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1、1用用PPT 说话：有效推销你的观点和产品说话：有效推销你的观点和产品2使用指南使用指南本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作PPT。在应用这些图表之前，你需要首先在你所做的文档里应用本PPT的模板，这样所有的报告文档可以统一模式。如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改。一般有两种复制方法:在普通视图下，按 Ctrl+A选择所有对象，复制，然后切换到新文档中粘贴；在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的文档里，当然也是在浏览模式下。3使用指南使用指南标题和正文在模板中已经预设，所以你只需要应用即可。应用时选择菜单中
2、格式 中的幻灯片版式。你即可选择你需要的版式，再填入文字。按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变。行间距也是预设的，不要按两次回车以增加行间距。记住，复制是最有效而准确的方式将一个对象的格式应用到另一个对象上。所以如果你要插入一个新的对象如文本框，并且对格式不那么确定，请从本工具文档中复制。4使用指南使用指南一些“要”和“不要”：不要在按照文本自动调整格式下输入文本，否则编辑时会很难调整。文本中排列间隔不要用空格，而用Tab键：不要在一个文本框中输入太多的文本，不然以后将很难修改格式。12The upper triangle controls the indentati
3、on of the first line of a paragraphThe bottom triangle controls the indentation of the second and the consequent line of a paragraphThese triangles control the level 2 textTable markTable mark controller5以下的快捷键极为方便：Ctrl+C: 复制Ctrl+X: 剪切Ctrl+V: 粘贴Ctrl+S: 保存Ctrl+A: 全选Ctrl+Z: 撤销Ctrl+D: 复写用鼠标移动对象十分方便，需要垂
4、直或水平移动时可同时按住Shift键。如果你需要复制对象到指定地方，按住Ctrl移动即可复制。同时按 Ctrl 和 Shift可以使复制的对象和原对象垂直或水平。使用指南使用指南6移动鼠标以选中对象。但当对象没有填充内容时，只有点中边框才能选中，而边框又不易看到。所以除了矩阵和表格，一般可将对象填充颜色设为白色。如果想选中分散的对象，按住 Shift 键然后一个一个选中对象。按住鼠标左键拖动覆盖住你想选择的多个对象，可以选中区域内所有对象。结合Shift键可以十分方便地选中一些小的或隐藏的对象。快捷键 Ctrl+A 可使你选中幻灯片中所有的对象或者文本框中所有的文本。按住 Shift 击中文本
5、框的任一部分，你便能选中整个文本框。在文本框中，连续单击鼠标左键两次可选中词或词组，三次可选中整个段落。使用指南使用指南7 行动行动8行动行动9逆势逆势/顺势而为顺势而为逆势逆势顺势顺势.10平衡平衡 11不平衡不平衡 12平衡平衡/不平衡不平衡 13条形图条形图图名图名14Chances/risks 15Change of directionMoment of directional change16Circulation (2 factors)17Circulation (3 factors)18Circulation (4 factors)19Circulation (5 factors
6、)20Circulation (6 factors)21Circulation (7 factors)22Circulation (8 factors)23Columns and tablesCategory 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 324Column chartGraph TitleUnitCAGR?%25Column chartYou can put your points here in the
7、 header of the boxGraph TitleCAGR?%26Column chartHeaderGraph TitleHeaderGraph TitleUnitUnit27Column chartCategory 4Category 3Category 2Category 1Column 1000000000000000Graph TitleCategory 5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel00000000
8、0Series 1Column 2000000000000000000Series 2Series 1Series 228Conflict 29?Conflict30Consequences (2).31.Consequences (3)32Consequences (4).33Consequences (5).34Consequences (2) 35 Consequences (3) 36Consequences (4) 37Consequences (5)38Consequences12345639Cooperation40Cooperation41Dead end42Dependanc
9、e43Development44Dice45Direction46Factors (2) 47Factors (3)48Factors (3)49Factors (3)50Factors (4) 51Factors (4) 52Factors (4) 53Factors (4) 54Factors (6)55Factors (6)56Factors (8)57Factors (4)58Factors (5)59Factors (6)60Factors (4)Success factors61Factors (5)Success factors62Success factorsFactors (
10、6)63Factors (3) 64 Factors (4)65Factors (5) 66Feedback 67Feedback 68Feedback69Feedback?!70Feedback71Filter 72FilterInitial situation1. Criterion2. Criterion3. CriterionResult73Flexibility74FlexibilityAbilityIntentionFlexibilty75Flexibility76Focus expansionvvvvvvvvtvvvvvvvvt77Growth78Guidelines79Harm
11、ony80Hurdles and brakesvvvvvCompanyvX81Impact.82Influence (1 factor) 83Influence (2 factors) 84Influence (2 factors)85Influence (4 factors)86Influence (4 factors)87Influence (6 factors)vvvvvv88Input/output.89Interaction90Matrix91Matrix92MatrixDimension 2Dimension 1ScaleScaleScaleScaleLevel 1 textLev
12、el 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text93MatrixLabelLabelLabelLabelDimension IIContentDimension ILabelLabelContentContentContentContent94Measures plan planned activitiesOverview: ActivitiesWk.Wk.Wk.Wk.Wk.Wk
13、.Wk.Wk.Wk.Wk.Comments95ModelsKey StepsType your phrases and sentences hereSourcesLevel 1 textLevel 2 textStep 1Step 2Step 3Step 4Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here96Moon chart11BarBallBarArrow97Multipliers.+.+= Projektteams98M
14、ultipliers99Mutuality100 Mutuality101Obstacle102Obstacle.103Obstacle104Option123105Option1234106Optionquitdevelope107Penetration108Pie chartHeaderChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderChart TitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXX109Pie chartChart TitleL
15、abel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderLevel 1 textLevel 2 text-Level 3 text100%=XXXX110Pie chartChart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%Series 1Series 2Series 3Chart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%100%=XX
16、XX100%=XXXX100%=XXXX100%=XXXX111Plus/minus.112Plus/minus.113Plus/minus.+114Plus/minus115Plus/minus116Plus/minus117Portfolio+118Pressure119Pressure120Pressure121PrioritizationPrioritization122Process123Process123412345124Process decrease12345125Process increase12345126Progress127ProjectPhase IPhase I
17、IPhase III128Project weeks weeksPhase IPhase II4312129Project procedurePhasesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeks1234130Puzzle131Puzzle (for color presentations)132Puzzle3 parts123To apply color, ungroup the object, then regroup it afterwards=133Redesign (Cube)Red
