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1、史上最全PPT图表集合-730页第四辑第四辑 说明 本本PPT图表素材收集于网络，是图表素材收集于网络，是目前为止最为全面的目前为止最为全面的PPT图表，共计图表，共计730页，全面满足各类页，全面满足各类PPT图表元素图表元素之需，是值得永久保存的精品之需，是值得永久保存的精品PPT资资源！本模板由源！本模板由17PPT模板网整理发布，模板网整理发布，更多免费精品更多免费精品PPT模板，敬请访问：模板，敬请访问：17PPT模板网，专注精品模板网，专注精品PPT模板分享，所有模板免费下载！模板分享，所有模板免费下载！Click to add titleClick to add titleCli
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5、nys products2.Description of the companys business3.Description of the companys technology4.Description of the companys contents1.Description of the companys products2.Description of the companys business3.Description of the companys technology4.Description of the companys contentsDiagram1.Descripti
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8、评估培训效果评估培训效果培训体系培训体系 IntegrationDevelopers Chart Title in hereChart Title in hereChart Title in hereChart Title in hereChart Title in hereChart Title in hereChart Title in hereChart Title in here Project Supervisor Source of Projects - - - Open-source I III IIIIIIIIIVIV SSOP HACCP (Recall) : , , : H
9、ACCP HACCP HACCP I I *( ): 126(46.3%)03257(38%)1,170(46%)933(41.6%)030404Value-chain * (00) : 1.059, 1.147* (00) : 70.6, 187.9, 205.9 80% * 100(04) : 82, 79, 77 R&D * 90% * (56.4%), (20.9%) (04, ) , ( ) 1 1 w ww ww w. .e ed du un ne et t4 4u u. .n ne et t 2 2 3 3 2 2 4 4 5 5 Company OrganizationComp
10、anyOrganization OrganizationOrganization OrganizationOrganization INFRA MU sales 1 team Sales 2 team Automation team Network team Consulting MU Consulting 1 team Consulting 2 team Consulting 3 team R&D eBiz team Mbiz team SI MU Sales 1 team Sales 2 team SI System team SI Develop team BSP MU CS team
11、Biz 1 team Biz 2 team Biz 3 team How to reach online user and provide Customised In-depth product information?How to sell products and process ordersOver the Web?What are new offerings, unique to the Web?How to revolutionise business models andshift value creation?Product/Service Product/Service Inn
12、ovationInnovationBusinessBusiness Model Model InnovationInnovationMarketing InnovationMarketing InnovationChannel InnovationChannel InnovationSource : Arthur D.Little eBusiness Perspective( e-Business ) Channel EnhancementChannel EnhancementValue Chain IntegrationValue Chain IntegrationConvergenceCo
13、nvergenceIndustry Industry TransformationTransformation Win-WinWin-Win ( (: : ) ) , , : PwC eBusiness Business Value 100250300ll ll 120400700Degree of Innovationll Business Value 100250300ll ll 120400700Degree of Innovationll SuppliersCustomers e-Business Perspectivee-Business Perspective: IBM B2EB2
14、BB2CB2Me-Business Transformation e-Business planninge-Business planning MailingMailingBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroup DGWHRMPRMPRMDWDWIRMIRMKMSEIPWCMSWCMSRMSRMSERMe-IPSe-Faxe-Faxe-Searche-Searche-CTIe-CTIe-Ce-CommunityommunityEmployeeCustomer eBiz Solution eBiz Solution analysi
15、sanalysis _ _CRM CRM CRM : Customer Relationship Managemente-CRMe-CRMCRMCRM e-CRM e-CRM CustomerCustomerCustomerCustomerCustomerCustomer CRM : : : : eBiz Solution eBiz Solution analysisanalysis _ _CRM CRM AnalyticalCRMCollaborativeCRMOperationalCRMData WarehousingIntegrationCRMCRM InformationPortale
