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1、重走长征路自驾游活动筹划背背 景景1目目 的的2内内 容容3附附 件件4一.背景 数字时代人们每天浸泡在灯红酒绿的花花世界里,整日面对着高强度的工作压力和钩心动脚的人际关系，渐渐地淡忘了那段硝烟弥漫的岁月。 丢掉您的工作，忘记您的烦恼，重温那战火纷飞的年代，为弘扬长征精神倒计时。二.目的n体验战火纷飞了解革命先辈为抗战胜利付出的牺牲。n让革命先辈了解到大家并没有抛弃他们,依然时刻的惦念着他们。n提升陕西延安市宝塔区涉腾华夏汽车俱乐部自身的品牌知名度以及赞助商。三.内容市场招募市场招募市场招募市场招募自自自自 驾驾驾驾 游游游游爱心捐助爱心捐助爱心捐助爱心捐助中国力量中国力量中国力量中国力量 市
2、场招募 活动宣传 捐助目标 捐助活动 路线选择 活动内容 组建“中国力量工程陕西延安市宝塔区涉腾华夏汽车俱乐部l报名费用及方式l费用： 元/位l可通过拔打 或直到俱乐部报名l赞助单位l华夏汽车俱乐部会员.l4S店加盟:自身会员,并提供救援车l旅行社加盟-全程陪同效劳，提供景点门票费用l为一些企业提供冠名l平面媒体为活动前期预热,通过播送电台为此次活动进行全方跟踪报道.市场招募路线选择路线选择: : 始发站始发站: :延安延安-终点站终点站: :西安西安原红原红2525军西征路线，详细地点：娄军西征路线，详细地点：娄山关、木黄、中甸、安顺场、永顺、山关、木黄、中甸、安顺场、永顺、大庸、桑植、汉源
3、选择局部地点大庸、桑植、汉源选择局部地点体验比拼体验比拼1.1.野菜厨艺大比拼野菜厨艺大比拼2.2.野外生存露营野外生存露营( (通过几项活动通过几项活动, ,令人们深刻体会到令人们深刻体会到红军长征的艰辛红军长征的艰辛) )自驾游u捐赠目的捐赠目的u 为一些孤寡老红军提供日常生为一些孤寡老红军提供日常生活用品，传爱的圣火。活用品，传爱的圣火。u捐赠人群捐赠人群u 孤寡老红军孤寡老红军u u捐赠活动捐赠活动u 沿途将局部物资派发给孤寡沿途将局部物资派发给孤寡老红军。当车队行驶至西安某广场，老红军。当车队行驶至西安某广场，举办闭幕式并将剩余物资赠送给邀举办闭幕式并将剩余物资赠送给邀约的老红军，此
4、次活动正式结束。约的老红军，此次活动正式结束。爱心活动组建组建“中国力量后备军中国力量后备军,定期关定期关爱老红军，弘扬长征精神。爱老红军，弘扬长征精神。中国力量四.附件备品l太阳镜l车载冰箱l汽车凉垫l数码相机l帐篷l便捷式炊具四.附件-费用备注:此次活动不含吃、住费用名称名称费用费用备注备注广告费用平面媒体:1/4彩广播媒体;全方面跟踪报道及冠名开幕式场地费氢气球：6个；横幅：1闭幕式场地费爱心捐赠共捐赠100名老红军组建”中国力量”的启动资金合计Thank youB3E6H9LcOfRjUmYp!s&w)z0C4F7IaMdPhSkVnZq$t*x-A2D5G8KbNeQiTlXo#r%
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