18、esign does not mean:But:Solving individual problemsCreating a comprehensive solution134RedesignShot gunMarksmanAutomatic pistolOpen fire in an uncontrolled mannerRather dissatisfactory resultLengthy sightingGood but rarely optimal resultNot appropriate for dynamic environment and targetRapid sightin
19、gSwift feedbackHit bulls eye after a few interactive shots!Target solutionActual situation135Resistance.136RestructuringvImprovement of liquidityvCost reductionvReduction in personnelvStructural changevPositioning on the marketvImprovement of liquidityvCost reductionvReduction in personnelvStructura
20、l changevPositioning on the marketRestructuring does not mean .But .137Rethink138Separation139Separation.140Separation.141Storyboard142Storyboard143Strengths/weaknessesvStrengthsvWeaknessesvWeaknessesvStrengths.TodayTomorrow144Target (1 factor)145Target (2 factors)vv146Target (3 factors)vvv147Text b
21、locks (2).148Text blocks (3).149Text blocks (4).150Text blocks (5).151Text blocks (2).152Text blocks (3).153Text blocks (4).154Text blocks (5).155Text blocks (2 + 3)vv.v156Text blocks (3 + 3).vvv157Text blocks (3 + 4)vvv.158Text in boxBox titleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textL
22、evel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text159Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text160Text in boxBox titleBox ti
23、tleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text161Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1
24、 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textPhase IPhase Name (Title Case)Phase IIPhase Name162时间表时间表WkMonth.Issues163Value-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompany164愿景愿景愿景愿景165Waste of resources problemvProblem 3vProblem 1vProblem 2vProblem 41
25、66Waste of resources solutionvSolution to problem 3vSolution to problem 1vSolution to problem 2vSolution to problem 4167As a short-term cash-cow, more public products are expected to be sole in contributing to the early break evenProject selling onlyPurely import Doesnt take up much corporate capaci
26、tyHigh unit priceHigh profit marginShort-term sales-up potentialStrong Swiss brand with original import conceptCurrent sales of public products account for 38% of Geberit gross sales turnoverLong-term prospectThe market size for public products itself is limited and shrinkingLimited number of target
27、ed high-end hotels and buildings for GeberitMany competitors within the industryLack of one-set solutionCombined selling approach is becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic productsMarket size for Geberi
28、t public products is limited168100% stacked bar graphAxis TitleAxis TitleTitle, Time PeriodSubtitleColumn 1Column 2Column 3Column 4Column 5Key169Stacked column graph2135408454CAGR1995-1999Total xx%Axis LabelAxis LabelDataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Title, Time PeriodS
29、ubtitle170100% stacked column graphAxis LabelAxis LabelCAGR1995-1999Dataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Title, Time PeriodSubtitle171Waterfall chart, double stepAxis TitleAxis TitleTitle, Time PeriodSubtitleDataset 1Dataset 2172Tornado chart: back-to-back bar graphsAxis T
30、itleCategory ACategory BCategory CCategory DCategory FAxis TitleCategory ETitle, Time PeriodSubtitle173Tornado chart: horizontal stacked chartAxis TitleCategory ACategory BCategory CCategory DCategory ECategory FCategory GCategory HTitle, Time PeriodSubtitle174Combination line and column graph: dual
31、-axisAxis TitleAxis TitleDataset 1Dataset 2Axis TitleTitle, Time PeriodSubtitle175Area graph: data labels insideAxis LabelAxis LabelTitle, Time PeriodSubtitle176Pie graph: labels on outsideTitle, Time PeriodTotal = xx millionOrder the pieces from largest to smallest, unless some other order is logic
32、ally more appropriate.In general, the angle of the first slice should be set to zero degrees.177Porters five forcesThreat of New EntrantsThreat ofSubstitutesBargainingPowerof SuppliersBargainingPowerof BuyersIndustry Rivalry178Three interlocking circlesLabel 1Label 2Label 3Label ALabel BLabel C Note
33、: You can check “Semi-transparent” in the “More Fill Colors” dialog box to create the overlapping color effect (used on the Label A, B, C section).179Four-piece puzzle (assembled)180何时采用什么图形？何时采用什么图形？线图线图建议采用图形建议采用图形时间序列和多重数据、标准相比较两组数据的相关性频率不同数据的比较整体的一部分其他其他水泡水泡水平柱水平柱垂直柱垂直柱饼图饼图要表达的数据和信息要表达的数据和信息流程：线
34、性流程：线性TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText流程流程: 圆周式圆周式TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText TextTextTextTextTextTextTextTextTextText影响因素：影响因素：Text TextTextTextTextTextGoalTextTextTe
35、xtTextTextText互动互动/相互制约：相互制约：TextTextTextTextTextTextTextTextTextTextText整体整体/部分：部分：TextTextTextTextTextTextTextLabel ALabel B原因原因-结果：结果：TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText矛盾：矛盾：TextTextTextTextTextTextText TextTextTextTextTextText障碍障碍/阻力：阻力：TextTextTextEND
