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1、Unit13Rainydaysmakemesad.SectionBPepsiNikeLeadinJustdoit.只管去做。（耐克运动鞋）只管去做。（耐克运动鞋）TheslogansofsomefamousproductsAskformore.渴望无限。（百事流行鞋）渴望无限。（百事流行鞋）Letsmakethingsbetter.让我们做得更好。（飞利浦电子）让我们做得更好。（飞利浦电子）Impossiblemadepossible.使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机）Feelthenewspace.感受新境界。（三星电子）感受新境界。（三星电子）Lookatth
2、eproduct,whichsloganisrightforit?WhiterthanwhiteFortheshiniesthaireverForthatmysteriouslookForsilkyskinPresentationWhiterthanwhiteFortheshiniesthaireverForthatmysteriouslookForsilkyskinLookattheproduct,whichsloganisrightforit?WhiterthanwhiteFortheshiniesthaireverForthatmysteriouslookForsilkyskinLook
3、attheproduct,whichsloganisrightforit?WhiterthanwhiteFortheshiniesthaireverForthatmysteriouslookForsilkyskinLookattheproduct,whichsloganisrightforit?ProductsWhatpeoplesay_1.EasyCareShampoo_2.LookoutSunglasses_3.BeautyCream_4.StarshineToothpastea.Ittastesterrible.b.Itworkedreallywell.c.Theydontevenkee
4、poutthesun.d.Itdidntwork.NoNoYesNo2aListen.Dothepeopleliketheproductsin1a?Write“Yes” for the products they like and “No” for the productstheydontlike.A:HaveyoueverhadBeijingDuck?B:Yeah.Iloveit.A:Haveyoueverhad?B:Yeah.Anditmademe2cGROUPWORKLookatyourlistin1bandmakeconversations.Readthearticlecarefull
5、yandfillinthechart.Advertising:prosandcons AdvantagesSomeadscanbevery_ .Theycanhelpyouto_twodifferentproducts. Theycanalsohelpyou_. DisadvantagesAdsmakeourcitiesandcountrysidelook_.Adscanbe_or_.Anadcanleadyoutobuysomethingyou_ .usefulcompare savemoneyuglymisleadingconfusingdontneedatall3bCompletethi
6、sarticleusingtheinformationabouttwoormoreproductsin2aand2b.Someadvertisements_andsomedont.Forexample,theEasyCareShampoo_itwillgiveyoutheshiniesthairever.Butmyfriend_itandit_.LookoutSunglassessaysitwillgiveyouamysteriouslook.Buttheydonteven_. tellthetruthsaystrieddidntworkkeepoutthesunwhiterthanwhite
7、terriblegoodreallywellmadesoft.StarshineToothpastesays_.Butmyfriendtrieditandittasted_.Ontheotherhand,someare_.Forexample,BeautyCreamsaysitsforsilkyskin.Itrieditanditworked_.It_myskinvery_4 PAIRWORKDiscussion.Howdothesepostersmakeyoufeel?A:Iwouldlovetojumpoutofaplane!B:Notme.Thispicturemakesmefeelte
8、nse.给下面的公益广告写出广告词给下面的公益广告写出广告词Trytowritesomeslogansaboutthem.ProtecttheenvironmentSavethewater ProtectgreenplantsPracticeFillintheblanks.A:IhatewatchingTVnow.B:1._?A:Becausetherearetoo2._ads.B:Yes,thereare.Buttheycanalsogiveusalotofinformation.A:Dontyouknowalotofadsare3._?Theymisleadus.B:Thatstrue.Someadstellusthe4._,butsomedont.A:Sowhenwewanttobuythethings,weshouldbe5._.WhymanymisleadingtruthcarefulHomeworkFindsomeslogansfromnewspapersorTV,talkaboutthem,writedowntheconversations.Great minds think alike.英雄所见略同。
