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1、Confidential & Proprietary Copyright 2010 The Nielsen CompanyCross-category Overview May 2013 品类回顾品类回顾2013 年年 05月月 Copyright 2012 The Nielsen Company. Confidential and proprietary.Macro Economy ParametersQuarter1 2013Copyright 2012 The Nielsen Company. Confidential and proprietary.Copyright 2012 The
2、 Nielsen Company. Confidential and proprietary.3GDP Growth vs. YA 国内生产总值对比去年同期增幅国内生产总值对比去年同期增幅 Data source: National Statistics Bureau (Quarterly Update)数据来源：国家统计局 （季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.4GDP Growth vs. YA 国内生产总值对比去年同期增幅国内生产总值对比去年同期增幅 Data source: Nati
3、onal Statistics Bureau (Quarterly Update)数据来源：国家统计局 （季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.5National Total Retail Sales of Consumer GoodsValue Growth vs. YA 社会消费品零售销售总额对比去年同期增幅社会消费品零售销售总额对比去年同期增幅 Data source: National Statistics Bureau (Monthly Update)数据来源：国家统计局 （月度更新
4、）* Jan13数据未公布在国家统计局网站数据未公布在国家统计局网站Copyright 2012 The Nielsen Company. Confidential and proprietary.6National CPI 全国居民消费价格分类指数全国居民消费价格分类指数Data source: National Statistics Bureau (Monthly Update)数据来源：国家统计局 （月度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.7China Consumer Confidenc
5、e Index中国消费者信心指数中国消费者信心指数Source: Nielsen Consumer Confidence Survey (Quarterly Update)数据来源：尼尔森消费者信心调查 （季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.8China CCI, CPI, FMCG Growth Rate vs. YA中国消费者信心指数，物价指数，快速消费品增长率中国消费者信心指数，物价指数，快速消费品增长率Source: Nielsen Consumer Confidence Surve
6、y, Retail Measurement (Quarterly Update)数据来源：尼尔森消费者信心调查 / 零售研究（季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.93,289,0143,401,0833,315,905Store Count (No. of Outlets)Monthly FMCG ACV (Billion RMB)3% -3%16% 11%1% 0%8% -8%20% 15%14% 16%20% 15%46% 17%Modern Trade现代渠道现代渠道Grocery传统
7、渠道传统渠道Others其它其它65.779.191.2Grey: 10vs.09 Growth / Blue: 11vs.10 Growth灰色：灰色：10年对比年对比09年增幅年增幅 / 蓝色：蓝色：11年对比年对比10年增幅年增幅Total City & Town Retail Market Development全国零售市场发展全国零售市场发展Copyright 2012 The Nielsen Company. Confidential and proprietary.10Modern Trade Development by Store Type全国现代渠道不同店铺类型发展全国现代
8、渠道不同店铺类型发展115,415133,572148,86829.7 33.939.2Minimarket小型市场小型市场Supermarket超级市场超级市场Hypermarket大卖场大卖场CVS便利店便利店MT - Store Count (No. of Outlets)MT - Monthly FMCG ACV (Billion RMB)16% 11%9% 9%3% 7%17% 10%19% 19%14% 16%9% 10%12% 17%21% 18%26% 22%Grey: 10vs.09 Growth / Blue: 11vs.10 Growth灰色：灰色：10年对比年对比09年
9、增幅年增幅 / 蓝色：蓝色：11年对比年对比10年增幅年增幅Copyright 2010 The Nielsen Company. Confidential and proprietary.Retail Index(RI2012)Cross-category Overview May 2013品类回顾品类回顾2013年年05月月 Copyright 2012 The Nielsen Company. Confidential and proprietary.12China Cross Category Information59 Nielsen defined Categories 59 尼尔
10、森产品定义尼尔森产品定义 Note: Categories in blue are Baby Products注意：蓝色标注为婴儿产品注意：蓝色标注为婴儿产品Copyright 2012 The Nielsen Company. Confidential and proprietary.13Source: Nielsen Retail Index (Monthly Update)数据来源：尼尔森零售跟踪调查（月度更新）Food, Non-Food MAT Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额
11、增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.14Food, Non-Food Quarterly Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.15Food, Non-Food Monthly Value Growth Rate in National Total 全国全国
12、食品类和非食品类食品类和非食品类 月度销售额增长率月度销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.16Food, Non-Food By Super Groups MAT Val. Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Copyright 2012 The Nielsen Company. Confidential and proprietary.17Fo
13、od, Non-Food by Super Groups Quarterly Val. Growth Rate in National Total全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类Copyright 2012 The Nielsen Company. Confidential and proprietary.18Food Super Groups Monthly Value Growth Rate in National Total 全国全国 食品类子类食品类子类 月度销售额增长率月度销售额增长率
