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1、Evergrande GroupCompany profileSWOT analysisEvergrandes CSRConclusion01020304Company profileIt was facing the Asian financial crisis. Evergrande group after analyzing the situation adopted the strategy of attack against the market, which became a miracle of the real estate industry born in the finan
2、cial storm. Enterprise since its inception to now has developed into a set of real estate, finance, health, tourism and sports as one of the world 500 strong enterprise group. Evergrande real estate group (referred to as guangzhou Evergrande or Evergrande real estate) was established in guangzhou in
3、 1997.(Xu Jiayin)Quality tree brand, integrity and great achievementsscale + brandPractice hard internal work to consolidate the foundation.Steady operation to the peakHard work, rapid development Company profilestrengthsBrand advantageAdvantages of product structureScale advantageCost development a
4、dvantageWith the strategic decision of advanced land reserve, Evergrande entered the cities and regions with low land cost and great potential of appreciation.Evergrande product structure is in line with the property type proportion of peoples demand, meeting the market demand of different regions a
5、nd levels.Evergrande strictly implement the whole process quality standard.Strictly control product quality internally and integrate all kinds of superior resources externally.It has more than 400 projects, and its sales area, area under construction and land reserve have been the first in China for
6、 many years.SWOT analysisweaknessEvergrande real estate is mainly competitive in third-tier and fourth-tier cities, with a low proportion in first-tier cities except guangzhou. The proportion of large cities is relatively low.Corporate debt ratio is relatively high, capital chain operation is tight.
7、 Capital chain pressureA company with too many product lines may lose the competitiveness of its core products and not have enough control over individual areas. Too many product linesopportunitypolicy support market potentialIn recent years, China has focused on reducing real estate inventory and p
8、romoting the sustainable development of the real estate industry.Chinas economy has maintained sound development.Chinas urbanization process has not changed, and the housing demand of urban residents and the housing demand of new citizens is a huge potential for the development of the real estate in
9、dustry in the future.Threat01New competitors are coming in offering lower prices.02Consumer demand is shifting, with consumers demanding cheaper housing.03Consumers are mostly choosing to wait and see the housing market.Evergrandes CSRnPoverty alleviation. Evergrande group actively respond to a nati
10、ons call to support the development of poverty-stricken areas, help a city more than 100 by the end of 2020 all the poor stability of poverty.nCharitable donations. Evergrande actively participate in guangdong poor day activities, has donated more than 3 billion for guangdong poverty cause, cantones
11、e for various public welfare charity donation 3.8 billion.Under the recent covid-19 epidemic（novel coronavirus）, Evergrande continued to play its mission of social responsibility and donated 200 million yuan, 5,000 tons of vegetables to wuhan and 100 million yuan to set up new drug research fund. He
12、lp China and the world win the outbreak to make positive contribution.Evergrande group, academician zhong nanshan team and Harvard University jointly set up the novel coronavirus scientific research expert group to hold the second video conference to discuss the situation of epidemic prevention and
13、control.Evergrande group plans to provide 800 million yuan in funding to support scientific research in five years.Evergrandes CSR(The scene of the second video conference of expert group on scientific research of Chinese and American novel coronavirus)Conclusion Enhance the competitiveness of core brands. Give full play to their own advantages, Give full play to their own advantages, seize the opportunity. seize the opportunity.THANK YOU