16、GSTransactionInformationeGSeGSTransactionPortal e-Government Service Networke-Government Service Network e- Company System Networke- Company System NetworkSCMSystemEKP/EIPSystemCRMSystem Supply chain Integration Enterprise Knowledge Information Portal Customer DB Integration EUROPEASIAN. AMERICAS. A
17、MERICAOCEANIAAFRICASCMSCMERPERPEKP/EIPEKP/EIP eBizeBiz Solution Solution EUROPEASIAS. AMERICAOCEANIAAFRICA Global network Global network Los AngelesARTCOMPT(AMERICA), INC.TEL : 1-714-999-8990 FAX : 1-754-999-9901N. AMERICA Web Agency Service DomainWeb CIWeb DesignWeb applicatione-Business Consulting
18、Market Analysis e-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer , , Order FulfillmentOrder Fulfillment e-Business Value Chain ConsultingConsultingMarketingMarketingContentsContentsFlashFlashDesignDesignCodingCodingCTICTIUMSUMSMailingMailingServerServerD/BD/BCreativeCreativeInteracti
19、onInteractionSystemSystemebiz IntegrationStrategyStrategySoppingSoppingeCRMeCRMIRMIRMVOC/VOC/RMSRMSe-e- Learning Learning Interactive Full Service ebizebiz, , eSolutioneSolution eBiz Sector & Solutionl l eSolution LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage/ / / / / / /Mail+SMS+FaxMail+SMS+Fax+
20、+ DB / eBiz Total ServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutionMarketingeBizBuildingeBiztotal service eBusiness TransformationeBusiness TransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartners eCompany SCM/I
21、PSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP Data IntegrationEnterprise CRMeCRMData Warehousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfile SM MUSI MUNI MUR&D MUeBizTotal Service eBiz Total Service E-MailE-MailEDMSEDMSGWGWKMSKMS2( )ERP1 ( )CRMSCME-PlanningE-Plan
22、ning Office Management SystemOffice Management System Customer ACustomer BCustomer CSupplier A Supplier BSupplier C55%15%20%10% eBiz Solutions & ServiceInternet AreaBSP AreaSI AreaNI Area 55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS Network Integration Automation System Enterprise NetworkCRM/DWEI
23、P/EKPERP/SCMGW/KMS SI consulting SI development SI management Web consulting Web development Web management eBiz Solutions & ServiceWeb SI AreaSI AreaNI AreaSystem Area DW/E-CRM / CRM E-MarketplaceSCMElSGW/KMSERPCMSManagement& BusinessB2BMarketplaceIPSEIP/EKPPMSPartner & SupplierCustomerB2EB2CB2M eB
24、iz Sector & Solutions 2004 ConsultingeSolution20042004Web Building Web integrationWeb integration Publishing Publishing DB generation DB generationWeb Design InnovationOperationOptimizationBusiness & IT StrategySupply Chain Execution eBiz Enterprise ManagementeBiz Enterprise Management SI AreaNI Are
25、aSolution AreaSM AreaInternet AreaR&D AreaConsulting Area SI Business Area SI consulting SI development SI management N/W management New technologyNetwork Integration - Network Consulting - Network Integration - Network Management CRMForecasting, Opportunity Management,Configuration,Generation Forec
26、asting, Customer CareSpare ManagementForecastingPersonalizationCampaign ManagementMarketing EncyclopediaERPCMSSCMEIPeStrategyeStrategy Solution & Service - SI Development & SolutionsMarketingSalesServices 10%10%5%5%BSP IT consulting IT development IT management N/W management New technologyWireless
