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1、27-Aug-241GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182GreenRGBCode:153-204-000Preferred Colors127-Aug-242TextBlocks-CausesandEffects.Subtitlecomeshe
2、re27-Aug-243TextBlocks-CauseandEffect.Subtitlecomeshere27-Aug-244TextBlocks-SequenceofCausesandEffects.Subtitlecomeshere27-Aug-245Text-SequentialVertical.Subtitlecomeshere27-Aug-246TextBlocks-Leadingto.Subtitlecomeshere27-Aug-247.Text-EnvelopingElements.Subtitlecomeshere27-Aug-248TextBlocks-Elements
3、LeadingTo.Subtitlecomeshere27-Aug-249TextBlocks-ResultingFrom.Subtitlecomeshere27-Aug-2410Text-Interrelations.Subtitlecomeshere27-Aug-2411MultipleBoxes.27-Aug-2412LogicTree-Vertical.Subtitlecomeshere27-Aug-2413DriverTree-ArrowsShowingTrend.Subtitlecomeshere27-Aug-2414DriverTree-ArrowsShowingBaseTren
4、ds.Subtitlecomeshere27-Aug-2415DriverTree-MoonsShowingBaseTrends.strongweakSubtitlecomeshere27-Aug-2416DriverTree-TextwithGeneralTrends.Subtitlecomeshere27-Aug-2417DriverTree-ExpandedText.27-Aug-2418RangeofpossibleoutcomesUncertainties.Range of Outcomes.Subtitlecomeshere27-Aug-2419StandardTableLayou
5、tSubtitlecomeshereColumn headingColumn headingColumn headingColumn heading27-Aug-2420BarChart-StackedSource:.UnitsCharttitle comes here27-Aug-2421ColumnChart-StackedSource:.UnitsCharttitle comes here27-Aug-2422ColumnChart-TwoStackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here27-Aug-2
6、423ColumnChart-PairedSource:.UnitsCharttitle comes here27-Aug-2424ColumnChart-TwoPairedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here27-Aug-2425ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitle comes here27-Aug-2426PieChartSource:.Charttitle comes here27-Aug-2427Ra
7、darChartCharttitle comes here27-Aug-2428LineChartSource:.UnitsUnitsStraightLineDottedLineGreenLineCharttitle comes here27-Aug-2429WaterfallChartUnitsSource:.Charttitle comes here27-Aug-2430WaveChartEase of ImplementationBenefitsWave 1Wave 2Wave 3Source:.HighHighLowLowInitiativeInitiativeInitiativeIn
8、itiativeInitiativeInitiativeCharttitle comes here27-Aug-2431MoonsstrongweakSubtitlecomeshere27-Aug-2432TrafficLightsNegativeNeutralPositiveSubtitlecomeshere27-Aug-2433ArrowsPositiveNeutralNegativeSubtitlecomeshere27-Aug-2434DonutsCompany A00 01 02 03Company B00 01 02 03Company C00 01 02 03Company D0
9、0 01 02 03Criterium .Criterium .Criterium .Criterium .Criterium .Criterium .Criterium .strongweakSubtitlecomeshere27-Aug-2435TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere27-Aug-2436ValueChains-LooseArrows.Subtitlecomeshere27-Aug-2437ValueChains-TouchingArrowsSubtitl
10、ecomeshere27-Aug-2438InterrelatedStages.Subtitlecomeshere27-Aug-2439Movements.Subtitlecomeshere27-Aug-2440Circle-OverlappingArrows.VirtuousViciousSubtitlecomeshere27-Aug-2441Circle-IntegratedArrows . .VirtuousViciousSubtitlecomeshere27-Aug-2442ClosedLoop.Subtitlecomeshere27-Aug-2443ProcessEndinginaC
