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1、大学募款设计大学募款设计大学募款设计王可Introduction to University Fundraising谁要参加? Who is involved?办公室Office做什么Whatitdoes不做什么Whatitdoesnotdo发展办公室Development Office-向校友和其他捐赠人募款Ask alumni for money -主持募款活动Host alumni fundraising events -组织和管理校友俱乐部及校友网络Organize or manage alumni clubs and networks-主持校友返校及非募款活动Host alumni
2、reunions and non-fundraising events校友会Alumni Association-组织美国国内和国际校友俱乐部Organize alumni clubs in the US and internationally-主持校友返校及非募款目的的活动Host alumni reunions and events-向校友募款Ask alumni for money-管理校友捐赠Manage alumni donations文宣处Communications/Marketing-代表学校联系外部支持者Represent the university to external
3、 constituencies-帮助校友和募款部门在文字、图像方面为学校做形象营销Help universitys other departments with language, marketing and imagery-发送募款通讯 Send out fundraising communications校长办公室Office of the President-在发展办公室指导下参与募款活动Participate in fundraising activities under the guidance of the Development Office-与校友联系Communicate w
4、ith alumni-独立募款 Fundraise independently理事会Board of Trustees-在发展办公室的指导下参与募款活动Participate in fundraising activities under the guidance of the Development Office-帮助辨认潜在捐助者并向其请求捐款Help to identify and solicit potential donors-独立募款 Fundraise independently8募款活动的流程The Flow of Fundraising Activity发展办公室Develo
5、pment Office校长办公室Presidents Office理事会Board of Trustees校友会Alumni Association文宣处Communications9募款满足什么需要?What are fundraising needs?募款限制类型Type of restriction基础设施 Capital捐赠基金 Endowment运营/发展 Operational / Development奖学金/经济资助 Scholarship / Financial Aid10如何募款?How to raise the money?电话募捐Phone solicitation直
6、邮募捐Directmailsolicitation个人募捐(一对一，面对面) Personal solicitation特别活动Special events电子慈善事业E-philanthropy11谁给学校捐钱?Who gives to universities?校友 Alumni慈善家Privatephilanthropists学生家长 Parents of students/alumni基金会Foundations企业Corporations12捐赠荣誉与感恩Donor Recognition捐赠金额的增加Increasing donation amount13捐赠问责管理Donor S
7、tewardship问责Accountability荣耀Recognition捐赠报告 Donor reports经常联系捐赠人 Frequent contact感恩与表彰 Recognition14结语Conclusion美国几乎每所大学，无论规模大小，公立还是私立，都会进行大学募款。University fundraising is practiced by nearly every single university in America, large or small, public or private.募款是大学生存和发展的关键。Fundraising is critical to
8、 the universities survival and growth.大学已经逐步形成了精细的募款机制和系统。Universities have evolved sophisticated fundraising mechanisms and systems.15结语Conclusion大学募款在美国是一个崛起中的行业，并且还会继续成长，公立大学的政府资助入不敷出。Fundraising among universities in America is a growing industry and will continue to grow as long as public universities lose funding from the government.本介绍只展示了基本要素，实际项目操作与此相比更为复杂、精细。This presentation only outlines the basic elements, and the reality is even more detailed and sophisticated.16需要相关资料，请留下名片或联系我们010-58819662，13911606550武老师谢谢！
