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1、The UK Drone Users ReportIntroductionDrones are now a mainstream gadget with a huge range of applications. Theseintelligent pieces of kit are now being used for everything from entertainment and racing, to photography, news gathering and even as a tool for providing humanitarian aid.Many industries
2、are using drone technology to completely overhaul and innovate traditional processes and methods.Despite this, drones have had some negative press, and here at , we wanted to provide a realistic picture of how they are actually being used across the UK.Using a survey of 274 UK drone owners, and by s
3、tudying data from thousands of sales of drones, this report will set out to educate who is making use of these fascinating and exciting gadgets, how they are being used, and what the truth behind the headlinesabout irresponsible drone usage is.We hope you find it as interesting as we do.Drone Owners
4、In the past, technology enthusiast stereotypes often painted a picture of younger adults, who spent a lot of time indoors and were more concerned with playing computer games than playing sports. But the data proves that droners simply dont fit this description.Rather than being youngsters, the oppos
5、ite is true drone owners aged under 34 are actually in a significant minority just 16% are aged 25 34, and 6.6% are 18 24.The majority (25%) of the community is actually 55 years+, and 46 53 years.Many are adopting droning as a new hobby later in life, or perhaps early retirement.They also enjoy act
6、ive, outdoor lifestyles. A significant portion count outdooractivities such as hiking and walking (42.3%) amongst their hobbies, while 1 in 5 enjoy adrenaline-fueled exercise, such as extreme sports, and 17.5% go to thegym.Rather than citing computer games or cinema as favourite past-times, the majo
7、rity cite photography (67.9%) as one of their main interests outside of droning.It is however true that the overwhelming majority of drone owners are male, with men accounting for 96.4% of all in the UK. However, when sales statistics are considered, 74% of drone buyers are male, and 26% female sugg
8、esting this higher proportion could be a result of gifting purchases. Drone Owners4% Women96% MenGender Split of Drone Owners7%18-2416%25-3425%35-4425%45-5427%55+Age of Drone Owners Drone OwnersWhich of the following would you say you counted amongst your other hobbies, besides droning?42.30%20.10%8
9、.80%11.30%9.10%2.20%17.50%19.30%11.30%10.20%67.90%0%10%20%30%40%50%60%70%80%Photography ShoppingRugby ReadingGoing to the gymHockey Football Running Drones racing Extreme sportsHiking 1.Hereford and Worcester2.Suffolk3.West Yorkshire4.Hertfordshire5.West Sussex6.Lancashire7.North Yorkshire8.Warwicks
10、hire9.Devon and Surrey (joint) *10.Essex The UKs Droning CapitalsTOP 10 DRONE CAPITALS OF THE UK(based on sales per capita)1249*589*10 sales, weighted by local populations, have revealed the county of Hereford and Worcester is the current UK drones capital, with more sales per capita having occurred
11、 there than anywhere else in the UK.The rest of the top 5 show that the South of England is currentlydominating the per capita drones sales with Suffolk, Hertfordshire andWest Sussex, following in second, fourth and fifth place.The only northern county to make the top 5 was West Yorkshire.Tyne and W
12、ear, Staffordshire and Nottinghamshire were the UK counties with the fewest sales per capita.6 37 sales data shows that Chichester is the city with the highest number of sales per capita in the UK.The cathedral city is the UKs current drones hotspot, with more purchases of the flying gadget than are
13、a than anywhere else in the UK:Leeds, Preston, York and Watford followed in second, third, fourth and fifth place, respectively.Exeter, Kingston Upon Thames, Maidstone, Oxford and Sheffield completed thetop 10 cities which have seen the biggest proportion of sales in the UK.The UKs Droning Capitals1
14、.Chichester2.Leeds3.Preston4.York5.Watford3210TOP DRONE CAPITAL CITIES OF THE UK(based on sales per capita) 6.Exeter7.Kingston Upon Thames8.Maidstone9.Oxford10.Shefield9571468Drone owners report overwhelmingly using their drones for recreational purposes, with 85.8% doing so.The main uses of drones
15、are capturing videography (77.4%) and photography (74.5%) but there are also some other intriguing ways these clever devices are being used.67.9% enjoy using their drone forentertainment e.g. simply flying it in the park, while 12% are using them to get to know their neighborhood better and 9.9% hav