11、losedLoopSubtitlecomeshere27-Aug-2444WheelofFortuneSubtitlecomeshere27-Aug-2445Puzzle-FourPiecesFittingTogetherSubtitlecomeshere27-Aug-2446Puzzle-FivePiecesFittingTogetherSubtitlecomeshere27-Aug-2447Puzzle-PiecesNotFittingTogetherSubtitlecomeshere27-Aug-2448Puzzle-PiecesMightFitTogetherSubtitlecomes
12、here27-Aug-2449CirclesofInfluenceSubtitlecomeshere27-Aug-2450Circles-OverlappingSubtitlecomeshere27-Aug-2451Expansion.Subtitlecomeshere27-Aug-2452CubeSubtitlecomeshere27-Aug-2453FunnelsSubtitlecomeshere27-Aug-2454BuildingblocksSubtitlecomeshere27-Aug-2455Spectrum.LowHighSubtitlecomeshere27-Aug-2456B
13、alance.Subtitlecomeshere27-Aug-2457Cross.Subtitlecomeshere27-Aug-2458Pyramid.Subtitlecomeshere27-Aug-2459Historyxxxxx2005Subtitlecomeshere27-Aug-2460Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere27-Aug-2461StrategyDevelopment-TheLoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy
14、 FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE & RESOURCESStrategic PositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssuesInsightValue CreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitorin
15、g&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativitySubtitlecomeshere27-Aug-2462BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wher
16、edowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere27-Aug-2463IncrementalversusDynamicStrategicPlanningFrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWherewearenow?ActionstakeninresponsetocircumstancesWhe
17、recanwebenextyear?FocusOne reason why companies growTIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow27-Aug-2464StrategicDisciplines.Subtitlecomeshere27-Aug-24TheCorporateColorsBLACKRed:0Green:0Blue:0Cream Red:247Green:242Blue:208Burgundy Red:125Green:12Blue:0Gray
18、Red:167Green:158Blue:153Sandstone Red:208Green:166Blue:96Sapphire Red:7Green:47Blue:103Olive Red:52Green:67Blue:22Plum Red:54Green:5Blue:46PRIMARY PALETTESECONDARY PALETTE27-Aug-24TheCorporateColors(formerKPMG)UsedWhenNecessaryBLACKRed:0Green:0Blue:0Cool Gray2 Red:234Green:235Blue:231Cool Gray Red:2
19、09Green:215Blue:199Blue Red:54Green:90Blue:16827-Aug-24Action/reactionActionsReactions27-Aug-24Action/reactionActionsReactions27-Aug-24Action/reaction27-Aug-24Action/reaction27-Aug-24Againstthetide/withthetideAgainst the tideWith the tide27-Aug-24Balance/imbalance27-Aug-24Balance/imbalance27-Aug-24C
20、hances/risks27-Aug-24ChangeofdirectionMoment of directional change27-Aug-24Circulation(2factors)27-Aug-24Circulation(3factors)27-Aug-24Circulation(4factors)27-Aug-24Circulation(5factors)27-Aug-24Circulation(6factors)27-Aug-24Circulation(7factors)27-Aug-24Circulation(8factors)27-Aug-24Conflict27-Aug-
21、24Conflict27-Aug-24DivergentDirection2Company 3Direction1Direction3Company1Company227-Aug-24Consequences(5)27-Aug-24Consequences(4)27-Aug-24Consequences12345627-Aug-24Cooperation27-Aug-24Deadend27-Aug-24Dependance27-Aug-24Development/Growth27-Aug-24Development/GrowthStep1Step2Step327-Aug-24Developme