27、InternetWeb ContentsWeb MailingWeb SI eBiz Solutions & ServiceBSP AreaInternet AreaSI AreaNI AreaConsulting AreaBSP MU :(Business Service Provider Management Unit) Internet AreaBSP AreaSI AreaNI Area55%15%20%10% eBiz Solutions & ServiceConsulting for eBizeStrategy Consulting.eManagement ConsultingeB
28、usiness Restructure Consultinge-CRM,e-Marketing Consultinge-Solution/ e-Infra/ e-InfraSI consulting & managementNetwork Integration /Automation SystemIT development & management e-Supply chain Managemente-Customer Relationship ManagementE-biz transformationSystem- , - - - Supply Chain e-Business Per
29、spective eBiz Consulting e-Marketing & Promotion eCreative & Contents eBiz SI & Solutions eBiz Service DomaineBiz Service DomaineBizTotal Service e-CRM functione-Customer Relationship Management eBiz Solution eBiz Solution analysisanalysis _ _e-CRM e-CRM / / , , 46%22%19%Source:Executive Issues Surv
30、ey CEO Global Business StudyThe Alexander Group, Incorporated, 7%6% Summaryl ?CEOCEO 1 1 2 2 3 3 4 4 / / 5 5 RestructuringRestructuring6 6 7 7 (Globalization) (Globalization) 8 8 9 9 (Geopolitical) (Geopolitical) 1 1 2 2 3 3 4 4 5 5 6 6 7 7 RestructuringRestructuring8 8 (Globalization) (Globalizatio
31、n) 9 9 (Value-Added Supplier Relationships)(Value-Added Supplier Relationships) 1. 5. 5. 4. 4. 3. 3. 2. 2. 1. 1. ( ( ) ) ? ? ? ? SiteSite ? ? SiteSite SiteSite ( ( , , ) ) ? ? / / ? ? ? ? ? ? ? ? e-CRMe-CRM 2 2123 l 90 l : 60% ( 80 90% )l l : 40% 2 2 3. 3. 2. 2. 4. 4. 5. 5. 6. 6. 1. 1. 2 () / : 100
32、/ : 10 / () - : StrategyContentsSolutionB Brandrand A AB Brandrand B B() Ebiz B Brandrand C C SummarySummary- - Integration Branding & IdentityIntegration Branding & Identity lOff-line On-line Business l lWCMS e-CRM 1. 7 ( ) 2. Web Solution Off line Business On line Business VisionMissionPlanning1.
33、Summary- SupplierCustomereCompanyPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuy SideSell SideERPEIPe-Business Sector & Solutions CustomerPartnerShareholderEmployee service sell production supplyMaterial e-Business SolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketing
34、Sales TeamSystem TeamConsultingTeamSI MU NetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNI MUeBizCRMEIPR&D eBiz Collaboration NetworkeBiz Collaboration Network Website StrategyWebsite StrategySite ESite BSite HSite FSite ASite GE-biz TransformationE-biz TransformationAS ISTO BESite CSite DStrat
35、egy and Implementatione-Shoppinge-ShoppingInformationInformationeBusinesseBusinessBusiness Function & Strategy Himart2. . , , v ? PublishInteractTransactIntegrateCustomer Information AccessHSE CommunicationCustomer and Technical SupportSupplier Relationship ManagementElectronic Order to CashElectron
36、ic ProcurementSupplier Bidding & SelectionIntegrated Planning and ForecastingIntegrated Plant Management: e-Business _Fulfill Demand ProposalProposal- Web Site - Web Site System System Value2003200420052006 / / e-Branding e-Branding B2B / B2E B2B / B2E Web Web (EIP(EIP) ) personalization(epersonaliz
37、ation(e-CRM / DM )-CRM / DM )E-Biz 1 12 23 3 Web Site 2003 2004EIPEIPe-Biz SIe-Biz SIWeb SIWeb SIWebWeb 2005 eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing Web Identity Web Contents Web Promotion Web Applications Web SI Planning Web System Integration SMS / e
