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1、LOGO耐克营销耐克营销(yn xio)案例分析案例分析市场营销第一市场营销第一(dy)小组：小组：杜荣杼、张庆、刘琳、刘艳菊、杜荣杼、张庆、刘琳、刘艳菊、张玉格、张燕妮、赵姝颖、赵轩维张玉格、张燕妮、赵姝颖、赵轩维第一页，共11页。LOGOContentsSummary the case1Answer the questions2Concluding3第二页，共11页。LOGOSummary the case1Nikes heavy commitment to marketing and technical superiority of its products.2Nikes problem
2、s with sales and child labour . For its competitors,Nike derived out of a deeply ingrained company culture.3In order to win globally,Nikes Marketing must focus on customers.To its customers, Nike has to be beautiful as well as big.第三页，共11页。LOGOAnswer the questions1、What would you consider Nikes supe
3、rb marketing skills? Product. Promotion. Brand Management. 第四页，共11页。LOGOsuperb marketing skillsTechnology:Nikes initial success resulted from the technical superiority of its running and basketball shoes. Quality: building superior products.Product第五页，共11页。LOGO superb marketing skillsAdsBrandPromoti
4、onInnovationEndorsementsEvents第六页，共11页。LOGO superb marketing skillsNIKENIKEACGACGCONVERSEBrand ManagementJumping man 第七页，共11页。LOGOsuperb marketing skillsTitleAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your Text第八页，共11页。LOGOAnswer the questionsHigh quality and superior value
5、 for their customers,leading tohigh levels of customer satisfation.promotion-could win market share,and profits will followBrand Management-could make customers indentify its Brand better.Make profitsMake profits2、Why does Nike require these skills to compete in the marketplace?第九页，共11页。LOGOAnswer the questionsNikes principles Nikes principles 4P4PSTPSTPBrand Brand ManagementManagement3、Show how marketing principles and practices will enable Nike to satisfy these needs, bearing in mind the companys diverse range of product and geographic markets.第十页，共11页。LOGO第十一页，共11页。