22、nt/Growth27-Aug-24Development/GrowthRevisionsRevisionsRevisionsRevisionsPilot LocationLocation ALocation BLocation C27-Aug-24TommorrowTodayTimeValueAddedDevelopment/Growth27-Aug-24Development/Growth27-Aug-24Development/Growth27-Aug-24Development/Growth27-Aug-24Change27-Aug-24Direction27-Aug-24Factor
23、s(2)27-Aug-24Factors(3)27-Aug-24Factors(3)27-Aug-24Factors(3)27-Aug-24Factors(4)27-Aug-24Factors(4)27-Aug-24Factors(4)27-Aug-24Factors(4)27-Aug-24Factors(4)27-Aug-24Factors(6)27-Aug-24Factors(6)27-Aug-24Factors(8)27-Aug-24Factors(5)1542327-Aug-24Factors(3)lll27-Aug-24llllFactors(4)27-Aug-24Factors(5
24、)lllll27-Aug-24Content(3)lll27-Aug-24Factors27-Aug-24Factors27-Aug-24ValueDynamic27-Aug-24Feedbackll27-Aug-24Feedbackl27-Aug-24Feedback27-Aug-24Feedback27-Aug-24Feedback27-Aug-24Filterll27-Aug-24FilterInitial situation1. Criterion2. Criterion3. CriterionResult27-Aug-24Flexibility27-Aug-24Focusexpans
25、iontt27-Aug-24Harmony27-Aug-24Impact.27-Aug-24Influence(1factor)l27-Aug-24Influence(2factors)ll27-Aug-24Influence(2factors)27-Aug-24Influence(4factors)27-Aug-24Influence(6factors)27-Aug-24Influence(6factors)27-Aug-24Input/outputlll.lll.27-Aug-24Matrix27-Aug-24Matrix27-Aug-24Measuresplanplannedactivi
26、tiesOverview: ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Commentsll27-Aug-24MeasuresplanplannedmeasuresActivity: As of: Objective:Results:Responsible: Support: Measures: .lll27-Aug-24MeasuresplanplannedindividualstepsMeasure: .No.As of: 1.Individual stepsResponsibleSupportForm of resultStartDura-tionDe
27、ad-linePro-jectCom-pleted.27-Aug-24Mutuality27-Aug-24llMutuality27-Aug-24Obstacle27-Aug-24Obstacle27-Aug-24Option12327-Aug-24Option123427-Aug-24Plus/minus27-Aug-24Plus/minusll+27-Aug-24Plus/minusll27-Aug-24Portfolio+27-Aug-24Portfolio+27-Aug-24Pressure27-Aug-24Continuousplanningandforecasting27-Aug-
28、24PrioritizationPrioritization27-Aug-24Process27-Aug-24Process12341234527-Aug-24Processdecreaselllll1234527-Aug-24Processincreaselllll1234527-Aug-24ProjectPhase IlPhase IIlPhase IIIl27-Aug-24Project weeks weeksPhase IPhase IIlll4312l27-Aug-24ProjectprocedurePhasesTime requiredProject features.Phase
29、I.Phase II.Phase III.weeksweeksweeksllll123427-Aug-24Puzzle27-Aug-24Puzzle(forcolorpresentations)27-Aug-24Puzzle3parts123Toapplycolor,ungrouptheobject,thenregroupitafterwards=27-Aug-24Redesignlll27-Aug-24Redesign27-Aug-24Resistance.27-Aug-24Rethink27-Aug-24Separationlll27-Aug-24Separation.l27-Aug-24
30、Separationl.ll27-Aug-24Storyboardllllll27-Aug-24Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengthslll.llllll.llTodayTomorrow27-Aug-24Target(1factor)l27-Aug-24Target(3factors)lll27-Aug-24Textblocks(5)l.l.l.l.l.27-Aug-24Textblocks(5).l.l.l.l.l.27-Aug-24Textblocks(3+4).lllllllll.lll27-Aug-24Tim
31、etableWkMonth.Issuesl27-Aug-24Value-addedchainSupplierCustomerDevelopmentProductionSalesDistributionCompany27-Aug-24WasteofresourcesproblemProblem 3Problem 1Problem 2Problem 427-Aug-24WasteofresourcessolutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 427-Aug-2
