内陆城市驱动模式西安市通过建设“西安国际港务区”，通过与青岛港、天津港、连
2、云港的合作，将陕西及西部地区进出口贸易与之对接，实现航空、铁路、公路与水运的有效连接52%14%11%05-09ECAGR06-07增长-29%-58%-7%36%9%2%+49%微轿微客微货轿车2009E48.154%30%10%5%19%200644.243%27%9%21%200532.354%6%200836.757%31%5%7%200733.752%24%CAGR=+11%6%-34%List and conclusions 1Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point tex
3、t: Level 013 point text: Level 013 point text: Level 0List and conclusions 213 point text13 point text13 point textLevel 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0List and conclusions 313 point text13 point text13 po
4、int text13 point textLevel 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0List and conclusions 413 point text13 point text13 point text13 point text13 point textLevel 1Level 2-L
5、evel 313 point textLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textList and conclusions 515 point text: Level 0Level 1XXXLevel 1XXXLevel 1XXXLevel 1XXXList 6Level 1Level 2-Level 315 point textLevel 1Level 2-L
6、evel 315 point textList 7Level 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textList 8Level 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textList 9Level 1Level 2-Lev
7、el 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textList 1015 point text: Level 015 point text15 point text15 point text13 point text: Level 0Level 1Level 1Level 113 point text: Level 0Level 1Level 1Level 113 point text: Level 0Le
8、vel 1Level 1Level 113 point text: Level 0Level 1Level 1Level 1List 1115 point text: Level 015 point text: Level 0Level 1Level 2-Level 3Level 1Level 2-Level 313 point textLevel 1Level 2-Level 3Level 1Level 2-Level 313 point textLevel 1Level 2-Level 3Level 1Level 2-Level 313 point textLevel 1Level 2-L
9、evel 3Level 1Level 2-Level 313 point textConsequences 1 15 point text: Level 0Level 1Level 2-Level 3Level 1Level 2-Level 317 point text: Level 0Consequences 215 point text: Level 0Level 1Level 2-Level 3Level 1Level 2-Level 313 point text: Level 0Level 1Level 213 point text: Level 0Level 1Level 213 p
10、oint text: Level 0Level 1Level 213 point text: Level 0Level 1Level 2Consequences 3 Level 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textConsequences 4 Level 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textProcess/Phases 1Level 1Level 2-Level 313 point textLevel 1Leve
11、l 2-Level 313 point textLevel 1Level 2-Level 313 point textProcess/Phases 2Level 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textProcess/Phases 3Level 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point tex
12、tLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textLevel 1Level 2-Level 313 point textProcess/Phases 4Level 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textProcess/Phases 512345Level 1Level 2-Le
13、vel 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point textProcess/Phases 613 point13 point13 point13 point13 point13 pointLevel 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level
14、 2-Level 3Level 1Level 2-Level 3Process/Phases 715 point text15 point text15 point text15 point textProcess/Phases 8texttexttexttexttextWhole and parts 115 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text:
15、Level 0Level 1Level 2-Level 317 point text: Level 0Whole and parts 215 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 317 point tex
16、t: Level 0Whole and parts 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 317 point
17、text: Level 0Whole and parts 415 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 015 point text: Level 0Level 1Level 2-Level 3Level 1Level 2-Level 315 point text:Level 0Whole and parts 5115 point text: Level 0Level 1Level 2-Level 3215 point t
18、ext: Level 0Level 1Level 2-Level 3415 point text: Level 0Level 1Level 2-Level 3315 point text: Level 0Level 1Level 2-Level 315 point text:Level 0Whole and parts 615 point text: Level 0Level 115 point text: Level 0Level 115 point text: Level 0Level 115 point text: Level 0Level 115 point text:Level 0W
19、hole and parts 7115 point text15 point text:Level 023415 point text15 point text15 point textWhole and parts 815 point text:Level 015 point text: Level 0Level 115 point text: Level 0Level 115 point text: Level 0Level 115 point text: Level 0Level 115 point text: Level 0Level 115 point text: Level 0Le
