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1、Company Profile 公司简介 Lesson 13Lesson 13General IntroductionA company profile is essentially a resume for the company that you use to establish your credibility with the market. The main purpose of making a good “company profile” is to approach the potential customers with your companys strength in t
2、erms of capacity, quality, financial statements and experience. Procedures to Write a Company Profileto provide a general overview to review the history to describe current situationto show future prospects To Provide a General OverviewA general overview of a company usually includes nature of busin
3、ess, business scope, position in a specific business area, founding time, headquarter and so on. Samples of A General OverviewState Grid Corporation of China (SGCC) was established on December 29th, 2002. It is a government-owned enterprise approved by the State Council to conduct government authori
4、zed investment activities. SGCC was ranked the 8th in the Fortune Global 500 in 2010, seven ranks higher than 2009, and is the largest utility in the world.Samples of A General OverviewRoyal Philips of the Netherlands is a diversified technology company, focused on improving peoples lives through me
5、aningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries.To Review the History If the company has a g
6、ood reputation as well as a long history, it is necessary to introduce its development. To some extent, a long history gives the impression that the quality of the products or services can be guaranteed. If the company is merged with two or more companies, it is also necessary to mention this inform
7、ation. However, if the company was founded not long ago, this part can be omitted.A Sample of Company HistoryJPMorgan Chase & Co. is one of the oldest, largest and best-known financial institutions in the world. The firms legacy dates back to 1799 when its earliest predecessor was chartered in New Y
8、ork City.In 1991, .In 1995, .In 1996, .In 2000, .To Describe Current SituationA company profile will undoubtedly focus on the description of the companys current situation. This part mainly consists of the products or services provided by the company, strategies and missions, size of the company, bu
9、siness performance, corporate culture, etc. These contents need to be presented clearly and professionally to highlight the competitive advantages of the company.Products or ServicesWe(Shell) provide transport fuel to around 10 million customers each day through our 44,000 service stations worldwide
10、. We are working to deliver cleaner burning and more efficient fuels. Our products and services are also designed to meet the needs of businesses - from the construction industry to aviation, chemicals to shipping.Strategies and MissionsImproving peoples lives through meaningful innovation For over
11、120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges- e.g. the demand for affordable healthcare, the energy efficiency imperative, and peopl
12、es desire for personal well-being - we are confident in our chosen strategic direction. Size of the Company We(Shell) are a global group of energy and petrochemicals companies with around 92,000 employees in more than 70 countries and territories. We(JPMorgan Chase) are a leading global financial se
13、rvices firm with assets of $2.4 trillion. We operate in more than 60 countries. We have 260,000 employees. We serve millions of consumers, small businesses and many of the worlds most prominent corporate, institutional and government clients.Business PerformanceA trusted partner at more than one mil
14、lion customer locations, Ecolab (ECL) is the global leader in water, hygiene and energy technologies and services that protect people and vital resources. With 2013 sales of $13 billion and 45,000 associates, Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain
15、clean environments, optimize water and energy use, and improve operational efficiencies for customers in more than 170 countries around the world. Corporate CultureOur（P& G) Values Integrity/ Leadership/ Ownership/ Passion for Winning/Trust Our Principles We Show Respect for All Individuals. The Int
16、erests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work .To Show Future ProspectsIn the end, you may list some short-term or long-term plans of the company. Samples of Future ProspectsOur(Ecolab) vision keeps us focused on what we strive for - to be the glob