32、427-Aug-24Project 概概 念念 设设 计计实实 施施工作目标：工作目标：27-Aug-24Matrix&Steps27-Aug-24信息系统管理数据业务流程管控模式信息系统管理数据业务流程管控模式Matrix27-Aug-24Project27-Aug-24High-levelFlowChart27-Aug-24Factors&Matrix27-Aug-24Matrix27-Aug-24DeliveryModel27-Aug-24LowMedHighHighSavings Opportunity Implementation RiskLowMedExcludedDuetoLab
33、orCostsand/orLaborLawInflexibilityNoSavings;CurrentOperationsMaintained;NotAProposedSSELocationIndiaaddedbackinduetoFinancialServicesCompanystrategy9Research27-Aug-24DevelopmentHighHighLow27-Aug-24nWebReportingnProvideSelfServicenVirtualClosenKPIReportingnROIPortfolionIntangibleAssetManagementStrate
34、giesMulti-trendsDevelopmentValue Creatione-FinanceMaximizemarket capLeverage stock as currencyfor growthLower costs,capitalize on information flowCreate profitablerevenue opportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSne-Purchasing&BuyingConsortiumsnStrategicCostingnOnlinePaymentnPartnerAllianceMa
35、nagementnDynamicPurchaseAnalysisSupply ChainnCreateEquityPartnershipswithSuppliersnDrivePerformancewithEmployeeOptionsnDynamicAcquisition,Spin-offStrategiesReinvestmentnProvideInstantOnlineFinancingAlternativesnRevenueManagementnEnableElectronicBilling,PaymentnWeb-enableCustomer,ServiceLineProfitabi
36、litynDevelopCommonAnalyticalPlatformRevenue Chain27-Aug-24Steps27-Aug-24Cycle27-Aug-24SharedServices27-Aug-24ComparePastFuture27-Aug-24T E C H N O L O G YBetterPracticeFinanceProcessModel27-Aug-24PrioritizationSampleHighLowHighLow27-Aug-24ActivitymapsVoiceFilms/ProgrammingMusicVideoconferenceRichMed
37、iaNewsInteractiveE-mailInformation TransactionsGamesMedia/PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm.toolsSearchenginesAppnhostingtoolsUserApplicationsEnterpriseappnsContent-specificappsStrmgmediaCachgNetwkmgmtMetrgMiddlewareBIlling“WalledGarden”OpenPortal“WalledG
38、arden”OpenMobilePortalFixedASPISPFixedISPMobileInternlBackboneBandwthTradingNationalBackboneColocn/HotellingNetworkProvisionSwitching/routingCo-axCopperFibreSwitchesandRoutersNetworkEquipmentandInfrastructureHostingRightsofWaySat.PSTN/ISDNDial-upCableFixedNetworkServicesCo-ax2.5GMobile3G2GWebsitesMo
39、bileHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocalAppsApplicationsLocalMiddlewareSettopboxW-ASPASPMultiplexersFixedNetwkEqpmtInfrastructurexDSLRadioFibreCurrentareaofactivityMwaveHSIGPRSASPEDataTraditionalofflinemediaKeyareasoffutureactivity-ownedoraspartofanalli
40、ance27-Aug-24Capabilityassessment01234EXNBW27-Aug-24AssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial&MarketingAssetoperationsAssetoptimisationRegulation&politicalCustomeroperations27-Aug-24FlowSource:FSIproject,1998ServicerequirementidentifiedEaseofcontactforenquiryInitialcont
41、actenquiryMarketingmaterialPaymentalternativesAccountsetupNoadditionalchargesNobillingenquiriesrequired27-Aug-24SegmentationIrregularRiskaverseRegularxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx27-Aug-24Segmentation(2)4.8%Retention(%)Lifetime NPV100mYoungWealthyMid-WealthyRetired saversMid-AffluentYoungAffluentS
