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1、Unit 6a Unit 6a Reporting ResultsReporting ResultsWhatinformationisusedtomeasuretheperformanceofacompany?Wherecanyoufindthisinformation?Profit:利润、收益Turnover:营业额Shareprice:股价Salesvolume:销售量Dividend:股息、红利Listening P83ListentoatelevisionreportaboutBudgens,asupermarketchain.Whichofthefollowingaremention
2、ed?Didtheyriseorfall?ProfitTurnoversharepricesalesvolumedividendSuggested answerProfitwentupby 9.8%Thedividendwentupnow half a penny per share.Thesharepricewasvolatile:rising,collapsing,recovering,decliningandimprovingagain.(up by 1.3 pence at 67.5).Turnoverandsalesvolumewere not mentioned.Listenaga
3、inandanswerthequestionsbelow.WhatisBudgenscurrentstrategy?Giveexamples.HowsuccessfulisTeleShopServices?WhydidBudgenssharepricerisesoquickly?Whathelpedthesharepriceatthestartofthisyear?Suggested answerThecompanyisfollowingastrategyofexpansionintootherareas:petrolandcomputer-basedhomeshopping(TeleShop
4、Services).Itisnotyetverysuccessful:itisonlybreakingevenandisnotexpectedtodomuchmorethisyear.Becausepeoplethoughttherewouldbeatakeover.Newsofgoodtradingresults.ListenagaintothesecondhalfofthereportandcompletethegraphonP84.I.Typesofcommon“图表”Chartsline charts/graphs: horizontalaxis/labelverticalaxis/l
5、abelscalespoints/dotssolidlines,brokenlines bar charts/graphs: bars/rectangles I.Typesofcommon“图表”piecharts:segments/sectorsflowcharts:stepsorganigrams(organizationalcharts):layersI.Typesofcommon“图表”Venn diagramssetsA,BandCintersection:overlappingarea(both)union:combinedarea(eitheror)Tablescolumns,r
6、owsII.VocabularyfordescribingtrendsDiscussion: Whattypesofwordsareusedtodescribetrends,changesandmovements?-Verbsofchange-Nounsofchange-Prepositions-Adjectives&Adverbs(Degree&speedofchange)DescribingGraphs-BrainstormingFind as more verbs as possible to describe the movements;Complete the tables of w
7、ords of upward, downward and stable movements respectively.TransitiveverbsIntransitiveverbsNounsupward: v. & n.TransitiveverbsIntransitiveverbsNounsincreaseincreaseincreasegaingaingainimproveimproveimprovementexpandexpansionraiseput/push/drive/step upgo/be/pick upgrowgrowthriseriseclimbboomboomrocke
8、trocketjumpjumpsoardownward:v.&n.TransitiveverbsIntransitiveverbsNounsdecreasedecreasedecreasedropdropdropcutcutreducereductionput/push/drive downgo/be downfallfalldeclinedeclinedipdipslideslideshrinkshrinkslumpslumpcollapsecollapseplungeplungeplummetstable:v.&n.TransitiveverbsIntransitiveverbsNouns
9、keep/hold stable/constantremain stable/level/steadystabilitymaintain/stay (at the same level)stay constantsustain a trendlevel offplateauplateauflatten outflatten outPrepositionsto:statewhatstageofdevelopmentisreachede.g. to rise to, a rise toat:describestaticsituationse.g. Net sales remained/peaked
10、/leveled off at $17m in 2010.v.+by+(change):statehowlargeachangee.g. Net income fell by $0.5m/10% in 2010.n.+of+(change):statehowlargeachangee.g. We have seen a fall of $2m/5% in sales this year.in:describetheareaaffectedbychange e.g. There has been a 5% increase in profits.Adverbs&AdjectivesDegree
11、& speed of changeAdverbs&AdjectivesDegree of changedramatically,sharply,enormously,steeply,substantially,considerably,significantly,moderately,slightlySpeed of changerapidly,quickly,suddenly,gradually,steadily,slowly()trough()erraticmovements()agradualrise()toleveloff()adramaticfall()aplateau()totak