16、e used theirs tocapture footage at events.Many parents are even recognising the benefits of using drones to encourage children to spend more time outdoors, whilst still satisfying their hunger fortechnology - indeed, 18.2% of drone users have enlisted their children intheir hobby, using drones to pl
17、ay with them and keep them entertained.How are Drones Being Used?Since getting your drone what have you used it for?18.2%14.2%12.0%9.9% 77.4%74.5%67.9%Videography Photography EntertainmentEntertain ChildrenWork Explore the Neighbourhood Cap ture Event FootageDrones are increasingly inspiring a new g
18、eneration of tech-savvy photographers and videographers.The data shows that 81% of those who own a drone have used it to capture their own amateurphotographs and videos, and 67.9% of those in possession of a drone cite photography as one of their hobbies. s sales figures complement this finding to d
19、ate, the best-selling drone on the website remains the DJI Phantom 3 a drone that is renowned for possessing fantastic photographic capabilities.A further 38% and 37% of users believe that their droning hobby has actually improved their skills invideography and photography, respectively suggesting m
20、any are using drones to expand their repertoire of skills behind the lens.Many professional photographers and videographers are also utilising drones to create interesting imagery and footage 14.6% have used their drone to take professional photographs and 13.9% have done so to make professional vid
21、eos.The survey data also shows that 35.9% of those who have used their drone for work purposes work in the creative and photographic industries suggesting many companies are now buying in drones forprofessional use.Drone Photographers Almost half (48.5%) of drone users own one droning device however
22、 1 in 4 (23.7%) have invested in two.1 in 10 (10.6%) own 3 drones, while 1 in 20 (5%) possess as many as 4.The majority (30%) will spend up to 30 on droning per month, but anespecially committed 26% will invest 31 60 every four weeks. A flush 13% will spend between 91 110.When quizzed about the amou
23、nt they plan to spend on their next drone, the majority (14.3%) said they are considering splashing out more than1500.These findings indicate droning is a hobby often enjoyed by individuals with a decent disposable income, such as empty nesters who haveclimbed to the top of their career ladders a co
24、nclusion that is onlyreinforced by the fact that the over 55s, followed by 45 54 age group dominate the UK drone owning population.How Invested are Drone Owners in Their Hobby?13%030% 3026%31-6012%61-9014%91-1105%111-140On average, how much would you estimate you spend on yourdroning hobby per month
25、? The data shows that droning is a hobby that is enjoyed on a regular basis, suggesting the investment required when purchasing a high-specification drone often results in regular enjoyment and usage. With 1 in 3 (32.8%) of drone owners using their drones every week, the data suggests that the major
26、ity get regular fun and enjoyment from their investment.There is also a small but growing number of drone enthusiasts who are not only using their drones regularly, but who are actively participating inspecialist events and meetings dedicated to droning 1 in 10 drone owners attend droning clubs, whi
27、le 8% attend specialist drone racing groups.5.8% have participated in amateur drone racing tournaments with friends.These findings, coupled with the proportion of owners who enjoy spending time playing with their drones with their children (18.2%), or flying on friendsproperty, suggest that, unlike
28、other types of leisure technology, droning can actually be quite a social past-time.How Active are Drone Owners as Users? How Active are Drone Owners as Users?How often do you use your drone?32.8% 2.6%12.4%10.6%14.6%3.3%10.9%9.9%0%5%10%15%30%25%20%35%EveryEveryEveryEveryEveryEveryEveryLess ThanDay1-
29、2 Days3-4 DaysWeek2 Weeks3 WeeksMonthEvery Month25.2% of drone users are using their drones in the home, or on their own property, while 6.2% are doing so on or inside the properties of friends.Some are even packing their drones in their suitcases, taking them on abroad to use them to capture conten