38、Fax / Mailing eCRM / IRM / CMS e-Marketing(PRM) Web SI & eSolution e-biz Total SolutioneBiz Value eBiz Transformation e-Businesse-Business ConvergenceIndustry TransformationValue ChainIntegration Channel EnhancementDevelopmentImplementationEvaluationDesignAnalysis : PwCeBiz Transformation Solution D
39、evelopment30%60%30%60%CustomerCustomerSupplierSupplierLoyaltySystem Integration eCRM IRM PRM Solution Development Business DomainBusiness DomaineBiz Strategy Consulting.eBiz Management ConsultingeBiz Restructure Consulting eCRM(Web call center) eCommunity eFAX(Dial Fax) eIRM WCMSReal estate portal N
40、etwork swap serviceInternet Fax Tour portal Internet broadcasting Community portal EDMS GroupWare Enterprise Knowledge Internet Purchasing System Application Web DB Integration Mobile Application Customer IntegratedHome PageSystemSolution e-branding Web Style Guide On-line Marketing DB/Web Server Mu
41、ltimedia Server Wireless/Security e-CRM e-Marketing WCMS . e-Business Transformation eOffice Solution Planning . . ( () ) / / . . . .45%15%5%35% . . KMSEISEDMSSCMCRMSolution & Service - SI Development & SolutionsGWERPHow convenient would it be, if we can view all the numerous information scattered o
42、n the internet,such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen? eBiz Solution 200320042002SMSCMSPMSERPSCM GWeagleOffice Solution & Service - eagleOffice SI MU Business FieldsBusiness Fields : SI MU _ :8007006005004003002001000-100-200-300-4001999200020012002200320042005200620
43、07182475730-34-192-305-343-385-289(: ) 2001200220034007001,500250ValueValueProfitProfit350500 SolutionSolution 2,000(:)2004700CMSGW/KMSERPCRM/DWUMSEIPSCMPMSCMS IT ITIT1009080706050403020100240200160120804001431234567891011133154157147157154153171190186ITIT(:): 34.727.720.812.916.210.018.227.426.731.
44、324.7 2004 ( (: :) ) 2003 2004 20051,0001,000500500 1,50020%12%6004003005001,00015% IT :16% :16.6%: KISDI4001,0009 IT S/W, SoC TVPost-PC,S/W,2002200720022007 :1,3001,2001,1001,000900800700600500400300200100199920002001200220032004200520062007(: )6116619523836961192413373505515385435616457428621,007
45、_ 44.9%44.9%2.3%2.3%9.4%9.4%15.9%15.9%15.4%15.4%12.3%12.3% : eBiz Service & Solutions10%10%15%15%20%20%55%55%2004Web Service & Solution eBiz ConsultingSI Service & Solution Network Integration 50%50%15%15%10%10%10%10%15%15%30%30%20%20%30%30%7%7%10%10%5%5%SCMSCMCMSCMSERMERMERPERPKMSKMSHRMHRM SCM (Sup
46、ply Chain Management)20042003 ERM (Enterprise Resource Management) SI Development & SolutionsSI Development & Solutions IT. : : IT IT 1010 2020 5050 100100 100100 100100 (845(845 ) )1010 (4,159(4,159 ) )5 5 1010 100100 200200 200200 43%24%22%6%4%20%34%40% 30%30%40%50%( ( : %): %)10010080806060404020
47、200 01234 Solution CMSCMSGW/KMSGW/KMSPMSPMSSCMSCM v 9469739891,0781,1101,1951997199819992000200120024,0003,0002,0001,000( () )( (/ /) ): 19961997199819992000200145045040040035035030030025025020020015015010010050500 0(:) : 2004 1 10,00020,000Solution(21,626)(21,626)(18,122)(18,122)(9,807)(9,807)(7,98
48、4)(7,984)(7,467)(7,467)(10,266)(10,266)(14,073)(14,073)(7,810)(7,810)ERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2B FAX( (: : ) ) 50%100%SolutionERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2B FAX97%87%75%52%55%75%65%100% 20022003200420052006Product( : )5,0005,0006,8006,8005,5005,5008,0008,0006,5006,5005,500