17、al leader in water, hygiene and energy technologies and services; providing and protecting what is vital: clean water, safe food, abundant energy and healthy environments.At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3
18、billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.SummaryAs your “company profile” represents your company, it is absolutely essential to prepare it professionally. Of course,
19、you may add or delete some contents while writing the profile. Put yourself in the position of your potential customers and include information that you think they would like to know. And the order of each part is not fixed but flexible. It may be useful to follow the AIDA structure step by step. Fi
20、rst catch the Attention, then generate Interest and create Desire to get him into Action. Whats more, be informative and business like.Useful Expressions1. 各种企业的表述各种企业的表述sole proprietorship enterprise/sole investment enterprise 个人独资企业state-run enterprise 国营企业state-owned enterprise 国有企业big-and-medium
21、-sized state-owned enterprise 国有大中型企业township enterprise 乡镇企业public enterprise 公营企业Useful Expressionsprivate enterprise 私营企业joint state-private enterprise 公私合营企业joint venture 合资企业export-oriented enterprise 外向型企业labor-intensive enterprise 劳动密集型企业technology-intensive enterprise 技术密集型企业Sino-foreign joi
22、nt ventures/ Sino-foreign cooperative enterprise / foreign-funded enterprise 三资企业（中外合资企业、中外合作企业、外方独资企）Useful Expressions2.公司概况公司概况1) . is one of the worlds leading developers/providers of. .是世界领先的.开发商/供应商之一。2）We are one of the leading distributors of . Products in the world. 我公司是世界领先的.产品分销商之一。3）. wa
23、s created/ founded/ incorporated in. .（公司）始建于.年。Useful Expressions4）. is based/ headquartered in. . (公司)总部设在.5）We are a trading company, specializing in. 我公司是专门从事.贸易的公司。Useful Expressions3 3.公司历史公司历史1）Over the years, we expanded our horizons to. 经过多年的努力，我公司已将经营范围扩展到.2）Over the past. Years, the compa
24、ny has grown and prospered and is now. 在过去的.年里，公司逐渐成长、壮大，现已成为.3）In the past. Years, the company leaped forward and currently owns. 在过去的.年里，公司迅猛发展，目前已拥有.Useful Expressions4.公司现状公司现状1） The company has a staff of. / There are . employees in the company. 公司共有.名员工。2）The group employs . People. 整个集团雇佣了.名员
25、工。3） The company has . employees among whom . are senior expertise. 公司拥有员工.（人），其中高级专业人员. （人）。4）We have a sale of US.我公司年销售额达到.美元。Useful Expressions5）Our turnover has reached . 我们的营业额达到.英镑。6）The company is able to develop and process the products with Qualified Q.C. (Quality Control) and commodity in
26、spection. 公司具备产品开发、加工、质量监控、卫生检验的能力。7） We can timely meet the special needs of our customers by designing and making various types of . Products. 我们可以根据客户独特的需求及时设计、制造出各类.产品。Useful Expressions8）Our products have undergone multiple changes from . to .公司产品经历了从.到.的转变。9）We produce/ manufacture/ make/ sell
27、 all kinds of .我公司生产、制造、出售各种.10）Our products range from . to .我们的产品包括从.到.Useful Expressions5.企业文化企业文化1) The company will be insisting on the concepts of development by science and technology, surviving by quality, winning clients over by sincerity as well as profits by management. 公司将坚持以科技求发展、以质量求生存
28、、以信誉赢客户、以管理求效益的经营理念。2）Serving Customers; Accuracy and Truth Seeking; Trustworthiness and Integrity; Innovative and Can Do Spirit. 服务顾客、追求卓越、信誉至上、大胆创新Useful Expressions3）Quality Primacy, High Reputation/Prestige, Service Supremacy, Equality and Mutual Benefit质量第一，信誉第一，服务至上，平等互利4) Good Quality, High E
29、fficiency and Client Satisfaction/ Customer-satisfying Service质优高效，客户满意5）Unity, Striving, Hard Work, Creation and Dedication团结、拼搏、务实、创新、奉献Writing PracticeI. Complete the following company profiles with the help of their Chinese version.1. 荷兰皇家飞利浦是一家专注于技术的公司，致力于通过在医疗保健、优质生活和照明领域的有意义创新提升人们生活品质。公司在心脏监护
30、、紧急护理与家庭医疗保健、节能照明解决方案与新型照明应用以及男性剃须和仪容产品、口腔护理产品等方面均居于领先地位。Royal Philips of the Netherlands is (1) _, focused on improving peoples lives through meaningful innovation in the areas of (2) _. The company (3)_ cardiac care, acute care and home healthcare, energy efficient lighting solutions and new light
31、ing applications, as well as (4)_.2. 福特汽车公司是一家跨国企业，在29个国家设有制造、装配和销售的子公司，在全世界范围内雇佣的职工人数平均为427, 000人。福特的产品通过一个由14, 000家代理商组成的全球性销售网，向近200个国家和地区经销。Ford Motor Company is (5)_ with active manufacturing, assembly and sales affiliates in 29 countries, employing (6)_. (7) _.II. Write a company profile for an organization or a company in your hometown. The first step is to collect as much as information of it as possible. Then choose the most important aspects to write and arrange them in a systematic and logical way.