12、eaplunge()asteadyincrease()toleapupwards()adecline()fluctuations()toreachapeak()asharprecovery()agradualfall()toslump1.Thesuddencollapseinsharepriceshassurprisedeveryone.2.Salesofproductfellslightlyinthefinalquarter.3.Therehasbeenasteadyincreaseincostsoverseveralyears.4.Thesharepricereachedapeakbefo
13、refallingalittleandthenmaintainingthesamelevel.5.Theresearchanddevelopmentbudgethasstabilizedoverthelastfewyears.6.Thelevelofinvestmentrosesuddenly.7.Thevalueoftheshareshasshownasteadydecline.8.Attheendofthefirstyearsalesstoodat50percentofthepresentlevel.Thegraphshowsthenumbersoftouristsinhundredsof
14、thousandsvisitingDubaibetween1990and1994.Thereareseveral features inthegraph.Firstofall,thetotalnumberoftouristsincreased rapidlybetween1990and1994.In1990therewasatotalof450,000touristsinDubai.Thisrose sharplyto625,000in1991,anincreaseofmorethan30%,androse slightly againtojustunder700,000in1992.Inth
15、efollowingtwoyears,thenumberofvisitorsstartedtopickupagainandreached1millionin1994.Thiswasmore than double the figurefor1990.Thesecondtrendisthattherewasa huge increaseinthenumberoftouristsfromRussia.In1990,Russiantouristscomprisedonly20,000or less than 5%ofvisitors.Thisnumbershotupto50,000in1991and
16、doubled again tomorethan100,000in1992.Between1992and1994,thenumber trebled,from110,000to330,000.ThismeantthatRussiantouristsmade up one-third,or33%,ofDubais1millionvisitorsin1994.In comparison,thenumberoftouristsfromothercountriesincreased only slightly,from550,000in1991to580,000in1994.Inconclusion,
17、althoughthenumberoftouristsfromallcountriesisincreasing,Russiantouristsarebecomingmore and more important forthetourismindustryinDubai.Annual reportsLookatthefollowingextractsfromtheChairmansStatementinfourannualreports.Whichextractdoeseachsentencebelowreferto?VocabularyBalance抵消，补偿Resourceefficienc
18、yprogram节能项目Disposal出售，转让exceptionalitem例外项目Operatingmargin营业利润Restructuringprogram重组项目Acquisition收购Streamline使合理化，使有效率;使简化Logic道理;理由Whichcompanyhasthebestresults?Whichhastheworst?ThecompanywiththebestresultsisC.CompanyBmadesteadyprogressonly.CompaniesAandDbothhaddisappointingyears.Aseemstohavethewo
19、rstresults.BecauseDwasabletospend$4.8bnonanacquisition,weassumeprofitswerestillreasonable.A:Strikeactionled tolosses(resultedin/caused)C:Operatingmarginsincreasedas a result of(dueto/owingto)D:Tradingprofitfelldue to(asaresultof/owingto)SpeakingWorkinpairs.Yourcompanyhasalargecashsurplusandwantstoin
20、vestinshares.LookattheinformationaboutRamsdenBreweriesplcandButeChemicalsplc.Whichcompanywouldyouinvestin？Brewery:啤酒厂，酿酒厂Earningspershare=profitaftertaxnumberofordinarysharesinissueWriting P86Suggested answerRamsdenBreweriesandButeChemicals:InvestmentPotentialIntroductionThisreportaimstoassesswhichc
21、ompany,eitherRamsdenBreweriesorButeChemicals,thiscompanyshouldinvestin.RamsdenThecompanyhadmixedresultslastyear;althoughturnoverincreasedbyapproximately25%,netprofitrosebylessthan4%.However,restructuringmaybeabletoeliminatetheseinefficienciesandexpectedgrowthinthedrinksindustrysuggestsopportunitiesf
22、orincreasedprofits.ButeResultsweredisappointing,withturnoverandprofitbothfallingslightly.Nevertheless,thecompanymanagedtoincreaseitsdividendtoshareholders.Therumouredmergerseemslikelytopushupthesharepriceconsiderably.ConclusionDespitethemergerrumors,anyinvestmentinButeChemicalswouldinvolvearisk.Ramsden,ontheotherhand,despiteitspresentinefficiency,isstillprofitableandhasdefinitepotentialforfurthergrowth.RecommendationWewouldrecommendinvestmentinRamsdenBreweries.