49、ExtensionFront endBack end B2C / e-Community / Cyber IR B2C / e-Community / Cyber IR Web Business / e-Marketing Web Business / e-Marketing System (HW) / Network(LAN,WAN) System (HW) / Network(LAN,WAN) Solutions / Applications Solutions / Applications9,0009,0005,0005,0004,5004,5007,5007,500 20042004
50、徐州市政府徐州市政府新城区建设新城区建设指挥部指挥部市地名委员会市地名委员会办公室办公室基础设施命名基础设施命名委员会委员会专家组专家组活动组活动组保障组保障组策划组策划组2执行机构执行机构 活动做什么活动做什么 活动为什么活动为什么 活动是什么活动是什么I目录目录 【媒体媒体报道不断报道不断】报刊刊短信短信电视广播广播户外广告外广告 在船未到达城市在船未到达城市前，即展开充分前，即展开充分的舆论攻势，形的舆论攻势，形成民众期盼的氛成民众期盼的氛围。围。首开先河、气首开先河、气势磅礴、政企势磅礴、政企合作、群众参合作、群众参与、舟山特色与、舟山特色等。等。烘托和渲染氛围，烘托和渲染氛围，增加参
51、与性和娱增加参与性和娱乐性。乐性。制造诉求制造诉求先期宣传先期宣传持续报道持续报道 Case 001Case 001Advertising StrategyAdvertising StrategyCorporateCorporateimage ADimage ADProduct ADProduct AD DirectorDirectorAE / PIAE / PIDirectorDirectorAnimatorAnimatordesignerdesignerCEOCEOR&D TeamR&D TeamDesign TeamDesign TeamChief Executive OfficerIn
52、vesting in researchDevelopmentInvesting in researchDevelopment Hong KongHong KongTaiwanTaiwanSingaporeSingaporePhilippinesPhilippinesSeoulSeoulstorestorestorestorePusanPusanAnyangAnyangGwacheonGwacheonDomesticDomesticInternationalInternational OracleFastForwardOracleFF + ProMadeProMadeSolidworksSoli
53、dMateERPPDMBusinessSolutionASP Business 5 4 , 36% . 70% . . , . , . ApplicationsApplications & & Financial ModuleFinancial ModuleDATABASEDATABASE BenefitBenefitEmotionEmotionInsightTarget Target approachapproach / / * * Big 3 Big 3 4 4 PRPR(public relations) (public relations) outsourcingoutsourcing
54、outsourcingoutsourcingPromotionPromotion(exhibition) (exhibition) PromotionPromotion(event)(event)DMDM(direct mail)(direct mail)Banner ADBanner ADAdvertisingAdvertising MarketingMarketingPromotionPromotionProductProductPricePricePlacePlace sales promotion sales promotion public relations public rela
55、tions advertising advertisingMaterialityMaterialityformlessformless Case 011Case 011- TV-CM(30- TV-CM(30” ”,15,15” ”) )- Radio-CM- Radio-CM- Print- Print- Banner- Banner- 4- 4 (TV/(TV/ / /) )- - / / / /- - / /- - /DM/DM/productproductmediamediacreativecreativeideaplanconceptconcept Market Share Mark
56、et Share 11%A 15%B 30%C 32%Core Value = price Core Value = price 40%A 13%B 26%C 50%Core Value = Benefit Core Value = Benefit 2005200520062006 1 2 4 3 33%A 6%B 27%C 25% 20%A 15%B 39%C 50% Compet-Compet-itionitionTargetTargetBrandBrandEssenceEssencePositioningPositioningplanningplanningconceptconceptO
57、bjectiveObjectiveUSPUSP Case 014Case 014Brand strengthBrand strengthfunctional powerfunctional powerawareness powerawareness powerimage powerimage powerReputation powerReputation powerBrandstatusBrandstatus A A 27%27% B B 43%43%D D 11%11% C C 19%19%Brand PowerBrand Power B BR RA ANNDDPlacePlacePrice
58、PriceProductProduct Package PackagePersonalityPersonalityValuesValues Benefits BenefitsEssenceEssence New Brand DirectionNew Brand DirectionCase 016Case 016differencedifferencerelationrelationpracticalpracticalspecialtyspecialtyconvenienceconveniencesuitabilitysuitability Case 017Case 017Communcatio
59、n strategyCommuncation strategyRiskRiskneutralneutralMessageMessageMediaMedianonenoneIntegrationIntegration - - * * * * Strategic TriangleStrategic TriangleDick Vaughn - FCB ? ? ? ? ? ? Target CustomerTarget CustomerSelf Confident &Self Confident &Adventurous, Young-at-HeartsAdventurous, Young-at-He