42、tudents27-Aug-24Segmentation(3)Segment by:low relevancehigh relevance27-Aug-24DupontAnalysis(1)Margin(Marketingefficiency)PATSalesXSalesAssetsXAssetsDebt + EquityXDebt + EquityEquityXPAT - dividendPATAssetturnover(Productionefficiency)CapitalleverageEquityleverageRetentionratioROA(operatingefficienc
43、y)ROC(capitalefficiency)ROE(equityefficiency)Equitygrowthrate(sustainablegrowth)27-Aug-24DupontAnalysis(2)ROCprofitcapitalemployedexceptionalfixedassetsrevenuecostsworkingcapitalvolumedebtorspricecreditorsunitcoststockfixedcostsfixedassetsmarket sharemarket sizemarket growthindustry competitorssuppl
44、iersbuyers substitutespotential entrants27-Aug-24GrowthShareMatrixABFDEGC=$30millionsalesBusiness UnitsProduct - Markets252015105010x5x3x2x1x0.5x0.3x0.2xRelative Market ShareMarket Growth (%)Cash CowStarDogQuestion27-Aug-24GrowthSpreadMatrixCompany A vs. Selected PeersMostRecentFYECFROI-CoCHistorica
45、lRealAssetGrowth10%5%0%-5%-10%10%5%0%-5%-10%CompanyCCompanyBCompanyDCompanyFCompanyACompanyGCompanyHCompanyE=$1BillionInflationAdjustedGrossAssets27-Aug-24MarketDefinition020406080100%Levels of market - Demand sidePercentUK population Total PopulationPenetrated marketQualified available marketAvaila
46、ble marketPotential marketServed market27-Aug-24PartneringMapsCurrent capabilityHighLow“Musthave”“Nicetohave”“Nicetohave”“Dontwant”HighLowPotential for building customer intimacy27-Aug-24PortfolioMatrixEase of implementationFinancial attractivenessNPV 2002-2006(m)Attractiveness vs. ease of implement
47、ationLowSmartorderroutingBack-officeoutsourcingTradecostanalyticsCorporateactionsNPV 2002-200620m200High1015Overallproposition56million5OMSBasicpropositionInherently attractiveInherently unattractive27-Aug-24RiskMatrixNote: The bubble size represents the potential financial impact Key Risksfallingun
48、derthefollowingcategories:LowHighMediumManageableriskMitigation/NegotiationOutsideOMFScontrolAOJQDEFIMNPRSTUVXWSignificanceofriskBCDGHKL InternalrisksProjectrisksMarketrisks27-Aug-24RootCauseAnalysis80%20%27-Aug-24ScenarioDevelopment27-Aug-24SectorChart=$1billionrevenue,2000CompanyERelative Market S
49、hareReal Annual Growth (%)-20%-10%0%10%20%30%40%0.02X0.03X0.05X0.1X0.2X0.3X0.5X1X2X0.01X1.5XCompanyFCompanyCCompanyBCompanyKCompanyACompanyGCompanyHCompanyICompanyJCompanyDSectorCAGR=8.6%ABC Sector, 1996 - 200027-Aug-24StrategyArticulationMapBattlegroundsKey initiativesNecessary competitive advantag
50、esVision27-Aug-24Strategy Articulation27-Aug-24TrafficLightChartsJPMorgan/ChaseCSPBGoldmanSachsMerrillLynchCitigroup-SSBBrandFinancial strengthScale/distribution capacityCross sales leverageManagement capabilityOpen platform progressAdoption of technologyStructured product capabilitySegment focus Se
51、rvice capabilityEuropean wide intentEuropean understandingOverallDeutschePBHSBCABNAmroJuliusBrVontobelLombardOdierPictetStrongWeakAverage27-Aug-24Bar27-Aug-24EmptyBars27-Aug-24Compare27-Aug-24Compare227-Aug-24MultiFactorsTimeSeries27-Aug-24产能与需求增长速度对比+9.1%p.a.+6.2%p.a.单位：TEU产能需求量+1.7%p.a.+18.9%p.a.+7.3%p.a.-6.4%p.a.108万27-Aug-24机会成本营运所产生的机会成本产生的费用管理人员所支出的费用材料成本费用折旧综合成本成本投入成本机会成本