20、vel 1Whole and parts 9115point text315point text215point text15point text115 point text: Level 0Level 1Level 2-Level 3215 point text: Level 0Level 1Level 2-Level 3315 point text: Level 0Level 1Level 2-Level 3Time, cost, qualityTIMECOSTQUALITYTIMELevel 1Level 2-Level 3COSTLevel 1Level 2-Level 3QUALIT
21、YLevel 1Level 2-Level 3Pyramid 1Pyramid 2Pyramid 3Opportunities/ThreatsLevel 1Level 2-Level 3OPPORTUNITIESLevel 1Level 2-Level 3THREATSPro and ConsLevel 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level 2-Level 3Knot/interfacesLevel 1Level 2-Level 315 point text: Level 0Level
22、1Level 2-Level 315 point text: Level 0Impact Two factors 115 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 3Impact Two factors 2Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0XX
23、XXImpact Two factors 3Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0XXXXXImpact Four factorsLevel 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point tex
24、t: Level 0XXXXXImpact Five factors15 point text: Level 015 point text: Level 0XXXXX15 point text: Level 015 point text: Level 015 point text: Level 0Level 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level 2-Level 3Level 1Level 2-Level 3Impact Six factors 1Level 1Level 2-Level
25、315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0XXXXXLevel 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Impact Six factors 2Level 1Level 2-Level 315 point t
26、ext: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Impact Seven factors15 p
27、oint text: Level 015 point text: Level 0XXXXX15 point text: Level 015 point text: Level 015 point text: Level 015 point text: Level 015 point text: Level 0Impact Eight factors15 point text: Level 015 point text: Level 0XXXXX15 point text: Level 015 point text: Level 015 point text: Level 015 point t
28、ext: Level 015 point text: Level 015 point text: Level 0Impact and result 115 Point Text13 Point Text13 Point Text13 Point Text13 Point Text13 Point Text15 Point TextImpact and result 215 Point Text13 Point Text15 Point Text13 Point Text13 Point Text13 Point Text13 Point Text13 Point TextImpact Four
29、 factors, Six factorsSWOT 1Level 1Level 2-Level 3STRENGTHSLevel 1Level 2-Level 3WEAKNESSESLevel 1Level 2-Level 3OPPORTUNITIESLevel 1Level 2-Level 3THREATSSWOTSWOT 2Level 1Level 2-Level 3STRENGTHSLevel 1Level 2-Level 3WEAKNESSESLevel 1Level 2-Level 3OPPORTUNITIESLevel 1Level 2-Level 3THREATSControver
30、syLevel 1Level 2-Level 3Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 3Level 1Level 2-Level 315 point text: Level 0Conflict/tension 115 point text: Level 015 point text: Level 013 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 3Conflict/tension
31、 213 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 3Pressure 1Level 1Level 2-Level 315 point textLevel 1Level 2-Level 315 point text15 point textPressure 217 point text15 point text15 point text15 point text15 point textScalesLevel 1Level 2-Level 315 point textL
32、evel 1Level 2-Level 315 point textBottom up/top downBOTTOM UPTOP DOWNPROCESS13 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 3Hurdles 1XXXXXXXXXXXXHurdles 2XXXXXXXXXXXXXXXXXXXXValue chain11 point textLevel 1Level 2-Level 311 point textLevel 1Level 2-Level 311 po
33、int textLevel 1Level 2-Level 311 point textLevel 1Level 2-Level 311 point textLevel 1Level 2-Level 311 point textLevel 1Level 2-Level 3Develop-mentPro-ductionSalesDistri-butionSupplierCustomerAction/reactionxxx15 point text: Level 0xxxxxxxxxxxxxxxAction/ReactionVision 1VISION15 point text: Level 015
34、 point text: Level 015 point text: Level 015 point text: Level 0Vision 2VISIONTemple 115 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Level 1Level 2-Level 315 point text: Level 0Temple 215 point text: Level 013 point text: Level 0Level 11
35、3 point text: Level 0Level 113 point text: Level 0Level 113 point text: Level 0Level 1Interwoven Three elements123XXXXXXXXXXXX13 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 3Interwoven Four elements123XXXXXXXXXXXX13
36、point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 313 point text: Level 0Level 1Level 2-Level 34XXXX13 point text: Level 0Level 1Level 2-Level 3Intersecting sets/common ground15 point text: Level 015 point text: Level 0XXXXX15 point text: Level 0Intersecting sets/co