60、artsMindsetMindsetCharacteristicsCharacteristicsSeeking AdventureSeeking AdventureYoung in MindYoung in MindPursuing ExcitementPursuing ExcitementOpen to New AdventuresOpen to New Adventures?! CosmeticsElectricsBooksCosmetics 1Cosmetics 2Cosmetics 3Electrics 1Electrics 2Electrics 3Books 1Books 2Book
61、s 3 Case 022Case 022TimeTimeOccasionOccasionMediaMediaPlanningPlanningPlacePlace ? ? ? Case 023Case 023STEP STEP 1 1STEP STEP 2 2STEP STEP 3 3Consider Organizational ObjectivesConsider Organizational ObjectivesDetermine Types of Work ActivitiesDetermine Types of Work ActivitiesDepartmentationDepartm
62、entation Case 024Case 024DOW 30DOW 30NASDAQNASDAQS&P 500S&P 5001047.381047.382031.272031.271141.011141.011.54%1.54%1.79%1.79%1.51%1.51%U.S. STOCK MARKETSU.S. STOCK MARKETSTHURSDAY. APRIL 22THURSDAY. APRIL 22 Case 025Case 025RelevanceRelevanceOriginalityOriginalityImpactImpactDDBs R.O.IDDBs R.O.I Cas
63、e 026Case 026, DB , Web site , Program , - , , 3 32 21 1 Case 027Case 027CubeCubeRank of MindRank of MindBrand WheelBrand Wheel (WHO, HOW, WHY)(WHO, HOW, WHY) Attributes Benefits Attributes Benefits Values PersonalityValues Personality- Essence- Essence Case 028Case 028MechanismMechanismConsumer Ben
64、efitConsumer BenefitConsumer valueConsumer valueValue for objectValue for objectJust fitJust fitIn-controlIn-controlSelf-esteemSelf-esteem Communication ConceptCommunication Concept Communication ConceptCommunication ConceptDifferent BenefitrelationConcept 文化 Name Case 030Case 030Brand imageNew Bran
65、d Direction Brand Naming Case 031Case 031BRANDBRANDIMAGEIMAGE NameName Case 032Case 032L LEESSS SMMOOR RE EYoung age customerYoung age customerSenile change of brand Senile change of brand Old age customerOld age customer Case 033Case 033sales sales promotionpromotionadvertisingadvertisingPublicrela
66、tionsPromotionPromotion Case 034Case 034PurchaseTicketTicket Bar-codeTicket Bar-codeOnsite PurchaseOnsite PurchaseMobileMobileMobile reservationMobile reservationRegular reservationRegular reservationPrint At HomePrint At HomeConstantConstantMonitoringMonitoringofofEntranceEntranceAnd ExitAnd ExitIn
67、ternet reservationInternet reservationMobileMobilePrint At HomePrint At HomeGateGateBar Code readingBar Code reading A brand A brand 2005. 10. 20 212005. 10. 20 21 Case 036Case 036IDC CenterMain server10Mbps10MbpsAcademyTown BclientTown Aclient10Mbps10Mbps10Mbps10MbpsStar TopologyStar Topology Case
68、037Case 037Communication ConceptCommunication ConceptDifferent Different BenefitBenefitrelationrelationConcept Case 038Case 038ERMERMSRMSRMService CoverageService CoveragePRMPRMEnterprise Risk Enterprise Risk ManagementManagementPartner RelationshipPartner RelationshipManagementManagementSupplier Re
69、lationsSupplier RelationsManagementManagement- Self Assessment- Self Assessment- Business Risk Model - Business Risk Model solutions- IT application- IT applicationPurchase IntelligencePurchase Intelligence Case 039Case 039BenefitBenefitRelationRelationDifferent Different ConceptConcept Case 040Case