30、t and try piloting in different countries suggesting drone tourism is a trend that could take off more in the near future.However, the majority (34.3%) are using them in public spaces suggesting the issue of responsible drone usage is rightly an extremely important one.With the majority of use happe
31、ning within spaces the public has access to, the need to ensure owners are aware of the legalities of flying their drones near buildings,individuals or events, as well as data protection law for those inadvertently capturing members of the public in their photographs and footage, is crucial.Where ar
32、e Drones Being Used? While the headlines may have many believing that drone users regularly disregard the law around the usage of unmanned flying aircraft, the data shows that this simply isnt the case and indeed, most drone users fly responsibly and adhere closely to the rules.97.7% of drone users
33、were aware of the rules and regulations set out by the Civil Aviation Authority, on the operation of drones.And many were also aware of wider guidance, too including the Information Commissioners guidelines (58%).50.7% were even clued up on the application of the Data Protection Act to footage and i
34、mages captured by drone.Only a minority had broken the rules relating to where it is acceptable to fly suggesting most users are considerate, law-abiding pilots.Just 3.6% had flown their drone within 5 miles of an airport, 4% within 150 meters of an organised open-air event (e.g. a football match or
35、 concert) and 5.8% on someone elses property without their permission.Only 14.2% had operated their drone more than 400 feet above the ground.Drones and the Law Drone technology is sophisticated and versatile. And there is no doubt that the industrialisation of drones is taking off, with drones alre
36、ady being used fordeliveries of consumer products, providing humanitarian aid, security, and more.Indeed, 14.2% of drone owners have used them for work purposes.The survey data shows that it is the more hands-on sectors, such as the trades (e.g. construction and plumbing) and manufacturing industrie
37、s, where there is arequirement for equipment that can make costing jobs or checking on machinery easier, are leading the way in utilising drones for business purposes.However, industries involved in content creation such as information and communications are also shown to be dominating professional
38、usage.Naturally, the very nature of drone technology lends itself well to the creative and photographic industries, which are also amongst the biggest sectors adoptingdrones.Drones are also being used within the transportation sector a business areawhich has already seen the industrialisation of dro
39、ne usage, via services such as drone deliveries.Drones and BusinessTHE TOP 10 BUSINESS SECTORS UTILISING DRONES:13579246810Trades (construction, plumbing) 11.5%Manufacturing 9.9%Information andcommunications 9.1%Creative andphotographic 8.8%Transportation 7.7%Professional service (e.g. law, accounta
40、ncy) 6.6%Marketing - 5.1%Education - 4.7%Retail - 4%Healthcare (e.g.pharmacy,care home,i hospital, etc.) 3.3% The findings of our research demonstrate that the drone community is bucking the picture that is often painted of technology enthusiasts far from being anti-social, sofa surfing students and
41、 teenagers, theyre a sociable, physically active, more mature bunch.Drone owners embody a new generation of gadget lovers, who enjoy sharing their hobby with family and fellow enthusiasts, spend time in the great outdoors, and whom have creative hobbies, such as photography.Indeed, some drone owners
42、 are using their devices as a complementaryhobby, with many reporting that their drone piloting has allowed them to further develop their videographic and photographic skills.Despite the headlines, the majority are well-informed about the laws, rules and guidelines surrounding the operation of drone
43、s, and the content they can beused to capture. And most are responsible, law-abiding pilots.The industrialisation of drone usage is also taking off, with many businesses making use of drone technology to innovate and modernisemore traditional processes. Many are using drones for professional purposes most notably in those industries such as manufacturing and trades, where drones can aid the production and sales processes.But drones are also proving useful for the creative and photographic, information and communications sectors, where they enable content creation.Conclusion