14、Copyright 2012 The Nielsen Company. Confidential and proprietary.19Non-Food Super Groups Monthly Value Growth Rate in National Total 全国全国 非食品类子类非食品类子类 月度销售额增长率月度销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.20Val. Market Size is ranked by MAT Dec 12 Data, Semi-annually Updat
15、e销售额市场规模以销售额市场规模以12年年12月滚动年度数据排序，半年度更新月滚动年度数据排序，半年度更新Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国全国 食品类食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.21Val. Market Size is ranked by MAT Dec12 Data, Semi-annually Update销售额市场规模以销售额市场规模以12年
16、年12月滚动年度数据排序，半年度更新月滚动年度数据排序，半年度更新Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国全国 非食品类非食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.22Food MAT Value Growth Rate 食品类食品类 MAT销售额增长率销售额增长率 Copyright 2012 The Nielsen Company. Confidential
17、and proprietary.23Food MAT Value Growth Rate 食品类食品类 MAT销售额增长率销售额增长率 Copyright 2012 The Nielsen Company. Confidential and proprietary.24Non - Food MAT Value Growth Rate 非食品类非食品类 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.25Non - Food MAT Value Growth Rate 非食品类非食品类
18、 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.26Baby Products MAT Value Growth Rate 婴儿产品婴儿产品 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.27Cosmetic Top 30 Products MAT Value Growth Rate 化妆品店化妆品店 Top 30 品类品类MAT销售额增长率销售额增长率mAY 2013
19、 ScanTrack Hypermarket Cross-category Overview品类回顾品类回顾 2013年年05月月Copyright 2010 The Nielsen Company. Confidential and proprietary.Copyright 2012 The Nielsen Company. Confidential and proprietary.29Available ScanTrack Hyper Service Cities(18) with 2 Yr back data for the categories on the following pa
20、ge 18 城市大卖场城市大卖场北京 Beijing杭州 Hangzhou上海 Shanghai无锡 Wuxi成都 Chengdu西安 Xian广州 Guangzhou重庆 Chongqing哈尔滨 Haerbin深圳 Shenzhen沈阳 Shenyang东莞 Dongguan大连 Dalian武汉 Wuhan济南 Jinan昆明 Kunming天津 Tianjin苏州 SuzhouCopyright 2012 The Nielsen Company. Confidential and proprietary.30ScanTrack Cross Category Information75
21、Nielsen defined Categories 75尼尔森定义品类尼尔森定义品类 Copyright 2012 The Nielsen Company. Confidential and proprietary.31Food, Non-Food MAT Value Growth Rate in Hypermarkets大卖场大卖场 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company. Confidential and proprietary.32Food, Non-Food Weekly Value Sal
22、es in Hypermarkets大卖场大卖场 食品类和非食品类食品类和非食品类 周销售额周销售额Periods is from 2011 Week 05 to 2013 week 04, totally 2 years期数从期数从2011年第年第5周到周到2013年第年第4周，共周，共2年年Copyright 2012 The Nielsen Company. Confidential and proprietary.33Food, Non-Food By Super Groups MAT Val. Growth Rate in Hypermarkets 大卖场大卖场 食品类和非食品类食品
23、类和非食品类 MAT销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Copyright 2012 The Nielsen Company. Confidential and proprietary.345Food, Non-Food Quarterly Value Growth Ratein Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率QuarterlyCopyright 2012 The Nielsen Company. Confidential and proprietary.35Food, Non-Fo
24、od by Super Groups Quarterly Val. Growth Ratein Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类QuarterlyCopyright 2012 The Nielsen Company. Confidential and proprietary.36Food Super Groups Weekly Value Sales Rate in Hypermarkets 大卖场大卖场 食品类子类食品类子类 周销售额周销售额Periods is
25、from 2011 Week 05 to 2013 week 04, totally 2 years期数从期数从2011年第年第5周到周到2013年第年第4周，共周，共2年年Copyright 2012 The Nielsen Company. Confidential and proprietary.37Non-Food Super Groups Weekly Value in Hypermarkets大卖场大卖场 非食品类子类非食品类子类 周销售额周销售额Periods is from 2011 Week 05 to 2013 week 04, totally 2 years期数从期数从2011年第年第5周到周到2013年第年第4周，共周，共2年年谢谢！谢谢！Thank youCopyright 2010 The Nielsen Company. Confidential and proprietary.