70、 04036%36%47%47%17%17%27%27% 30%30% 40%40% Case 041Case 041 Name BRAND IMAGEBRAND IMAGE Case 042Case 042convenienceconveniencepracticalitypracticalityspecialtyspecialtyNew Brand New Brand . . Case 043Case 043 ThinkerThinkerLearn-feel-doLearn-feel-doInformativeInformativeFeelerFeelerFeel-learn-doFeel
71、-learn-doAffectiveAffectiveDoerDoerDo-learn-feelDo-learn-feelHabit formationHabit formationReactorReactordo-feel-learndo-feel-learnSelf satisfactionSelf satisfaction40%15%20%20%25%25% Case 044Case 044Maturity Maturity stagestage Growth Growth stagestage Introduction Introduction stagestage PLCPLCDec
72、line Decline stagestage Case 045Case 045ClientClientOrientationOrientationMedia PromotionMedia PromotionClient Agency /AgencyClientConcept/ideationPlanningPlanningProductionProductionE Executionxecution Case 046Case 046Place(Place()Promotion(Promotion()Price(Price()Product(Product()4PS 4PS Case 047C
73、ase 047ProductProductPricePricePromotionPromotionPlacePlaceThe process of planning and executing the conception pricing, promotion and distribution of goods,The process of planning and executing the conception pricing, promotion and distribution of goods,services and ideas to create exchange that sa
74、tisfy individual and organizational objects.services and ideas to create exchange that satisfy individual and organizational objects.MarketingMarketingDD%BB%CC%AA% step3BOOMUPstep1BOOMUPBrand EssencefantasyPersonalityolder | successful | attractiveValuesexpress self | confidentBenefitsfashionable lo
75、okfits moodBrand strategyBrand strategy, (differentiation) . , , . Client Agency /AgencyClientConceptMediaMedia/ Promotion/ PromotionPlanningPlanningClientClientorientationorientationProductionProductionexecutionexecution/ideation StrengthStrengthWeaknessWeaknessOpportunityOpportunityThreatThreatSWO
76、TSWOT: 20 pt text: 20 pt text: 20 pt text: 20 pt text: 20 pt text: 20 pt text: 20 pt text: 20 pt text - - - - - - - - - - - - - - - - - WeaknessWeaknessStrengthStrengthThreatThreatOpportunityOpportunitySWOT AnalysisSWOT Analysis PlacePlacePromotionPromotion4PS4PSPricePriceProductProduct Distribution
77、DistributionMarketingMarketingProductProductPricePricePromotionPromotion 45%37%10%8% 12 100% 1,000 GrowthGrowthraterateShare ofShare ofVoiceVoiceMarketMarketShareShareetcetc75%75%30%30%45%45%22%22% Strategic AD Strategic AD managementmanagementGlobal sports Global sports marketing activitiesmarketin
78、g activitiesSuccessful new Successful new product launchproduct launchLocal-base Local-base marketing supportmarketing supportthe respected global player Case 057Case 057 30%30%75%75%22%22%Share of VoiceShare of Voice45%45%Graph modelGraph modelGrid modelGrid model 1 12 2, , , , , , , (wagon)(wagon)
79、, , ( () ) , , ( () ), , , TV, , TV, , , ( () ) Family Life CycleFamily Life Cycle (66)(66)() A thematic A thematic principleprincipleThemeThemeObject Object basebaseA principle of A principle of distinctive fitdistinctive fitUniqueUniqueharmonyharmonyAn extrnsion An extrnsion PrinciplePrincipleJust
80、iceJusticeBaseBasecopulativecopulativeA combinationA combinationPrinciplePrincipleMedia mixMedia mixComplementComplement Description of the contentsDescription of the contentsText in hereText in hereDescribe a vision of company or strategic contents.Describe a vision of company or strategic contents
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