37、mmon groundCycle 1Cycle 2Change of mindset/directionFilter, horizontalFilter, verticalIncrease/decreaseKnot/interfacesPuzzleResistance/ObstacleSpiralOrganizational chartLevel 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level
38、 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1Level 1TimetableKick-offInterim presentationFinal presentationxxxxxx12345MonthMonthxxxxxxxxxxxxxxxxxxTable/AgendaTIMECONTENTRESPONSIBLETARGET00:00-00:0013 point text
39、: Level 0Level 1Level 100:00-00:0013 point text: Level 0Level 1Level 100:00-00:0013 point text: Level 0Level 1Level 100:00-00:0013 point text: Level 0Level 1Level 100:00-00:0013 point text: Level 0Level 1Level 100:00-00:0013 point text: Level 0Level 1Level 1BreakTable for 15/13 point textText TextTe
40、xtTextTextTextTextTextTextTextTextTextTable for 11/10 point textText TextTextTextTextTextTextTextTextTextTextTextTextTextConsultants Profile first name, last nameLanguagesxxxxxxxxxxxxIndustry competencexxxxxxxxxxxxMethodological competencexxxxxxxxxxxxEducationProfessional experienceKey projectsUpdat
41、ed: mm/yyyyPosition: xxxxxxxxxxBorn: xxxxxxxxxxNationality: xxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxPhotoTable 315 point text: Level 015 point text15 point text15 point text15 point text15 point text13 point text: Level 0Level 1Level 1Level 1Level 1Level 113 point text: Le
42、vel 0Level 1Level 1Level 1Level 1Level 113 point text: Level 0Level 1Level 1Level 1Level 1Level 113 point text: Level 0Level 1Level 1Level 1Level 1Level 113 point text: Level 0Level 1Level 1Level 1Level 1Level 1Table 415 point textmeasure15 point text15 point textmeasure15 point textmeasure15 point
43、textmeasure15 point textmeasure13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text13 point text15 point textTOTAL15 point text15 p
44、oint text15 point text15 point textTable_513 point text: Level 013 point13 point13 point13 point13 point13 point13 point text: Level 013 point13 point13 point13 point13 point13 point13 point text: Level 013 point13 point13 point13 point13 point13 point13 point text: Level 013 point13 point13 point13
45、 point13 point13 point13 point text: Level 013 point13 point13 point13 point13 point13 point13 point text: Level 013 point13 point13 point13 point13 point13 point13 point13 pointTablexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxTablexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
46、xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxTablexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxx-xxxxxxxxx-xxxxxxxxx-xxxxxxxxx-xxxxxxxxx-xxxTablexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNAME: PressureConflict/tension17 point slide titleTitleTitleTitleTitleBottom up / Top
47、down.BOTTOM UPTOP DOWNxxxxxxxxxxxxGENERALCONCEPTLists17 point slide title2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 51Whole and parts17 point slide titleWhole and parts Four elements1234Factor 1Factor 2Factor 3Factor 4Factor 3Oppo
48、rtunities/threatsOPPORTUNITIESTHREATS Opportunities/threats OPPORTUNITIES THREATSConsequences.Table17 point slide titleTableABCDetailsDetailsDetails.Details.D. A B C DDocument number112Table-Timetable17 point slide titleWkMonthIssues17 point slide titleMeasures plan planned activitiesActivitiesWk.Wk
49、.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.CommentsMatrix17 point slide title+Matrix17 point slide title+Organizational chart (including headcount)XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
50、XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXImpacttesttesttesttestImpacttesttesttesttesttestImpacttesttesttesttesttesttesttesttesttestImpact Four factors15 point text: Level 015 point text: Level 015 point te
51、xt: Level 015 point text: Level 0Impact Six factorsVision17 point slide titleVisiontexttexttextDocument number125Special types of matrix equilibrium17 point slide title Document number126Special types of matrix imbalance17 point slide title Document number12717 point slide title.17 point slide title?TitleTitleTitleCreative strategies that work罗兰贝格：创新战略致胜Its character that creates impact!罗兰贝格：个性创造影响力
